Outstanding nappies! Honestly I couldn’t imagine using any others - EVER!! My baby’s nappies never leak even if I’ve left them on for a long duration overnight & they weigh a tonne! Theyre super absor... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
This super company has provided my two grandchildren with all their nappy, wipes and nappy pants over the last five years! The products are eco-friendly and good value for money. The customer service... See more
Company replied
Easy to order and delivery was prompt, even over the Bank Holiday weekend. We love the fact that Pura spearheaded nappy recycling initiatives around the UK, and look forward to hopefully seeing this c... See more
Company replied
Mypura have very good customer service. I have contacted them via email quite last minute yo change an order and they almost always have managed to sort things out. They also deliver quickly and effic... See more
Company replied
Company details
- #46 of 90 best companies in Baby shop
- #2 of 2 best companies in Nappy Service
- #51 of 64 best companies in Toiletries Shop
Written by the company
Pura. Made by parents, for parents. We wanted to give our babies the best possible start in life. When we couldn’t find diapers and wipes that we could trust to protect their delicate skin (with less impact on the planet) we created our own. Pura was born to provide all parents with clean, safe and toxin-free baby products, made more sustainably. No compromise. We’re so proud to be changing the world, one bottom at a time. Guy, Abi, Ezra and Enzo
Contact info
3 Worley Court, Bolesworth Road, CH3 9HW, Tattenhall, Chester, United Kingdom
- Hello@mypura.com
- mypura.com
4.5
Excellent
2k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Incredible quality and the peace of…
Incredible quality and the peace of mind that they don’t contain nasty chemicals. Will be using these until we no longer need nappies.
19 January 2026
Reply from Mypura.com
Hi Lauren,
Thanks for leaving us a review. We're thrilled that you're enjoying our nappies. We purposefully don't use any chemical nasties to ensure that they're as gentle as possible on even the most sensitive skin!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Great wipes!
Used the wipes on subscription for all my babies. They are affordable whilst doing good for the planet and handy being delivered to the door
27 January 2026
Reply from Mypura.com
Hi,
Thanks for leaving us a review. We're thrilled to hear that our wipes and subscription service are working well for you and your family. We wanted to make it as convenient as possible to get the products you need delivered right to your door!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Love the nappies
Love the nappies! So comfy and all good for my children’s sensitive skin!
Great customer service too!
15 January 2026
Reply from Mypura.com
Hi,
Thanks for leaving us a review. We're thrilled to hear that you're loving our nappies and thank you for the kind words about our customer service too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Holy Blowouts!
My baby barely had blowouts in other brands of diapers. Maybe one a week if that, and only after a particularly large bowel movement. We switched to Pura diapers yesterday, and every time he has a bowel movement it has been a blowout. I'm seriously worried that one of my favorite sleepers is ruined because of this. As a side note, both times the diaper didn't hold up, it wasn't even a large amount! It was an average size bowel movement, but the diapers did next to nothing to keep it in.
Additionally, they smell a lot worse than other brands we've used when wet.
Edit: I got a note from the pura team saying that it's most likely a sizing issue, and I probably need to size up... My baby is not under the recommended weight advertised on the diaper pack, and the tape strips on the diaper have to overlap to fit around his waist as is. I seriously doubt sizing up would fix my issue here.
27 January 2026
Unprompted review
Reply from Mypura.com
Hi Savannah,
Thanks for leaving us a review. We're really sorry that you're experiencing blow outs with our diapers. We don't hear of this happening often but appreciate this doesn't help your situation. We do find that when leaks like this occur, this is usually due to the size not quite being suited to your little one, usually when it's time to size up.
If you could please reach to us at hello@mypura.com, we would be happy to help further and get this resolved for you.
Warm Regards,
The Pura Team
Have used these since birth for all 3…
Have used these since birth for all 3 of my babies. Thoroughly recommend. Subscription is so easy to alter and delivery can be the next day. Really easy to manage/change amounts needed/sizes and delivery dates. Whenever we have used any other nappy brands we have experienced nappy rashes and leaks.
20 January 2026
Reply from Mypura.com
Hi Kelly,
Thanks for leaving us a review and for being a loyal Pura customer. We're glad to hear that you're finding our subscription easy to use. It's also great to hear that our nappies are working so well for you and your family too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
This is an amazing
This is an amazing, sustainable company with such high quality products! Thank you for being so grounded in your vision and mission — I am grateful for you.
5 January 2026
Reply from Mypura.com
Hi Maria,
Thanks for leaving us a review. We're really grateful for the kind words and thank you for the support. We're thrilled that you're enjoying our products and thank you again for supporting us on our mission!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Great nappies - no problems with leaks
Great nappies. Like how they don’t have the nasties that many other nappies have. Better for baby (and the planet when compared to other disposable nappies).
