NICHE-BEAUTY.COM Reviews 

2,938
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 266 reviews, reviewers had a great experience with this company. Customers consistently praise the wide and excellent selection of products, often highlighting unique or hard-to-find brands. Many people appreciate the high quality of the products and the careful, thoughtful packaging that ensures items arrive in excellent condition. Reviewers frequently highlight the fast delivery and efficient ordering process. However, some customers experienced longer delivery times or issues with order tracking and updates. Conversely, a small portion of people felt that customer service was unresponsive, leading to difficulties in resolving issues like missing promotional items, incorrect products, or damaged deliveries.

What people talk about most

Product

People report positive experiences with product, often praising the wide selection, quality, and availability... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service, with many customers praising fast delivery, good... See more

Order

Reviewers highlight ambiguous aspects of order experiences, with many customers reporting significant issues... See more

Quality

Consumers find quality to be positive, with many reviewers consistently satisfied with product assortment and... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with some reporting helpful and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

My complaint was finally resolved - After several useless e-mails and two negative reviews - and actually they sent me the promo gift I was not sent before... Niche-beauty beauty, that's what your cos... See more

Company replied

Rated 4 out of 5 stars

I am in love with Niche Beauty! To start with they deliver your order truly in max 3 working days... they always have a separate "sale"section - in case you want to shop out of a whm!- and, last b... See more

Company replied

Rated 4 out of 5 stars

I actually love Niche Beauty, and would buy more for it if only they stock my other favourite brand: Act and Acre!

Rated 4 out of 5 stars

Wonderful products! Only free samples were not satisfying

Company replied


Company details

  1. Beauty product supplier
  2. Cosmetics and Perfumes Supplier
  3. Health and beauty shop
  4. Perfume store

Written by the company

NICHE BEAUTY is an online portal founded in Hamburg, Germany and we are dedicated to offer our customers exclusively, exciting and luxurious cosmetic brands from all over the world. Our niche brands were previously known only to insiders and are now available to all of our customers at https://www.niche-beauty.com/en-de/.


Contact info

3.9

Great

TrustScore 4 out of 5

3k reviews

5-star
4-star
3-star
2-star
1-star

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3.9

All reviews

(2,938)

861 reviews in the last 12 months

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Rated 1 out of 5 stars

Terrible

I’ve been a customer for many years. They used to be very reliable and professional. Now it’s become a terrible website. I placed an order, paid for it, and for no reason at all, they canceled it a few days later. Customer service—which was completely useless—simply wrote that the system had canceled the order and that I would have to place it again if I wanted it. No explanation, no apology. Unacceptable.
Customer service was very slow to respond to my complaints. Although they admitted it was a problem with their system, they didn’t offer any real help and just kept telling me to place the order again. I’m just sorry I can’t give less than one star. Shameful.

13 May 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We sincerely apologize for the experience and frustration caused by the cancellation of your order and the delay in communication.

Unfortunately, we could not find an order linked to the name provided here. If you still have not received a concrete resolution or sorry voucher, please contact us at customercare@niche-beauty.com with your order number.

Thank you for your understanding.

Your Niche-Beauty Team

Rated 1 out of 5 stars

I would give a 0 star if I could. Charged for products that never arrived.

On 14 April I ordered 2 products form their webpage, received their confirmation order, and a couple of minutes later, I received a cancellation email from their services, saying that my cancellation had been received and nothing would be charged on my credit card.
On 16 April the amount of the cancelled products was charged on my credit card. I emailed Customer service on 16 April to ask for a refund. We have emailed back and forth for over 2 weeks, and they are claiming that no order was processed by their services, and that no payment transaction is pending from their side. I have sent them both their confirmation and cancellation emails, as well as my bank receipt showing the charge as proof of my claim. No success, they keep saying they have no payments pending. In sum, they refuse to refund their charge for the products they cancelled and never arrived.
I have made a complaint through my bank for misuse of my credit card.
Be aware if you receive an automatic cancellation after your order and ask your credit card company to block any payments to them!!
The only not negative thing I can say about the whole experience is that staff at Customer service write politely.

