Your products are always beautifully made and the fit always matches the size. Delivery is also exactly as stated. I have never been disappointed with anything that I have ordered and I know I can alw... See more
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I ordered two bikinis one in the electric blue .I really liked this colour and the fit was good also the quality and price were good also.The Turquoise bikini I returned loved the colour but I did no... See more
I love Prima Donna "Deauville". The design, the fabric and the colour are so feminine and sexy. However, there should have more high waisted knickers with sexy bottom with dentel in various colours n... See more
The color and fabric is so high quality. I ordered the same suit in two close sizes (after following the on-line sizing help questions) ,and am keeping both of them. Appreciated the return slip in pa... See more
Company details
About Primadonna
Written by the company
About Primadonna 👙
For more than 150 years, Primadonna has been empowering women and making them shine in stylish lingerie that fits like a dream. Each season, we translate the latest trends into comfortable, supportive, and wearable designs in cup sizes B to M.
We believe stunning and perfectly-fitting lingerie makes women feel confident and proud about their femininity. That’s why it is our mission to create fashionable lingerie that offers unsurpassed support and comfort to all women with a larger cup size.
" We are dedicated to women with a larger cup size. Everything we create is meant to bring a tribute to women with a fuller bust. "
For more than 150 years, Primadonna has been empowering women and making them shine in stylish lingerie that fits like a dream. Each season, we translate the latest trends into comfortable, supportive, and wearable designs in cup sizes B to M.
We believe stunning and perfectly-fitting lingerie makes women feel confident and proud about their femininity. That’s why it is our mission to create fashionable lingerie that offers unsurpassed support and comfort to all women with a larger cup size.
" We are dedicated to women with a larger cup size. Everything we create is meant to bring a tribute to women with a fuller bust. "
Shine in PrimaDonna
Written by the company
- Seeing you shine in our lingerie is why we do what we do. It’s also why we’re shining the spotlight on six PrimaDonna fans – models for a day, PrimaDonna lovers for life. Be inspired by their stories and discover the collections.
Contact info
Lageweg 4, 9260, Wichelen, Belgium
- primadonna.com
4.6
Excellent
11k reviews
Asks customers to review
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Easy to purchase and fast delivery
Easy to purchase and fast delivery. I love my Primadonna bras. I do wish there were more options without lace with the style and fit like the Madison.
24 February 2026
I've been waiting this brand for many…
I've been waiting this brand for many years and I love it
The most comfortable and nice looking
23 February 2026
May use AI-assist with repliesRead more
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the whole process has been quite a…
the whole process has been quite a pain. The sizings are very different and to have purchased from a company that makes it quite difficult to return is not the best solution. I ended up going to a traditional bra retailer and then may buy directly but honestly it was the same price so not much point
23 February 2026
Reply from Primadonna
Thank you for your feedback!
We understand that finding the right size can sometimes be challenging, especially when trying a new brand or fit.
At the moment, we unfortunately do not offer a domestic returns solution for our UK customers, which can make the process less convenient than we would like.
Please know that we are actively working on improving this and hope to introduce a simpler domestic return option for UK customers in the near future.
Thank you again for taking the time to share your feedback!
Best wishes,
Primadonna team
Great supportive bra that’s pretty too
Quick shipping, 4 days from placing order. Exactly what I ordered. Beautiful bra and panties.
22 February 2026
Trustpilot doesn’t let me edit nor…
Trustpilot doesn’t let me edit nor respond to my earlier review. I complained about not having received my package. Primadonna people have gone out of their way to track it and to keep me informed. Turns out it’s been held at US customs for a week already! Thank you Primadonna for your prompt response and help. I love this brand! Never have been disappointed before. I have several Primadonna bras and all are beautiful and comfortable.
2 March 2026
Unprompted review
Item not received
Item not received. UPS said that shipper (in Belgium) filled out paperwork incorrectly, and they would work on resolution. Now, after item has been in Philadelphia for over a week, the package is listed as lost. Primadonna said that if the item is not delivered by the end of this week, they will follow up and provide a resolution.
