NICHE-BEAUTY.COM Reviews 

2,938
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 266 reviews, reviewers had a great experience with this company. Customers consistently praise the wide and excellent selection of products, often highlighting unique or hard-to-find brands. Many people appreciate the high quality of the products and the careful, thoughtful packaging that ensures items arrive in excellent condition. Reviewers frequently highlight the fast delivery and efficient ordering process. However, some customers experienced longer delivery times or issues with order tracking and updates. Conversely, a small portion of people felt that customer service was unresponsive, leading to difficulties in resolving issues like missing promotional items, incorrect products, or damaged deliveries.

What people talk about most

Product

People report positive experiences with product, often praising the wide selection, quality, and availability... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service, with many customers praising fast delivery, good... See more

Order

Reviewers highlight ambiguous aspects of order experiences, with many customers reporting significant issues... See more

Quality

Consumers find quality to be positive, with many reviewers consistently satisfied with product assortment and... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with some reporting helpful and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

My complaint was finally resolved - After several useless e-mails and two negative reviews - and actually they sent me the promo gift I was not sent before... Niche-beauty beauty, that's what your cos... See more

Company replied

Rated 4 out of 5 stars

I am in love with Niche Beauty! To start with they deliver your order truly in max 3 working days... they always have a separate "sale"section - in case you want to shop out of a whm!- and, last b... See more

Company replied

Rated 4 out of 5 stars

I actually love Niche Beauty, and would buy more for it if only they stock my other favourite brand: Act and Acre!

Rated 4 out of 5 stars

Wonderful products! Only free samples were not satisfying

Company replied


Company details

  1. Beauty product supplier
  2. Cosmetics and Perfumes Supplier
  3. Health and beauty shop
  4. Perfume store

Written by the company

NICHE BEAUTY is an online portal founded in Hamburg, Germany and we are dedicated to offer our customers exclusively, exciting and luxurious cosmetic brands from all over the world. Our niche brands were previously known only to insiders and are now available to all of our customers at https://www.niche-beauty.com/en-de/.


Contact info

3.9

Great

TrustScore 4 out of 5

3k reviews

5-star
4-star
3-star
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1-star

Asks customers to review

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3.9

All reviews

(2,938)

861 reviews in the last 12 months

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Rated 5 out of 5 stars

Overall Experience

Niche Beauty has a variety of products, ranging from skincare to perfume and make-up. The delivery service is great and accesible-my order came after 5 business days, which is average. The order did not come damaged and the product inside (a body mist) wasn't damaged or opened, the hand cream was a little bit dented-however, it makes sense because it is a aluminium tube.

12 April 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars

very disappointed ,i paid 14,95 euro…

very disappointed ,i paid 14,95 euro for express delivery 1 day, not shipped yet and no body answers my emails.
Scammers , sure ill lost my money but you from Niche beauty are scammers.

People , please be careful who you trust for your shopping online-

30 April 2026 UPDATE- Absolutely nothing, after more 2 weeks from my purchase , just an email that says I’ll receive a refund for the express delivery within 7 days( never received a refund, this was 21 April) with a sorry , and discount code!!! Who will buy again? no money back and no answers to my emails! Scammers!!!!!!
Apparently, the only solution is legal action.

16 April 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,
We’re very sorry to hear about your experience and completely understand your frustration.
We have looked into the issue with your delivery and already forwarded your case to the responsible department for further clarification. We also sent you an email to inform you that the case is currently under review.
In the meantime, we have issued a refund for the express delivery fee.
Please rest assured that we are a legitimate business and take our customers’ trust very seriously. What you experienced today is certainly not the standard we aim to provide, and we sincerely regret that your experience has led to this impression.
As soon as we receive feedback regarding your shipment, we will reach out to you again with an update.
Thank you for your understanding.

Kind regards,
Your Niche-Beauty Customer Service

Rated 2 out of 5 stars

Late delivey, broken item, no communication

I ordered express delivery in 2 days. After 5 days my order was even not packed on their side. When I reveived the order, one item in glass was broken. I raised mail complaint, no feedback, no communication, no solution. Would you order again with such company?

5 April 2026
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Reply from NICHE-BEAUTY.COM

Dear Customer,

We are very sorry for the inconvenience caused and fully understand your frustration, especially given the delay and the issue with your order.

