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Love2shop.co.uk Reviews 

37,526
•
TrustScore 3 out of 5

3.2

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Review summary

Created with AI, based on recent reviews

Evaluating 1,343 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently appreciate the reliable delivery service, mentioning that both physical and electronic orders arrive very quickly and right on schedule. Many people also highlight the exceptionally helpful and friendly customer support team whenever guidance or assistance is needed. However, some customers also noted that the official website is rather confusing, awkward to use, and difficult to navigate. Reviewers experienced frequent technical issues trying to redeem electronic vouchers or successfully register their personal details online. Others mentioned that product options, links, and instructions can sometimes feel quite ambiguous and misleading.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product, with some consumers expressing delight over e-gift cards... See more

Website

Reviewers mention ambiguous feedback about website experiences, with many consumers reporting frustrating... See more

Delivery service

People report positive experiences with delivery service, noting that orders are often received very quickly... See more

User experience

Clients share ambiguous opinions on user experience, as some reviewers describe the website as a dismal mess... See more

Customer service

Consumers find customer service to be ambiguous, as some reviewers praised helpful support agents who... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Love2shop cards very limited places to spend, shame as I feel it is a total waste of money. E voucher is best option, still waiting to hear if I can have the card changed to a e voucher of course co... See more

Company replied

Rated 3 out of 5 stars

I found the website confusing and difficult to navigate, quite stressful too ! However an email to the company was quickly responded to and assistance offered. Bring back paper gift cards !!

Company replied

Rated 3 out of 5 stars

I like the fact of a personal service.But in reality the email was not sent, I phoned and was told they would resend, but it still took approx 36 hours to get to it's source. I am reusing the service... See more

Company replied

Rated 3 out of 5 stars

Customer care team were really helpful and explained how to resolve my issue well, however I feel if the website was easy to use, or the info on the physical card was more clear then I wouldn’t have h... See more

Company replied


Company details

  1. Corporate gift supplier
  2. also in
  3. Business-to-Business service
  4. Gift shop

Written by the company

Love2shop is the UK's leading multi-retailer gift card provider accepted at over 100 major retailers with more than 20,000 stores UK wide. Love2shop offers fantastic solutions from personal gifting to business reward programs and incentives. Love2shop has everything you need, from a business rewarding their staff to consumers looking to hit the High Street.


Contact info

3.2

Average

TrustScore 3 out of 5

38k reviews

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3.2

All reviews

(37,526)

1,231 reviews in the last 12 months

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Rated 1 out of 5 stars

Seriously bad "service"

Seriously, just give people the money instead of using this disaster of a "service"

Why?

Got gifted a Love2shop card, I thought I would use it to buy someone something for their birthday. This is where the hell began.

So I wanted to buy something from Next, the Love2shop card didn't allow me to buy directly from there but allows me to buy a Next eCard (as the offer was online only), Huzaaa! I said... Nope, after some time I found the only way was to convert it to a MasterCard anywhere and lose 10% of the value of the voucher - So I said 'Ok, I will suck up the loss', bought the card, waited a while 20 minutes and bam, got it. Went on the Love2shop website and bought a gift card for £68.18 (a drop from the original £75 value of the gift card - couldn't use the MasterCard to buy the gift directly online as it was £69 and would decline the MasterCard, needed the voucher to knock off £68.18 and pay the rest with my own money).

I waited another 20 minutes and finally received the email with the eCard, it was a Love2shop eCard, not the Next eCard I purchased, it was a weekend so could t contact Love2shop until Monday.

Come Monday and I tell them the mistake, they tell me they can't do anything, I tell them they missold me something, they said they can't do anything, I say they have to because it's illegal to miss-sell something, they say they can't do anything, I demand to speak to management, they say they can't do anything.
Eventually after over an hour they refund me the money to the MasterCard, £68.18, so I lost the full value of the £75 gift card... Guess what, management said they couldn't do anything about it.

Do not use these scammer, just give people the cash or money into their account.

This service is terrible and unnecessary.

19 September 2026
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Ian,

We’re sorry to hear about your experience and understand how frustrating this situation must have been, particularly when you were trying to use the card to purchase a gift.

