Easy to order, arrived quickly and very competitively priced. So happy with my new sunglasses, exactly what I wanted. However, only had them a few weeks, when on holiday I dropped them and scratc... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
An excellent company. I have bought twice in the past from Opticians Direct and was very pleased with their service and my 2 pairs of Ray Ban sunglasses. Last week I ordered again from Them and th... See more
The Persol sunglasses are excellent quality and very competitively priced. Navigating the site and placing the order was simple. The glasses should have arrived with a 24 hours period and Royal Mail s... See more
I knew exactly which frames I wanted and Opticians Direct had the best price I could find. I asked AI what customers say about OD and the feedback was very good, so I placed my order. The specs arriv... See more
Company details
- #40 of 48 best companies in Glasses store
- #16 of 24 best companies in Contact lenses supplier
- #17 of 19 best companies in Eye Care Clinic
- #23 of 27 best companies in Optician
- #45 of 54 best companies in Sunglasses shop
Written by the company
Our website offers a one stop solution for your prescription needs, stocking the largest and most up to date frame styles and trends in branded eyewear, alongside the latest in lens and coating technology from the worlds leading suppliers.
Why Opticians Direct?
Written by the company
- Our Promise
- We promise to give you the best optical advice, excellent customer service, the highest standards in prescription glazing, and save you up to 50% Off High Street Prices on designer brands.
- We're Commited to our Customers
- We pride ourselves in delivering the very best service to our customers, our highly trained team of qualified opticians and prescription specialists provide you with the best and most accurate and up to date optical advice, while our user-friendly website offers you a hassle-free shopping experience.
- The Prescription Experts
- With over 20 years optical experience in practice, and 10 years online, www.opticiansdirect.co.uk is a prescription focused website offering a comprehensive choice of designer frames. With thousands of orders passing through our laboratory over the years, and with a wealth of experience, we are able to deliver the highest quality in prescription glazing, guaranteeing your new glasses are manufactured exactly as specified, with each pair carefully inspected by a registered Optician ensuring you're completely satisfied with you purchase.
100% Satisfaction Guaranteed
30 day no quible return
We guarantee your satisfaction with a full 100% money back or exchange guarantee. If you do not like your glasses you can return them to us within 30 days
Contact info
15, Deansgate, BL1 1HH, Bolton, United Kingdom
- 01204 520055
- info@opticiansdirect.co.uk
- opticiansdirect.co.uk
4.3
Excellent
14k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 76% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
No delivery 1 month after Ordering
We ordered some Ray Bans from Opticians Direct for my wedding at the start of August. We ordered them on 14th of July (thinking we’d be well within the 7-14 working days for delivery) as of the 11th of August they have still not been dispatched.
Their 7-14 working days for delivery policy means nothing and we have had no correspondence from them other than when we reached out, to which we were basically told to wait. They have offered nothing to rectify this and we have now requested a refund.
14 July 2026
Unprompted review
Reply from Opticians Direct
Thank you for taking the time to leave your review.
We are sorry to hear about the delay with your Ray-Ban order, particularly as these were purchased for such an important occasion. We completely understand how disappointing it must have been to still be waiting for your sunglasses when your wedding was approaching.
Our advertised 7–14 working day timeframe is the expected timeframe for orders of this nature, and we apologise that your order was not completed within this period. We also appreciate your frustration regarding the lack of proactive communication and understand that being asked to wait without a clear update was disappointing.
I can see that you have since requested to cancel the order and that a full refund has been issued.
We sincerely apologise for the inconvenience caused and wish you all the best for your wedding.
Kind regards,
Opticians Direct
This was my first time buying from here…
This was my first time buying from here and it was a great experience. Really great prices and super fast delivery. Communication was accurate and timely. Sadly the frames didn’t suit me so I had to return but I will definitely be buying from here again!
9 August 2026
They are out of stock but don't tell you clearly
I've ordered the sunglasses one week ahead. The only update that I've got from them is 'Acquiring Frames'. They should stop selling sunglasses if they don't have it already in their stock.
I haven't ordered a prescribed sunglass but usual Ray-Ban sunglasses. It was a mistake. There is chance that it won't arrive before my holiday.
Low delivery service
10 August 2026
Unprompted review
Reply from Opticians Direct
Thank you for taking the time to leave your review.
We are sorry to hear that you are disappointed with the current status of your order, particularly with your holiday approaching. We understand that you would have expected a clearer update after placing your order.
Although these are non-prescription Ray-Ban sunglasses, some frames are not held in stock and need to be ordered from our suppliers. This is why an order can show as “Acquiring Frames” while we arrange for the frame to be supplied.
We appreciate your concern regarding the delivery timeframe and apologise for any uncertainty this has caused. We hope your order arrives in time for your holiday.
Kind regards,
Opticians Direct
Genuine product
Genuine product, well packaged and quick delivery with Royal mail. Best price on a UK site at thr time of purchase.
