This super company has provided my two grandchildren with all their nappy, wipes and nappy pants over the last five years! The products are eco-friendly and good value for money. The customer service... See more
Company replied
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Review summary
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What people talk about most
Reviews shaping this summary
Easy to order and delivery was prompt, even over the Bank Holiday weekend. We love the fact that Pura spearheaded nappy recycling initiatives around the UK, and look forward to hopefully seeing this c... See more
Company replied
Outstanding nappies! Honestly I couldn’t imagine using any others - EVER!! My baby’s nappies never leak even if I’ve left them on for a long duration overnight & they weigh a tonne! Theyre super absor... See more
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I have repeatedly bought these nappies for my newborn as I refuse to put him in mainstream nappies filled with toxic chemicals and god knows what else. These nappies have excellent ethos and fit my li... See more
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Company details
- #47 of 95 best companies in Baby shop
- #2 of 2 best companies in Nappy Service
- #46 of 65 best companies in Toiletries Shop
Written by the company
Pura. Made by parents, for parents. We wanted to give our babies the best possible start in life. When we couldn’t find diapers and wipes that we could trust to protect their delicate skin (with less impact on the planet) we created our own. Pura was born to provide all parents with clean, safe and toxin-free baby products, made more sustainably. No compromise. We’re so proud to be changing the world, one bottom at a time. Guy, Abi, Ezra and Enzo
Contact info
3 Worley Court, Bolesworth Road, CH3 9HW, Tattenhall, Chester, United Kingdom
- Hello@mypura.com
- mypura.com
4.5
Excellent
2k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Wouldn’t use any other brand
I’ve been a Pura customer for 2.5 years, and they are great. I love everything the company is doing for the planet, and only wish there was a recycling scheme in my area. Have had great results from the nappies with very few incidents or nappy rash, and the wipes are great, albeit they dry up fairly quickly once the pack is open !
I wouldnt change brands for anything, I’d done a fair amount of research and still feel they are the perfect combination of eco-friendly, good value for money and high-quality.
10 March 2026
Reply from Mypura.com
Hi Fanny,
Thanks for leaving us a review and for being a loyal Pura customer for so long. We're thrilled to hear how well our wipes and nappies are working for you and your family. Thank you again for the kind words!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Wonderful nappies all around!
I’m really happy with these nappies and recommend them to everyone! They are made of the healthiest materials for my baby and are naturally eco friendly - two crucial factors in my decision making. My baby has been wearing them since he was born and has never had a rash (I do not use any creams on him)! These nappies are also super absorbent and truly last all night long without any leak. The subscription makes it so convenient to get them, and is also so easy to adjust size and frequency. I chose them based on eco values and I stick with them because they deliver on every front! Thank you for such a great product and for doing better for our planet and babies.
10 March 2026
Reply from Mypura.com
Hi Larissa,
Thanks for your email. We're thrilled to hear that you're loving our nappies and finding them to be working well for your little one. We purposefully don't use any chemical nasties in our nappies to ensure that they're as gentle as possible on even the most sensitive skin!
We're glad that you're enjoying our subscription service too. We wanted to make it as easy as possible to manage your ideal frequency and delivery dates of your orders.
We really appreciate your feedback.
Warm Regards,
The Pura Team
Okay 👍 👍👍👍👍👍
18 September 2025
Reply from Mypura.com
Hi Krupali,
Thanks for leaving us a review. We're glad to hear that you're enjoying our products and service!
We really appreciate your feedback.
Warm Regards,
The Pura Team
The worst nappies- making life harder every day
The worst nappies. Multiple leaks every day. I’m using size 4-9kg, my baby is just under 7kg. These leak wee, poo, and I can’t rely on them at all. Won’t dare to use them at night for this reason but trying to get through my pack. I’m so disappointed, I like the concept of eco nappies but had the same problem with Kit and Kin and end up going back to Pampers Harmonie.
24 March 2026
Unprompted review
Reply from Mypura.com
Hi Lizzie,
Thanks for leaving us a review. We're really sorry that you're finding our nappies to leak. We do find that when leaks occur this is normally due to the size not being quite suited to your little one, usually when it's time to size up.
While we do include a size guide as a recommendation, we appreciate all babies are different so this may not always suit every one of them.
If you could please reach out to us at hello@mypura.com, we would be happy to help you with this issue and get this resolved for you!
We look forward to hearing back from you.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Ian,
Thanks for leaving us a review. We're thrilled to hear that you're loving our nappies and speedy delivery service!
We really appreciate your feedback.
Warm Regards,
The Pura Team
subscriptions for first and second baby!
We have used Pura for our first and are now on a subscription for baby 2…we love them and wouldn’t use anything else. Customer service is also excellent and subscription just takes the stress out of running out. I also like how the nappies are plastic free and the recycling trials they run - there is hope for less nappy waste at last!
20 March 2026
Unprompted review
Reply from Mypura.com
Hi Tessa,
Thanks for leaving us a review and for being a loyal Pura customer. We're thrilled to hear that you're loving our products and thank you for the kind words about our customer service too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Emilia,
Thanks for leaving us a review. We're thrilled to hear that you're loving our nappies and speedy delivery service too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Kathleen,
Thanks for leaving us a review. We're glad to hear that you're enjoying our products so far!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Rosie,
Thanks for leaving us a review. We're glad to hear hat you're enjoying our speedy delivery service an products!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Great product
Great product, fab easy pre planned delivery that can be adjusted easily also.