Next is not an accepting retailer of the Love2shop card. However, the Anywhere Virtual Mastercard can be used at retailers such as Next, provided the full value of the transaction is available on the card. This is because these cards use credit card technology and therefore cannot be used for a partial payment where the remaining balance is intended to be covered by another payment method.

We’re also sorry for the confusion regarding the eCard you received and appreciate the frustration caused by the time taken to resolve this. We’re pleased that our team was ultimately able to refund the £68.18 to your Mastercard, although we appreciate that this did not resolve your concerns regarding the original £75 value.

If you would like to discuss your experience further or require any assistance with your card, please contact our Card Services Team on 0344 375 0739, who will be happy to help.

Thanks
Stacey

Rated 1 out of 5 stars

Don’t waste your time buying this for…

Don’t waste your time buying this for someone. You have to create an account to manage your card to be told ‘you can’t manage your card, please look at the info causing the problem in the first place’. Just give someone cash they will thank you for it trust me rather than this waste of space. Also the shops list is awful.

25 September 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Arjai,

We’re sorry to hear that you’ve had a frustrating experience with your card and appreciate you taking the time to share your feedback.

Most of our cards are purchased active and ready to use, so if you receive a message on our website advising that the card cannot be added or managed, this does not necessarily mean there is an issue with the card. In these circumstances, the card will be active and ready to use straight away at participating retailers that accept it.

We’re also sorry that you found the retailer list unhelpful. We appreciate your feedback and understand how important it is for recipients to have clear information about where their card can be used.

Please visit http://bit.ly/46hYgul for a full list of our high street retailers.

If you’re still having difficulty or would like us to check anything regarding the card, please contact our Card Services Team on 0344 375 0739, and they’ll be happy to assist.

Thank you again for your feedback.

Thanks
Stacey

Rated 1 out of 5 stars

false advertisement of product

LIED ABOUT THE GIFT CARD THEY WERE SELLING AND THEN TOLD ME IT'S MY FAULT FOR NOT CHECKING WHICH GIFT CARDS THEY ACTUALLY SELL. on Google they were advertising an uber eats gift card and they even paid EXTRA to come up FIRST on results. I've never clicked on a false ad before and never bought a fake gift card before so I wouldn't think to check what gift cards they actually sell. after purchasing I called customer service twice and had a live chat with someone and they basically said "well despite the ad you should've checked what we actually sell, it's not our fault and the ad we have up isn't run by us" even though the ad had an uber eats gift card with their logo, their name AND redirected me to their website. had the audacity to even have their ad come up as the first result. I think some guy called Matt on the live chat tried saying it was google who made the ad for them or potentially a random person? bunch of lies. anyways I know they selling the gift card is against tos or wtv but IMMEDIATELY sold it to get my money back because you are not going to falsely advertise a product then gaslight me into believing it was my fault for buying the falsely advertised product. if this happened in nyc wallahi I would report you to mamdani and sue you and then become rich and buy your useless company and remove the false ad you're clearly paying for. love2scam has terrible customer service and falsely advertises products. and this was the nicest way I could write this review in hopes it passes trust pilot guidelines. I wish I could express my opinion more accurately with a wider and more vulgar range of vocabulary.

24 July 2026
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Rachael,

I'm sorry to hear that you feel you have been mislead.

Thanks for providing for email address, I have dropped you a follow up email so we can look into your query further for you.

Thanks
Stacey

Rated 1 out of 5 stars

Pre paid card now locked

Pre paid card now locked, and tried for over 3 hours trying to contact Customer service. Awful site, should have phone number, guess £50 loss.

25 September 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Nigel,

We’re sorry to hear about the difficulty you’ve experienced with your prepaid card and the frustration caused by being unable to reach our Customer Service team.

We understand how concerning it must be to have your card locked, particularly when you’ve been trying to get assistance for several hours. Please be assured that a locked card does not necessarily mean your funds are lost.

Our Card Services team will be happy to assist you. Please call 0344 375 0739 so they can look into your card and help resolve the issue.

We apologise again for the inconvenience and appreciate you bringing this to our attention.

Thanks
Stacey

Rated 1 out of 5 stars

Absolute rubbish and terrible site

Absolute rubbish and terrible site. I've never known a more pathetic website and gift card. Impossible to register. Keep being told cards are activated in different ways. Complete nonsense. Told to follow advice in email. WHAT EMAIL ? Told to follow guidance on card. The only guidance is to register on a website that doesn't work.
I'll ensure every family member knows never to waste their money on a Love2shop gift card, ever. No more wasted Christmas or birthday gifts. Useless is an understatement. Money i could have spent in any shop or online by any other means is now a pathetic piece of plastic.

