Red.co.uk Reviews 

496
•
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 304 reviews, reviewers overwhelmingly had a great experience with this company, noting that advisors are incredibly helpful and genuinely understanding. Customers frequently praise the staff for being exceptionally patient, friendly, and thorough when explaining complex policy options without any pressure. Consumers appreciate the supportive, stress-free process that makes arranging life insurance straightforward, reassuring, and completely transparent from start to finish. Some reviewers were not happy with communication, mentioning difficulties getting through to someone on the phone or receiving persistent, annoying calls. A few people also felt the overall service was poor, describing negative experiences with unhelpful interactions and frustrating policy options.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, noting that advisors are exceptionally patient, knowledgeable,... See more

Customer service

Customers consistently note positive experiences with customer service, praising representatives for being... See more

Service

Clients share positive opinions on service, frequently highlighting the friendly, professional, and helpful... See more

User experience

People report positive experiences with user experience, highlighting how reviewers felt completely at ease... See more

Price

Consumers find price to be a strong point of satisfaction, with reviewers noting that representatives work... See more

Reviews shaping this summary

Rated 5 out of 5 stars

This has been a difficult thing to sort, with my husband recently passed away, Joe was extremely sensitive and kind, he went above and beyond checking every option, giving me time to go speak to some... See more

Company replied

Rated 5 out of 5 stars

Really appreciated the call from Kieran today, much prefer talking things through than the online process, he was fantastic! I feel he helped point me in the right direction with my insurance and made... See more

Company replied

Rated 5 out of 5 stars

I am very satisfied with the service provided by Red.co.uk. The advisor truly took the time to understand my circumstances and what I want to leave behind for my daughter. He clearly explained all t... See more

Company replied

Rated 5 out of 5 stars

Noah was great and was taking my jokes because it was my first experience talking about death and this after death. I feel more relaxed and confident that my family will be taken care of when my times... See more

Company replied


Company details

  1. Insurance agency
  2. also in
  3. Insurance broker
  4. Life Insurance Agency
  5. Term Life Insurance Provider Company

Written by the company

Red.co.uk provides fair and affordable life insurance just for parents.


Contact info

4.8

Excellent

TrustScore 5 out of 5

496 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 14% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(496)

253 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excellent Service

Excellent, efficient and brilliant.

17 June 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello,

Thank you so much for your lovely feedback — we’re delighted you found our service excellent, efficient and brilliant. Your comments help us continue to deliver the high standards our customers expect.

If you’d like to recommend us, don’t forget our refer-a-friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to share your experience.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Friendly

Friendly, fast

16 June 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Daniel,

Thanks so much for your feedback — we’re really pleased to hear you found our service friendly and fast. It’s great to know our team delivered a positive experience.

If you’d like to pass that on, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the "Refer a Friend" link in your emails and texts from us.

Thanks again for taking the time to leave a review.

Kind regards,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Nice and smooth

Everything was nice, smooth, clear and fast.

4 June 2026
Red.co.uk logo

Reply from Red.co.uk

Hi customer,

Thank you for your lovely review — I’m so pleased everything was nice, smooth, clear and fast. It’s great to hear we delivered a positive experience.

If you know anyone who might benefit, for every person you refer you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your feedback.

Nikki Red, Trustpilot Team

Rated 4 out of 5 stars

Also very thorough and kind and not…

Also very thorough and kind and not robotic! Can have a nice convo and even laugh about things which personally I think is needing when going over certain things regarding life insurance

11 June 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello,

Thank you so much for your lovely review — we’re really pleased to hear our agent came across as thorough and kind, and that you enjoyed a relaxed, human conversation while going through your life insurance. That’s exactly the sort of experience we aim to deliver.

If you know someone who might benefit from our service, our refer-a-friend programme offers: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your feedback — it helps us keep improving.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

First Class Service

Claire who was my agent was very knowledgeable. She was patient and explained everything so I fully understood the policies they had to offer. She went through everything thoroughly and did not rush or put me under any pressure. I would highly recommend the service Red provide.

10 June 2026
Red.co.uk logo

Reply from Red.co.uk

Hi there,

Thank you so much for your lovely review — we’re thrilled Claire was so knowledgeable, patient and took the time to explain everything clearly without putting you under pressure. It’s wonderful to hear you felt fully informed and comfortable throughout. We appreciate your recommendation.

If you know anyone who might benefit from our service, for every person you refer you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your feedback — it helps us continue to care, collaborate and deliver excellent service.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Great staff

Great staff
I have talked with Mr Tom Baines, he is really helpful and friendly. He has given me all details and advice me plan that it suits me. He also answered my concerns questions even I have asked so many, he still pleased to answers as a professional.

5 June 2026
Red.co.uk logo

Reply from Red.co.uk

Hello

Thank you so much for your lovely feedback. I’m delighted Tom was friendly, helpful and took the time to explain the details and find a plan that suits you, and that he patiently answered all your questions.

If you’d like to share the same positive experience with friends or family, don’t forget our refer-a-friend offer: "for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

We really appreciate you recognising Tom — feedback like this helps us keep delivering great service.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

great

detailed information

2 June 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Christian,

Thanks so much for your kind words — we’re really pleased you found the information detailed and helpful.

If you'd like to recommend us, for every person you refer you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your feedback — it helps us keep improving.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Fantastic service

Fantastic service really helpful

9 October 2025
Red.co.uk logo

Reply from Red.co.uk

Hello Yasmine,

Thank you so much for your lovely feedback — we’re really pleased to hear you found our service fantastic and our team helpful. I’ll pass this on to the team.