14 April 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We sincerely apologize for the frustration and inconvenience caused by this situation.

Please provide more information here so we can crosscheck the matter internally, or feel free to forward all details and documents to customercare@niche-beauty.com so our customer service team can investigate this further and assist you accordingly.

Kind regards,
Your Niche-Beauty Team

Rated 1 out of 5 stars

Bad customer experience

It has happened many times that I receive the notification on their special offer (box you receive if you spend certain amount), but then I realise the box isn’t available for delivery to my country-Croatia. It would not be so annoying if they just could answer me what is the reason for this, but they completely ignore my messages. Not only that: recently they have erased my really polite comment to their post on Instagram advertising Anne’s box which was also not available for delivery. I find this totaly unprofessional and not customer oriented.

12 April 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We are sorry to hear about your frustration and appreciate you taking the time to share your feedback.

Our beauty deals and gift boxes are usually shipped while stocks last and, in many cases, cannot be combined with discount vouchers (however, the latter was not the case for the order you specified).

Kindly contact us on customercare@niche-beauty.com with further questions and also more information about the Instagram complaint, and our team will be happy to assist you further.

Thank you again for your honest feedback.

Kind regards,
Your Niche-Beauty Team

Rated 1 out of 5 stars

Problems with delivery

Besides the delivery taking a long time to arrive, the carrier falsely claimed that nobody was home — even though I was there all day — and said that I would have to pick up the package at a pickup point, without even providing the name or address of the location. I contacted Niche Beauty, and, basically, they told me to sort it out myself with the carrier, as if the poor service provided was somehow my problem. Honestly, I only buy from this website because it’s the only place that sells the product I want; otherwise, I would never shop there again, nor would I recommend it to anyone.

7 May 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We sincerely apologize for the inconvenience and frustration caused by the delivery experience and the lack of clear communication regarding the pickup location.

According to the carrier’s update, the parcel had been left at a collection point awaiting pickup, and we understand how frustrating it must have been not to receive the necessary information right away. We are happy to confirm that the package has since been successfully delivered.

We also regret that our support response did not meet your expectations. Your feedback is important to us, and we will continue working to improve both our communication and the delivery experience for our customers.

Kind regards,
Your Niche-Beauty Team

Rated 1 out of 5 stars

If zero stars were an option, that is exactly what I would give.

If zero stars were an option, that is exactly what I would give.

I placed an order for shampoo and conditioner on April 11th. As of May 5th, nothing has been delivered. This is an unacceptable delay by any standard.

What makes this worse is the complete failure of customer support. I sent emails on April 19th, 20th, 23rd, 24th, and 28th — all ignored. I then called on April 24th, 28th, and May 2nd. Each time, I reached the same agent who was unable to resolve anything and repeatedly gave empty promises with shifting deadlines. Every follow-up resulted in the same response: “tomorrow.” Nothing was ever done.

This goes beyond poor service — it shows a total lack of accountability. I was also hung up on multiple times, and when I called back, I was wrongly accused of disconnecting the calls myself. That is both unprofessional and unacceptable.

Failing to deliver an order for over three weeks, ignoring repeated contact attempts, and refusing to issue a refund is not just bad service — it is a breach of basic consumer expectations.

11 April 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We are very sorry for the inconvenience and frustration caused by this experience.

We had already initiated an investigation with the courier regarding your shipment. In the meantime, we issued a refund for the order and provided a gesture of apology in the form of a voucher.

We truly regret the inconvenience this situation has caused and thank you for your patience.

Kind regards,
Your Niche-Beauty Team

Rated 5 out of 5 stars

I had a really great experience…

I had a really great experience shopping on your website. Everything was clear, easy to navigate and the product selection is beautiful and well curated. I especially love discovering high-end makeup and skincare brands in one place.
My order process went smoothly and I’m excited to try my new products. I also really appreciate the option to choose samples it’s such a nice way to discover new favorites. Looking forward to ordering again!

