Loving Foods Reviews 

2,021
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 142 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the remarkably fresh taste and exceptional quality of the organic fermented foods, noting that deliveries consistently arrive promptly and in secure packaging. People also appreciate the simple online ordering process and the wonderful health benefits they experience from regularly adding these products to daily meals. However, some people mentioned occasional issues with leaks during transit and expressed dissatisfaction regarding delivery problems and missing refunds. A few customers experienced damaged goods upon arrival and felt that the after-sales support handling of these delivery issues could be significantly improved.

What people talk about most

Product

Reviewers highlight positive aspects of product, noting that the fermented foods and drinks are delicious,... See more

Quality

Consumers find quality to be positive and consistently praise the delicious taste and organic ingredients of... See more

Delivery service

People report positive experiences with delivery service, highlighting that orders arrive promptly and... See more

Customer service

Reviewers consistently share positive feedback about customer service, describing it as first-class, second... See more

Order

Users describe positive interactions with order, highlighting an easy and quick process alongside prompt... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We both love eating fermented cabbage and vegetables. The flavour of each variety helps us to compliment our varied cusine we enjoy eating. For example, we love the pink Kraut with Japanese food, whil... See more

Rated 5 out of 5 stars

I have been purchasing Loving Foods Kimchi for years, mostly the Kimchi with Turmeric & Black Pepper and Ruby Kraut. Both of these are wonderful additions to my main meals, mostly I add to my salads.... See more

Rated 5 out of 5 stars

I am a regular customer of this company and think their products and customer service is second to none. The products arrive via Royal Mail safely with clear instructions about storage. I eat their sa... See more

Rated 5 out of 5 stars

I buy the fermented veggies in the large jars. They are very well made products. I've tried a fair few from other companies over the years but Loving Foods just puts the whole thing together so m... See more


Company details

  1. Fitness and nutrition
  2. Food Manufacturer
  3. Food producer
  4. Fruit and Vegetable Processing
  5. Produce wholesaler
  6. Tea Wholesaler

Written by the company

We’re good for you, we’re tasty, we’re organic - we’re fermented, naturally. Our range of fermented, unpasteurised food and drink is full of friendly, helpful bacteria and made right here in the UK, by us. Are you Loving Foods yet?


Contact info

4.9

Excellent

TrustScore 5 out of 5

2k reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 66% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.9

All reviews

(2,021)

143 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

A Trustworthy Company run by Real Humans! ❤️

I’ve been buying my kraut and kombucha from loving foods for over 6 years now - and Faye is the brilliant human being on the end of a (prompt!) email if I’ve ever had a query about pausing my subscription or asking about fermenting!
I LOVE their products and their commitment to this ancient art of preserving food.
Their prices are fair, their packaging and delivery are exemplary - basically all this is why I keep coming back regularly.
I just wish all online shopping companies were as honest and manned by humans like loving foods are!

1 July 2026
Unprompted review
Rated 5 out of 5 stars

Great products

Great products. My gut health is noticeably much better, I can relax and enjoy food eating these fantastic products. The whole ordering and delivery process is very easy and efficient.

1 July 2026
Unprompted review
Rated 5 out of 5 stars

Amazing, consistent quality with super crunch!

I love the quality of Loving Foods ferments! The turmeric kimchi and ruby kraut really hit the spot. I use them in Buddha bowls and peanut butter sandwiches; they're both great with scrambled eggs, or with fried minced beef or turkey and a dollop of cottage cheese!

7 July 2026
Unprompted review
Rated 5 out of 5 stars

Top products

Top products! I have bought numerous times and Loving Foods never disappoint. The Saurkraut and Kimchi with turmeric and black pepper are my go to! The turmeric kimchi is gorgeous! Definitely recommend

7 July 2026
Unprompted review
Rated 5 out of 5 stars

I'm quite obsessed with the Ruby…

I'm quite obsessed with the Ruby Sauerkraut. After trying a couple of the sauerkrauts, and a kimchi, this is my favourite 😍. It's so delicious I eat it straight out the jar. As well as tasting great, I also know that it's great for my gut microbiome and working wonders from the inside.

