I'm delighted my phone has been put back to perfect condition after dropping out my pocket 😍 Great service & very quick turnaround from sending Phone away for repair to being delivered to a pick up... See more
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Excellent service as usual got my new phone yesterday sent off all my details and today I have all the families phones insured. I’ve been with them few years now and won’t go anywhere else tremendous... See more
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Mobile Phone Direct Insurance has been brilliant from start to finish. The sign‑up process was quick, the cover is clear, and the customer support team is genuinely helpful.” “I’m really impressed... See more
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Until today I didn't need the insurance, however it is good to have one, so a Mobile phone is very expensive and cost more as an insurance! I pay for the insurance the is sheaper as a new phone or to... See more
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Company details
- #5 of 12 best companies in Gadget Insurance Company
Written by the company
At Mobile Phone Insurance Direct, we make protecting your phone simple, affordable, and hassle-free. With a 14-day money-back guarantee, unlimited claims, and a UK-based claims team, we’re proud to offer mobile phone insurance that puts you first. We know how frustrating insurance can sometimes be, which is why our policies are built around fair pricing, fast resolutions, and excellent customer service. We have no minimum contract, so you can cancel anytime. Our repairs come with a 12-month warranty, and cover starts instantly for accidental damage, theft, and loss. The claims process is straightforward, with no unnecessary delays. That’s why we’re rated Excellent by our customers and were recognised as the Best Mobile Phone Insurance Provider by Forbes Advisor in 2021. Who We Are Founded in 2010, Mobile Phone Insurance Direct was created to offer a jargon-free, customer-first alternative to overpriced high-street insurance. Backed by over 50 years of industry experience, we’ve cut out the middleman to bring you comprehensive mobile phone insurance at a fair price. Whether you need cover for an iPhone, Samsung, or refurbished device, we have a plan to suit you. Our quick online quote tool provides your price in seconds, and our dedicated UK-based team is always on hand to help. With Mobile Phone Insurance Direct, you’re in safe hands. Get your quote in under 20 seconds and protect your phone today!
Insurance made simple
Written by the company
- Affordable, reliable phone cover
- Since 2010, we’ve provided straightforward mobile phone insurance with no jargon and no middlemen. Our customers enjoy instant protection, unlimited claims, and a friendly UK‑based support team.
- Why our customers trust us
- Great value, excellent service - Our policies include accidental damage, theft, and loss cover, all at budget‑friendly prices. With a simple claims process and thousands of positive reviews, we’re proud to be rated Excellent for customer service.
- Over 50 years of combined expertise
- We know phones inside out - Backed by decades of telecom and insurance experience, we specialise in affordable, comprehensive phone insurance that puts customers first.
Our money‑back promise
14‑day money‑back guarantee
If your policy isn’t right for you, you can cancel within 14 days of purchase for a full refund. No hassle, just a simple guarantee.
Contact info
Get money off insurance with MPID
4.5
Excellent
864 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
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Great customer comms & service!
Great customer communications and service! I needed to send my iPhone off for repair - sent it on Friday morning and it was back to me by Tuesday all fixed. Everything was very smooth. Thank you!
28 April 2026
Unprompted review
Reply from Mobile Phone Insurance Direct
Hi Alice,
Thank you for your lovely feedback. I’m really pleased to hear you were happy with the communication throughout and that your repair was handled smoothly and returned so quickly.
It’s great to know the whole process felt straightforward for you, and your kind words are very much appreciated.
If you ever need any support in the future, we’re here to help.
Kind regards,
The MPID Customer Service Team
No problems as always
20 April 2026
Reply from Mobile Phone Insurance Direct
Hi John,
Thank you for your continued feedback. I’m really pleased to hear everything has been trouble free, as always.
It’s great to know we’ve continued to meet your expectations, and your ongoing support is genuinely appreciated.
If you ever need any help in the future, we’re here to support you.
Kind regards,
The MPID Customer Service Team
Reply from Mobile Phone Insurance Direct
Hi Ruth,
Thank you for your honest feedback. It’s good to hear everything has been fine so far.
It’s completely understandable to feel that the real measure of any cover is when it’s needed. If you ever do need to get in touch, our team will be here to support you and make the process as straightforward as possible.
We appreciate you taking the time to share your thoughts.
Kind regards,
The MPID Customer Service Team
Not easy to get cover..
Tried sending IMEI details various times, but each time, the photos were unacceptable. Despite following guidelines, even then was unsuccessful. Gave up and went to another company for cover.