24 September 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Terence,

I am sorry you are having issuing activating on our website.

I have requested your details so I can look into this further for you.

Regards,
Emma

Rated 2 out of 5 stars

I am 60 years old and found the online…

I am 60 years old and found the online system a tad confusing.

However, I contacted John from your telephony team via a form I submitted online and he recognised the issue and explained how the scheme works. I’ll know for next time. John via email was fab! x

23 September 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Marissa,

Thank you for your feedback and glad John resolved the issue, I will let him know of your response :)

Thanks,
Nathan

Rated 1 out of 5 stars

I have used lovetoshop for many years…

I have used lovetoshop for many years and love the product however since the update to website I will be accessing my gift cards elsewhere. I have tried several times to login and despite re registering I still dont have direct access to my account without constant pass codes which take too long to arrive and then fail to activate. I have a thousand pounds worth of cards for Christmas that I cant see on my orders list despite paying into the account since last November . I cant believe this improvement has ruined my experience

23 September 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Donna,

I am really sorry to hear you are having issues accessing your Love2shop account. I have requested your details so I can look into this further for you.

Regards,
Emma

Rated 5 out of 5 stars

CUSTOMER SERVICE

Excellent customer service from Dean at love2shop. Extremely helpful, friendly and professional. Dealt with my query quickly and efficiently. A really positive experience - thank you Dean!

23 September 2026
Unprompted review
Rated 1 out of 5 stars

Yesterday I couldn't access my account…

Yesterday I couldn't access my account without changing password. One time passcode didn't arrive via e-mail so rang up. Lovely lady told me the number and I was able to access. Later I tried again - and today - cannot receive passcode to log in. Tried to register complaint and concern about ongoing problems but SUBMIT button not working!!

23 September 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Maureen,

I am really sorry to hear you have been having issues logging into your account.

I have requested your details so I can look into this further for you.

Regards,
Emma

Rated 5 out of 5 stars

Connor is fantastic and the best to…

Connor is fantastic and the best to work with! Whenever we need him, he always has the best attitude, finds solutions for us, is happy to answer all the questions we have with the detail we need and responds very quickly. Brilliant service and makes working with Love2Shop a great experience.

21 September 2026
Unprompted review
Rated 1 out of 5 stars

Can't use the card - money wasted.

I've tried three times to use this card to buy e e-reader from Argos.
The first time they dispatched an electric hand whisk.
Subsequent attempts have been met with "oops something went wrong"
Looking down the very limited list of shops, I can't see one that I've shopped at in the last 5 years.
So I'm stuck with buying something I probably don't want from a store I don't shop at - or let the card "expire".
Having assigned the money to this useless card, I can't assign it to something more useful - so it's almost as good as lost.

16 September 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi RS,

I am sorry to you felt the need to leave this review.

I have requested your details so I can look into this further for you.

Regards,
Emma

Rated 1 out of 5 stars

I’d really like to give this minus or…

I’d really like to give this minus or zero stars… been getting these paper vouchers from work for years and never had an issue. In the past 18-24 months the vast majority of stores are now refusing to accept paper vouchers and this then leads to embarrassing moments with shopping being left behind. Not only are stores not accepting paper vouchers, love 2 shop still advertise these stores on the actual voucher. Also no way to change the paper voucher into a card. Our company has over 1000 employees and can’t find a feasible and logistical way to change to cards. Many of us are now not even taking them and very soon the business will stop buying them completely and after speaking to them, they’re not helpful at all and showed zero empathy. 👎🏽

1 September 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Chris,

I’m sorry to hear that you’re unhappy with the Love2shop vouchers.

As long as you are visiting a retailer listed on our current retailer list, the vouchers should be accepted. If you have experienced an issue where a listed retailer has refused to accept the vouchers, we can certainly look into this for you. If you can email into us at info@love2shop.co.uk with the store details we can check this further.