4 May 2026
Unprompted review
Rated 5 out of 5 stars

Excellent and trustworthy website

In all these years, ordering multiple times a year, I only had an issue once with a broken powder. It was fixed immediately.

30 April 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars

Fraud

Fraud. No address. AI responses. Had to contact credit card company for refund. Avoid!

1 May 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We are sorry to hear about your experience.

If there is any specific request or outstanding issue, please contact us at customercare@niche-beauty.com so we can review your case and assist you directly.

Thank you for your understanding.

Your Niche-Beauty Team

Rated 3 out of 5 stars

Cutomer Service needs improvement

Nice website, offer is great, but if you are ordering from outside of Germany, the app and desktop website don’t accept your voucher codes. First I could not validate my VIP code, I contacted Customer Experience but only got a reply after one full week. Then I had for 15€ vouchers but could not validate them, same issue, my delivery country was changed automatically to Germany iso Belgium. I contacted them again on 25/4 but still waiting. Not really “VIP” treatment. Customer Service is not “Niche”!

25 April 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

Thank you for your feedback—we are glad to hear you like our website and offer. At the same time, we are sorry for the inconvenience you have experienced.

We were unable to locate your previous emails under the address shown with this review. We take your concerns seriously and have now reached out to you directly to assist further.

Regarding the voucher issues and the delivery country switching to Germany, this is certainly not the experience we aim to provide, especially for our international customers. We are able to activate the codes for your specific delivery country.

We appreciate your patience and the opportunity to make this right.

Kind regards,
Your Niche-Beauty Team

Rated 5 out of 5 stars
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 2 out of 5 stars

Very disappointing experience for high-spending customers

I recently started shopping at Niche Beauty and placed 6 orders just last month. However, my experience has been deeply disappointing. After reaching VIP status, I did not receive either the 15% discount voucher typically granted for status upgrades or the coupon for the VIP Welcome Box.

The same technical failure occurred with my daughter’s account; she recently reached the Exclusive level, yet no coupon for her Welcome Box was generated.

To make matters worse, when I received my previous Exclusive Box, I found expired products inside: a pack of Mario Badescu patches that had expired three months ago. The packaging was covered in dust, suggesting it had been sitting in the warehouse for a very long time.

I had read concerning reviews regarding how Niche Beauty handles disputes, and unfortunately, I am now experiencing these issues firsthand. Despite our loyalty and high spending, the lack of communication and poor quality control with 'rewards' are unacceptable. Neither I nor my daughter feel valued as customers, and we are seriously reconsidering whether to continue shopping here.

25 April 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We are very sorry to hear about your experience and sincerely apologize for the issues you have encountered.

This is certainly not the level of service or quality we aim to provide, especially for our valued customers. We have reached out to you directly via email to address your concerns and find a solution.

Best regards,
Your Niche-Beauty Team

Rated 5 out of 5 stars

Quick and safe shipping

Quick and safe shipping
Easy ordering procedure
Great choice of products
(And thanks for all the samples)

22 April 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars

BUYER BE AWARE Before ordering….

I am experiencing extremely poor customer service with this company. I placed an order on April 11, 2026, and it has still not been shipped, nor have I received any updates. The order number is: GE11883015362NL.

Although I can contact them by phone, their customer service is nonexistent. They keep giving me the runaround, and I am out over $400—the total of my order. Currently, they are not answering their phones or responding to my emails. I am preparing to contact my credit card company to dispute the charge, as they have proven to be unhelpful. BUYER BEWARE! When issues arise with shipping or your order, they will ignore you and refuse to assist.

10 April 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We are very sorry to hear about your experience, and we sincerely apologize for the frustration and inconvenience this situation has caused.

We take concerns like yours very seriously and would appreciate the opportunity to investigate this matter further. If desired, kindly share more details here so we can cross-check your case and work toward a prompt resolution.

Thank you for bringing this to our attention—we are committed to making this right.

