Pure Pet Food supply a really nutritious product that our dog loves she sits every time by our side whist we make her next meal we have used since she was 16 weeks old I must also point out when I’v... See more
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Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.
Contact info
Unit 4 Chain Bar Rd, Cleckheaton, BD19 3QF, Cleckheaton, United Kingdom
- 0113 868 4737
- hello@purepetfood.co.uk
- purepetfood.com
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Best in the market
Switched over from a competitor fresh food brand and I've seen such a huge improvement in my dog's gut health and overall energy levels. The dried format also makes it so much easier to store and take with when traveling compared to the risk of frozen food packs that may thaw and become unusable. Highly recommended.
Terrible customer service
Our dog really didn't like after multiple attempts, and he eats anything. Preferred to go hungry. Now left with a month's worth of food that Pure Pet Food won't take back, even though some is unopened. Terrible customer service!

Reply from Pure Pet Food
My black Labrador Finn has been on Pure…
My black Labrador Finn has been on Pure pet food for eight months now and he absolutely loves the change food, he is so happy and it is also helping to control his weight and his coat is in excellent condition too.
Isla is enjoying her Pure dinners
Great communication
Great communication, very helpful, went the extra mile to help, could not fault even sent out an alternative product for my puppy to try free of charge, thank you 🐶🐶
It was really easy to sign up and set…
It was really easy to sign up and set up my dogs profile. It is really quick and easy to change delivery dates and the flavours for my dog. My dog loves the food
This company is extremely helpful if…
This company is extremely helpful if ever the need arises, good customer service too
My dog has always been fickle with her food but after switching to pure she’s eagerly awaits her meals
Very happy with this company
From
Gill and Daisy
You are all so helpful and ready with
You are all so helpful and ready with suggestions , at the moment I am trying Barney on salmon only as I have been feeling the rice in the turkey dinner is not agreeing with him so far so good may just have to stick with salmon 😊
Excellent food for dogs
Excellent food for dogs. Has so much goodness in each flavour. My Frenchie absolutely loves the Turkey and the Game bags. Delivery is always on time.
Bandit loves his new food
Bandit loves his new food, he is very fussy but we keep changing the flavour's every month to keep it interesting for him
Amazing food and composition
The food is really healthy and obviously incredibly tasty as my 3 dogs love it. It is tailored exactly to their weight, allergies, whether they need to gain/lose weight or maintain.
Staff are very efficient and helpful and easy to reach.
They send a little gift, like a ball, with each order and even a birthday card!!
Good honest customer service,from start…
Good honest customer service,from start to finish prompt,efficient,no matter how big or small your enquiries are,courteous and by far the best company I have dealt with.
Great stuff
Doggy seal of approval
My dog used to be less than enthusiastic about his food but he licks the bowl clean every time now! He clearly finds it delicious, and it is quick and easy to prepare. The only reason I gave 4 and not 5 stars is that I am still struggling a bit to get the delivery schedule right even whilst using the amounts suggested.
Best decision I've ever made for my dog!
I can't speak highly enough of Pure Pet Food. My dog, Murphy, has been a very fussy eater since he was a puppy. He means the world to me and it broke my heart to see how much he struggled with food. His dinner time was always difficult and often he's go without food - even after begging and bribing him. Then we tried Pure Pet Food - and what a difference! He eats every bowl with no fussing - he even has to lick the spoon for good measure. It's changed our lives to know that Murphy is getting a nutritious and delicious meal everyday that he truly loves. Two years later with Pure Pet Food and we still have a licked clean bowl every night!
Always arrives promptly and pup loves it
Always arrives promptly, great personalised packaging and pup loves it. Birthday card any treats a nice touch. These guys have got product and service levels right.
My pooch loves the food
My pooch loves the food, his poos are regular his weight is maintained at a healthy level. He looks really healthy and he’s a happy chap. Delivery is fab and if I do need an order delivering earlier it’s processed super quick. Highly recommend
Excellent service & good value
Really easy to use - I've changed my delivery days & the amount I receive with no issues. Delivery is reliable. Wolfie loves the food & the fish treats are his favourite. Overall, a very positive experience since day 1.
Jeff used to go off his food
Jeff used to go off his food, especially in warm weather, but if I’m not on time with his Pure he comes and finds me. He loves it, and is doing very well on it, with a lovely soft coat and a trim figure.
I’m very glad we decided to try it. It’s a wee bit pricey for someone on a tight budget, but it’s worth it.
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