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Rated 2 out of 5 stars

Be careful to check when you book with Prime that they are providing the car. Our booking was apparently subcontracted to Autobanga, without our knowledge. Autobanga have very negative reviews and in... See more

Company replied

Rated 5 out of 5 stars

I rented a car from Prime Car Rent during my Latvian visit last year October 2024 for a few weeks and I found them absolutely brriliant. Though I booked tnrough a 3rd party, the customer service... See more

Company replied

Rated 5 out of 5 stars

Booked with PrimeCarRent two times now - can recommend it as a good, reliable, customer-friendly company. First time ordered car with delivery - everything went smooth and staff was very flexible. Sec... See more

Company replied

Rated 4 out of 5 stars

Great Service, Excellent communication, Can meet You in Airport, Wide car's choice.. Not impressed about limited km a day, No comprehensive insurance included on price.

Company replied

Company details

  1. Car rental company
  2. Van rental agency

Written by the company

PrimeCarRent is a self made brand - with us it is easy to book a car, clear terms and individual approach are guaranteed, adequate rates, no hidden fees. Rent car Riga airport (RIX). Rent car airport Vilnius (VNO). Rent car Tallinn airport (TLL). Car rental in Latvia, Lithuania and Estonia.


Contact info

3.8

Great

TrustScore 4 out of 5

43 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 66% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Definitely recommend, thanks to Daniel!

I’ve used this car rental service multiple times while my own car was being serviced, and each experience has been excellent. The vehicles are always spotless, communication is smooth and efficient, and Daniel provides outstanding customer service. Definitely recommend their services!

23 May 2025
Unprompted review
Rated 5 out of 5 stars

excellent service!

Thank you for the excellent service! Everything was smooth, professional, and with great understanding — as a lady, I really appreciated that all booking conditions were explained clearly and patiently.

Communication was outstanding throughout the entire rental period. The manager, I believe his name was Ritvars, helped me easily exchange the car mid-rental for a larger one and offered great conditions despite the change.

I can confidently recommend this car rental company!

2 October 2025
Unprompted review
Rated 1 out of 5 stars

DO NOT USE THIS COMPANY

Their office is located outside the city center, so I had to take a Bolt just to get there and to leave from there. They charged me almost €900 for rim damage that I absolutely did not cause. When I called to arrange the vehicle handover, I was simply told, “I’m on lunch break.” This is completely unprofessional.

I doubt this review will even remain visible, but I feel it’s important to warn others. Please do not use this company.

On top of that, their website reviews are clearly filtered — no genuine negative reviews are shown, and the ones posted there appear to be fabricated. (primecarrent.com = fake reviews).

Additionally their site reviews do not show for obvious reasons. All reviews in their site are fake. (primecarrent . com = fake reviews)

Be aware they can charge you for anything, if the car is dirty, they will charge you (the car I received was dirty beforehand). They gave me a quote that doesn't prove it is an official quote charging me the following :
Please find attached the official repair estimate from Toyota dealer, which details:

Repair costs – €627.33 (for a scratch on a rim that preexisted)
VAT (21%) – €131.74
Vehicle downtime (1 day at standard rate) – €36.00
Damage handling fee – €100.00
Total – €895.07

Be aware, that they modify the dates of your photos and when they are taken. (I am not sure how but they changed the metadata in my photo to say it was taken on a different than the original date.

They do not have an office they just meet you in a parking lot. They might charge you for parking on the parking lot, so be careful of that too.

In general, I would go for a major well known company. I lost my money but I hope this will help others not to be in the same condition as I am.

12 September 2025
Unprompted review
PrimeCarRent logo

Reply from PrimeCarRent

Thank you for your feedback — even if it is emotional, we value every opinion. We are sorry to hear that you left with such an impression.

We would like to clarify that we never charge for damages without proper documentation. All vehicles are inspected with photo and video reports at the time of return, and signed handover forms are kept in our records. These materials are always available for verification.

Please also note that our office operates on a regulated schedule, and our staff are required to provide assistance to clients during working hours.

Transparency and fairness are fundamental for us: every customer can see that the car’s condition is carefully recorded at handover, and all processes are clear and verifiable.

Best regards,
Prime Car Rent

Rated 5 out of 5 stars

Amazing place where to rent the car

Amazing place where to rent the car, everything was smoothly. We got picked up in airport and brought to car park. After few mins and few signature’s I was on my way. Everything was explained in a good manner by Ritvars.
My first time renting a car in Latvia, thanks for making it amazing guys.
Highly recommended.

