It takes awhile to get your first sale. It took me about 80 pictures to get there. However, I think if I can keep adding my best work, I will eventually get there. The platform is 10 times better than... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I initially signed up in 2021 after some time with another web host whose costs were out of control. Picfair offered a good deal and even though I have not sold any photos the annual cost is cheaper... See more
Company replied
It is fairly seamless and it is by far the most affordable option for a photo store. The cash out process is a bit of a pain for non UK based users. I do like the recent additions for sorting album or... See more
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Everything is better than some years ago but the order of my photos is disturbed and not correct. That's very bad for me because in a race the time order is very important... My Albums are always diso... See more
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Company details
- #119 of 130 best companies in Software company
Written by the company
Picfair is a global photography platform that helps photographers of all levels showcase and sell their work online. Photographers can create a beautiful, professional photography store, set their own prices, sell images as prints or digital downloads, and retain full copyright over their work. Picfair handles payments, licensing, printing, and shipping, removing the complexity of selling photography online. Designed for photographers at every stage, from beginners to professionals, Picfair provides everything needed to start selling photos, including access to hundreds of professionally written guides covering photography skills, how to sell photography, & more. Picfair is the all in one solution for selling your photography.
Contact info
London, United Kingdom
- hello@picfair.com
- picfair.com
Start Your Own Photography Store
3.5
Average
192 reviews
Replied to 88% of negative reviews
Typically takes over 1 month to reply
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Very impressed
Very impressed! Setting up my Store yesterday was a breeze, had my images processed within the 24hrs time frame, honestly over the moon with the teams performance.
11 February 2026
Reply from Picfair
We are very happy to hear this! Thanks so much for sharing your lovely review.
No results after 2 years.
No results after 2 years.
Strangely moved to an upper tier membership which is double the original cost after 12 months.
I have made sales on Shutterstock & do not pay for having my images hosted there.
12 February 2026
Unprompted review
Reply from Picfair
Thanks for sharing your experience.
We’re sorry to hear that you haven’t seen the results you were hoping for after two years. We understand how frustrating that can feel.
Picfair provides photographers with the tools to create and run their own online store. Sales typically depend on a range of factors, including portfolio, pricing, niche, and how a store is promoted.
Regarding your membership, if you signed up using a discounted first-year offer, the renewal price reflects the standard rate once that promotional period ends. This is stated at checkout at the time of purchase. You can cancel at any time via your account settings if the plan no longer suits your needs.
Platforms like Shutterstock operate on a different model, functioning as large stock marketplaces, whereas Picfair is designed to give photographers control over their own branded store and pricing.
If you would like us to look into your account specifically or discuss ways to improve performance, please contact us at hello@picfair.com and we’ll be happy to assist.
Thanks again.
Easy to use for a beginner
11 February 2026
Reply from Picfair
That's great to hear! Thanks for sharing your experience.
Thank you picfair for info and tips…
Thank you picfair for info and tips about photography keep inspiring
9 February 2026
Reply from Picfair
You are very welcome! Thank you for the lovely review.
I've been using Picfair for a number of…
I've been using Picfair for a number of years my photos don't seem to get much exposure. I haven't sold a single photograph during this time.
10 February 2026
Reply from Picfair
Thanks for sharing your experience. We understand how disappointing it is to put time into your photography and not see the exposure or sales you were hoping for.
Picfair is built to give photographers the tools to run their own online store, rather than operating as a marketplace. As a result, visibility and sales are closely linked to factors such as promotion, subject demand, and how a portfolio is positioned for specific buyers.
While some photographers do see results over time, we recognise that this approach does not work equally well for everyone. Your feedback is important, and we are continuing to improve both the platform and the guidance we provide to help photographers make the most of it.
Thank you for taking the time to leave an honest review.
You can no longer view your total views…
You can no longer view your total views from the dashboard. there is no good reason for this
9 February 2026
Reply from Picfair
Thanks for taking the time to leave your review.
We're in the process of releasing a range of new features and updates focused on greater store and library functionality. Alongside the dashboard updates, you'll now also find the option to password protect your albums: https://support.picfair.com/hc/en-us/articles/4417580997009-Can-I-password-protect-my-albums
For view counts, you can still access view counts on an image by image basis via your image library
For photographers who are interested in tracking their visitor and store activity in detail, we strongly recommend utilising the Google Analytics / GA4 integration that provides more detailed metrics about your visitors and potential customers: https://support.picfair.com/hc/en-us/articles/4417584872721-Google-Analytics
We hope this helps! Feel free to contact support if you have any further questions.
I have been a member for quite some…
I have been a member for quite some time but I have not sold anything through Picfair. I have been thinking there must be some better. I am confident in my work so I do not think my work is the problem. I should point out that I have receive an number of Picfair Stars
7 February 2026
Reply from Picfair
Thanks for taking the time to share your experience. We understand how frustrating it is to feel confident in your work and still not see sales materialise.
