PurityDirect 

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See what reviewers are saying

Rated 1 out of 5 stars

Same as for everyone else it seems. Made an order on 4th Feb 2025. Received confirmation email and they took my money for a salt order. Since then nothing. No communication. Email and website are now... See more

Rated 1 out of 5 stars

placed an order early Feb 25 said order would be dispatched week commencing 23/2/25 , emailed to ask if could be sent sooner and had a reply saying they would do their best and heard nothing since. iv... See more

Rated 5 out of 5 stars

Great service and delivery and the pricing was competitive. Local to where I live so I may collect directly next time as the salt block can be damaged during transit. I’ve certainly experienced that... See more

Rated 3 out of 5 stars

Well over 1 week later my package arrived in good condition and genuine product. I was worried because the address is to a storage unit and they aren't listed on Companies House. Is this drop shipping... See more

Company replied

Company details

  1. Water softening equipment supplier

Written by the company

PurityDirect specialises in delivering premium water softening salt and essential bulk supplies for homes and businesses. With flexible delivery options and a commitment to quality, we make it easy to keep your water softener systems running smoothly and efficiently. Our reliable service, competitive pricing, and dedication to customer satisfaction ensure you have the essentials you need, delivered right to your door. Trust PurityDirect to provide purity and convenience in every order.


Contact info

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Order placed on 24th Jan

Order placed on 24th Jan, chased multiple times but didn't received salt. The website is now down and also the phone numbers. How can we file a complaint of case for this ?

24 January 2025
Unprompted review
Rated 1 out of 5 stars

It’s a scam

It’s a scam, I ordered salt on 24 January they said they will deliver on 14th feb, but nothing..they took the money..Tried to contact but everything is down!!

14 March 2025
Unprompted review
Rated 1 out of 5 stars

DO NOT ORDER

DO NOT ORDER. Ordered 20/1/25, money taken, chased them but goods still haven't arrived. Phoneline dead, website down.

14 March 2025
Unprompted review
Rated 1 out of 5 stars

Scam company

Same as for everyone else it seems. Made an order on 4th Feb 2025. Received confirmation email and they took my money for a salt order. Since then nothing. No communication. Email and website are now defunct. Either liquidated or scam company. Avoid at all costs.

4 February 2025
Unprompted review
Rated 1 out of 5 stars

Scammers Direct! Do Not Use!

Same experience as plenty of others, ordered, paid and delivery confirmed for w/c Feb 23 but not had goods and no response to emails or online form and phone doesn’t work.

Just about to contact my credit card company about a refund for my payment under S75 process and have reported Purity Direct to Trading Standards, Hertfordshire - 01707 292429 who transfer calls to Citizens Advice to log the issue and will refer back to Trading Standards to take action to get this unregistered organisation shut down and stop other people wasting time & money. Also advised to report as a scam to Action Fraud.

10 February 2025
Unprompted review
Rated 1 out of 5 stars

Order placed Jan 22

Order placed Jan 22, 2025 for delivery that week. No response. Contacted on Feb 6. Got an email response apologising and stating it would be delivered on Feb 22. Since then, no contact. Phone number doesn't work. Emails aren't replied to. Getting a refund via Amex. Either it's a scam or they're out of business.

6 February 2025
Unprompted review
Rated 1 out of 5 stars

Do not use this company

No delivery; No number to call e-mails keep bouncing back ; telephone number on website does not connect.
Avoid purchasing from this company as I am not sure its legitimate. Placed order on the 7th February.... still waiting for delivery.

12 March 2025
Unprompted review
Rated 1 out of 5 stars

Can’t give less than 1 star or I would

Can’t give less than 1 star or I would. DO NOT buy from this company, they are scammers. The address on the website is false, they are phone disconnected and they don’t reply to emails.
AVOID

12 March 2025
Unprompted review
Rated 1 out of 5 stars

Scam compnay, stay away

Wish there is a negatvie review are avaialbel. This website and company is scam. I have placed block salt for the water softner order on 23/02/25, order is never arrived. Tried to contact by using the phone number provided on the website, didn't recgonised. fill up their online contact form, no respond. used online chat, it's joke. Hower gave this site good reviews, I am sure they were fake. I wanred you - don't use this website. I don't how they allow to run website like this.

23 February 2025
Unprompted review
Rated 1 out of 5 stars

not recieved order from Feb 25

placed an order early Feb 25 said order would be dispatched week commencing 23/2/25 , emailed to ask if could be sent sooner and had a reply saying they would do their best and heard nothing since. ive sent emails with no reply , some even bouncing back and the number on website says not in service. pretty gutted as need the salt blocks and out of pocket.

11 March 2025
Unprompted review
Rated 1 out of 5 stars

scam or insolvent

Exactly the same experience as others reporting here. January order, no response to chasers. This is either a scam or an insolvent company.

10 March 2025
Unprompted review
Rated 1 out of 5 stars

Avoid avoid avoid

Avoid avoid avoid
Ordered 9th feb. Still Not here. No reply from emails so have no choice but to leave a poor review to help
Others avoid being scammed

9 February 2025
Unprompted review
Rated 1 out of 5 stars

I ordered 2 bags of water softener…

I ordered 2 bags of water softener salt. They took the money, gave me a eta
That was three week’s ago, phone number does not work, no reply’s to emails.
Absolutely appalling behaviour
I recommend not to use them.

7 March 2025
Unprompted review

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