Nova Direct Reviews 5,981

TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 521 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for their helpfulness and positive attitude, making interactions pleasant and productive. Many people highlight the exceptional customer service, appreciating the personalized and understanding approach. Reviewers are particularly impressed with the quick response times and the smooth user experience. However, some customers also noted issues with the service, including difficulties with key cover assistance and being left without support during a breakdown, even with vulnerable passengers. A few other people also felt that customer service was unhelpful or rude, leading to frustrating experiences with policy renewals and rebooking with other providers.

What people talk about most

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness and efficiency.... See more

Customer service

Reviewers highlight positive aspects of customer service, often praising several helpful and professional... See more

Service

Consumers find service to be ambiguous. Many reviewers praise the excellent, efficient, and quick service,... See more

Price

Customers had ambiguous experiences with price. Many reviewers found the prices to be very competitive,... See more

Response time

Clients share positive opinions on response time, with many praising the quick and efficient assistance... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I found it rather complicated to link my account. I have never experienced such a complicated and such a long account reference number. I nearly gave up and cancelled my insurance, but I used the chat... See more

Company replied

Rated 5 out of 5 stars

Discovered Nova Direct for breakdown cover, through a search engine. Read all the small print, as usual, and it appears to cover all the important things at a very reasonable price. There were cheaper... See more

Company replied

Rated 5 out of 5 stars

Nova Direct is a brilliant company with an unbeatable service & product. I've used them for several years now & I've never, ever, been let down. Don't just trust t, try them & see for yourself!

Company replied

Rated 5 out of 5 stars

Araya helped me today with a quick and comprehensive response - to the level of highlighting the specific sections of the Policy Wording that addressed my query when I asked for that. I think that's q... See more

Company replied


Company details

  1. Insurance agency
  2. Car and Motor Insurance Agency
  3. Cycle Insurance Company
  4. Gadget Insurance Company
  5. Insurance broker
  6. Pet Insurance Company

Written by the company

Nova Direct offer a range of insurances to offer you complete peace of mind. Whether it’s breakdown, caravan, gadget, pet, home emergency or home appliance we’ve got the right cover for you.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

6k reviews

5-star
4-star
3-star
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1-star

Replied to 60% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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Rated 5 out of 5 stars

Quick and great price

Quick to organise, great level of cover with good priced options for add ons.

16 April 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Chris, thank you for taking the time to leave us a review. Regards, Nova Direct

Rated 5 out of 5 stars

Joshua is a legend .FULLSTOP.

Joshua is a legend helped me with my policy, would definitely give him a big pay raise. Effortless talking to him and I feel like I can rest all of my life's responsibilities in his hands.

16 April 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Hasan, thank you for taking the time to leave us a review. We will pass your feedback onto Joshua. Regards, Nova Direct

Rated 5 out of 5 stars

Roadside assistant s

Easy to set up great price no fuss great experience

12 April 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Trevor, thank you for taking the time to leave us a review. Regards, Nova Direct

Rated 1 out of 5 stars

Nova Breakdown Recovery - No Good and no recovery

On Saturday 11 April, my car blew an oil seal on the motorway. I got a low‑oil‑pressure warning and managed to pull over before the engine was damaged. I called Nova and waited 30 minutes before being cut off, then another 40 minutes to get through. The staff member I finally reached was rude, uninterested, and difficult to hear because her headset barely worked.

After explaining the fault, she told me it was “customer liability” and that because the car could still move, I wasn’t covered.

She said I could claim only £50 for recovery — nowhere near the actual cost — and even tried to get me to say I was refusing help, when they weren’t offering any. She refused to let me speak to a manager and couldn’t explain why I wasn’t covered. Then she hung up.

A manager called me on Monday 13 April, and her attitude was just as rude and unhelpful. She still couldn’t explain the policy properly. At this point it’s clear this behaviour is normal for the company.
Avoid Nova at all costs. Choose a provider that actually cares about its customers.

I now know my car had a blown gasket on the side of the Camshaft, which is a very unusual thing to happen, oil would not stay in there for very long, Nova stated that my car was drivable, if I had driven it the engine would have been destroyed, so essentially if I had driven the car until I had damaged it beyond repair only then would they have allowed a recovery vehicle to pick me up.

IT is not breakdown recovery at all, it is minimal assistance and a a poor attitude, having seen how they responded to other complaints, it tells you all you need to know about them, i will be following this up with the ombudsman

11 April 2026
Unprompted review
Rated 1 out of 5 stars

I am extremely disappointed with

I am extremely disappointed with . I have been a loyal customer for over 3 years and had my breakdown policy set to auto-renew. Today, when my car broke down on the M6 and I urgently needed assistance, I was told that my policy had expired on 12th March 2026.

This is completely unacceptable. After years of paying and never making a single claim, the one time I actually needed help, I was let down. If the policy was set to auto-renew, why was it not renewed? It feels like they are happy to take money but fail to provide support when it truly matters.

I will never recommend this company to anyone. Please think carefully before trusting them.

