Magnum Reviews 98

TrustScore 1.5 out of 5

1.4

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Rated 2 out of 5 stars

I used to buy magnum ice creams air time, but for some health issues stopped it for almost six months. Last week I bought Utopia Almond from Aldi in Melbourne. It looks like everything has changed. Th... See more

Rated 1 out of 5 stars

I purchased a box of Magnum almond chocolate bars, what a disappointment they used to be lovely, after a few mouthful the taste was horrible, I don’t know what they have done to them but I won’t be bu... See more

Rated 1 out of 5 stars

In Ireland and all of the UK I always bought a Magnum. But doe to that company's inappropriate behavior toward the independent and liberal ice cream maker Ben and Jerry's I will never buy a Magnum aga... See more

Rated 1 out of 5 stars

Absolutely devastated by the taste of the once incredible magnum ice cream! I literally never write reviews but could not believe how terrible they taste now compared to the original recipe! Honestly... See more

Company details

  1. Sweet shop
  2. Confectionery
  3. Food Manufacturer

Information provided by various external sources

Magnum is an ice cream brand owned by the British/Dutch Unilever company and sold as part of the Heartbrand line of products in most countries.


Contact info

1.4

Bad

TrustScore 1.5 out of 5

98 reviews

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Rated 1 out of 5 stars

Just horrible

I purchased a box of Magnum almond chocolate bars, what a disappointment they used to be lovely, after a few mouthful the taste was horrible, I don’t know what they have done to them but I won’t be buying anymore

7 April 2026
Unprompted review
Rated 1 out of 5 stars

The taste and colour of Roger Moore’s…

The taste and colour of Roger Moore’s Magnum has been spiritually contaminated after foreign takeover.
Essence of British cream colour has been replaced by insipid unnatural possible dangerous chemical toothpaste white. The taste of the ice cream and chocolate has been perverted by fiddling amongst the new consumer testers. Britishness Bond and Michaels great name yet again sold to the cheapest unpleasant foreign footler. No point in emigrating the nasty versions are on sale there already. In horrid different kinds too.

22 March 2026
Unprompted review
Rated 1 out of 5 stars

This wretched company The Magnum ice…

This wretched company The Magnum ice cream company have absolutely ruined the Feast ice cream & I hate them for it! I’ve eaten that ice cream since I was a kid 40 odd years it’s always been my favourite, chocolate ice cream with a chunk of hard chocolate in the middle. Had one of the so called improved ones the other day and it was the worst generic rubbish no more choc ice cream no more hard chocolate in the middle and it tastes sicklier. Literally destroyed a British staple. I’m livid I’m boycotting all their products for now on. Feasts are dead after half a century. Gutted

6 March 2026
Unprompted review
Rated 2 out of 5 stars

Agnum quality changed for worse

I used to buy magnum ice creams air time, but for some health issues stopped it for almost six months. Last week I bought Utopia Almond from Aldi in Melbourne. It looks like everything has changed. The thickness of chocolate coating reduced, the amount of almond pieces less and there was no creamy rich texture and taste. Just wast of money and disappointment.

2 March 2026
Unprompted review
Rated 1 out of 5 stars

Scam

The QR code clearly states that "Scan the code to find out more about our sustainabilty programme" and when i scanned it it cleary went stright to advertisment... ill be staying away frim Magnum from now on. Deciving. Trully...

22 February 2026
Unprompted review
Rated 1 out of 5 stars

Trash product at best

Trash product at best. Absolute garbage. And this company wasted its efforts not on actually crafting a quality product but to mess with a long-standing and quality competitor. Disgusting, in both quality and well.. quality.

1 December 2025
Unprompted review
Rated 1 out of 5 stars

What in the actual

What in the actual, was that garbage. Oh yeah Unilever subsidiary. Time to not buy anything connected. Pure poison

6 January 2026
Unprompted review
Rated 1 out of 5 stars

What the heck is wrong with Magnum?

