The online instructions for setting up the gift card were very clear & precise. Then using the card to buy from my selected store online was quick & straightforward. A very good service & support p... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
as a person not great with technology i found the delivery of card and information very good . However i spent a lot of time going round in circles trying to use card on British Gas website and only a... See more
Company replied
Used the gift card online. Disappointed that it couldn't be topped up, nor added to the Google wallet. Had to spend the exact amount which was tricky as no refunds given. It was a use it or lose... See more
Company replied
Redeeming / accessing the card is easy, but spending it is almost impossible! It doesn't work with a paypal account, apple pay and most other payment accounts. since it's digital, I cannot use it to... See more
Company replied
Company details
- #30 of 31 best companies in Ecommerce solution provider
Written by the company
Pure Card is our brand for our prepaid solution. It is a Mastercard® prepaid card given to end recipients for a range of different reasons, including a customer reward or an employee benefits solution. Your card may be known as a different name where we have branded it on behalf of the client.
Contact info
United Kingdom
- purecard.com
3.6
Average
2K reviews
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Doing good
Doing good, the rewards help me buy my granddaughter a trampoline for her birthday
7 May 2026
Reply from Purecard
Hello,
Thank you for leaving a review.
We are so happy to hear that our rewards program is helpful, and we appreciate you sharing this wonderful story with us. Thank you for your feedback!
Kind regards
Pure Card Team
All good
Used the Purecard for the first time to buy online and everything went smoothly. Exactly the same process as using a personal credit or debit card.
1 May 2026
Reply from Purecard
Hello,
Thank you for leaving a review.
We're happy to hear that your first online purchase with the Purecard was seamless! It's great to know the process was similar to using a personal card. Thank you for your positive feedback.
Kind regards
Pure Card Team
Excellent form of payment
The card is great which you can use to purchase anything. Its exactly the same as using a credit or debit card.
8 May 2026
Reply from Purecard
Hello Paul,
Thank you for leaving a review.
We're happy to hear that you find the card useful for making purchases, just like a credit or debit card. Thank you for your positive feedback.
Kind regards
Pure Card Team
Able to use it online to buy things
6 May 2026
Reply from Purecard
Hello,
Thank you for leaving a review.
We're happy to hear that you were able to make online purchases. Thank you for sharing your experience with us.
Kind regards
Pure Card Team
Reply from Purecard
Hello Catherine,
Thank you for taking the time to leave a review.
Pure Card is a virtual/digital card loaded with funds to spend and can be used online like any other Mastercard.
You can find the relevant card numbers via your login that you created to activate the card under the 'card info' tab, which you use at checkout like any standard transaction.
You can find out all the information needed on our help page here: https://help.purecard.com/ - or by contacting our customer service team directly.
Our BT pure card customer service team are available Monday to Friday 9 am to 6pm and can be reached on telephone number: 0344 879 1068 and email bt@purecard.com
Kind regards
Pure Card Team
It's been absolutely rubbish
It's been absolutely rubbish. Both myself and my wife have wasted hours of our lives trying to access it. We've been onto BT numerous times which is a soul destroying experience. We've given up now. Keep it.
8 May 2026
Reply from Purecard
Hello Paul,
Thank you for taking the time to leave a review and sorry to hear you had some issues claiming the funds.
We do work closely with our partners at BT and will make sure pass along your feedback regarding the initial claiming of the card.
If you login and click 'card info' you'll be able to find the card numbers to spend it online.
Kind regards
Pure Card Team
£75 gift card…
It was easy to set up but I'm struggling on how to use it and what outlets it can be use in.
8 May 2026
Reply from Purecard
Hello Cazza,
Thank you for taking the time to leave a review.
We are pleased you found the card easy to set up. You can find a list of partner retailers where you can use the card when you login to the account you created when activating the card.
If you would like help or advice our BT pure card customer service team are available Monday to Friday 9 am to 6pm and can be reached on telephone number: 0344 879 1068 and email bt@purecard.com
Kind regards
Pure Card Team
Just a very simple and easy process
1 May 2026
Reply from Purecard
Hello Trish,
Thank you for leaving a review.
We're glad you found the process simple and easy! Thank you for your positive feedback; we appreciate it a lot.
Kind regards
Pure Card Team
The activation process took a bit of…
The activation process took a bit of time and sometimes the site wasn’t available but the £125 “virtual Mastercard” could be used across several regular online retailers including Amazon.
17 April 2026
Reply from Purecard
Hello Philip,
Thank you for taking time to leave a review.
We appreciate you sharing your experience. We're glad the virtual card could be used at multiple retailers. We'll review the activation process and site availability. Thanks for your feedback.
Kind regards
Pure Card Team
It is not made clear that you can not…
It is not made clear that you can not receive a virtual card to add to wallet until after card is issued which is then too late. Option to receive a physical card should be presented. Getting in contact with customer service is also difficult as email platform was unresponsive.
5 May 2026
Reply from Purecard
Hello,
Thank you for taking the time to leave a review.
We do understand that some customers would prefer a physical card, however on this occasion the Pure Card is only offer as a digital media. We're really sorry if that isn't the right fit for you.
As of the moment we do not support digital wallets, however we have passed this feedback to our product team to investigate further.
If you need any help with your card, please do feel free to contact our customer service who will be happy to help. Our BT pure card customer service team are available Monday to Friday 9 am to 6pm and can be reached on telephone number: 0344 879 1068 and email bt@purecard.com.