Being awarded Picfair Stars reflects the quality of individual images and how they resonate editorially, so it's something to be very proud of!
Picfair is built to give photographers control over their own store and pricing rather than operating as a traditional marketplace that automatically distributes images to buyers. Sales depend on factors such as how a portfolio is positioned, how it is promoted, and what buyers are actively looking for.
We appreciate your honest feedback. We continue to improve the platform and the guidance we provide to help photographers make the most of it.
Reply from Picfair
We're happy you're finding Picfair easy to use and a great way to show off your work. Thanks for the review!
Reply from Picfair
We're so glad you're enjoying using Picfair. Thanks for taking the time to leave your review!
The personalized storefront is…
The personalized storefront is appreciated, but all of this lacks visibility… Your service seems overpriced.
6 February 2026
Reply from Picfair
Thanks for your feedback. We’re glad to hear you’ve found value in the personalised storefront.
Picfair is designed to provide photographers with a customisable store and full control over pricing and presentation, rather than functioning as a marketplace that automatically delivers traffic. As a result, visibility and sales are closely linked to how a store is promoted and how it is positioned for specific buyers.
We appreciate the feedback on pricing. The subscription covers the storefront, e-commerce tools, image hosting, print fulfilment, expert guides and content, and ongoing platform improvements. That said, we understand that the model will not feel like the right value for everyone, and we take this feedback seriously as we continue to evolve the platform.
Reply from Picfair
Thank you for the review. We’re pleased to hear you’ve found Picfair user-friendly and easy to work with.
We understand the concern around pricing. Picfair is intended as a professional toolkit for selling photography directly, rather than a commission-based marketplace, which is reflected in how the service is priced. For some photographers, that represents good value, while for others it may not be the right fit.
We appreciate you taking the time to share your experience.
Just Do It!
I'd been thinking about using Picfair for a while. I decided to take the plunge in early 2026 and have been so impressed with how easy it is to use.
The choice of themes, layouts etc. is lovely and I quickly found one to suit my style.
I'm not ready to publish my site just yet but am very well on the way.
I have found extremely helpful articles on all the things I wanted, (being a newbie to this) plus great features to follow up which will help me continue to learn and develop my skills.
Just an all round great site.
5 February 2026
Reply from Picfair
Thank you for the kind review, we really appreciate you taking the time to share this!
It’s great to hear that you’ve found the platform easy to use and that the themes and layouts have helped you shape a site that fits your style.
We’re especially pleased that the guides and articles have been useful as you get started, as supporting photographers through that learning phase is a big part of what we aim to do.
Best of luck with the final steps before publishing your site, and thanks again for choosing Picfair.
I haven't used it much but the time…
I haven't used it much but the time that I spent, it's seems very detailed and trusted, I really enjoy it.
3 July 2025
Reply from Picfair
Thanks for the positive review!
Well I haven't experienced one sale in…
Well I haven't experienced one sale in a year which makes me think that either your selling my pictures or it's not a good format for my business hopefully some improvements are made or I'll start shopping for another vendor.
6 February 2026
Reply from Picfair
Thanks for sharing your experience, we understand how frustrating it can be not to see sales after putting time into your work.
Picfair is designed to give photographers control over their own store, pricing, and presentation, rather than operating as a marketplace that automatically distributes images to buyers. Because of that, results tend to depend on factors like promotion, subject demand, and how clearly a portfolio is positioned for specific buyers.
Thank you for giving Picfair a try and for taking the time to leave a balanced review.
Its hard to get people to see my…
Its hard to get people to see my photos, this site does not help me sell. Sadly, tried sharing it a lot, but without a following it’s hard to reach out..
20 January 2026
Reply from Picfair
Thanks for sharing this feedback. We understand how frustrating it can feel when your work is not getting the visibility you hoped for.
Your feedback is noted, and we are continuing to look at ways to better support photographers in reaching potential buyers.
Everything happens very quickly and efficiently!
I am very pleased with the team! Fast and accurate work! It's good that my photos will be seen by a lot of people! Thank you!
6 February 2026
Reply from Picfair
We're very happy to hear how pleased you are. Thanks for the review!
Reply from Picfair
Thanks for the lovely review!
Its a crowded field and hard to get…
Its a crowded field and hard to get noticed on this platform. I've been on here for 5 years and haven't yet sold a picture through the portal. I've sold some away from the site but none on it.
5 February 2026
Reply from Picfair
Thanks for taking the time to leave a review. We understand how disappointing it is to invest time in a platform and not see the sales you expected.
Picfair does not operate as a traditional marketplace. Instead, it provides photographers with a storefront, pricing control, and tools to sell their work directly. As a result, sales depend heavily on factors such as promotion, subject demand, and how clearly a portfolio is positioned for buyers.
We’re grateful for the honest feedback. If you have any questions, please feel free to contact our support team.
Good website
Good website, user-friendly interface. Easy to upload images. Works well.
5 February 2026
Reply from Picfair
Thanks for the review!
Reply from Picfair
Thanks for the review!
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