19 February 2026
Reply from Primadonna
Thank you for your feedback. We are sorry that your parcel experiences a delay because a required document appears to be lost. One of our colleagues has already been working on your case and is in touch with UPS. Unfortunately, an investigation can take a few business days to be completed. We are doing our utmost to have your parcel delivered asap, if this isn't possible, a solution will indeed be offered. Best wishes, Primadonna
Primmadonna is rhe only brand of bras I…
Primmadonna is rhe only brand of bras I can buy online and they fit great. They are pretty and have a great selection.
19 February 2026
UPS delivery setup disappoints
Unfortunately UPS gave a window of “will be with you by the end of the day” which was not very helpful as we did have to go out and of course that’s when the parcel arrived!! Next day went to pick it up at Go Outdoors and no one seemed to know what was going on but eventually found someone who did. Have to say my bra and pants fit very well so all was not lost!
19 February 2026
Reply from Primadonna
Thank you for your feedback. I'm sorry to learn that it took a while before an actual delivery date and hour appeared. I can imagine that you can't just sit there and wait for UPS to arrive. Fortunately, the parcel could be received at the pick-up point. I will certainly pass on your feedback so that ours and UPS's service can be improved. Best wishes, Primadonna
Prima Donna
Prima Donna has a wonderful selection of lingerie and their delivery is prompt.
They also make returns and exchanges easy.
15 February 2026
Have not received package
Have not received package. Held up in customs. Not sure when I will receive it.
18 February 2026
Reply from Primadonna
Thank you for your feedback. We are sorry to learn that you experience issues with the delivery of your parcel. If you notice an issue, we kindly advise you to contact our customer service for assistance. We will reach out to you to help your further. Best wishes, Primadonna
Excellent!
16 February 2026
Good quality product
16 February 2026
I found the perfect bra y'all LOL
I found the perfect bra y'all LOL
Soooo comfortable . I used to order in PRimadonna since they have so many size to choose from and luckily i have my size "as a voloptous curvy" size of women it so rare to find my size, just to give you a trick you can size down if you think the cup is too big and size up if too small and tha'ts it! Just a little slight delay in delivery expected to received on January 23 but arrived on 26th . But for me its totally fine as long as i received my order with np issue at all .
19 January 2026
Unprompted review
The best brand in the marketplace!
The quality of workmanship and gorgeous designs are just superior to all others.
13 February 2026
Ease of ordering.Shipped out promptly
Ease of ordering.Shipped out promptly. Bra and panties fit perfectly, well made, true to size. Bra has perfect shaping and support. And are a beautiful colour, true to the photo.
13 February 2026
The product is good, it suited me. But the way it arrived... was unexpected. The underwear was packed in a box that was completely crumpled, and the underwear was actually in a dirty shipping box.
The product is good, it suited me.
But the way it arrived... was unexpected. The underwear was packed in a box that was completely crumpled, and the underwear was actually in a dirty shipping box. You don't expect that from a reputable brand.
13 February 2026
Reply from Primadonna
Thank you for your feedback, and we are very glad to hear that the product itself suited you.
We are, however, very sorry to hear about the condition in which your order arrived. This is certainly not the experience we want our customers to have.
We will share your comments with our fulfillment team and shipping partner as your feedback helps us maintain the quality and service we strive for.
Thank you again for bringing this to our attention, and we hope to provide a smoother experience in your future orders.
Best wishes,
Primadonna team
I have been buying your pretty bras at…
I have been buying your pretty bras at a local boutique for a few years then they closed. I am so glad I found you on line. The quality is so good and so pretty to look at ---and they support the girls! Thank you again.
4 February 2026
Perfect fit and quality.
I use this brand since many years. Its the first time I bought via delivery and it was perfect.
12 February 2026
Beautiful
Beautiful, the color combination is very nice and it is the perfect size, as always.
18 February 2026
Unprompted review
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