In Ireland and all of the UK I always bought a Magnum. But doe to that company's inappropriate behavior toward the independent and liberal ice cream maker Ben and Jerry's I will never buy a Magnum again. Ben and Jerry's yes. Magnum never never ever again. The board at aunilver should fire the CEO, President and all board members of Magnum. Then sell Ben and Jerry's back to the original owners. I still hold many shares in Unilever stock. When they sell their ice cream division the sock price will double at the very least. A disgruntled shareholder. Thomas J Richards

19 December 2025
Unprompted review
Rated 1 out of 5 stars

Magnum Almond ain’t what it used to be 🤮

Bought Magnum Almond packet with 3 ice creams. Used to love these. WHAT HAS HAPPENED? The ice cream was cheap tasting, not creamy as it used to be and had a strange plastic like texture. Equally, the chocolate was poor quality. Wont be recipe buy this old favourite ever again!

5 December 2025
Unprompted review
Rated 1 out of 5 stars

Ice milk instead of ice cream

TERRIBLE Magnum Double caramel ice cream bars! The ice cream was gritty and cheap tasting like a low quality ice milk. When you call the 800-632-7532 # on the back of the box, you get a recording to enroll in Medicare or buy an alert for seniors. ?? There is NO Corp office number listed anywhere to get in touch with anyone to file a complaint. I will NEVER buy this garbage again!

22 October 2025
Unprompted review
Rated 1 out of 5 stars

Horrendous quality control

Horrendous quality control, especially in the UK. Absolutely atrocious. Multiple unsealed packaging, inconsistent batches (broken chocolate shells, ice crystals indicating quality issues etc.). Major downfall from what Magnum used to be.

5 October 2025
Unprompted review
Rated 1 out of 5 stars

Absolutely devastated by the taste of…

Absolutely devastated by the taste of the once incredible magnum ice cream! I literally never write reviews but could not believe how terrible they taste now compared to the original recipe! Honestly tastes like air! Bring back the delicious creamy, melt in your mouth ice creams!!!

25 September 2025
Unprompted review
Rated 1 out of 5 stars

Traces of peanuts

That I have allergy to peanuts. I believe this ice cream has traces of peanuts in it (or more) as I ended up with a very painful and huge cyst on my chin which slowly developed after eating 3 over a week, when I had never ate them before (not for years). Other products from different brands have done the same over the years and if I don’t eat them, I won’t get these cysts. So this is another product that I can’t consume on the list. Even a slight trace of peanut will cause this for me. Due to the size of this cyst, I know there was more than just a trace of peanut in this ice cream due to my long time experience of testing different foods for 20 years. People don’t realise how sensitive they are to peanuts until they have done a check or have become observant as I have. I had to write this review, as the cyst, due to the level of pain and discomfort the ice cream caused, has had on my life the last 7 days. It’s very embarrassing.

26 June 2025
Unprompted review
Rated 1 out of 5 stars

We bought 4 boxes of Magnums and 3 were…

We bought 4 boxes of Magnums and 3 were in bad shape. It was like someone stomped and played soccer with them. I called the number on the box and it's the wrong friggin number! I had to look the real number up. After that I talked to a lady for 20 minutes explaining it to her and then she wanted me to take pictures of the boxes, send a receipt and then she said they might give me reimbursement coupons! Will never buy this over priced bs again.

17 June 2025
Unprompted review
Rated 1 out of 5 stars

I partnered with Magnum for some time

I partnered with Magnum for some time. I have recently run into major issues. After about 5 calls to support and hours on hold, we were told that we had to email an email address and would be hearing back within 5-10 minutes. I requested for withdrawal, and my request was denied until syndicate on my DP came through for me. I have access to my funds now.

11 February 2025
Unprompted review
Rated 1 out of 5 stars

Magnum Classic Ice Cream. Not classy anymore.

Been a fan of Magnum classic ice creams for years but noticed last year the quality was poor. This year it's got even worse. It's as though there's more water in the mix because the ice cream has lost it's creaminess and it's full of icy lumps. We won't be buying them any more. I hate cost cutting when it affects the quality.

29 April 2025
Unprompted review

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