I bought a pair of sunglasses last year with Opticians Direct and unfortunately lost them! I contacted customer services to see if they could find my order as I wanted to re order the same pair, Darby... See more
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Review summary
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Website was easy and simple to navigate and found the item I was looking for straight away. I bought a Ray Ban with polarised lenses sunglasses and very good price in comparison with other Suppliers o... See more
They had the best offer for the glasses I was looking for. Although it took around 1 month to come into stock (due to Christmas season) they were prompt with any emails sent and kept me updated and ev... See more
A fantastic shopping experience from start to finish. I have previously had problems buying this particular frame from other sellers as they were advertised as available only to be told after my orde... See more
Company details
- #33 of 44 best companies in Glasses store
- #12 of 21 best companies in Contact lenses supplier
- #16 of 18 best companies in Eye Care Clinic
- #19 of 25 best companies in Optician
- #40 of 51 best companies in Sunglasses shop
Written by the company
Our website offers a one stop solution for your prescription needs, stocking the largest and most up to date frame styles and trends in branded eyewear, alongside the latest in lens and coating technology from the worlds leading suppliers.
Why Opticians Direct?
Written by the company
- Our Promise
- We promise to give you the best optical advice, excellent customer service, the highest standards in prescription glazing, and save you up to 50% Off High Street Prices on designer brands.
- We're Commited to our Customers
- We pride ourselves in delivering the very best service to our customers, our highly trained team of qualified opticians and prescription specialists provide you with the best and most accurate and up to date optical advice, while our user-friendly website offers you a hassle-free shopping experience.
- The Prescription Experts
- With over 20 years optical experience in practice, and 10 years online, www.opticiansdirect.co.uk is a prescription focused website offering a comprehensive choice of designer frames. With thousands of orders passing through our laboratory over the years, and with a wealth of experience, we are able to deliver the highest quality in prescription glazing, guaranteeing your new glasses are manufactured exactly as specified, with each pair carefully inspected by a registered Optician ensuring you're completely satisfied with you purchase.
100% Satisfaction Guaranteed
30 day no quible return
We guarantee your satisfaction with a full 100% money back or exchange guarantee. If you do not like your glasses you can return them to us within 30 days
Contact info
15, Deansgate, BL1 1HH, Bolton, United Kingdom
- 01204 520055
- info@opticiansdirect.co.uk
- opticiansdirect.co.uk
4.5
Excellent
14K reviews
Replied to 86% of negative reviews
Typically replies within 1 week
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Delivery time is ridiculous
Delivery time is ridiculous, I ordered 3 weeks ago and my order has been stuck in acquiring frames th whole time - so not even close to getting them. I emailed customer service and was told 7-14 working days, I’m not chasing again I’ve just asked for a refund. Should have gone elsewhere - regretting my choice and hoping for refund asap
10 February 2026
Unprompted review
Reply from Opticians Direct
Thank you for taking the time to leave your review.
The frame you ordered was advertised with a 7–14 working day delivery timeframe. As we do not operate over weekends, this can equate to up to three calendar weeks depending on when the order was placed. We do aim to be as transparent as possible with our delivery estimates, and I’m sorry if this was missed at the time of purchase.
I can confirm that your refund has now been processed. Please allow 3–5 working days for the funds to appear in your account, depending on your bank.
If you have any further questions, please don’t hesitate to contact us directly.
Lovely ray bans
Lovely ray bans, great price, prompt delivery, would highly recommend
9 February 2026
Great experience!
Great experience, fast delivery and the item arrived well packaged and in perfect condition. I also mad quite a bit of a saving.
1 February 2026
Easy to order Highly Recommend
Easy to order, prompt delivery and very happy with the glasses received
8 January 2026
A fantastic shopping experience from…
A fantastic shopping experience from start to finish.
I have previously had problems buying this particular frame from other sellers as they were advertised as available only to be told after my order that it was not available. No such problems on this occasion & the frame was delivered extremely quickly. The cherry on the cake was the price which was far more competitive than anyone else was offering. All in all, I am very pleased to have found Opticians Direct.
8 February 2026
Great seller arrived on time
8 February 2026
Frames are great and at a good price
1 February 2026
Great experience
Great experience found the sunglasses I wanted a lot cheaper then everywhere else so i ordered them, only took 3 days for delivery and very happy with the glasses I would recommend and would use opticians direct again.
8 February 2026
Brilliant service- glasses are perfect…
Brilliant service- glasses are perfect and quick service. Highly recommend-
I’ll use again and will send my glasses for reglaze service too.
6 February 2026
Unprompted review
I previously gave these a bad review…
I previously gave these a bad review for bad comms but to be fair they turned it around / they did deliver a top quality product in the timeframe stated and thy even sent special delivery so thank you!
7 February 2026
Unprompted review
An excellent buy
Great experience thank you. Paid extra to have the glasses delivered the next day and they arrived on-time as promised. Got them for a bargain in the sale 😊
1 February 2026
Not Polarised and Not Made in Italy
The glasses themselves look good and appear to be genuine Ray-Ban, with the “P” marking on the lens. However, I was disappointed to find out that the lenses are not actually polarised, despite the marking.
Another issue was the country of manufacture. The product states Made in China, whereas I was expecting Made in Italy, which is what many customers associate with Ray-Ban quality. This information was not clearly mentioned before purchase.
Overall, the product is acceptable, but the lack of transparency about the lenses and manufacturing origin was disappointing. I believe this should be made clear to customers before buying.
5 February 2026
Reply from Opticians Direct
Thank you for taking the time to share your feedback — we appreciate it.
We’d like to clarify a couple of important points. Ray-Ban is a global brand owned by EssilorLuxottica, and they operate company-owned factories in several countries, including China. Products marked Made in China are authentic Ray-Ban items manufactured to the same brand standards as those made in Italy. The country of manufacture varies by model and production batch and does not indicate a difference in quality.
Regarding the lenses, Ray-Ban polarized lenses are identified by the “P” marking, which confirms they are polarized.
We agree that transparency is important, and we take your feedback seriously. If you’d like, please reach out to us directly so we can review this with you and make it right.
Thank you again for your honest review — it helps us improve and better inform our customers.
Competitive price
Competitive price, good communication and prompt delivery. Excellent!
5 February 2026
Excellent service delivery
The spectacles ordered - were posted quickly.
Also well package secured.
28 January 2026
They had the best offer for the glasses…
They had the best offer for the glasses I was looking for. Although it took around 1 month to come into stock (due to Christmas season) they were prompt with any emails sent and kept me updated and even upgraded the delivery to 48 hourly, which was appreciated. Would definitely recommend to anyone.
21 January 2026
Unprompted review
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