Pure Pet Food Reviews 

16,060
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 4,423 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the product's quality, noting significant improvements in their pets' health, such as better digestion, shinier coats, increased energy, and resolution of sensitive stomach issues. Many people report that even fussy eaters love the food, eagerly finishing their meals. Reviewers also highlight the excellent customer service and helpful staff, who provide support with queries and delivery adjustments. However, some people were dissatisfied with the product's palatability, noting that their dogs refused to eat it due to an unappetizing smell or a paste-like texture when rehydrated. A few other people also felt that customer service was unresponsive or unhelpful when trying to resolve issues like lost deliveries, cancellations, or refund requests.

What people talk about most

Product

Customers consistently note positive experiences with product, with many dogs loving the food and eagerly... See more

Quality

Consumers find quality to be positive, with many reviewers praising the food's nutritional value and natural... See more

Delivery service

Users describe positive interactions with delivery service, frequently highlighting its reliability and... See more

Customer service

Reviewers highlight positive aspects of customer service, with many describing it as outstanding,... See more

Staff

Clients share positive opinions on staff, with many reviewers describing the team as friendly, efficient, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My Cockapoo Millie is half way through the 1st months supply of food after switching her over to Pure with the starter food. Previously she had dodgy poos, ate lots of grass, had a gurgling tummy... See more

Rated 5 out of 5 stars

Switched over from a competitor fresh food brand and I've seen such a huge improvement in my dog's gut health and overall energy levels. The dried format also makes it so much easier to store and take... See more

Rated 5 out of 5 stars

I have been using Pure Food for just over a year and I can honestly say it’s one of the best decisions I’ve made. Since using Pure, my cocker spaniel has not had any gastrointestinal issues that she u... See more

Rated 5 out of 5 stars

With such a fussy cavapoo , I fully expected I would be cancelling this after the initial delivery, but NO She ABSOLUTELY LOVES this. We’ve been adventurous with flavours too. Which is a first. The... See more


Company details

  1. Pet Care Store
  2. Pet shop

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16k reviews

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Replied to 98% of negative reviews

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4.7

All reviews

(16,060)

4,525 reviews in the last 12 months

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Rated 5 out of 5 stars

I have been using Pure for a number of…

I have been using Pure for a number of weeks now, and so far so good. My dog has acid reflux, and because the food is quite soft it goes down easily, making it easy to digest. She also enjoys it, which is the main thing. I have contacted them a couple of times with queries, and each time I have had a quick response. Customer service is very good. All in all very happy.

18 July 2026
Unprompted review
Rated 5 out of 5 stars

Excellent Customer Service

Although my senior rescue dog who has a heart condition and is on a lot of medication didn’t like the food (I was trying to get her onto a healthier diet) it smells delicious and is nutritionally very good.
The customer service I received from Denise was absolutely fantastic, I cannot thank her enough for all that she did for us.

10 July 2026
Unprompted review
Rated 5 out of 5 stars

fussy cavapoo loves this

With such a fussy cavapoo , I fully expected I would be cancelling this after the initial delivery, but NO She ABSOLUTELY LOVES this. We’ve been adventurous with flavours too. Which is a first. The prep is easy, and whilst there is a slight smell it’s nothing compared to some pet foods.
We are a few months in and I can see the benefits, her weight is better managed , her coat is glossy, and no nasty farts 😂 She looks forward to meal times and clears the dish completely.
A happy little cavapoo !

17 July 2026
Unprompted review
Rated 5 out of 5 stars

Great product

Ordering, rescheduling deliveries is great and my dogs love the food. I have contacted Pure-pet for support. Once for a lost delivery, which was sorted and dispatched again that day with no extra costs for me. The other time was for advice on food as my dog has health issues. Both times, the members of Pure pet were friendly and efficient.

17 July 2026
Unprompted review
Rated 5 out of 5 stars

Amazing!