6 July 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic company and fantastic products

Fantastic company and fantastic products.

Their customer service is outstanding—friendly, responsive, and genuinely helpful from start to finish. It's clear they care about their customers and stand behind their products.
The sauerkraut is absolutely delicious, with fresh, high-quality ingredients and fantastic flavor. My personal favorite is the Spicy Cortido, and the kimchi is just as incredible—both are packed with bold, delicious taste. I highly recommend this company to anyone looking for exceptional fermented foods backed by outstanding customer service!

6 July 2026
Unprompted review
Rated 5 out of 5 stars

It means a lot to me to have found Loving Foods.

This is such an honest and incredible health brand. With so much greenwashing and shortcuts going on with many brands, it means a lot to me to have found Loving Foods.

All ingredients are organic, the quality of the products is incredible and stand out for anyone who is truly health conscious. No plastic is used during the food production process, they store the ferments in glass.

Admittedly there is some plastic used to send the products, but the products are packaged in glass and are real ferments, so they both need to be wrapped to arrive in a good state and can leak.

As a consumer that honestly makes me happy to see because it shows me these are real, living products and that the brand cares about my health start to finish. And Loving Foods is transparent about wanting to reduce the plastic packaging in the future and actively looking for solutions.

They do traditional fermenting and keep proper fermentation times. The products taste amazing, it feels amazing to eat them and they truly have options for any taste palate.

We have tried all of their products by now and enjoyed them all. That really impressed us. Our favourites are the Hot 'N Smoky Kimchi, Ruby Kraut, Caraway & Juniper Berry Sauerkraut, Spicy Cortido, Jun-Kombucha and, Lemon Ginger Jun and Matcha Mint Kombucha. 


I didn’t expect my partner to eat them with me, but he is almost crazier about them than me :). We have a pretty healthy diet overall, but this boosted it even more and it’s such an easy way to add vegetables on busy days. We eat Loving Foods with everything now. They look beautiful and we love thinking about which to pair with our meals. We even gift them to our friends and family. So far they all love them and it was easy to find the right one for every person. They even have a Sauerkraut for dogs now. Humans can eat it, too, it's just lower in salt and it's tasty.

1 July 2026
Unprompted review
Loving Foods logo

Reply from Loving Foods

Wow! We're truly blown away by this review. Thank you so much for taking the time to leave such a kind, detailed and thorough write-up - the team here really appreciate it and it will be shared with them all.

Rated 5 out of 5 stars

I'm always loving Loving Foods!

It is always great service from Loving Foods. I have been using them for years. I think they started the business at around the time The Cultured Cellar was closing down, and I was very grateful to find them, as I was afraid I'd have to start making my own kraut! (I tried that once and it did not go well!) I am enjoying the new Cool Kimchi at the moment and am a long time user of the Ruby Kraut too. As far as drinks go, you cannot beat the blueberry and lavender kombucha - it is better than any fizzy pop you'll find! Orders are dispatched promptly and packed well, and the customer service is excellent. I use Loving Foods' krauts and kombucha every single day without fail and I hope they will keep offering these wonderfully healthy, probiotic products for a very long time! Thank you, team!

17 June 2026
Unprompted review
Rated 5 out of 5 stars

Excellent Help

I have found that the customer service team at loving foods is very responsive and helpful. They addressed my concerns promptly and answered my questions in an informative way. I have been a customer for many years and will continue to order their excellent products.

15 June 2026
Unprompted review
Loving Foods logo

Reply from Loving Foods

Thank you so much. We'll keep making them if you keep buying them!

Rated 1 out of 5 stars

Was loving the product

Was loving the product. Unfortunately their courier arrived and said that the glass had broken and it was leaking so they couldn’t deliver to me. Messaged Loving foods and got told “our delivery T&C’s state not to decline delivery due to leaks (this is against consumer rights btw). I informed them I didn’t and it was their courier that refused delivery due to it being broken. That was on the 23rd April. They refused a refund and then offered to deliver another batch. That didn’t arrive so I contacted again only to be told “we haven’t received the other ones back from the courier”!!!!