24 February 2026
Reply from Mypura.com
Hi Frankie,
Thanks for leaving us a review. We're glad to hear that you're enjoying our products along with our super handy subscribe and save service too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Great product, great customer service
I am very happy with the nappies I have been getting from mypura.com. I've never had any rashes or issues with my children's skin under the nappies. I like the sustainability of the nappies and the honesty on the website. The nappies don't have a chemical smell when used, unlike some other brands.
I have found it very easy to cancel subscription services from them (and then restart when I've had to come back), the website is easy to use.
Recently I ordered the wrong product by mistake and although they were unable to cancel the order (it shipped too fast!) they have offered me a full refund with no postage costs.
10 November 2025
Reply from Mypura.com
Hi,
Thanks for leaving us a review. It's great to hear how well our nappies have worked for you. We purposefully ensure to keep any chemical nasties out of our nappies so that they're as gentle as possible on your little one's skin.
We're glad that you have found our subscription convenient and easy to use too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Nappies out of stock and less delivered.
17 February 2026
Reply from Mypura.com
Hi Laurence,
Thanks for leaving us a review. We're really sorry for any confusion regarding our size 4 nappies at the moment. You should have received an email on this change however we're sorry again if you didn't or if this landed in your junk folder on this occasion.
We are temporarily out of stock of our usual size 4 nappies until March so as a temporary solution we are sending 2 x 3 pack boxes (six packs total) instead. While these may look a little different to your usual nappy packs, (and say “Diapers” instead of “Nappies”), we want to reassure you that the materials, ingredients and sizing are identical to the product you already use. It's the same Pura nappy in different packaging.
As there are slightly less nappies overall per case at 132 instead of 144 (9% less), we are applying an extra 10% off of all orders with this change to make up for this difference.
Warm Regards,
The Pura Team
Takes the work out of keeping track of baby changing items!
It's always sent right on time and in expected condition. The website is easy to use and to manage my subscription if I want to make any changes or freeze it for a couple months or so. It makes the process of having baby items so much easier - we basically never run out of wipes or have to run out late at night to get some!
2 February 2026
Reply from Mypura.com
Hi Jackie,
Thanks for leaving us a review. We're glad to hear that you're finding our site easy to use along with our handy subscription service. We want to make it as convenient as possible to get the products you need when you want them!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Amazing nappies
Amazing nappies. Used for first child and now for our second. Rarely have poonamis or leaks. Supersoft nappies 😊 love knowing their are no harsh chemicals. Never had any nappy rash.
11 February 2026
Reply from Mypura.com
Hi Caroline,
Thanks for leaving us a review and for being a loyal Pura customer. We're glad to hear how well our nappies have worked for you and your family. We purposefully don't include any chemical nasties to ensure that they're as gentle on skin as possible!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Very good quality and fantastic price on regular delivery.
We have been using these for years as our toilet cleaning tissues. As a rule we do not flush them, purely because it can but be better for the sewerage. However, there are regular occasions when they do need to be put in the cistern, and they flush away like a dream.
10 February 2026
Reply from Mypura.com
Hi Ingrid,
Thanks for leaving us a review. We're thrilled that our toilet tissue wipes have been working well for you and your family, thank you for your support in helping us make a change!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Eco and absorbant
I liked the environmentally friendly aspects of this brand but kept using it until my daughter weaned as the nappies were also high absorbant and found my daughter would get nappy rash occasionally with others but never with these
27 January 2026
Reply from Mypura.com
Hi Kat,
Thanks for leaving us a review. We're glad to hear that our nappies worked so well for you and your daughter.
We purposefully use only the gentlest ingredients to ensure they're as kind as possible to skin!
We really appreciate your feedback.
Warm Regards,
The Pura Team
I love these nappies
I love these nappies. My 8 month old daughter has never had nappy rash, and I’ve found Pura do very well at containing blowouts, while staying kind to baby skin. I wouldn’t use anything else.
27 January 2026
Reply from Mypura.com
Hi Alex,
Thanks for leaving us a review. We're thrilled to hear that our nappies have worked so well for you and your family. Thank you for your support!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Exceptional customer service
Exceptional customer service,
I had to redirect the order as we were away, but mypura went beyond and refunded it instead so we don't have to worry about missed delivery.
17 February 2026
Unprompted review
Reply from Mypura.com
Hi,
Thanks for leaving us a review. We're glad to hear that our customer service were able to help and thank you for the kind words.
If there's anything you need, our friendly team is always here to help!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Does what it says on the tin!
Useful and 'does what it says on the tin'. They are flushable, despite the bad publicity surrouding wipes generally.
29 January 2026
Reply from Mypura.com
Hi Ron,
Thanks for leaving us a review. We're thrilled that you're enjoying our flushable wipes. Thank you again for supporting our mission to make a change!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Incredible quality and the peace of…
Incredible quality and the peace of mind that they don’t contain nasty chemicals. Will be using these until we no longer need nappies.
19 January 2026
Reply from Mypura.com
Hi Lauren,
Thanks for leaving us a review. We're thrilled that you're enjoying our nappies. We purposefully don't use any chemical nasties to ensure that they're as gentle as possible on even the most sensitive skin!
We really appreciate your feedback.
Warm Regards,
The Pura Team
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