My Cockapoo Millie is half way through the 1st months supply of food after switching her over to Pure with the starter food. Previously she had dodgy poos, ate lots of grass, had a gurgling tummy and just seemed generally unhappy.

I can now say no dodgy poos, no grass eating or gurgling stomach and a much happier dog. A revelation! Her fur looks fuller, healthier and shinier and she is more like her old self.

110% recommend Pure Pet Food.

17 July 2026
Unprompted review
Rated 5 out of 5 stars

Our Girl Loves Pure

She was never wanting to eat much at breakfast and dinner or bothered about eating at all, soon as we switched to Pure shes excited to eat every single meal and licks the bowl clean.
She Also has a sensitive stomach so this food has been brilliant for that too!

17 July 2026
Unprompted review
Rated 5 out of 5 stars

Exceptional product

Pure pet food is an amazing product for our precious dogs! No added nasties. It's given one of our pugs a new lease of life - he has gone from having to be lifted onto the couch from jumping up himself!! they both absolutely clear their bowls every time - no waste! Highly recommend

17 July 2026
Unprompted review
Rated 5 out of 5 stars

I love the ease of pure pet food

I love the ease of pure pet food. I can change my pets order any time. I can change the date of delivery (which is very handy if you’re going away and need it sooner) can also skip a delivery if/when needed. I also love how I can just add things to his next order or add to his subscription if I want to. I have a cockapoo and this food was a game changer as he has a super sensitive tummy and pure has settled his tummy right down. 100% worth every penny!

10 June 2026
Unprompted review
Rated 5 out of 5 stars

ive.had this pure dog food for a month…

ice had this pure dog food for a month our jugs coat is so much smoother and shiny healthy looking she can't wait to get her food she sits and waits patiently for it and will only eat it when we tell her I am surprised she knows she will get it and her patience is now amazing it's great thank you lovely people to raise any concerns too particularly now as I am feeling overwhelmed and again I will talking to some one again too to help me so let's hope it's as good as the last conversation I had as I'm sure it will be

17 July 2026
Unprompted review
Rated 5 out of 5 stars

My dog is happier and healthier.

I have been using Pure Food for just over a year and I can honestly say it’s one of the best decisions I’ve made. Since using Pure, my cocker spaniel has not had any gastrointestinal issues that she used to have quite frequently. Her coat is now shiny and her weight is better and easier to manage. She absolutely loves the food and is overall a much happier and healthier dog.

17 July 2026
Unprompted review
Rated 5 out of 5 stars

Superb food, delivery and customer service…

After losing my Frenchie Olive in June I had to cancel my subscription but I knew that if another dog came along I would definitely use Pure again.
Well that time has come, and after a little hiccup in signing in (which was quickly sorted by the team) I now have a new subscription, and delivery of my first box will arrive in 2 days.
Everyone at Pure take the time to respond to any queries you may have and always respond promptly.
In my previous dealings with Pure, deliveries are always on time with tracking and well packed.
Olive absolutely loved this food, not a morsel ever left, bowl left as if it hadn’t been used. It was like she knew how good this food was for her.
Well I now hope that Libby (my new addition) will love it as much, she too is a Frenchie. In my opinion it is a great food for the breed and plenty of choice.
Keep up the good work Pure 👏

15 July 2026
Unprompted review
Rated 5 out of 5 stars

It would be great if there was an app…

It would be great if there was an app instead of relying on websites and emails.

Our dog loves the food and has no issues.

We often run out before our next delivery and so I would be great if you could havd the option of a week/fortnight before you calculate we should run out ( I think my wife is over generous with the scoop).

16 July 2026
Unprompted review
Rated 5 out of 5 stars

“Ted” gives his approval!!

Dog loves the food and fact its subscription is great as means I never run out! Easy delivery service.
Once we had issues with dog vomiting certain flavours (even though he loved the taste) and the helpline were great at talking through some options till we found the flavours suitable for him.

16 July 2026
Unprompted review

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