Nordictrack UK Reviews 

1,735
•
TrustScore 3.5 out of 5

3.7

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Review summary

Created with AI, based on recent reviews

Looking at 120 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently mention that the exercise machines are remarkably solid, simple to assemble, and deliver a truly engaging fitness routine. Reviewers often appreciate the friendly customer service and the exceptionally helpful guidance provided by staff during purchases and home installations. Some reviewers were not happy with equipment durability, stating that vital parts broke down or digital consoles became obsolete prematurely. A few other people also felt that support teams were completely unhelpful and unresponsive when trying to resolve these frustrating mechanical problems. People also mentioned experiencing long waiting times for repairs or difficulties getting proper assistance from the company.

What people talk about most

Product

Reviewers express mixed feelings regarding the product, with many highlighting fantastic features, solid... See more

Quality

Reviewers highlight ambiguous aspects of quality, as opinions on the equipment are heavily divided. While... See more

User experience

People report ambiguous experiences with user experience, as some reviewers praise the seamless setup,... See more

Customer service

Users describe ambiguous interactions with customer service, as feedback is deeply divided. On one hand,... See more

Service

Clients share ambiguous opinions on service, as some reviewers express great satisfaction with helpful staff,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Life changing when it comes to become more active. Enjoyable trail rides and spin classes give many options to ride easily with varied difficulties so caters to all riders. Occasionally, the auto set... See more

Rated 4 out of 5 stars

The delivery team could not have been more helpful, phoned me 30 min before delivery and despite it weighing 214kg soon had the running machine in place and everything cleared away, 5 stars. The e... See more

Company replied

Rated 4 out of 5 stars

Very easy to set up. The IFit trainers make the numerous exercises more enjoyable. Only issue for me personally is tahtbI find the seat a little bit to hard, but there are aftermarket covers you can b... See more

Company replied

Rated 5 out of 5 stars

Quick delivery, easy to setup and super fun to use. Being fully automatic with the adjustments done by the ifit trainer really helps you to push yourself and immerse yourself into the workout. Use al... See more

Company replied


Company details

  1. Exercise Equipment Shop

About Nordictrack UK

Written by the company

NordicTrack knows how to provide premium personal training at home because we’ve been perfecting it for years. Every treadmill, exercise bike, elliptical, or rower we create transforms how you experience fitness from the feel of the treadmill cushion to tracking apps that sync with your machine and extraordinary personal training programs created by the top trainers in the business. Our iFit experience is something special, and we want you to experience it everyday.
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Contact info

3.7

Average

TrustScore 3.5 out of 5

2k reviews

5-star
4-star
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2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 83% of negative reviews

Typically replies within 1 week

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3.7

All reviews

(1,735)

108 reviews in the last 12 months

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Rated 1 out of 5 stars

Really bad customer service

Really bad customer service I received from "ALEXIKS" , I simply enquired to the warranty and explained my treadmill arrived then I went on holiday and I was setting it up today and I want register the warranty and I fit account.
I got a one sentence reply saying "no I took to long to register".

Complete joke of a company and will never buy or recommend there products again.

Oh and the treadmill is not worth £1000 and I it feels similar to ones available on tik tok for £200!

Don't waste your money guys !

20 July 2026
Unprompted review
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Reply from Nordictrack UK

Hi, thank you for your review and congratulations on winning the treadmill. I am obviously disappointed to read about the service you have encountered, but I have checked your account and seen the emails that have been sent to you, which did give clarification as to the status of the warranty registration. However, appreciating that you may not have had all the full information given to you, especially as a competition winner, I have personally escalated this on your behalf, and you will receive an email today relating to your warranty registration, that I am pleased to advise has been expedited for you. Enjoy all the benefits of your treadmill and the immersive iFIT app....happy exercising

Rated 5 out of 5 stars

I have been with Ifit for a number of…excellent customer service

I have been with Ifit for a number of years and it is an excellent service with so much choice of workouts . I had a problem with last years renewal and Becky was so amazing and helpful and has helped me get a great deal. I am very grateful for Becky’s support.

2 July 2026
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Reply from Nordictrack UK

Thank you so much for your glowing review and for being a loyal member of the iFIT family for so many years! We are thrilled to hear that you are enjoying the wide variety of workouts we offer.

We are especially glad that Becky was able to step in, resolve your renewal issue, and help you find a great deal. We will be sure to pass your kind words directly to her—she will be absolutely delighted to know she made such a positive impact on your experience!

Thank you again for your continued support and for taking the time to share your feedback. We look forward to many more years of working out together.