Due to a system failure, there were delays in processing shipments. We informed you via email about this situation. Please rest assured that this is not the standard we aim to provide, and such disruptions are not the norm for our service.
Your parcel has now been shipped, and we will reach out to you again via email with the shipment details.

Regarding the broken item we also reached out to you about that and asked you for pictures of the item so that we can assist you.
Thank you for your understanding.
Kind regards,
Your Niche-Beauty Customer Service

Rated 1 out of 5 stars

Awful experience.

Awful experience.
They said at checkout I would get my order April 8th. Then they said if I don't get a shipping notice until April 8th to email then. I have sent 2 email with no reply. Do not spend you money here.

8 April 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear customer,

We are sincerely sorry for the inconvenience you have experienced and fully understand your frustration regarding this situation.

In order to review your case and provide you with a quick solution, could you please share your order number with us?

As soon as we receive this information, we will do our best to investigate your request and assist you accordingly.

Thank you in advance for your reply.

Kind regards,
Your Niche-Beauty Customer Service

Rated 5 out of 5 stars

Great choice of products to choose…

Great choice of products to choose from. Quick delivery.

9 April 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

Thank you for your review.

According to the tracking information from DHL, your parcel was delivered on 14.04.2026.

We have already sent you an email regarding this matter. If you have not received the parcel, we kindly ask you to reply to our email so that we can further assist you with the next steps.

Kind regards,
Your Niche-Beauty Customer Service

Rated 1 out of 5 stars

Terrible customer service

Terrible customer service - product old stock as discontinued everywhere else and lumpy. Returned only to have £20 deducted from my refund for costs and not refunded initial shipping either so I lost £30 on shipping on a faulty product. They received the returned item THEN asked me to provide a video showing the fault even though they now have the item not me! Have gone to my bank!

8 April 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We’re very sorry to hear about your experience and truly understand your frustration.

After reviewing our system, we were unfortunately unable to find any prior email from you regarding this complaint. For international shipments, returns are not free of charge. As outlined on our website, if an item is returned without prior contact with our customer service regarding a defect, the return shipping costs are deducted from the refund.

That said, we absolutely want to resolve this matter for you. We will reach out to you directly to review your case in detail and find a suitable solution.

Kind regards,
Your Niche-Beauty Customer Service

Rated 5 out of 5 stars

Very fast delivery

Very fast delivery, exactly as written 2-3 days, exact order, I am very satisfied, thank you!

4 April 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars

Very satisfied

The order arrived quickly and included plenty of samples. I'm very happy with my first order.

3 April 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars

Poor customer support, late delivery, damaged product packaging

Poor customer support; premium delivery took two weeks to arrive... If I didn't raise a question about where my parcel is, I would never have been even notified that it arrived... They let me know A DAY AFTER it arrived at the post office, and I paid for home delivery. Products came covered in some kind of cardboard cust, and the aluminum tube from the Aesop cream was all hammered. Overall, terrible experience for such a niche price point.

31 March 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear customer,

We are sincerely sorry for the inconvenience you have experienced and fully understand your frustration regarding this situation.

In order to review your case and provide you with a quick solution, could you please share your order number with us?

As soon as we receive this information, we will do our best to investigate your request and assist you accordingly.

Thank you in advance for your reply.

Kind regards,
Your Niche-Beauty Customer Service

Rated 5 out of 5 stars

Amazing first experience

I was searching for Phlur body mists and Niche-beauy had some great options and free shipping above 45,95 euro to my country. I heard only good things about the site, so I decided to purchase. When registering I was offered to join the Club, which I did, because earning points and saving is always great. I was pleasantly surprised by the option to get a welcome box full of goodies for free. The shipping was fast and packaging amazing. I am very satisfied with my order and my welcome box and will definitely purchase again.

26 March 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 5 out of 5 stars

Fast delivery and package arrived in…

Fast delivery and package arrived in perfect condition

27 March 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars

Don't buy from this Website

Customer Service takes days to reply, Return at your own expense and organisation

27 March 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

Thank you for taking the time to share your feedback. We are sorry to hear that your experience did not meet your expectations.

We understand how important timely responses and a smooth returns process are, and we regret any inconvenience caused. Due to a high volume of inquiries, our response times may occasionally be longer than usual, but we are continuously working to improve our service.

Regarding returns, we aim to keep our policies transparent, including any associated costs and procedures, and we are always here to guide our customers through the process.