Don’t forget our refer-a-friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Discussing options at a crucial time- outstanding

This has been a difficult thing to sort, with my husband recently passed away, Joe was extremely sensitive and kind, he went above and beyond checking every option, giving me time to go speak to someone else and emailing further optioned when requested. Joe allowed me to talk freely through options and although at no point advised me, he did make me feel listened too. Top draw!!!
Thank you for helping me through this at a difficult time.

29 May 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello Katherine,

Thank you so much for your lovely review and for sharing how our agent Joe supported you during such a difficult time. I’m very sorry for your loss — we’re pleased Joe was sensitive, kind and went above and beyond by checking every option, giving you time to speak to someone else and emailing further options when you asked. I’m glad he made you feel listened to.

Also, don’t forget our Refer a Friend programme: for every person you refer, you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thank you again for your kind words — they mean a lot to the team.

Kind regards,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Claire spoke to me on the phone and got…

Claire spoke to me on the phone and got me set up with life cover did great job thank you very much

27 May 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Nathaniel,

Thanks so much for your lovely feedback. I’m really pleased Claire was able to get you set up with life cover and that you had a great experience — we’ll pass on your thanks.

Remember, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

If there’s anything else we can do, just let us know — we’re here to help.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Very easy straightforward experience

Very easy straightforward experience
Good prices too

27 May 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Lucy,

Thank you so much for your lovely feedback — we’re pleased to hear you found the experience very easy and straightforward and liked our prices.

For every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Noah was great and was taking my jokes…

Noah was great and was taking my jokes because it was my first experience talking about death and this after death. I feel more relaxed and confident that my family will be taken care of when my times comes , no knows the time. Thanks Noah you were amazing the whole time and you always asked me if I understood and open for any questions no matter how silly they were.

27 May 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Praise,

Thanks so much for your kind review. We’re delighted Noah was great and explained everything clearly — we’ll be sure to pass praise to him.

If you’d like to recommend us, our Refer a Friend programme gives you a £40 gift card for every person you refer once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us. Thanks again for choosing Protect Line.

Kind regards,

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Very happy brilliant customer service…

Very happy brilliant customer service frm them

26 May 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Donna,

Thank you so much for your lovely feedback — we’re thrilled you’re very happy with our customer service. It means a lot to the team.

Don’t forget our refer-a-friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing your experience — your comments help us keep delivering great service.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

The person I spoke with was extremely…

The person I spoke with was extremely friendly, professional, and straight to the point, which I really appreciated. They carefully listened to my expectations, helped me choose the right product for my needs, and guided me through the whole offer in a very clear and helpful way. Whenever I had any questions or doubts about understanding certain aspects of the product, everything was explained to me in a simple and easy-to-understand way, which made the decision process much easier. Thanks to their support, I felt confident about my choice and knew exactly what to go for.

20 May 2026
Rated 5 out of 5 stars

Kieran was amazing

Kieran was amazing! Talked me through everything and explained brilliantly without sounding like a robot. Truly feel that He cares about the people he connects with and provides a brilliant service. Definitely put me at ease and I feel so much better having everything in place now.

21 May 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Amy,

Thank you so much for your lovely feedback. We’re delighted our agent Kieran talked you through everything clearly without sounding robotic, and that he put you at ease — it’s brilliant to hear you feel much better now everything’s in place. Your comments really mean a lot to the team.

For every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing your experience.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Holly was great to talk to made it easy…

Holly was great to talk to made it easy to pick right policy for me

19 May 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Marc,

Thanks so much for your feedback — we’re delighted our agent Holly made it easy for you to pick the right policy.

If you’d like to share the same experience with friends, for every person you refer you’ll receive a £40 gift card once they’ve made three monthly payments on their policy. Look out for the “Refer a Friend” link in our emails and texts.

Thanks again for taking the time to leave a review.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Great service

Dennis dealt with my insurance policy requirements. Not only was he personable, but helpful and knowledgeable throughout the whole process. Thanks for ensuring I’ve a little more peace of mind navigating the potential pitfalls of ‘life’….An absolute great service from Red.

18 May 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Leon,

Thank you so much for your lovely feedback. I’m really pleased Denis was personable, helpful and knowledgeable throughout — and that he’s helped give you a bit more peace of mind navigating the potential pitfalls of life.

We’ll be sure to pass your kind words on to him. If you’d like to recommend us, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review — your feedback helps us keep delivering great service.

Best wishes,
Nikki Red, Trustpilot Team

Rated 4 out of 5 stars

Very helpful people

Very helpful people

7 May 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Pietro,

Thanks so much for your lovely feedback — we're delighted our team were very helpful. We’ll pass your comments on to the agents who helped.

If you know someone who might benefit from Red, remember our refer-a-friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Really helpful

Really helpful. Callum was great and answered all my questions :)

14 May 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Ella,

Thanks so much for your lovely feedback — we’re really pleased Callum was great and answered all your questions. It’s brilliant to hear you had such a helpful experience.

As a reminder, our refer-a-friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review — your feedback helps us keep delivering great service.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Callum was very attentive to my needs…

Callum was very attentive to my needs and has put everything into place for me for mine and my children’s future I’m so happy I chose red :)

14 May 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Holly,

Thank you so much for your lovely review. I’m delighted our agent Callum was so attentive and has put everything in place for you and your children’s future — that means a lot to us.

Just a quick reminder about our refer-a-friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for choosing Red — we really appreciate it.

Nikki Red, Trustpilot Team

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