Best regards,

The iFIT Team

Rated 5 out of 5 stars

Step Climber XL

Good customer service support for order and delivery

1 July 2026
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Reply from Nordictrack UK

Thank you for taking the time to leave us a review! We are thrilled to hear that you had a smooth experience ordering your Step Climber XL and that our customer service team provided excellent support with your delivery.

We hope you are enjoying your new equipment and getting some great workouts in. If you ever need any assistance in the future, please don't hesitate to reach out!

Rated 1 out of 5 stars

Think Twice Before Buying from NordicTrack

My experience with NordicTrack has been very disappointing. Customer service repeatedly responded to my emails and reviews with the same scripted messages, without properly addressing my concerns or engaging with the issue.

The main issue is the mismatch between the “free trial” and the strict return policy. A trial is meant to allow customers to fully experience the product before deciding, but in practice the return window effectively ends at the same time, which feels misleading.

Despite multiple attempts to resolve this, I received repeated copy-and-paste responses referring back to policy rather than any attempt to understand or resolve the situation. Previous responses have followed a standard policy message without addressing the concerns raised.

Based on my experience, I would not recommend NordicTrack.

18 June 2026
Unprompted review
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Reply from Nordictrack UK

Hi, as advised in replies to your previous reviews about this same instance, as well as directly to you from our customer service and management teams on several occasions.

We provide complete transparency regarding our software ecosystem and product capabilities. All relevant information regarding iFIT Pro membership requirements—including the fact that an active subscription is necessary to access premium integrations such as Netflix and Amazon Prime—is clearly detailed across our website and on the individual product pages prior to purchase.

Our terms of sale include a strict 30-day return policy starting from the date of delivery. Because your request was submitted outside of this standard timeframe, we were unable to authorise a return, or process a partial refund.


Kind regards.

Rated 1 out of 5 stars

Do not buy. Avoid

Worst brand. Would avoid at all costs. £3500 for an xi22 commerical unit that lasted 2 years very little use before screen went. No way to fix it or use it as they stopped making this model and no replacement parts or way to fix or use it without screen. Was told tough luck nothing we can do. Several complaints online with this model. Any item bought at this price you would expect to get 5-10 years from without issue. Avoid not just because the machine quality is poor, but aftersales service is terrible.

29 June 2026
Unprompted review
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Reply from Nordictrack UK

Good Morning, we have sent you a request for further informtion in order that we can review this further, please provide the case number that you have been dealing with us on this. Thanks

Rated 2 out of 5 stars

Very poor aftersales service

Having read multiple reviews, watched many videos, and been very impressed by the Nordictrak X24 bike, and Tour De France bike, I decided to take the plunge.

Several thousands of pounds later, and a short delay for delivery, I received my TDF. It was "Dumped" in my living room (the words of the person in the house awaiting delivery, not mine) and not taken to the room where it was to be assembled (is a bungalow, so literally a few feet more) but that was ok.

The build was quick and easy, the instructions are simple to follow, concise and to the point. If you can build an IKEA billy bookcase, you can build this.

iFit took no time to register and set up, the bike connected to my Polar HR monitor easily: I was ready to go.

I am very impressed with iFit, it is an astonishing system. Very comprehensive, so much content, and exactly what I was looking for. The bike is also a phenomenal bit of kit, when it works...

4 weeks after buying, the incline and resistance mechanism stopped working. Faults occur, I can live with that. I telephoned the customer service team two days later (Monday), and was advised to email with photographs and videos. I then received an email telling me that I'd need to wait 7-10 days for the job to be accepted and parts despatched to an engineer; quite a delay for what is supposedly a premium product but fine, parts may not be in plentiful supply.

It is now 20 days after that confirmation email. I have yet to receive contact from an engineer, or anybody whatsoever to arrange an appointment. The bike has been broken for almost as long as it worked, which is a sad indictment of the company.

If you are looking for a smart bike, I strongly suggest looking elsewhere (read Trustpilot!), as the after sales service of Nordictrack is terrible. It is a shame, as the product itself, and the iFit software, are very good.

***Updated 11/7/26***
Following an intervention, as can be seen below, I received a replacement bike. This was very helpful. It is great to be back on my TDF - it really is a superb product.
The only criticism I have, is that maybe the engineers/team could contact customers who have faults, and explain the timescales involved. Finding out that an engineer only attends my region once per month, after raising a complaint/critique on here was a shame; if I had been told that at the beginning, then I wouldn't have been so frustrated.