If there is anything still unresolved, we kindly invite you to contact our customer care team (customercare@niche-beauty.com) with your order details so we can assist you further and work toward a satisfactory solution.

Thank you for your understanding.

Kind regards,
Your Niche-Beauty Team

Rated 1 out of 5 stars

Order never received.

I never received my order. NICHE BEAUTY evaded my requests for a refund for the undelivered goods for nearly two months. The matter was only resolved when I contacted the DOUGLAS Group headquarters. Within 24 hours of forwarding them the email trail evidencing the NICHE BEAUTY behaviours, a refund was issued. I suspect other reviewers may be correct in identifying a scam by NICHE BEAUTY that the DOUGLAS Group are keen to distance themselves from.

23 March 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

Thank you for your feedback. We are sorry to hear about your experience.

Unfortunately, we are unable to locate your case based on the information provided in your review. We kindly ask you to share more details about your order so we can investigate this matter further.

If your issue has not yet been resolved, please contact our customer care team directly at customercare@niche-beauty.com, including your order number and any relevant information. Our team will be happy to assist you as quickly as possible.

We appreciate your cooperation and look forward to resolving this for you.

Kind regards,
Your Niche-Beauty Team

Rated 5 out of 5 stars

Super quick delivery and big variety of…

Super quick delivery and big variety of products 👍🏼

18 March 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 2 out of 5 stars

Shipping very slow

Shipping very slow. Ordered on Monday, the package hasn’t moved out of Germany by today (Saturday).

16 March 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

Thank you for your feedback and sorry for any inconvenience caused.

We would like to clarify that your order, placed on 16.03.2026, was shipped on 18.03.2026 and has already been successfully delivered.

Due to a currently high volume of orders, processing and response times may occasionally be longer than usual. We sincerely apologize for any inconvenience this may have caused and are continuously working to improve our service speed.

Thank you again for your understanding.

Kind regards,
Your Niche-Beauty Team

Rated 5 out of 5 stars

Very good service

Very good service, fast delivery (to Belgium), unique perfumes. Happy client!

20 March 2026
Unprompted review
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars

Misleading Practices and Serious Refund Issues

DO NOT buy from Niche Beauty.

They sold me an item that was not in stock. Instead of issuing a refund, they tried to make it look like my order had been delivered by providing PayPal with a tracking number, but that tracking only corresponded to free samples, not the actual product I paid for.

Even after admitting by email that the item was out of stock, they continued to use that misleading tracking information in the PayPal dispute. As a result, my first case was wrongly closed in their favor.

They also ignored my emails and only replied when I escalated the situation through PayPal. I had to reopen the case, go to the police, file a report, and only then did PayPal rule in my favor (a month later). Throughout this, Niche Beauty kept presenting the same misleading tracking to try to close the case in their favor. If I hadn’t gone to the police, they would have kept the money.

This is outright fraud. If you value your time and money, stay away.

18 February 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Dear Customer,

We are sorry for the inconvenience and frustration caused by this experience. Unfortunately, we did not receive sufficient information to properly review your case at the time.

We are glad to hear that the matter was resolved, and we sincerely apologize for any trouble caused.

Kind regards,
Your Niche-Beauty Team

Rated 5 out of 5 stars

A go-to website for my beauty needs

A great assortment, good discounts, easy checkout and quick shipping. A very positive experience shopping at Niche!

6 March 2026
NICHE-BEAUTY.COM logo

Reply from NICHE-BEAUTY.COM

Thank you very much for your trust and positive review. We are pleased that you are satisfied with our services and products.

Your feedback is important to us and we are committed to meeting your expectations in the future.

We look forward to many more positive experiences with you. Your Niche-Beauty.com Team.

Rated 1 out of 5 stars

HORRIBLE

HORRIBLE. I placed a significant order on 18th Feb, it’s just marked one month without even providing a tracking number. Obviously it hasn’t even been dispatched. Useless customer service they’ve completely cut communication with me.
Everyone please take below actions so that we can prevent this company stealing from people and most importantly stop this scam business.

Make a complaint to the German and EU authorities and also to the antitrust.
Also, report Niche Beauty’s suspicious financial activity to the Federal Financial Supervisory Authority (BaFin) and the Financial Intelligence Unit (FIU).

I’ve already done it so the more cases gets to them the better chance of closing this junk business.

18 February 2026

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