I found it rather complicated to link my account. I have never experienced such a complicated and such a long account reference number. I nearly gave up and cancelled my insurance, but I used the chat... See more
Company replied
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Nova Direct offer a range of insurances to offer you complete peace of mind. Whether it’s breakdown, caravan, gadget, pet, home emergency or home appliance we’ve got the right cover for you.
Market House, 25 Market Square, LU7 1EU, Leighton Buzzard, United Kingdom
Replied to 60% of negative reviews
Typically replies within 2 weeks
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Quick to organise, great level of cover with good priced options for add ons.

Reply from Nova Direct
Joshua is a legend helped me with my policy, would definitely give him a big pay raise. Effortless talking to him and I feel like I can rest all of my life's responsibilities in his hands.

Reply from Nova Direct
Easy to set up great price no fuss great experience

Reply from Nova Direct
On Saturday 11 April, my car blew an oil seal on the motorway. I got a low‑oil‑pressure warning and managed to pull over before the engine was damaged. I called Nova and waited 30 minutes before being cut off, then another 40 minutes to get through. The staff member I finally reached was rude, uninterested, and difficult to hear because her headset barely worked.
After explaining the fault, she told me it was “customer liability” and that because the car could still move, I wasn’t covered.
She said I could claim only £50 for recovery — nowhere near the actual cost — and even tried to get me to say I was refusing help, when they weren’t offering any. She refused to let me speak to a manager and couldn’t explain why I wasn’t covered. Then she hung up.
A manager called me on Monday 13 April, and her attitude was just as rude and unhelpful. She still couldn’t explain the policy properly. At this point it’s clear this behaviour is normal for the company.
Avoid Nova at all costs. Choose a provider that actually cares about its customers.
I now know my car had a blown gasket on the side of the Camshaft, which is a very unusual thing to happen, oil would not stay in there for very long, Nova stated that my car was drivable, if I had driven it the engine would have been destroyed, so essentially if I had driven the car until I had damaged it beyond repair only then would they have allowed a recovery vehicle to pick me up.
IT is not breakdown recovery at all, it is minimal assistance and a a poor attitude, having seen how they responded to other complaints, it tells you all you need to know about them, i will be following this up with the ombudsman
I am extremely disappointed with . I have been a loyal customer for over 3 years and had my breakdown policy set to auto-renew. Today, when my car broke down on the M6 and I urgently needed assistance, I was told that my policy had expired on 12th March 2026.
This is completely unacceptable. After years of paying and never making a single claim, the one time I actually needed help, I was let down. If the policy was set to auto-renew, why was it not renewed? It feels like they are happy to take money but fail to provide support when it truly matters.
I will never recommend this company to anyone. Please think carefully before trusting them.

Reply from Nova Direct
A £9.98 cancellation fee for a policy that doesn’t even start for another 20 days? Ok, that’s a rip off! I wouldn’t have written a review at all if it wasn’t for that.
Any company that charges a cancellation for a policy they haven’t even started yet, well within a cooling off period, have no direct customer service line, and only open for 3 hours on a Saturday are con artists. AVOID!

Reply from Nova Direct
The live chat was quick and my query was answered efficiently by Joshua. Great customer service.

Reply from Nova Direct
Joshua was very responsive and helpful and answered my question quickly.

Reply from Nova Direct
Joshua was very helpful. Talked me through my issue and gave me clear guidance. Thank you

Reply from Nova Direct
Fast response easy to understand back and forth. Problem was resolved Quickly to address my policy and also my wife's thanks teresa

Reply from Nova Direct
Joshua is professional and efficient
Highly recommended

Reply from Nova Direct
Joshua was a very good customer service agent. He was very helpful and assisted me with ease with his extensive customer service experience. I have got a very good quotation from Nova Direct and am happy with it.
Thank you very much.

Reply from Nova Direct
Joshua was able to answer my questions via the chat option and resolve the queries I had quickly.

Reply from Nova Direct
Easy to use and register policy, using Online Portal. Clear information and good price.

Reply from Nova Direct
Joshua was very helpful and quick to resolve my problem.

Reply from Nova Direct
Easy to purchase breakdown cover, at a great price too 👍🏼 highly recommended

Reply from Nova Direct
Greedy, Scamming , thieving, This Company DO NoT TAKE ANY POLICIES!!!! I took a policy out with this company 2 years ago, I did NOT renew and last year went and took out another 1 year policy without my permission, the Money was refunded,However they are trying the same theft again!!! They make it impossible to Contact them there listed telephone Number is 02037458216 is Bogus and doesn’t work, So I will now to get in touch with the Bank again. Nova you should be ashamed of yourself!!!

Reply from Nova Direct
Joshua dealt with my querry, was a plesant experience.
Well done Joshua.

Reply from Nova Direct
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