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NORMAL Retail Ireland Limited Reviews 

359
•
TrustScore 5 out of 5

4.9

Beauty supply store
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Review summary

Created with AI, based on recent reviews

Looking at 349 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention the fantastic selection of unique international products and great bargains available on every visit, making it a favorite destination. People also love the extremely friendly staff and the clean, bright store atmosphere that always makes shopping fun and easy. Some reviewers were happy with the rewarding loyalty program and the clever queue system that lets you continue browsing while waiting. Shoppers consistently find incredible value for money and appreciate the remarkably low prices across a huge range of everyday household items. Visitors often highlight how easy it is to find everything they need without spending a fortune.

What people talk about most

Product

Reviewers highlight positive aspects of product, expressing satisfaction with the fantastic range of unique... See more

Price

Reviewers mention positive feedback about price, noting that products are very cheap, highly competitive, and... See more

Staff

Customers consistently note positive experiences with staff, frequently describing team members as cheerful,... See more

Value for money

People report positive experiences with value for money, highlighting very cheap and affordable prices across... See more

User experience

Users describe positive interactions with user experience, highlighting that staff members are lovely and the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The shop layout is interesting and fun. They have different and cool products, items you wouldn't find anywhere else. You actually get genuine discounts. The best part is their App. I love it. You get... See more

Rated 5 out of 5 stars

So today Normal opened in Sligo. And although there was over an hour wait because EVERYONE want to go, it was well worth it. Fantastic selection, very well organised and the staff were brilliant.... See more

Rated 5 out of 5 stars

Love this shop so many bargains here and new things to try from cleaning products to skin care this shop has it all its my new go to for almost everything !!!

Rated 5 out of 5 stars

The corridors are a bit narrow and people are often blocking the way but generally it's a nice experience visiting. The staff is great.

Company details

  1. Beauty supply store
  2. also in
  3. Chemist
  4. Cosmetics shop
  5. Health and beauty shop
  6. Perfume store
  7. Sweet shop

Written by the company

At NORMAL, we sell completely normal products at abnormal prices. The range includes well-known brand products in e.g. skin care, hair care, dental care, shampoo, make-up and cleaning. In short: All the things that you cannot do without in your everyday life, and that you would rather not must be missing from the shelves at home. All items are sold at fixed, low prices, which means you won't find bargains and price-breakers with us. Instead, the items cost the same every time you come.

Contact info

4.9

Excellent

TrustScore 5 out of 5

359 reviews

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No recent history of asking for reviews

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4.9

All reviews

(359)

357 reviews in the last 12 months

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Rated 5 out of 5 stars

The cutest shopping place

I must say there is no place better in customer service than Normal.
I was searching for a Lip balm which I received as a freebie on the app. I was finding it difficult to search it, so I asked one of your representatives to help me find it. He was restocking, but was kind enough to leave it for a while & help me find the Lip balm. I have never seen a kinder staff helping me search a mere lip balm.

Then after a few days I had a query on the unscramble game on the app, and I write an email to the customer service about my issue & I got a reply immediately.

I mean lets be honest, customer service not only solving your issue but getting back immediately whether it was at the store or through email, Normal aced both.

Normal lives up to their tagline(of being abnormal :), coz getting back to a customer query so quickly in today's scenario & staff being so so helpful in not normal :), but you guys got back so quickly & are so helpful. So thank you so much.

This makes me visit your store more often which I do every Sunday in the Ilac store even if I have to just window shop sometimes because it gives me joy.

And I genuinely hope someday I work for Normal :) which is so kind towards their customers, it would be my privilege.

Regards,
Natasha De Oliveira

17 May 2026
Unprompted review

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