It takes awhile to get your first sale. It took me about 80 pictures to get there. However, I think if I can keep adding my best work, I will eventually get there. The platform is 10 times better than... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I initially signed up in 2021 after some time with another web host whose costs were out of control. Picfair offered a good deal and even though I have not sold any photos the annual cost is cheaper... See more
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It is fairly seamless and it is by far the most affordable option for a photo store. The cash out process is a bit of a pain for non UK based users. I do like the recent additions for sorting album or... See more
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Everything is better than some years ago but the order of my photos is disturbed and not correct. That's very bad for me because in a race the time order is very important... My Albums are always diso... See more
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Company details
- #119 of 130 best companies in Software company
Written by the company
Picfair is a global photography platform that helps photographers of all levels showcase and sell their work online. Photographers can create a beautiful, professional photography store, set their own prices, sell images as prints or digital downloads, and retain full copyright over their work. Picfair handles payments, licensing, printing, and shipping, removing the complexity of selling photography online. Designed for photographers at every stage, from beginners to professionals, Picfair provides everything needed to start selling photos, including access to hundreds of professionally written guides covering photography skills, how to sell photography, & more. Picfair is the all in one solution for selling your photography.
Contact info
London, United Kingdom
- hello@picfair.com
- picfair.com
Start Your Own Photography Store
3.5
Average
192 reviews
Replied to 88% of negative reviews
Typically takes over 1 month to reply
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See how their reviews and ratings are sourced, scored, and moderated.
Brilliant site easy to navigate around…
Brilliant site easy to navigate around Images are moderated quickly.. sales snd cash out process is simple happy with the site so far ☺️
2 February 2026
Reply from Picfair
Thanks for the great feedback. We’re really pleased to hear you’re finding the site easy to use, that moderation is quick, and that the sales and payout process feels straightforward. It’s great to have you on Picfair, and we’re glad you’re happy so far 😊
Happy customer
The whole process of creating my store, creating my albums and moving my photos into various albums was effortless. The sale process seems easy, if only I could get sales! I keep working at it. On my wishlist: Albums within albums.
31 January 2026
Reply from Picfair
Thanks for taking the time to share this. We’re glad the process of setting up your store and organising albums has been smooth. We appreciate the suggestion about albums within albums and will pass that on to the product team. Wishing you the best of luck with sales, and we’re here if you ever need guidance along the way.
Reply from Picfair
Thanks for the kind words. We’re glad you’re enjoying using Picfair!
Excellent Service and Support
I’m a photo contributor on Picfair. Picfair is a wonderful site to work with, especially with the ease of uploading photos and the quick quality control process. In addition Picfair provides excellent guidance and support through Picfair focus. Thank you Picfair
30 January 2026
Reply from Picfair
Thanks so much for the kind words. We’re really glad you’ve found the upload process, quality checks, and Picfair Focus guidance helpful. It’s great to have you as part of the community, and we appreciate you taking the time to share your experience.
Reply from Picfair
Thanks for the feedback. We’re pleased you found it easy to get started. If you’d ever like tips on pricing, positioning your work, or promoting your store to help drive sales, our Focus guides and support team are always happy to help.
Second thoughts.
I was an early adopter (Day 1?) but have not had a single sale for a long time now. I don't know who Picfair buyers are, or what they are looking for. I am a nearly retired hobbiest, not a professional so no studio or model work. I never really hear from Picfair.. about anything .. except renew your subs. Is Picfair worth it? Convince me. Even this questionnaire is a bit vague. "Date of Experience" ... when did you first start?
30 January 2026
Reply from Picfair
Thanks for sharing this, and for being with Picfair from the very early days! Back then, Picfair worked more like a traditional marketplace. Over time, we shifted to giving photographers their own independent store instead. That change gives every photographer a beautiful home for their images, but also requires a bit more proactivity from the photographer's side in promoting their store. There are lots of resources with expert guidance on how to do this on focus.picfair.com.
On the questionnaire point, the wording you mention comes from Trustpilot’s standard review template rather than something written by Picfair!
On not hearing from Picfair; we've checked, and you're not subscribed to our mailing list, so it may be that you've unsubscribed from Picfair emails, which would explain why you don't hear from us!
Please do let us know if you'd like to subscribe again so you hear more from us.
Thanks again for taking the time to leave your review.
Picfair is great but....
Nothing to complain about Picfair.
Probably the problem is me.
I should probably keep pestering people to go there and buy my images. After an initial good fortune, as I did just that, as of late my Picfair portal has been completely dormant. Then again, I find it uncomfortable to keep asking people who follow me on social media to go there and keep buying my images. After the initial intensive campaign I did (asking for customers) I generated some sales, and it was great. I am just a bit weary to keep doing it. How long is a piece of string? Having said that, the print on demand system is great, and I never had any problems with it, nor did the customers. I'll probably upload some more new images soon and see what happens. If that fails, perhaps it's time for me to say goodbye.
30 January 2026
Reply from Picfair
Thanks so much for taking the time to share such a thoughtful and balanced review.
You’re absolutely right that Picfair tends to work best when photographers actively promote their store, especially early on. Many people see an initial lift from a focused push.
We’re really pleased to hear that the print side worked smoothly for you and your customers, and that you had a positive experience when sales did come through. Uploading new work and letting things run for a while is a very reasonable approach, and often fresh images can make a real difference.
Whatever you decide next, we genuinely appreciate you giving Picfair a fair try and sharing such honest reflections. If you ever want guidance on pricing, promotion, or portfolio strategy, our team and resources are always here to help.
Charged me after cancelling…
Charged me after cancelling subscription. Not recommended
30 January 2026
Reply from Picfair
Hi Graham,
Please do get in touch at hello@picfair.com. We will be very happy to assist with any issues you're having.
