Pure Pet Food Reviews 

16,046
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 4,387 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently report their dogs absolutely love the food, showing excitement at meal times and eagerly finishing their bowls. Many highlight the product's quality and nutritional value, noting significant health improvements like better coats, digestion, and weight management. Reviewers also appreciate the exceptional customer service and helpful staff, alongside a prompt, flexible, and convenient delivery service. However, some customers noted product issues, describing textures as "paste-like" or "cement," with "disgusting" smells that their dogs refused. A few also reported the food did not improve their dog's health, or caused issues like diarrhea or weight loss, and some found customer service unhelpful with automated systems.

What people talk about most

Product

Consumers generally express high satisfaction with the product, often noting their dogs love the food and... See more

Quality

Customers had positive experiences with quality, frequently highlighting improvements in their dogs' coats,... See more

Delivery service

Reviewers highlight positive aspects of delivery service, frequently praising its speed and punctuality.... See more

Customer service

Reviewers mention positive feedback about customer service, often describing it as excellent, amazing, and... See more

Staff

Clients share positive opinions on staff, frequently highlighting their helpfulness and responsiveness.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Pure Pet Food supply a really nutritious product that our dog loves she sits every time by our side whist we make her next meal we have used since she was 16 weeks old I must also point out when I’v... See more

Rated 5 out of 5 stars

Pure pet food is just great! It's super practical, gets delivered straight to your door and you can order all you need for your dog from one place - food, dental sticks and treats, as well as the occa... See more

Rated 5 out of 5 stars

A couple of months ago a dog walking friend commented on how much better her granddaughters dog was since she had started him on Pure. Happier, healthier and slimmer. That was enough for me, my puglet... See more

Rated 5 out of 5 stars

I first came into contact with 'Pure' last year at the Ideal Home Exhibition, then again this year. The exhibitors were SO enthusiastic about their product one couldn't but be 'impressed' So wit... See more


Company details

  1. Pet Care Store
  2. Pet shop

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 99% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(16,046)

4,515 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Best in the market

Switched over from a competitor fresh food brand and I've seen such a huge improvement in my dog's gut health and overall energy levels. The dried format also makes it so much easier to store and take with when traveling compared to the risk of frozen food packs that may thaw and become unusable. Highly recommended.

15 July 2026
Unprompted review
Rated 1 out of 5 stars

Terrible customer service

Our dog really didn't like after multiple attempts, and he eats anything. Preferred to go hungry. Now left with a month's worth of food that Pure Pet Food won't take back, even though some is unopened. Terrible customer service!

15 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi C Leary,
Thank you for taking the time to leave us a review and share your feedback. We're sorry to hear that your dog didn't take to Pure, especially as you mention he's normally not a fussy eater. We completely understand how disappointing that must have been.
As Pure is a gently dehydrated food, there are lots of different ways it can be prepared to create different textures and consistencies, and we have a range of tips and tricks that can often help dogs adjust. We appreciate, however, that despite trying, Pure wasn't the right fit for your dog.
We're also sorry to hear you were disappointed that we couldn't accept the unopened food back. As a pet food manufacturer, we're unable to accept returns of food products for safety and quality reasons once they have left our facility. We also send reminder emails before subscription orders are processed to give customers the opportunity to make any changes to their plan if needed.
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I'd really like the opportunity to look into your experience personally and see if there's any further support I can offer.
If you could please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", I'll be happy to help.
Thank you again for your feedback.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

Great communication

Great communication, very helpful, went the extra mile to help, could not fault even sent out an alternative product for my puppy to try free of charge, thank you 🐶🐶

14 July 2026
Unprompted review
Rated 5 out of 5 stars

This company is extremely helpful if…

This company is extremely helpful if ever the need arises, good customer service too
My dog has always been fickle with her food but after switching to pure she’s eagerly awaits her meals
Very happy with this company
From
Gill and Daisy

14 July 2026
Unprompted review
Rated 5 out of 5 stars

You are all so helpful and ready with

You are all so helpful and ready with suggestions , at the moment I am trying Barney on salmon only as I have been feeling the rice in the turkey dinner is not agreeing with him so far so good may just have to stick with salmon 😊

2 July 2026
Unprompted review
Rated 5 out of 5 stars

Excellent food for dogs

Excellent food for dogs. Has so much goodness in each flavour. My Frenchie absolutely loves the Turkey and the Game bags. Delivery is always on time.

3 July 2026
Unprompted review
Rated 5 out of 5 stars

Amazing food and composition

The food is really healthy and obviously incredibly tasty as my 3 dogs love it. It is tailored exactly to their weight, allergies, whether they need to gain/lose weight or maintain.

Staff are very efficient and helpful and easy to reach.

They send a little gift, like a ball, with each order and even a birthday card!!

14 July 2026
Unprompted review
Rated 4 out of 5 stars

Doggy seal of approval

My dog used to be less than enthusiastic about his food but he licks the bowl clean every time now! He clearly finds it delicious, and it is quick and easy to prepare. The only reason I gave 4 and not 5 stars is that I am still struggling a bit to get the delivery schedule right even whilst using the amounts suggested.

14 July 2026
Unprompted review
Rated 5 out of 5 stars

Best decision I've ever made for my dog!

I can't speak highly enough of Pure Pet Food. My dog, Murphy, has been a very fussy eater since he was a puppy. He means the world to me and it broke my heart to see how much he struggled with food. His dinner time was always difficult and often he's go without food - even after begging and bribing him. Then we tried Pure Pet Food - and what a difference! He eats every bowl with no fussing - he even has to lick the spoon for good measure. It's changed our lives to know that Murphy is getting a nutritious and delicious meal everyday that he truly loves. Two years later with Pure Pet Food and we still have a licked clean bowl every night!

1 July 2026
Unprompted review
Rated 5 out of 5 stars

My pooch loves the food

My pooch loves the food, his poos are regular his weight is maintained at a healthy level. He looks really healthy and he’s a happy chap. Delivery is fab and if I do need an order delivering earlier it’s processed super quick. Highly recommend

13 July 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service & good value

Really easy to use - I've changed my delivery days & the amount I receive with no issues. Delivery is reliable. Wolfie loves the food & the fish treats are his favourite. Overall, a very positive experience since day 1.

13 July 2026
Unprompted review
Rated 5 out of 5 stars

Jeff used to go off his food

Jeff used to go off his food, especially in warm weather, but if I’m not on time with his Pure he comes and finds me. He loves it, and is doing very well on it, with a lovely soft coat and a trim figure.
I’m very glad we decided to try it. It’s a wee bit pricey for someone on a tight budget, but it’s worth it.

13 July 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look