4 June 2026
Unprompted review
Nordictrack UK logo

Reply from Nordictrack UK

Thank you for taking the time to share such detailed feedback. While we are thrilled to hear that you enjoy the iFit software and found the assembly straightforward, we are incredibly sorry that your overall experience has been frustrating.

Experiencing a mechanical failure after just four weeks is certainly not the premium experience you rightly expect. Furthermore, waiting 20 days with no communication regarding your engineer appointment is unacceptable, and we sincerely apologise for this delay.

Please know that we are actively stepping in to fix this:

Expediting the Repair: We are currently following up directly with our engineering team to urgently expedite your repair and get an appointment booked.

Direct Outreach: A member of our Customer Service team will be in touch with you very shortly to discuss all available options to get this fully resolved for you.

We are committed to making this right and getting you back on your bike as quickly as possible.

Best regards,

The iFit Customer Service Team

Rated 1 out of 5 stars

Please read the full review before buying

From contacting the sales team, sorting out delivery , receiving my bike, and then sorting out my subscription, it has been seamless, stress free, and easy. Ive found the customer support helpful and friendly. It may take a small while to get back to you, but they always have.
Ive read some awful experiences, but upto now im very pleased with my purchase, and customer service, especially Fiorella.
Update!!!
Bike failed after 6 weeks , no resistance or incline. Contacted customer service on 6th July, its now 28th July and the machine is still sitting there broken!! Apparently the parts have been ordered 🤷‍♂️. Ive been told to be patient. Seriously regret buying the substandard equipment, 6 weeks and it failed!!! £1799!! Terrible service, im so disappointed.

15 June 2026
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Reply from Nordictrack UK

Hi there, thank you so much for your review and delighted to read how happy you are with your entire experience. Absolutely certain that this experience will continue as you use your bike and explore all the workouts available through the subscription and absolutely here to help you if ever you need anything at all - happy exercising :)

Rated 5 out of 5 stars

Great treadmill with very good training…

Great treadmill with very good training programmes through iFIT.

27 April 2026
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Reply from Nordictrack UK

Thank you so much for taking the time to share your experience and leaving us a great review!

We are thrilled to hear that you are loving your new treadmill and getting the most out of the iFIT training programmes. We completely agree that the interactive workouts really help take home training to the next level and keep things engaging.

If you ever need any assistance or have questions about your equipment in the future, please don't hesitate to reach out to our support team.

Happy running!

Rated 5 out of 5 stars

Amazing bike and the ifit workouts are…

Amazing bike and the ifit workouts are fantastic. It is an expensive outlay but definitely worth it.

27 March 2026
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Reply from Nordictrack UK

Thank you so much for your review.... and 100% you will find so many destinations and so many different gradients to enjoy great workouts so hoping and wishing you many happy trails and fun!

Rated 5 out of 5 stars

Amazing amazing treadmill 26”screen

Amazing amazing treadmill. Loving every minute I’m spending on it. IFIT subscription for 3 years is a bit expensive but is worth doing it.

9 March 2026
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Reply from Nordictrack UK

Fabulous!! iFIT is so worth it and you will find new exercises and destinations periodically too, so enjoy everything that it offers for you and happy running! Thank you so much for your review, it is very much appreciated

Rated 5 out of 5 stars

I bought a commercial 2450 treadmill…

I bought a commercial 2450 treadmill and I love it. The team were so helpful in helping me make the right choice was unsure about the ifit but it’s a game changer. You really do feel motivated and the chance to watch Netflix while running has made me use it more and more. The workout videos are great the I can be anywhere in the world getting fit while learning new things. The delivery crew were so nice and helpful let me know when they were going to arrive and set my machine up very very happy customer. Would definitely recommend to anyone the whole experience has been a pleasure from start to finish.

11 May 2026
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Reply from Nordictrack UK

Hi, thank you so much for your wonderful review and there are some great new series' coming out on Netflix so they will keep you busy too!! We pride ourselves on getting our delivery service right too, so will be sure to pass on your comments. Thank you so much again and happy running.......

Rated 2 out of 5 stars

Very disappointed with the NordicTrack…

Very disappointed with the NordicTrack Commercial 2450 treadmill. For such an expensive piece of equipment, I expected far better reliability and customer service.

The incline failed after less than 4 months of normal use, making the treadmill unusable. I reported the issue straight away, only to be told I have to wait 7–10 days just to be contacted to arrange a repair appointment… and I’m still waiting.

To make matters worse, I’m also paying for an iFIT subscription, which is currently a complete waste of money because the machine can’t even be used.