Kind Regards,
Your Niche-Beauty Team

Rated 1 out of 5 stars

This company is a total joke

This company is a total joke. They don’t respond on any platform, and I placed my order a week and a half ago with absolutely no sign of shipping. The order status still says ‘Order is being processed’, what a joke. My first impression of this company is a complete disaster. They ignore every attempt to get an update, and the estimated delivery date was supposed to be just two days after I placed the order. Meanwhile, the parcel hasn’t moved even a centimeter from their warehouse. Absolutely ridiculous.

13 April 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We are very sorry for this experience and sincerely apologize for the frustration and inconvenience caused. We completely understand how disappointing this must feel, especially with the delay and lack of updates.

If you have still not received a reply, please feel free to share more details about your order here and we will double-check the status for you as quickly as possible.

Kind regards,
Your Niche-Beauty Team

Rated 5 out of 5 stars

Good quality

Good quality, easy ordering, quick delivery.

16 April 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars

Order opened and no answer from Niche

I received my order on Wednesday, the shower gel was opened, without the safety seal and leaking inside the box. I inmediately contacted Niche by email, asking for a refund since the product is half empty. Today Monday they are still not answering. This is not the worst part. This is the second time in a row that I receive an opened product without the safety seal and last time they sent me the product 3 weeks later after several emails. The customer service is not good, the delivery is becoming slow and I have being a customer for almost 4 years, spending a lot of money, VIP customer named by them and not seeing the privilege. Probably they are going to reply this review faster than the email that I sent them. I gave them a second chance by buying again from Niche but I dont think I am going to be a Customer anymore.

8 April 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We are very sorry for the inconvenience caused and truly understand how frustrating this situation must be, especially as a long-standing customer.

We also sincerely appreciate your feedback and your continued trust over the years.

Please rest assured that your case is already under review. We will contact you directly as soon as possible with a suitable solution.

Kind regards,
Your Niche-Beauty Customer Service

Rated 1 out of 5 stars

I placed my first order couple of month…

I placed my first order couple of month ago — the package never arrived. What followed was over a month of back-and-forth with customer service, where I had to repeatedly provide screenshots proving non-delivery. To make matters worse, their team kept referencing DHL tracking when the actual carrier was Poste Italiane, showing a clear lack of coordination internally.
After six weeks of persistence on my end — and only after I formally requested an investigation — I was finally refunded. No proactive follow-up, no accountability.
Disappointing first experience. I would not recommend.

27 January 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

Hello dear customer,

We are sincerely sorry for the inconvenience you have experienced and fully understand your frustration regarding this situation.

In order to review your case and provide you with a quick solution, could you please share your order number with us? We would also like to clarify that our carrier is DHL. DHL hands over the parcel to the local post or carrier when the parcel arrives in the destination country.

As soon as we receive this information, we will do our best to investigate your request and assist you accordingly.

Thank you in advance for your reply.

Kind regards,
Your Niche-Beauty Customer Service

Rated 5 out of 5 stars

Great experience overall

There was a great selection of stock listed on the site, the price was great for the item I purchased and I had no issues buying through niche-beauty.

20 April 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars

Beware of this company!

[Update] Since the company replied here and not to the many emails I’ve sent, here’s the order number YGVNX2843047. I am still waiting for you to do anything about it.

I placed an order and immediately after I asked them to cancel it. I sent them multiple emails about it, they ignored me and sent the package anyway.
When I received it I noticed that they didn’t even send me the item I paid for. In the package there were only free samples…
I now have neither the item I paid for, nor
my money.
They do not reply to any e-mails, even though they are very active on their socials meaning they just ignore customers they have scammed.
Please stay away from Niche Beauty as they do not care for their customers and scam them.

16 April 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear customer,

We are very sorry to hear about your experience and truly understand how concerning this situation must be.

However, after checking our system, we were unable to find any order or previous email correspondence associated with the email address provided in your review.

To ensure we can properly investigate and assist you, we kindly ask you to contact our customer service directly at customercare@niche-beauty.com
with your order details.

We take such matters very seriously and will do our best to resolve this for you as quickly as possible.

Kind regards,
Your Niche-Beauty Customer Service

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