The online instructions for setting up the gift card were very clear & precise. Then using the card to buy from my selected store online was quick & straightforward. A very good service & support p... See more
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Review summary
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Reviews shaping this summary
as a person not great with technology i found the delivery of card and information very good . However i spent a lot of time going round in circles trying to use card on British Gas website and only a... See more
Company replied
Used the gift card online. Disappointed that it couldn't be topped up, nor added to the Google wallet. Had to spend the exact amount which was tricky as no refunds given. It was a use it or lose... See more
Company replied
Redeeming / accessing the card is easy, but spending it is almost impossible! It doesn't work with a paypal account, apple pay and most other payment accounts. since it's digital, I cannot use it to... See more
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Company details
- #30 of 31 best companies in Ecommerce solution provider
Written by the company
Pure Card is our brand for our prepaid solution. It is a Mastercard® prepaid card given to end recipients for a range of different reasons, including a customer reward or an employee benefits solution. Your card may be known as a different name where we have branded it on behalf of the client.
Contact info
United Kingdom
- purecard.com
3.6
Average
2K reviews
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Very limited on wher it can be used
13 May 2026
Reply from Purecard
Hello Ashleigh,
Thank you for leaving a review.
Pure Card is a virtual/digital card loaded with funds to spend and can be used online like any other Mastercard. Where as there are some exceptions, it can generally be used in most places that accept Mastercard.
Kind regards
Pure Card Team
Not at all easy to use
Not at all easy to use. No basic instructions given and 'help' was no help.
12 May 2026
Reply from Purecard
Hello Philip,
Thank you for leaving a review and sorry to hear you you are having a little trouble when spending your card.
We will be sure to pass along your feedback regarding this as we are always looking for ways to improve the service on offer.
You can find the relevant card numbers via your login that you created to activate the card under the 'card info' tab, which you use at checkout like any standard transaction.
You can find out all the information needed on our help page here: https://help.purecard.com/ - or by contacting our customer service team directly.
Our BT pure card customer service team are available Monday to Friday 9 am to 6pm and can be reached on telephone number: 0344 879 1068 and email bt@purecard.com
Kind regards
Pure Card Team
Simply the best
Had a few problems with setting up the card.
Part old age and an even older PC!!!!
Eventually was assisted by Iulia who it transpired came from Rumania.
What a wonderful experience, patience of a saint, very good listener, and her attention to detail to ensure that I was following her was very much appreciated. Lovely sense of humour without being OTT. Very professional and the delivery of a Customer Service Excellence experience with a WoW factor from start to finish.
11 May 2026
Unprompted review
Reply from Purecard
Hello Ian,
Thank you for taking the time to leave a review.
We're happy to hear that you received excellent support during your card setup! We appreciate your kind words regarding the assistance you received. It's great to know the patience and attention to detail were so helpful. Thank you for sharing your positive experience.
Kind regards
Pure Card Team
Can only use it on EE.com
Can only use it on EE.com? And can’t use it to part pay for something, pretty pointless really. Disappointing
12 May 2026
Reply from Purecard
Hello Steve,
Thank you for taking the time to leave a review.
Pure Card is a virtual/digital card loaded with funds to spend and can be used online like any other Mastercard.
You can find the relevant card numbers via your login that you created to activate the card under the 'card info' tab, which you use at checkout like any standard transaction.
You can find out all the information needed on our help page here: https://help.purecard.com/ - or by contacting our customer service team directly.
Our BT pure card customer service team are available Monday to Friday 9 am to 6pm and can be reached on telephone number: 0344 879 1068 and email bt@purecard.com
Kind regards
Pure Card Team
I don’t know how or where I can use it
I don’t know how or where I can use it. It won’t save to my wallet so have to go in through the email I was sent. It is a real faff. No instructions given on how to use it. Took ages and loads of messing about to activate it.
12 May 2026
Reply from Purecard
Hello Mandy,
Thank you for taking the time to leave a review.