Premium price tag, poor reliability, and painfully slow customer service. Definitely not the experience I expected from a supposedly high-end fitness brand.Just don’t need the hassle

21 May 2026
Unprompted review
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Reply from Nordictrack UK

Hi, I am so sorry for the delay in responding, however I am aware that our customer service team have been in contact with you and today are chasing the engineering team. By way of confirmation, your iFIT subscription has been suspended pending the resolution and as soon as you are back up and running this will be re-instated with the extra months. I will keep an eye to make sure that your resolution is swift.

Rated 5 out of 5 stars

Fiorella made the whole process so…

Fiorella made the whole process so smooth and she helped me with all questions and support needed, before, during, AND after purchasing! Being able to use the chat function when I was browsing really made all the difference too. A response straight away and someone to keep tabs on the whole process, could not ask for better. Would highly recommend NordickTrack. The treadmill we purchased is fantastic, cannot fault it. Hopefully a fixture in our home gym for a long time and will be replaced when the time comes with another NordickTrack, won’t go back now! The iFIT functionality of them are great. Thanks all ☀️.

13 May 2026
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Reply from Nordictrack UK

wow! what a wonderful review - thank you so much. Will be sure to let Fiorella know too as we pride ourselves on giving our customers the best possible advise and support so this is great to read. And for the iFIT functionality - you can explore and run all over the world!! Happy running and thank you again, here if you needs us for anything at all.

Rated 5 out of 5 stars

Nordic Track/IFit experience

After purchasing a Nordic Track S22i (used) bike and signing up for a Ifit package, I was a little dissapointed at first. I did not realise that the package I trialled, you cannot use the full features of the bike, instead only via a device.

After contacting their customer service, they fully understood my circumstances and offered me a package at suitable price to enable the full features. I was so happy, I signed up for 12 months.

The training packages are brilliant, the coaches keep you motivated to do better even in the most gruelling of workouts to power through.

Overall very pleased with the bike and more so with Nordic Track customer services.

11 May 2026
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Reply from Nordictrack UK

Hi, thank you so much for taking the time to write your review, it is very much appreciated and delighted to read how happy you are with the full iFIT experience. You can cycle around the world and I am sure you will enjoy doing that. I will also be sure to pass your comment to our customer service team which they will be delighted with. Happy exercising.....

Rated 5 out of 5 stars

Amazing buying experience

Amazing buying experience - very easy and quick to deliver. The treadmill is a real hit with the family. Super easy to use and great spec. Brilliant that we can use with Netflix!

8 May 2026
Unprompted review
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Reply from Nordictrack UK

Running whilst watching your favourites on Netflix - what else could you wish for! Thank you for your review and there is certainly plenty to explore with the iFIT app, so we wish you and your family lots of fun running around the world!

Rated 5 out of 5 stars

Brilliant

Brilliant, not a lot else to say. It’s better than the treadmills in the gym!

11 May 2026
Unprompted review
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Reply from Nordictrack UK

Amazing - thank you and in the comfort of your own home too!! Keep enjoying and if you need anything we are here to help. Happy exercising

Rated 4 out of 5 stars

Treadmill has been great

Treadmill has been great, it's worked perfectly.

My only reservations are the lack of any Google health connectivity, and the touchscreen being quite difficult to operate when you're running, and the speed buttons aren't responsive. I will often have to press it 2-3 times before it accepts it.

11 May 2026
Unprompted review
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Reply from Nordictrack UK

Hi, thank you for your review albeit it isn't perfect for you. Will make sure to feed this back to our technical team who are always looking to make improvements and reviews like yours really help - so thank you for taking the time. Happy exercising!

Rated 5 out of 5 stars

Always had a great service from the…

Always had a great service from the team, shout out specifically to Becky from the sales team for helping with some great deals. Always reach out, if you don’t ask you don’t get.

Treadmill and Rowing machine were great, no issues with them (just wish they had more app functionality like with Disney and other providers!)

1 May 2026
Unprompted review
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Reply from Nordictrack UK

Hi, what a great review and will make sure that Becky gets the recognition. We pride ourselves on delivering excellent service from the moment you connect to the delivery of your product...and who knows what might get added to the app in the future!! - happy exercising and thank you for taking time to review us.

Rated 5 out of 5 stars

High quality treadmill

Efficient delivery. Time pre-advised and delivered on time.
Treadmill is of a good quality and so far really enjoying the iFit training programmes. Easy to set up and use.

11 May 2026
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Reply from Nordictrack UK

Hi, thank you for your review, it is much appreciated and thrilled to read that you have had a great experience with us. Happy exercising....there is plenty to explore

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