5 January 2026
Reply from Mypura.com
Hi,
Thanks for leaving us a review. We're thrilled to hear that you're loving our nappies. We purposefully ensure not to include any chemical nasties to ensure they're as gentle as possible on even the most sensitive skin!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Arrived on time..good quality and…
Arrived on time..good quality and sustainable which is keeeey
4 January 2026
Reply from Mypura.com
Hi Frazier,
Thanks for leaving us a review. We're glad to hear that you're enjoying our speedy delivery service and our products!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Great Quality and super helpful customer service
Their customer service was super helpful for our questions, they even replaced a product right away that Amazon sent in faulty
3 January 2026
Reply from Mypura.com
Hi Betül,
Thanks for leaving us a review. We're glad to hear that our customer service were able to help answer your questions and resolve the issue you had with a faulty product!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Amazing nappies 🥰
Amazing nappies- soft, take a lot of liquid, reduce leaks and way kinder to the environment than other popular brands- plus a better price! What’s not to like? Especially when delivery is free when you buy a box of them from Pura’s website :)
Nappies Pura than a babies’ bum 🍑
6 January 2026
Reply from Mypura.com
Hi Becca,
Thanks for leaving us a review. We're thrilled that our super soft nappies have been working so well for you and your little one. We're glad that you're enjoying our free next day delivery service too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi May,
Thanks for leaving us a review. We're glad to hear that you're enjoying our speedy and convenient next day delivery service!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Non toxic nappies
I have repeatedly bought these nappies for my newborn as I refuse to put him in mainstream nappies filled with toxic chemicals and god knows what else. These nappies have excellent ethos and fit my little one well. They’re also super soft and seem comfortable on him, yes we occasionally have leaks but with newborn runny poos, what nappies wouldn’t leak? Overall very impressed with them and would recommend to anyone looking for a gentle nappy for their baby, which also happens to be a good price.
3 January 2026
Reply from Mypura.com
Hi Caitlin,
Thanks for leaving us a review. We're thrilled to hear that our super soft nappies are working so well for you and your little one. We ensure not to include any chemical nasties in our nappies so that they're as gentle as possible on even the most sensitive skin.
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Chad,
Thanks for leaving us a review. We're glad to hear that you're enjoying our speedy next day delivery service!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Gonzalo,
Thanks for leaving us a review. We're thrilled to hear that you've loving our products and service. Thank you again for recommending Pura!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Derrick,
Thanks for leaving us a review. We're thrilled that you're enjoying our service and products. Thank you again for the kind words!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Love, it's all we use after cloth.
The nappies feel soft and I really value that there's no chemicals and no gels/beads used in the absorption section. The velcro tabs generally hold really well and the fit around the legs is great for both our chunky-thighed boy and our skinny-legged girl. No rash issues. Reasonably priced with helpful and convenient repeat delivery.
I'd love if you could do a larger nappy or higher absorbency one for night time as our 4.5 year old boy regularly pees through his at night, even with a wake for a pee and a fresh nappy. That's the only reason for 4 rather 5 stars.
Would love if you could extend your brilliant trial of kerb-side nappy recycling, what a great plan.
31 December 2025
Reply from Mypura.com
Hi Katie,
Thanks for leaving us a review. We're thrilled that you're enjoying our super soft nappies and that your little one hasn't experienced any irritation with them too. We're also glad to hear that you're enjoying our speedy and convenient delivery service too!
Thank you for the feedback regarding us launching a larger size nappy/pants. We want to reassure you that we do take all of our customer experiences on board and we are always looking to expand our products wherever we can.
We really appreciate your feedback.
Warm Regards,
The Pura Team
We are part of the nappy recycling…
We are part of the nappy recycling trial and it is amazing - the staff are so helpful and it’s an amazing service. Thank you!
31 December 2025
Reply from Mypura.com
Hi Kieran,
Thanks for leaving us a review. We're glad that you're enjoying being part of our Pura NappiCycle trial. Thank you for helping us make a change!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Great flushable toilet wipes
Great flushable toilet wipes, have purchased these many times and the new packaging is a great improvement. Had occasion to contact customer service and they were excellent.
13 December 2025
Reply from Mypura.com
Hi Daniel,
Thanks for leaving us a review. We're glad to hear that you're enjoying our toilet tissue wipes and our newly updated packaging. We're happy to hear that our customer service were able to resolve any queries you have had too. We're always here to help!
We really appreciate your feedback.
Warm Regards,
The Pura Team
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.