Kind regards
Pure Card Team
Useless
Useless, many months of actioning this card, has resulted in a cancellation of our food order the night before delivery. Avoid
Reply, the fact the card was over the limit, was because of your add ons, which weren’t explained at the beginning. Something you need to look at.
8 May 2026
Reply from Purecard
Hello Andrew,
Thank you for taking the time to leave a review and sorry to hear your shopping was cancelled.
We did take a look and unfortunately the sum total of your checkout was more than the value on the card. Unfortunately, a lot of retailers will not allow you to use part payment for online transactions.
Kind regards
Pure Card Team
Awful
Awful, ill-thought out experience. The BT reward card was one of the main reasons I went with BT - a £75 gift card to be used wherever Matercard is accepted. From the 2nd day my broadband went live, I received umpteen emails and texts from BT to say I can now apply/download my digital card and use it - accept you cant as in small print somewhere it says you must be up and running for at least 30 days before you can. The whole card side is totally separate to BT so its hard to navigate/find the details, how to actually use it etc. After 2 weeks I got another email to say Not to forget about my card...despite me being told to wait 30 days. I tried again and it was successfully downloaded, although God knows where I find it, or use it. Its nowhere on my BT account, so have to trawl through umpteen emails from the reward card side to find it. Tried using the card to part-pay for a holiday online (mastercard accepted) but it declined - apparently you carnt use it for part payments. So its still there, somewhere in the etha, sat waiting to be used, somehow, someday.
8 May 2026
Reply from Purecard
Hello Mr Davidson,
Thank you for taking the time to leave a review and very sorry to hear of your experience when activating and spending the card.
We do work closely with our partners at BT and will make sure pass along your feedback regarding the initial claiming of the card.
This card does work in the same way as a bank card and a lot of retailers will not allow you to use part payment for online transactions. There is an option to use gift cards with this card, just make sure that the remaining balance of the transaction matches the balance of the card, so you can use the whole amount.
Kind regards
Pure Card Team
The log in process is painful by having…
The log in process is painful by having to get a link to each time and the fact that I couldn’t use it in face to face was misleading sin respect to the promotion that swayed me towards choosing BT as my broadband provider.
4 April 2026
Reply from Purecard
Hello Robert,
Thank you for taking the time to leave a review and sorry to hear you had some issues claiming the funds.
We do work closely with our partners at BT and will make sure pass along your feedback regarding the initial claiming of the card.
Kind regards
Pure Card Team
Most helpful and kind all the way
Most helpful and kind all the way. This was a good experience, and have had no cut outs in service which gives peace of mind. Well worth the change over. I fully recommend. Many thanks.
7 May 2026
Reply from Purecard
Hello Susan,
Thank you for leaving a review.
We're happy to hear that you found our team helpful and kind! It's great to know you've had a positive experience with reliable service. Thank you for your recommendation; we appreciate your feedback.
Kind regards
Pure Card Team
Can’t use it on Apple Pay and not…
Can’t use it on Apple Pay and not recognised to include in apple wallet
7 May 2026
Reply from Purecard
Hello Graham,
Thank you for taking the time to leave a review.
As of the moment we do not support digital wallets, however we will be sure to pass along your feedback to the team to investigate it as an an area of opportunity.
Kind regards
Pure Card Team
CARD WAS FOR ONLINE USE ONLY!
I believed I was getting a card that I could use in stores and restaurants, as stated on the website.
When I quried how to do this without a physical card I was told that I could only use the card online!
7 May 2026
Reply from Purecard
Hello Geoff,
Thank you for taking the time to leave a review.
We do understand that some customers would prefer a physical card, however on this occasion the Pure Card is only offered as a digital media meaning it can only be used online.
We'll be sure to pass along your feedback for further consideration.
Kind regards
Pure Card Team
Free money! Makes a change.
What's not great about receiving £95 for nothing? I was changing my broadband provider anyway, and this was an added bonus.
4 May 2026
Reply from Purecard
Hello Robert,
Thank you for leaving a review.
We're happy to hear that you had a positive experience while switching broadband providers. It's great to know you received such a bonus! Thanks for your feedback.
Kind regards
Pure Card Team
Nice to be rewarded, better if it was more accessible
It’s a nice concept, but unfortunately not very accessible, not having an app or being able to add the card to Apple Pay really restricts its use which is disappointing, it would be nice to be able to use it in a shop
7 May 2026
Reply from Purecard
Hello Rob,
Thank you for taking the time to leave a review.
As of the moment we do not support digital wallets, however we will be sure to pass along your feedback to the team to investigate it as an an area of opportunity.
Kind regards
Pure Card Team
Card great but hard to use for shopping…
Card great but hard to use for shopping or anything I wanted. In the end found something but would have preferred it taken off the bill
7 May 2026
Reply from Purecard
Hello Barri,
Thank you for leaving a review.
We are pleased that you were happy with your card and we appreciate your feedback on its usability. You can use the card on some utility bills, however you would need to speak to the company directly to see if it was accepted.
Kind regards
Pure Card Team
Reply from Purecard
Hello Sarah,
Thank you for leaving a review.
We're happy to hear that our product is easy to use. Thank you for your positive feedback; we appreciate it.
Kind regards
Pure Card Team
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.