27 December 2025
Reply from Mobile Phone Insurance Direct
Hi there,
Thank you for taking the time to share your feedback. I’m really sorry to hear you found the setup process so frustrating, especially after trying several times to provide the IMEI photos and still being unable to complete things.
I completely understand how disappointing that must have been, particularly after following the guidance provided. We always aim to make getting cover as straightforward as possible, so it’s disappointing to hear this wasn’t your experience.
Your comments are appreciated and will be taken on board as we continue to review and improve our processes.
Kind regards,
The MPID Customer Service Team
Reply from Mobile Phone Insurance Direct
Hi Mr Beavis,
Thank you for your feedback. I’m really pleased to hear you found the service fast, efficient, and very good value.
We always aim to make things straightforward and dependable, so it’s great to know that reflected in your experience.
If you ever need any support in the future, we’re here to help.
Kind regards,
The MPID Customer Service Team
Fantastic service for a great price
Fantastic service for a great price. Customer service is second to none!
20 April 2026
Reply from Mobile Phone Insurance Direct
Hi Lee,
Thank you for your fantastic feedback. I’m really pleased to hear you found the service great value and that our customer service made such a positive impression.
Your kind words mean a lot to the team, and we truly appreciate you taking the time to share them.
If you ever need any support in the future, we’re here to help.
Kind regards,
The MPID Customer Service Team
Quick Policy Change
I recently upgraded my mobile and needed to get insurance cover. I had an existing policy for my old phone so I contacted then to change cover. They were very helpful, I got a response within 45minutes giving clear guidance what to do.
I supplied details of the new mobile and they changed the policy quickly and received a 5% loyalty reduction on the new premium. Thank you
20 April 2026
Reply from Mobile Phone Insurance Direct
Hi Alex,
Thank you for taking the time to share your experience. I’m really pleased to hear the team were able to help quickly with changing your cover after your upgrade, and that the guidance provided was clear and helpful.
It’s great to know the process was handled promptly and smoothly for you.
We really appreciate your continued custom and your kind feedback.
Kind regards,
The MPID Customer Service Team
User friendly app with bargain price
User friendly app with helpful staff on phone contact if required. Excellent pricing with more things covered for less money. BARGAIN
20 April 2026
Reply from Mobile Phone Insurance Direct
Hi Rosemary,
Thank you for your fantastic feedback. I’m really pleased to hear you found everything user friendly and that our team were helpful when you needed support by phone.
It’s great to know you’re happy with the pricing and the overall value as well. Your kind words are genuinely appreciated.
If you ever need any support in the future, we’re here to help.
Kind regards,
The MPID Customer Service Team
When i updated them via email with my…
When i updated them via email with my new phone info that wasnt yet on their site, they were prompt with getting it added and reassured me.
It was only delayed because my upgraded phone was newly out so not there fault.
17 April 2026
Reply from Mobile Phone Insurance Direct
Hi Vicky,
Thank you for your lovely feedback. I’m really pleased to hear the team were able to help promptly with updating your new phone details and provide reassurance along the way.
It’s great to know you felt supported, especially while waiting for a newly released model to be added.
We really appreciate you taking the time to share your experience.
Kind regards,
The MPID Customer Service Team
good communication and good premium!
17 April 2026
Reply from Mobile Phone Insurance Direct
Hi Sarah,
Thank you for your feedback. I’m really pleased to hear you’ve been happy with the communication and found the premium good value.
We always aim to keep customers informed while offering straightforward cover at a fair price, so it’s great to know that reflected in your experience.
If you ever need any support in the future, we’re here to help.
Kind regards,
The MPID Customer Service Team
DO NOT USE THIS COMPANY
I’ve been a long standing customer who put a legitimate claim in only to have it rejected on a whimsical reason and then they expect me to carry on the policy when the phone has been stolen!!!
10 April 2026
Reply from Mobile Phone Insurance Direct
Hi Neil,
Thank you for taking the time to share your feedback. I’m really sorry to hear how disappointed and frustrated you feel following the outcome of your claim, especially as a long-standing customer.
I completely understand how upsetting this situation must be, particularly after experiencing the loss of your phone. We appreciate that claim decisions can be difficult news to receive.
We’re unable to discuss individual claim details publicly, but we would welcome the opportunity to review your concerns and ensure everything has been considered correctly. If you’d like us to look into this further, please contact our customer care team.
If you’d prefer to speak with someone directly, our customer care team are available on 01702 568070, Monday to Friday, 9am to 5pm – and they’ll be happy to help however they can.