3 August 2026
Speed of Fulfilling my order very…
Speed of Fulfilling my order very pleased
Price is good too
9 August 2026
3 star due to a quick refund but what a…
3 star due to a quick refund but what a waste of my time and absolutely pointless having a phone number
31 July 2026
Unprompted review
Swift delivery from moment of purchase
Swift delivery from moment of purchase, well packaged and most importantly great price - live the dunglasses
5 August 2026
Great price and fast delivery
9 August 2026
They took at least a week to arrive and…
They took at least a week to arrive and have now fallen apart !
And no quick reply re refund
Not what I was expecting
26 July 2026
Reply from Opticians Direct
Thank you for taking the time to leave a review.
I can see that the item has now been returned to us and a refund has been arranged.
We would also like to clarify that we responded to your request and agreed to the return very promptly. We are sorry if you felt there was a delay in receiving a response, but we are pleased that we were able to arrange the return and refund for you.
Kind regards,
Opticians Direct
Good price and good service, really pleased
I knew exactly which frames I wanted and Opticians Direct had the best price I could find. I asked AI what customers say about OD and the feedback was very good, so I placed my order.
The specs arrived within days and the service was excellent. Will definitely buy from these folk again next time.
5 August 2026
What's not to like
What's not to like! Prescription glasses ordered easily, arrived on time and fitted perfectly. Oh, and much cheaper than on the high street!
31 July 2026
Unprompted review
They've been so negligent with me
They've been so negligent with me. I purchased a pair of glasses 2 weeks ago.
It was meant to be a 2-day delivery, they didn't even give me any tracking information. I contacted them yesterday telling them they were 2 weeks late I didn't want them anymore, and asked for a refund.
They replied saying it'd just been dispatched and they were going to provide the tracking information that same afternoon, when I already stated that I wanted a refund.
5 August 2026
Unprompted review
Reply from Opticians Direct
Thank you for taking the time to leave your feedback. We're sorry to hear that you were disappointed with your experience.
We understand how frustrating delays can be, particularly when you were expecting your order much sooner. The 2-day delivery timeframe applies once an item has been dispatched. In your case, the frame was out of stock and had to be ordered from our supplier, this timeframe is 7-14 working days as stated on the website.
When you contacted us, your order had already been dispatched, which is why we were unable to cancel it.
Excellent quality, prices and service.
Easy to use website. Straight forward ordering system and good delivery. Excellent prices. Glasses well packed and exactly as described. First rate. I have purchased from here before so the fact I'm a returning customer should speak for itself.
31 July 2026
Order Now for Next Year's Holiday!
Don't waste your time:
I ordered a pair of sunglasses for my holiday and waited three weeks, only to be told I'd need to wait another 2-3 weeks for delivery. During that time, I contacted customer service several times and was repeatedly assured I'd receive my order within the 14 working days as advertised on their website. Apparently, their definition of "14 working days" is open to interpretation.
Getting an update was an endurance event in itself. I spent 40–60 minutes on hold on multiple occasions, only for the call to be disconnected before I could speak to anyone. By the end of it, I felt like I deserved a medal just for trying.
Had I been given honest information from the start, I would have spent my money elsewhere instead of wasting weeks waiting for an order that won't even arrive in time for my holiday.
To top it all off, despite the delays, poor communication, and hours wasted chasing updates, there wasn't even a token discount or gesture of goodwill.
If you're ordering for a holiday, I'd suggest placing your order for next year's trip or, better yet, shopping somewhere else.
4 August 2026
Unprompted review
Reply from Opticians Direct
Thank you for taking the time to share your feedback. We're very sorry to hear about your experience and understand your disappointment, particularly as the sunglasses were intended for your holiday.
We always aim to provide accurate delivery estimates based on the information available from our suppliers. Unfortunately, in some cases suppliers experience unexpected delays that are outside of our control. We appreciate that this doesn't lessen the frustration when you're working towards a specific deadline.
We're also sorry to hear about the difficulty you experienced getting through to our customer service team. During our busiest periods, our phone lines can become exceptionally busy, and we appreciate your patience while trying to contact us.
We understand that better communication throughout the process would have made your experience less frustrating, and we'll take your comments on board as we continue to improve our service.
Thank you again for your feedback, and we apologise that we were unable to meet your expectations on this occasion.
Absolutely terrible experience !
Absolutely terrible experience !! No sun glasses arrived waited two weeks only to be told not sure when they will arrive!!
Poor communication, no customer communication skills, !!
19 July 2026
Unprompted review
Reply from Opticians Direct
Thank you for taking the time to leave your review.
We are sorry to hear that you were disappointed with your experience and, in particular, with the communication regarding your order.
Our advertised timeframe for orders of this nature is 7–14 working days, and we appreciate how frustrating it is when an order is not received within the expected timeframe or when a clear update is not available.
We apologise that you felt the communication and customer service you received did not meet the standard you expected. We are continually working to improve the service and communication we provide to our customers.
Kind regards,
Opticians Direct
No one answers the phone
I am so annoyed. I phoned for an update on my order. I phoned at 16.40pm I started off at #3 in the queue. Soon after I was #2 in the queue. This went on and on being told All Our Agents not just one agent were all busy dealing with other customers. It doesnt add up. If there are more than one agent, why was I still on hold #2 in the queue at 16.58pm. Please don't waste your time as I have sat waiting to speak to someone who doesnt exist.
4 August 2026
Unprompted review
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.