Pure Card is a virtual/digital card loaded with funds to spend and can be used online like any other Mastercard.
As of the moment we do not support digital wallets, however we have passed this feedback to our product team to investigate further.
You can find the relevant card numbers via your login that you created to activate the card under the 'card info' tab, which you use at checkout like any standard transaction.
You can find out all the information needed on our help page here: https://help.purecard.com/ - or by contacting our customer service team directly.
Our BT pure card customer service team are available Monday to Friday 9 am to 6pm and can be reached on telephone number: 0344 879 1068 and email bt@purecard.com
Kind regards
Pure Card Team
Mine took forever to get to me and i…
Mine took forever to get to me and i didnt even get myself anything with it because i donated the card to a certain invidual thats struggling right now they needed it more than me but other than that all went accordingly.
12 May 2026
Reply from Purecard
Hello Kieren,
Thank you for leaving a review.
We are sorry to hear the card took a moment to get to you but glad you managed to put the funds toward a good cause.
Kind regards
Pure Card Team
Reply from Purecard
Hello Dinesh,
Thank you for taking the time to leave a review.
We are happy that you found it quick to purchase online and easy to use. Thank you for your positive feedback; we appreciate it.
Kind regards
Pure Card Team
Spending is difficult
Redeeming / accessing the card is easy, but spending it is almost impossible!
It doesn't work with a paypal account, apple pay and most other payment accounts. since it's digital, I cannot use it to buy anything when out and about as shops doesn't accept payment using a card number. For someone that doesn't make many large online purchases, for all intents and purposes it's essentially dead money.
11 May 2026
Reply from Purecard
Hello Josh,
Thank you for leaving a review.
As of the moment we do not support digital wallets, however we will be sure to pass along your feedback to the team to investigate it as an an area of opportunity.
We do understand that some customers would prefer a physical card, however on this occasion the Pure Card is only offer as a digital media. We're really sorry if that isn't the right fit for you.
Kind regards
Pure Card Team
Can not use in shops and I’m having a…
Can not use in shops and I’m having a bloody hard time logging back onto my card
11 May 2026
Reply from Purecard
Hello Lance,
Thank you taking the time to leave a review.
The Pure Card is virtual and can only be used online, we are sorry if that isn't the perfect fit for your needs.
If you are continually struggling to get logged in, please feel free to contact the team directly to check the info we hold in up to date.
Our BT pure card customer service team are available Monday to Friday 9 am to 6pm and can be reached on telephone number: 0344 879 1068 and email bt@purecard.com.
Kind regards
Pure Card Team
Straight forward process to obtain the…
Straight forward process to obtain the card and no problems using the card.
1 May 2026
Reply from Purecard
Hell Andy,
Thank you for taking the time to leave a review.
We're happy the card process was straightforward and you had no issues using the card. Thank you for sharing your positive experience with us!
Kind regards
Pure Card Team
Awful waited 2 months after applying 3…
Awful waited 2 months after applying 3 times once through your own complaint line awful and no sorry from the team or compensation
4 February 2026
Reply from Purecard
Hello Isabelle,
Thank you for taking the time to leave a review
Taking a look at your account we can see we initially emailed you at the beginning of March, however the card wasn't activated. We then sent out a reminder prompt on the first of May, at which point the card was then activated.
Unfortunately, we cannot see any reason for a delay or that our system malfunctioned, however we are pleased that you have managed to use the funds on the card.
We apologise for any inconvenience.
Kind regards
Pure Card Team
Would be more useful to either credit…
Would be more useful to either credit the account or give a refund… this is not easy to setup for an 88 year old and to then make full use of it.
10 May 2026
Reply from Purecard
Hello Blake,
Thank you for leaving a review.
We do appreciate that you found it difficult to activate the card and will certainly pass along your feedback regarding this. We are always looking for ways to improve the service on offer.