11 April 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Rashid

Your policy expired on 12th March 2026 at 23:59pm and therefore you have not had cover since then. Therefore any call for assistance was correctly denied.

We emailed you on 6th March 2026 at 9:58am advising payment failed, as it was refused by your bank. We made it clear that the policy would expire if we did not receive payment. We also sent you a link on SMS to make a payment. Our tracking shows that both the email and SMS were received. However, you did not make payment.

On 7th March 2026 your My Account was updated to show the policy has expired and not renewed. We hope this provides clarity around the points raised in your review.

Kind Regards, Nova Direct

Rated 1 out of 5 stars

Cancellation fee even without cover.

A £9.98 cancellation fee for a policy that doesn’t even start for another 20 days? Ok, that’s a rip off! I wouldn’t have written a review at all if it wasn’t for that.

Any company that charges a cancellation for a policy they haven’t even started yet, well within a cooling off period, have no direct customer service line, and only open for 3 hours on a Saturday are con artists. AVOID!

11 April 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Christina

We're transparent about all our fees and charges. During purchase we showed you the Fees & Charges Guide (nova-direct.com/fees-and-charges) which you read and agreed too. That does make clear that there is a £9.98 cancellation administration fee, regardless of time on cover. Whether you cancel 10 seconds after purchase or 10 weeks, the work required is the same. Therefore the charge is accurate and correct.

We hope this provides clarity around the points raised in your review.

Kind Regards, Nova Direct

Rated 5 out of 5 stars

Excvellent response time on live chat!!!

The live chat was quick and my query was answered efficiently by Joshua. Great customer service.

10 April 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Sam, thank you for taking the time to leave us a review. We will pass your feedback onto Joshua. Regards, Nova Direct

Rated 5 out of 5 stars

Quick response

Joshua was very responsive and helpful and answered my question quickly.

10 April 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Nic, thank you for taking the time to leave us a review. We will pass your feedback onto Joshua. Regards, Nova Direct

Rated 5 out of 5 stars

Joshua was very helpful

Joshua was very helpful. Talked me through my issue and gave me clear guidance. Thank you

10 April 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Cheryl, thank you for taking the time to leave us a review. We will pass your feedback onto Joshua. Regards, Nova Direct

Rated 5 out of 5 stars

Customer service

Fast response easy to understand back and forth. Problem was resolved Quickly to address my policy and also my wife's thanks teresa

9 April 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Shaun, thank you for taking the time to leave us a review. We will pass your feedback onto Teresa. Regards, Nova Direct

Rated 5 out of 5 stars

Joshua is professional and efficient

Joshua is professional and efficient
Highly recommended

9 April 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Jim, thank you for taking the time to leave us a review. We will pass your feedback onto Joshua. Regards, Nova Direct

Rated 5 out of 5 stars

Joshua was a very good customer service…

Joshua was a very good customer service agent. He was very helpful and assisted me with ease with his extensive customer service experience. I have got a very good quotation from Nova Direct and am happy with it.
Thank you very much.

8 April 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Ash, thank you for taking the time to leave us a review. We will pass your feedback onto Joshua. Regards, Nova Direct

Rated 5 out of 5 stars

Joshua was able to answer my questions…

Joshua was able to answer my questions via the chat option and resolve the queries I had quickly.

8 April 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Sarah, thank you for taking the time to leave us a review. We will pass your feedback onto Joshua. Regards, Nova Direct

Rated 5 out of 5 stars

Easy to use and register policy

Easy to use and register policy, using Online Portal. Clear information and good price.

31 March 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Ian, thank you for taking the time to leave us a review. Regards, Nova Direct

Rated 5 out of 5 stars

Easy to purchase breakdown cover

Easy to purchase breakdown cover, at a great price too 👍🏼 highly recommended

26 March 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Jamie, thank you for taking the time to leave us a review. Regards, Nova Direct

Rated 5 out of 5 stars

Very fast response

Very fast response

21 March 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Ishak, thank you for taking the time to leave us a review. We will pass your feedback onto Joshua. Regards, Nova Direct

Rated 1 out of 5 stars

Deceiving Dispicable company!

Greedy, Scamming , thieving, This Company DO NoT TAKE ANY POLICIES!!!! I took a policy out with this company 2 years ago, I did NOT renew and last year went and took out another 1 year policy without my permission, the Money was refunded,However they are trying the same theft again!!! They make it impossible to Contact them there listed telephone Number is 02037458216 is Bogus and doesn’t work, So I will now to get in touch with the Bank again. Nova you should be ashamed of yourself!!!

28 March 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Tom

Thank you for taking the time to leave us a review. We reached out via Trustpilot as you provided no details to confirm if you are/were a Policyholder or had made a claim. Unfortunately you did not respond and, due to data protection, we cannot access any Policy or claim you may have had. Please contact Customer Services if you need further assistance.

Kind Regards, Nova Direct

Rated 5 out of 5 stars

Joshua dealt with my querry

Joshua dealt with my querry, was a plesant experience.
Well done Joshua.

27 March 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Brian, thank you for taking the time to leave us a review. We will pass your feedback onto Joshua. Regards, Nova Direct

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