Kind regards,
The MPID Customer Service Team
The most reliable source of mobile…
The most reliable source of mobile phone insurance! Minus the jargon & cost. Super easy to get signed up and use too.
16 April 2026
Reply from Mobile Phone Insurance Direct
Hi there,
Thank you for your fantastic feedback. I’m really pleased to hear you found everything easy to sign up for and straightforward to use.
It’s great to know you value the simplicity and overall experience, and your kind words are genuinely appreciated.
If you ever need any support in the future, we’re here to help.
Kind regards,
The MPID Customer Service Team
The compsny always keep in contact and…
The compsny always keep in contact and premiums are affordablr.
19 March 2026
Reply from Mobile Phone Insurance Direct
Hi Gloria,
Thank you for your feedback. I’m really pleased to hear you’ve found the communication consistent and the premiums affordable.
It’s great to know you feel kept up to date, that’s something we always aim to get right.
If you ever need any support in the future, we’re here to help.
Kind regards,
The MPID Customer Service Team
Good luck claiming
Gooooood luck claiming. Took me 3 days of running around, calling about, to get all the “back up” they required to make a successful claim. Luckily for me, EE was able to help provide a lot of it but if your network provider doesn’t pride itself in good customer service, you won’t make it past this.
I feel that they make the process almost impossible to complete to avoid paying out.
Cheap though ✅
28 March 2026
Reply from Mobile Phone Insurance Direct
Hi Maya,
Thank you for taking the time to share your experience. I’m really sorry to hear how challenging you found the claims process, I can understand how frustrating it must have been to gather everything needed over several days.
I appreciate your comments around the level of information requested and how that can feel difficult, particularly when it relies on input from third parties. The checks are in place to make sure claims are properly assessed, but I understand from your experience that the process hasn’t felt straightforward.
If there’s anything still ongoing or you’d like us to take a closer look at your claim, our team would be more than happy to help.
If you’d prefer to speak with someone directly, our customer care team are available on 01702 568070, Monday to Friday, 9am to 5pm – and they’ll be happy to help however they can.
Kind regards,
The MPID Customer Service Team
Reply from Mobile Phone Insurance Direct
Hi Aileen,
Thank you for your feedback. I’m really pleased to hear you found it easy to change everything over.
We always aim to keep things simple and straightforward, so it’s great to know that reflected in your experience.
If you ever need any support in the future, we’re here to help.
Kind regards,
The MPID Customer Service Team
Reply from Mobile Phone Insurance Direct
Hi Christopher,
Thank you for your feedback. I’m really pleased to hear you feel that sense of reassurance, it’s exactly what we aim to provide.
It’s great to know you feel confident having cover in place.
If you ever need any support in the future, we’re here to help.
Kind regards,
The MPID Customer Service Team
So easy to do and very reasonable priced
2 April 2026
Reply from Mobile Phone Insurance Direct
Hi Ms Roshier,
Thank you for your feedback. I’m really pleased to hear you found everything easy to set up and reasonably priced.
We always aim to keep things simple and accessible, so it’s great to know that reflected in your experience.
If you ever need any support in the future, we’re here to help.
Kind regards,
The MPID Customer Service Team
Reply from Mobile Phone Insurance Direct
Hi Linda,
Thank you for your kind words. I’m really pleased to hear you had an excellent experience with our customer service.
It’s always great to know we’re making a positive impression.
If you ever need any support in the future, we’re here to help.
Kind regards,
The MPID Customer Service Team
Very efficient and helpful when it…
Very efficient and helpful when it comes to assisting after reporting a problem.
8 April 2026
Reply from Mobile Phone Insurance Direct
Hi Lin,
Thank you for your kind feedback. I’m really pleased to hear you found the support efficient and helpful when you needed assistance.
It’s great to know the team was able to support you promptly after reporting an issue.
If you ever need any help in the future, we’re here to support you.
Kind regards,
The MPID Customer Service Team
I can’t make a comment until
I can’t make a comment until
I have to make a claim to know if they are as good as Apple insurance
31 March 2026
Reply from Mobile Phone Insurance Direct
Hi Miss Rhule,
Thank you for your honest feedback. That’s completely understandable, many people feel the real test comes when they need to make a claim.
If you ever do need to get in touch, our team will be here to guide you through the process and make things as straightforward as possible.
In the meantime, we appreciate you taking the time to share your thoughts.
Kind regards,
The MPID Customer Service Team
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