I bought a pair of sunglasses last year with Opticians Direct and unfortunately lost them! I contacted customer services to see if they could find my order as I wanted to re order the same pair, Darby... See more
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Review summary
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Website was easy and simple to navigate and found the item I was looking for straight away. I bought a Ray Ban with polarised lenses sunglasses and very good price in comparison with other Suppliers o... See more
They had the best offer for the glasses I was looking for. Although it took around 1 month to come into stock (due to Christmas season) they were prompt with any emails sent and kept me updated and ev... See more
A fantastic shopping experience from start to finish. I have previously had problems buying this particular frame from other sellers as they were advertised as available only to be told after my orde... See more
Company details
- #33 of 44 best companies in Glasses store
- #12 of 21 best companies in Contact lenses supplier
- #16 of 18 best companies in Eye Care Clinic
- #19 of 25 best companies in Optician
- #40 of 51 best companies in Sunglasses shop
Written by the company
Our website offers a one stop solution for your prescription needs, stocking the largest and most up to date frame styles and trends in branded eyewear, alongside the latest in lens and coating technology from the worlds leading suppliers.
Why Opticians Direct?
Written by the company
- Our Promise
- We promise to give you the best optical advice, excellent customer service, the highest standards in prescription glazing, and save you up to 50% Off High Street Prices on designer brands.
- We're Commited to our Customers
- We pride ourselves in delivering the very best service to our customers, our highly trained team of qualified opticians and prescription specialists provide you with the best and most accurate and up to date optical advice, while our user-friendly website offers you a hassle-free shopping experience.
- The Prescription Experts
- With over 20 years optical experience in practice, and 10 years online, www.opticiansdirect.co.uk is a prescription focused website offering a comprehensive choice of designer frames. With thousands of orders passing through our laboratory over the years, and with a wealth of experience, we are able to deliver the highest quality in prescription glazing, guaranteeing your new glasses are manufactured exactly as specified, with each pair carefully inspected by a registered Optician ensuring you're completely satisfied with you purchase.
100% Satisfaction Guaranteed
30 day no quible return
We guarantee your satisfaction with a full 100% money back or exchange guarantee. If you do not like your glasses you can return them to us within 30 days
Contact info
15, Deansgate, BL1 1HH, Bolton, United Kingdom
- 01204 520055
- info@opticiansdirect.co.uk
- opticiansdirect.co.uk
4.5
Excellent
14K reviews
Replied to 86% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
From 2-7 days I waited a month for my…
From 2-7 days I waited a month for my favorite glasses. They are intermediaries. They do not have the glasses and frames in stock. My birthday gift was a failure.
9 February 2026
Unprompted review
Ordered some frames 6 days ago
Ordered some frames 6 days ago. Called to find out what's going on and when they will arrive. Spoke to a extremely rude lady who told me it was my fault I ordered those particular frames as they are a non stock item. I would have to wait another 11 working days before they received them. Asked for a refund and she asked why and it was my fault ! Asked to speak to someone more senior only to be cut off.
Disgusting service. Will never use the site again that CARRY NO STOCK.
It seems you buy frames then they order from others. Just middle men.
GO SOMEWHERE ELSE!
17 February 2026
Unprompted review
Reply from Opticians Direct
Dear Daren,
Thank you for taking the time to leave your review.
I can see that you placed an order for a frame that is not a stock item. As stated on our website, these frames have an estimated delivery timeframe of 7–14 working days. This information is clearly displayed directly beneath the product description before the item is added to the basket.
Your order was placed on 11th February, and you requested cancellation after 4 working days. When you contacted us, our customer service team advised you of the standard timeframe, as they are here to provide clarification when customers enquire about their orders.
I understand that you also received a call from our Customer Service Manager, as there were some concerns regarding the timeframes displayed on our website. During this call, it was confirmed that the information provided to you was correct and that the stated timeframes are accurate.
A full refund has now been processed and should be with you shortly.
Kind regards,
Opticians Direct
Exactly what I wanted
Exactly what I wanted, perfect condition and fast shipment. Thank you!
9 February 2026
Great product delivered timely
9 February 2026
Time of delivery information great .
13 February 2026
Good price fast delivery
16 February 2026
Speed of delivery.Queries dealt without…
Speed of delivery.Queries dealt without any hassle.Would use again without hesitation
16 February 2026
Everything !
Everything !! Selling premium products at great price , good communication, & quick delivery 👍
16 February 2026
Fast shipment
8 February 2026
Great price on the Oakley Flak 2.0 XXL and quick delivery!
Great price on the Oakley Flak 2.0 XXL sunglasses and delivered within 3 days!
15 February 2026
Great website and service
Great website and service. Virtual try on very useful . Prompt delivery .
10 February 2026
Great deal on my new sunglasses
Great deal on my new sunglasses. Bought as a gift for me for my birthday. Absolutely thrilled with the quality, price and delivery time. Would recommend and will use again when I'm looking for more.
13 February 2026
Don’t Use This Company ~ 5+ Weeks For An Order!
I ordered a pair of sunglasses on the 11th of January and they still hadn’t arrived 4 weeks later, so I called Opticians Direct and to be honest the lady I spoke to really couldn’t have cared less ~ she may as well have just said ‘computer says no’, her attitude was that bad and all she did was confirm the order was delayed by another 2 weeks.
The website is no use either ~ that’s just said ‘Order in Progress’ since the order was placed.
So, unless you want to wait 5+ weeks for your order and staff with a bad attitude, don’t order from this company.
1 January 2026
Unprompted review
Reply from Opticians Direct
We’re sorry to hear that you’re disappointed with your experience.
Your order was placed on 11th January and, as explained during your call, the delay was due to supplier lead times on this particular frame. While we completely understand that waiting longer than expected is frustrating, our team member did apologise for the delay and provided the most up-to-date information available at the time.
There was also a mention of compensation, on your side, as to stop a poor Trustpilot review, the frame you purchased was already heavily discounted in our sale. While we always try to help where we can, additional discounts are not always possible. We do not feel it’s fair to suggest that our staff member was dismissive — she remained polite and professional throughout the conversation.
We genuinely value all of our customers and work hard to provide both competitive pricing and good service. We’re sorry this experience did not meet your expectations and hope you’re pleased with your sunglasses once received.
Delivery time is ridiculous
Delivery time is ridiculous, I ordered 3 weeks ago and my order has been stuck in acquiring frames th whole time - so not even close to getting them. I emailed customer service and was told 7-14 working days, I’m not chasing again I’ve just asked for a refund. Should have gone elsewhere - regretting my choice and hoping for refund asap
10 February 2026
Unprompted review
Reply from Opticians Direct
Thank you for taking the time to leave your review.
The frame you ordered was advertised with a 7–14 working day delivery timeframe. As we do not operate over weekends, this can equate to up to three calendar weeks depending on when the order was placed. We do aim to be as transparent as possible with our delivery estimates, and I’m sorry if this was missed at the time of purchase.
I can confirm that your refund has now been processed. Please allow 3–5 working days for the funds to appear in your account, depending on your bank.
If you have any further questions, please don’t hesitate to contact us directly.
Lovely ray bans
Lovely ray bans, great price, prompt delivery, would highly recommend
9 February 2026
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