Please find the most up-to-date retailer list below:

https://www.love2shop.co.uk/where-to-spend-love2shop-gift-vouchers

Unfortunately Love2shop paper vouchers are non-transferable. As such we cannot exchange Love2shop vouchers for any other product, including Love2shop gift cards and digital products. The paper vouchers are for in store use only.

We do also sell Love2shop gift cards at www.love2shop.co.uk

Thanks,
Nathan

Rated 1 out of 5 stars

Apparently you need to have a mortgage…

Apparently you need to have a mortgage to get gift cards. No other company acts that way a major red flag

21 September 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Tiger,

I am sorry you felt the need to leave this review.

I have requested your details so I can look into this further for you.

Regards,
Emma

Rated 1 out of 5 stars

I was gifted two vouchers totalling…

I was gifted two vouchers totalling £35. After scratching to reveal the ‘gift code’, digits 9/12 were missing on both cards and I was therefore unable to redeem both cards. I want help resolving this!

21 September 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Louis,

I am sorry to hear you are unhappy.

I have requested your details so I can look into this further for you.

Regards,
Emma

Rated 1 out of 5 stars

Do not buy! It’s a con!

I’ve put 1 star but only because I can’t give zero stars. Got a £40 card off someone for Christmas, when I scratched the silver strip off, it took half of the code off. I contacted the company and they said I need a receipt from the shop I got it from. This would be impossible for me to get. They’ve basically just stole £40 off me because of their rubbish card. Do not buy as a gift for anyone as I’m sure it’s a con. The strip is probably made to fail and then they make it impossible for you to retrieve your money.

21 September 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Steven,

I am sorry to hear you are unhappy.

I have requested your details so I can look into this further for you.

Regards,
Emma

Rated 1 out of 5 stars

'Unredeemable' voucher despite being advertised on the site

As advertised on the site I purchased a voucher intended to be redeemed against Sainsburys. Once I had purchased the voucher I logged on to redeem however Sainsburys nor any other supermarket was available for redemption. After battling the chatbot to be put into contact with a human I was basically told that this isn't an option anymore, and that I can either 'hold onto the voucher for a future purchase' or go through a very long winded process to redeem the voucher and then request a refund with a 5% transaction fee deduction. Utterly disappointed that I was essentially mis-sold a product that isn't offered anymore and that is will cost me to rectify... I would never use nor recommend this company ever again

11 September 2026
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi ATS,

I am sorry you felt the need to leave this review.

I'm afraid Supermarket brands are no longer a exchange option for the Love2shop e-gift cards. The only two options are M&S and Waitrose, which is also reflected on our website.

As advised via our Live chat service you would need to request a physical Love2shop card if you would like to exchange for a Sainsbury's e-gift card.

Regards,
Emma

Rated 1 out of 5 stars

Love2shop digital gift cards

Love2shop digital gift cards.

I am writing to make a formal complaint regarding my gift cards, which are not working when I attempt to use them.

I have already contacted you by email regarding this issue, where I was asked to send pictures of the gift cards which I did but despite sending emails and trying to resolve the matter, I have not received a satisfactory response or a solution.

The gift cards were provided to me in good faith from work for having my baby. With this I should be able to use them without experiencing these problems. It is extremely frustrating to have to repeatedly contact customer services about an issue that has still not been resolved.

I would therefore like you to investigate this matter urgently and explain why the gift cards are not working. I would also appreciate confirmation of what steps you will take to resolve the issue, whether that means reactivating the gift cards, replacing them, or providing an alternative solution.

Please also review my previous emails regarding this matter, as I do not want to have to keep repeating the same information.

I would appreciate a written response as soon as possible and confirmation that this complaint has been logged and is being investigated.

I look forward to your prompt response and a satisfactory resolution.

Kind regards,

Bertha Gyamfi

8 September 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Betha,

I am really sorry to hear you have had issues spending your Love2shop card.

As long as your card is active and is used in a participating retailer there should be no reason this does not work for you.

I have requested your details so I can look into this query for you.

Regards,
Emma

Rated 1 out of 5 stars

What a scam ,and how are they even…

What a scam ,and how are they even allowed to operate ..daylight robbery...
We were gifted 100gbp, converted to virtual master card for use in boots online store, but boots failed to accept this...arrest the owners for running a scam.

20 September 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Deep,

I am sorry to see you needed to leave this review.

I have requested your details so I can look into your query further for you.

Regards,
Emma

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