I saw pure shave on Facebook, the guy in the advert seemed genuine so I ordered some. It’s the best shaving cream I have had for years and at a decent price. I don’t get razor irratation after using i... See more
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Pure Shave London is a UK grooming brand built around one simple idea: shaving shouldn’t hurt — and it shouldn’t create loads of throwaway packaging either. The brand was founded by James Kenning after years of struggling with razor burn and shaving rash. He began developing a solution at home, then worked with a professional cosmetic formulation company to refine and safety test the final formulas, keeping the approach minimal ingredients, maximum skin-calming benefit. The hero product is the Pure Shave Refillable Shaving Cream, designed for sensitive skin and made to help soften stubble so you can shave with less pressure and less irritation. It’s fragrance-free and SLS-free, and comes in a refillable aluminium bottle. We pair this with our refillable moisturiser (light, non-greasy, fragrance-free) so skin feels comfortable and hydrated after shaving — again in a refillable aluminium bottle with refill options. Sustainability is baked into the system: our refill pouches are made from recycled materials and are designed to refill your bottle multiple times, and we also encourage refilling through local zero-waste shops where available. Alongside shave-and-skin essentials, we also offer gifts and accessories such as travel kits (including a V-Blade razor, shaving cream and moisturiser pouches, plus our Amber EDT) and a handcrafted leather wash bag. Pure Shave has also been featured in GQ Magazine.
Cube House , CR8 2AY, Purley, United Kingdom
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Excellent quality shaving cream and moisturiser. A very smooth shave with no more razor burn when using these products.
Excellent shaving cream. I'm still using the original bottle and just buying refills. If only i could stop my wife using it and moving it all the time.
Great shaving cream, doesn't lather up like most foams or creams but does a good job. The regular bottle lasts a long time and is a good price, would reccommend.
Having suffered with really sensitive skin after shaving, I've tried no end of different shaving products which all done the same. I found pure shave and it's been a game changer for me. I can now shave without any irritation and it leaves my skin lovely and hydrated. I used both the shaving cream, moisteriser, and aftershave. It's totally changed my shaving experience which I'm truly great full for. 10/10 from me. Cheers
Ordered the trial pack. James sent a reply thanking me for the order. Unusual these days for that kind of response. If the product is as good as customer service, I shall be well pleased.
In my many years of shaving l have always searched for a good blade.l have used most brands and never found one l have settled with until now.
I am now able to say my search is over
I recomend pure shave products to anyone who wants a smoothe quality shave for a great price..far better than the big brand products on the supermarket shelves..shaving is a must for me and pure shaves now make it a pleasure.
Both the shaving cream and moisturiser are really good and last a long time. I find that you can getaway with using less than the instructed amount of shaving cream quite easily which adds to the value. The moisturiser absorbed very quickly and doesn’t leave a greasy residue. Highly recommended.
I’m a traditional DE wet shaver preferring traditional soap/brush. That said I’m constantly trying brushless creams and of all I’ve ever tried, and that’s many, this is the best. It rivals any shave software I’ve used offering efficacy, performance, and value unlike any other. Buy with confidence.
Saw adverts on Facebook and read some really positive reviews so thought I'd give it a go.
For many years I suffered from sensitive skin on my face and neck and shaving always resulted in severe redness, soreness and quite a lot of cuts. I have tried more products than I can count and Pure Shave has been the best by far. So much so that when I ordered some more I also ordered a couple of the sample sets for my dad and brother in law to try.
I would strongly recommend trying this product, you have nothing to lose but lots to gain. You won't be disappointed.
Complete transparency and great communication with James. Very fast delivery and Pure Shave products do more than what it says on the tin.
This moisturiser has quickly become a standout in my routine. It absorbs fast without leaving any greasy or heavy feeling on the skin, which makes it ideal straight after shaving when your skin needs hydration without being weighed down.
What impressed me most was how calming it felt immediately after application. It helped reduce post-shave redness and irritation, leaving my skin feeling comfortable, smooth, and properly moisturised throughout the day. It barely has a scent, so it doesn’t overpower or clash with other fragrances.
If you’re looking for something that genuinely improves post-shave comfort while keeping skin hydrated and fresh, this is an easy recommendation.
I saw pure shave on Facebook, the guy in the advert seemed genuine so I ordered some. It’s the best shaving cream I have had for years and at a decent price. I don’t get razor irratation after using it, it smells nice and comes in recyclable packaging…..I will be buying more in the future.

Reply from Pureshave

Reply from Pureshave
Excellent product and beautifully packaged. Tried the free sample then ordered a full size dispenser.

Reply from Pureshave
Bought in Jan and was given a sample moisturiser to try. Nice texture but sadly has the dreaded phenoxyethanol, which is a massive irritant and up there with SLS, needs banning. If be happy to come back if you can replace the preservative I would be happy to try again but moved to Horace who don't use phenoxyethanol

Reply from Pureshave
I found this company on FaceBook, I thought I'd give them a try, they offered trial packs
Now I only shave twice a week these days (no one really cares how many time I shave at my age)
Anyway had a shave, no shaving brush, just smooth it over your face, it didnt lather up, but when I attacked my face with the razor, it was as smooth as silk, only had to go over it once
Hot flannel wipe over, let it dry
No missed whiskers
Now on to the moisturizer, put a drop on my hand, wiped it over, was absorbed pretty quickly, not sticky (like most moisturizers)
For a change having a shave was an enjoyable experience and it has a faint odor my wife liked it, (not often she says that)
After I have used these trial sizes I'll order the full size ones
Maybe they will expand into shampoos and after shaves
Give 'em a try, a couple of quid for trial sizes isnt bad
They offer free postage, fast delivery, its comes well packed, I dont know if they offer any bonuses if you share with friends and family though
They are only a small company at the moment, give em a try, the big companies dont need your money
Give a small company a try

Reply from Pureshave
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