15 June 2025
Unprompted review
Rated 5 out of 5 stars

Very friendly and quickly

Very friendly and quickly. Met me in airport with a car. They frozen 200 euro only. The money automatically refunded in 10 days. Full insurance included in hire price.

6 January 2025
Unprompted review
Rated 5 out of 5 stars

Great Guys and brilliant company

I rented a car from Prime Car Rent during my Latvian visit last year October 2024 for a few weeks and I found them absolutely brriliant. Though I booked tnrough a 3rd party, the customer service was top notch from prime car and Emil (if I remember correct) was very helpful in explaining everything.

The car was absolutely beautiful and I will try my best to book with these guys whenever I visit again.

Thank you so much for great service lads 🙏

20 October 2024
Unprompted review
PrimeCarRent logo

Reply from PrimeCarRent

Dear Adeel, thank you so much for your kind word. This means a lot to us.

Rated 5 out of 5 stars

Excellent conditions

Excellent conditions, favorable prices, we liked everything. I recommend this company. The car was new, clean and in good condition.

17 August 2023
Unprompted review
PrimeCarRent logo

Reply from PrimeCarRent

Dear Glebs, thank you so much for your positive feedback.

Rated 5 out of 5 stars

Best car rental company

Great company - adequately priced, very prompt customer service, and the car we received was brand new. Pickup/return of the car was smooth and easy. Will be using this company again.

28 May 2023
Unprompted review
PrimeCarRent logo

Reply from PrimeCarRent

Dear Anastasija, thank you so much for you positive feedback. This means a lot to us.

Rated 5 out of 5 stars

I have rented a car Toyota Yaris

I have rented a car Toyota Yaris. Very nice car! Thanks for your service! We was very happy with Yours service!

24 May 2023
Unprompted review
PrimeCarRent logo

Reply from PrimeCarRent

Dear Vitalij, thank you so much for you positive feedback. This means a lot to us. Hope to see you again soon.

Rated 5 out of 5 stars

Car rental Riga

We rented a car here for our trip in the Baltics and were happy with the service and the car. We got the exact car that we had booked and the car was totally new. The pick up was very easy and went smoothly.

We were helped by Daniel who explained everything in a friendly manner and who’s communication was excellent. I would definitely recommend anyone to book here!

19 May 2023
Unprompted review
PrimeCarRent logo

Reply from PrimeCarRent

Hello there, thank you so much for you positive feedback. This means a lot to us. Hope to see you again soon.

Rated 5 out of 5 stars

Taking car at Prime Car every time I go…

Taking car at Prime Car every time I go Latvia. Cars are always clean and new, staff is very friendly, always having the same guy for years, he is great, just shows how good the Company must be. Easy to get the car and even more easy to return, never had problems.

6 January 2023
Unprompted review
PrimeCarRent logo

Reply from PrimeCarRent

Dear Liga, thank you so much for you positive feedback. This means a lot to us. Hope to see you again soon.

Rated 5 out of 5 stars

Great experience

Great experience. Easy to contact. Good cars. I had rented twice and happy with service.

10 July 2022
Unprompted review
PrimeCarRent logo

Reply from PrimeCarRent

Thank you very much for the positive feedback. THis means a lot.

Rated 2 out of 5 stars

Be careful to check when you book with…

Be careful to check when you book with Prime that they are providing the car. Our booking was apparently subcontracted to Autobanga, without our knowledge. Autobanga have very negative reviews and in our experience, were very unhelpful. We weren't given any information where to return the car, had no address, no-one answered the phone, and Autobanga have charged us for leaving their car in a carpark, which Prime agreed to. Autobanga left the car for 16 hours in the car park and then charged us for the cost of parking! Check your contract is with Prime.

2 October 2021
Unprompted review
PrimeCarRent logo

Reply from PrimeCarRent

Thank you for your review. We shall deffinately improve our level of service in this Location. And apologies for your troubles.

Rated 5 out of 5 stars

Great service

Excellent communication. Modern cars and good hiring prices.

25 January 2021
Unprompted review
PrimeCarRent logo

Reply from PrimeCarRent

Thank you very much for the positive feedback. THis means a lot.

Rated 5 out of 5 stars

Highly recommended

Great company - affordable prices, flexible and individual approach, fast communication, and new comfortable cars. Highly recommended.

14 October 2020
Unprompted review
PrimeCarRent logo

Reply from PrimeCarRent

Dear Erika,
We are very thankful for your positive feedback and your kind words. We are happy to have you as a loyal customer. See you soon!

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