Reply from Picfair
Thanks for the review!
I am happy with the Customer support at…
I am happy with the Customer support at Picfair. It is very responsive. The only think I am not happy with Picfair is that the only use PayPal to pay royalties outside the UK. I don't like dealing with PayPal and their fees are high. Today there are many better options.
17 December 2025
Reply from Picfair
Thanks for taking the time to share this, and we’re really pleased to hear you’ve had a positive experience with our support team. We give it our all to help our photographers!
We appreciate your feedback on royalty payments as well. At the moment, PayPal is used for payouts outside the UK because it allows us to pay photographers globally in a consistent and secure way. We understand that fees can be frustrating, and feedback like this is helpful as we continue to review our payment options over time.
Thanks again for using Picfair and for sharing your experience.
No SEO so photographers can’t be easily…
No SEO so photographers can’t be easily found with Picfair. No attempt to even try to fix this issue. Sad and a waste of of money.
29 January 2026
Reply from Picfair
We’re sorry to hear this has been your experience.
We’ve noted your feedback and shared it with the relevant team. We appreciate you taking the time to leave a review.
Easy to upload and display photo's
Easy to upload and display photo's, but barely ever sell on this site.
Annual fee should be reflect number of sales. ie: no sales , no fee
28 January 2026
Reply from Picfair
Thanks for sharing your feedback.
We’re glad you found the platform easy to use, but we understand how frustrating it is when you're not getting as many sales as you'd like.
We appreciate your suggestion around pricing models, and feedback like this is genuinely useful as we continue to evolve the platform. Alongside the tools themselves, we also provide extensive free guidance on pricing, promotion, and finding buyers to help photographers improve their chances of success. You can find these guides at focus.picfair.com.
Thank you again for taking the time to leave a review.
Reply from Picfair
Thanks so much for taking the time to leave a review. We’re really glad to hear everything’s been working well for you, and we appreciate your support.
Excellent communication and updates.
28 January 2026
Reply from Picfair
Thanks for the kind feedback. We’re really pleased to hear you’ve found our communication and updates helpful, and we appreciate you taking the time to share this.
Reply from Picfair
Thanks so much for the review. It’s great to hear you’ve found Picfair easy to work with, and we really appreciate your support.
I’m unsure of how my material is…
I’m unsure of how my material is getting exposed to the market, the only sale I’ve had is from a friend.
28 January 2026
Reply from Picfair
Thanks for sharing your experience.
Picfair gives photographers their own store and all the tools and guidance to manage and promote it, rather than operating as a marketplace. We understand it can be disappointing when sales are slow, especially early on, and we offer a wide range of free guides on pricing, promotion, and reaching buyers to help photographers improve visibility over time. You can find them at focus.picfair.com.
Our team is also happy to offer pointers if you’d like more specific guidance, and you can always reach us at hello@picfair.com.
Pic fair is good but setting up store pages is not easy
I like the store and selling photos, no real explanation on settings up.pages though..cover page and such ..overall good..
28 January 2026
Reply from Picfair
Thanks for the feedback, and we’re glad to hear you like the store and selling side of Picfair.
We appreciate you flagging the setup experience around store pages and cover images. Feedback like this helps shape improvements. If you would like to share any further feedback, please feel free to do so by emailing hello@picfair.com. It's genuinely useful to us to hear your thoughts.
In the meantime, our help centre and guides cover store setup step by step, and our support team is always happy to help if anything feels unclear.
It still surprises me that even though…
It still surprises me that even though I had two images make Picfair’s Top 25 for 2025, I’ve never had a single sale on the platform. What’s even stranger is that I was the only photographer with two images in the Top 25—yet no sales to show for it.
I regularly sell work on other sites, and many of my images on Picfair have received stars, but for some reason, that hasn’t translated into a sale there. One of those photography mysteries, I guess.
28 January 2026
Reply from Picfair
Thanks for taking the time to share this, and congratulations on having two images featured in our Top 25. That’s a real achievement and speaks to the quality of your work.
We understand how frustrating it can feel when recognition or engagement does not translate directly into sales. Picfair works a little differently to traditional marketplaces, as it gives photographers their own store and the tools and guidance to manage it independently. This means you have control over how your work is presented and priced, rather than it sitting within a central marketplace.
Stars and collections are intended to highlight strong work and help with visibility, but sales can still depend on a range of factors, including pricing and how a store is shared.
We genuinely appreciate you sharing your experience, and we are always working on ways to better support photographers in turning visibility into sales. If you would ever like guidance on your store or portfolio, our team is happy to help.
You may also find focus.picfair.com useful, where we share a wide range of expert-written guides on building and growing your Picfair store.
Thanks again!
Picfair is user friendly
Picfair is user friendly. This was a must have for me . I am an artist and technical confusion can really trip me up . With a picfair it was quick and simple to get my photos licensed and published.
27 January 2026
Reply from Picfair
Thanks so much for sharing this.
We’re really glad Picfair felt straightforward and easy to use, especially if technical hurdles usually get in the way.
Being user friendly and taking out as much of the hard parts as possible so that our photographers can focus on the photography is exactly what we aim for! We appreciate you taking the time to leave a review.
Reply from Picfair
Thanks for sharing your perspective. We understand that selling photography online can feel challenging, particularly in the early stages.
Picfair is designed to give photographers their own store, full pricing control, and an easy way to sell image licences and prints, rather than operating as a stock marketplace. Income can vary widely depending on subject matter, pricing, and promotion, and for many creators it builds gradually as their portfolio and audience grow.
You may find focus.picfair.com helpful, where we share a wide range of expert-written guides and practical advice on building, promoting, and growing your Picfair store.
We really appreciate you taking the time to leave feedback, and we wish you every success with your photography going forward.
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