No one bothered to call me about it so had to put a chargeback through my bank. I then get an email saying we should’ve refunded you so if you cancel the chargeback we refund now. Can’t cancel chargeback and they aren’t rushing to sort it with the bank. They are letting it take the full 13 weeks for the process to run its course. Even though they could just tell Mastercard it’s a legitimate claim and pay it back quickly.

I love supporting small companies in the uk but due to this Awful after sales experience and lack of support I will never purchase from them again. Moved onto another brand that’s a 1/3rd of the price and lovely. Silver lining.

Edit: once again back with the “we told the customer” “dhl say delivered” blah blah blah. Just refund the money or tell your bank to and don’t wait the full 13 weeks for the process to finish.

Did you chase dhl for the return? Doubt it! Anyway it was damaged and the driver said it was stinking the back of his van out - chances are the threw it away.

Here’s an idea. Put big labels on the packaging stating fragile and do not refuse delivery or to deliver if damaged/leaking.

Just pay the refund and also the other product is in plastic but still organic and made in the UK - all for £2.15 and lovely customer service 👍🏼

Edit: Outrageously this company have said to Mastercard they have proof I refused delivery after telling me if I cancelled the chargeback they would refund me. I couldn’t cancel it and they were aware and yet they still fight it with lies. Why o why after saying you’ll refund if I cancelled the dispute would you tell Mastercard otherwise. This is now escalating further and will end up in a small claims court of the refund isn’t forthcoming

16 April 2026
Unprompted review
Loving Foods logo

Reply from Loving Foods

Hi Chris,

As we explained via email, your order is currently showing as delivered by DHL, and it was not returned to us. Because you subsequently opened a chargeback before we could locate the parcel with DHL, we were not able to resend your order.

We do kindly ask customers not to send orders back if there is damage to the box or evidence of leaking, because this is normal and quite common for live fermented food. And we can always replace anything that is damaged.

This is the first chargeback that has been filed against us in our ten years of trading and over 300,000 orders shipped, but currently we have not received information from DHL that the order was returned to us, so the claim is still pending.

And please bear in mind, if you are paying a third of our price for your fermented vegetables, then they either won't be organic, won't be unpasteurised, or will be packed in plastic. Sometimes all three. And they will almost certainly be mass produced in Europe.

All the best,

Loving Foods.

Rated 1 out of 5 stars

Avoid this company

Avoid this company, poor quality products, leaking all over the packaging and they will not give refunds. Avoid.
I’ve requested a refund from you and sent you photos of the leaking package, all the packaging was soaked and stunk. So I threw away after taking photos. You requested the jar back in order for me to receive a review. It was sticky, smelly and wet so I threw it away. Please refund me the £9.99 I was charged.

22 April 2026
Unprompted review
Loving Foods logo

Reply from Loving Foods

Hi Hilary,

Thanks for leaving an honest review - all of our reviews are 100% authentic.

As we explained in our emails, it is common for live fermented food to leak a little in transit. This information is explained in 6 different places on our website, order confirmation emails and in-box advice cards. It is a normal part of dealing with living food.

That said, we did still offer you a refund in both of our emails if you want to return the item - and that offer still stands.

All the best,

The Loving Foods Team.

Rated 5 out of 5 stars

Cool Kimchi and Sauerkraut

Initially they seemed incredibly slow at dispatching my goods that I got I touch with customer support [at Loving Foods] who responded within the hour and the were super apologetic, it transpired that my order had got lost at some point between them and or at Amazon, whip they were using as a delivery service. Without any questions or hesitation they quickly re sent my order, softer checking to see what my preference was, either refund or resend. The products arrived within a couple of days, excellently packaged, whilst one was leaking slightly* the packaging prevented thus being a problem and the liquid was easily cleaned. I haven’t tried the products yet Cool Kimchi and Sauerkraut, but both look great. All in all I will certainly deal with Loving Foods again, 10/10 for customer service.

* I want to stress that this not an issue for me as the food is fermented it is something that I expected

6 February 2026
Unprompted review

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