Kind regards
Pure Card Team
Useful but a couple of disadvantages.
Used the gift card online.
Disappointed that it couldn't be topped up, nor added to the Google wallet.
Had to spend the exact amount which was tricky as no refunds given. It was a use it or lose it!
7 May 2026
Reply from Purecard
Hello,
Thank you for taking the time to leave a review.
As of the moment we do not support digital wallets, however we have passed this feedback to our product team to investigate further.
This card does work in the same way as a bank card and a lot of retailers will not allow you to use part payment for online transactions. There is an option to use gift cards with this card, just make sure that the remaining balance of the transaction matches the balance of the card, so you can use the whole amount.
Kind regards
Pure Card Team
If I don’t receive my pure card…
If I don’t receive my pure card tomorrow I’ll be moving back to sky. I upgraded my broadband so I should get a pure card tomorrow as promised, Cause the 14 day mark is today. I never received one when I signed up a year ago so I’ll see what happens tomorrow. I spend a lot on BT and if it’s not received by tomorrow. I’m definitely joining Sky. You don’t get this hassle with them.
10 May 2026
Unprompted review
Reply from Purecard
Hello Kerrie,
Thank you for taking the time to leave a review and sorry to hear you haven't received your card.
Unfortunately as you have left no further information, we can not investigate - so please do feel to contact our customer care team who will happily look into this further for you.
Our BT pure card customer service team are available Monday to Friday 9 am to 6pm and can be reached on telephone number: 0344 879 1068 and email bt@purecard.com
Kind regards
Pure Card Team
Reply from Purecard
Hello Jo,
Thank you for taking the time to leave a review.
We appreciate you noting our online ease of use, and we value your feedback.
Kind regards
Pure Card Team
Useless
I’ve tried to use it on 2 sites that fit the criteria, but neither would accept the card payment
30 April 2026
Reply from Purecard
Hello Clare,
Thank you for leaving a review and we are sorry to hear you have had some issues spending the card.
If you would like the team to investigate for you, please feel free to contact them directly.
Our BT pure card customer service team are available Monday to Friday 9 am to 6pm and can be reached on telephone number: 0344 879 1068 and email bt@purecard.com
Kind regards
Pure Card Team
It's difficult to use
It's difficult to use , it would be best to send a proper card out to use, I have not been able to use it at this time.
10 May 2026
Reply from Purecard
Hello Mr Handley,
Thank you for taking the time to leave a review.
We do understand that some customers would prefer a physical card, however on this occasion the Pure Card is only offer as a digital media. We're really sorry if that isn't the right fit for you.
If you need any help with your card, please do feel free to contact our customer service who will be happy to help. Our BT pure card customer service team are available Monday to Friday 9 am to 6pm and can be reached on telephone number: 0344 879 1068 and email bt@purecard.com.
Kind regards
Pure Card Team
Reply from Purecard
Hello Deborah,
Thank you for leaving a review.
We're happy to hear that the setup was easy, and you found it simple to use. Thank you for your positive feedback!
Kind regards
Pure Card Team
I have not yet received my reward card…
I have not yet received my reward card I have applied for this and was advised that this would be sent to me by post
9 May 2026
Reply from Purecard
Hello Linda,
Thank you for taking the time to leave a review and very sorry to hear you haven't received your card yet.
The BT Pure Card is virtual, meaning that it will not be arriving via the post. Instead, it will be sent to you via email.
If you login to your account and click the card info tab, you will be able to view the card numbers so you can spend it online.
Should you need a little more help, please do feel free to contact the team. Our BT pure card customer service team are available Monday to Friday 9 am to 6pm and can be reached on telephone number: 0344 879 1068 and email bt@purecard.com
Kind regards
Pure Card Team
Reply from Purecard
Hello,
Thank you for leaving a review.
We appreciate you sharing your feedback. We are happy to know our platform is easy to use and makes a great gifting option.
Kind regards
Pure Card Team
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