Red.co.uk Reviews 

496
•
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 304 reviews, reviewers overwhelmingly had a great experience with this company, noting that advisors are incredibly helpful and genuinely understanding. Customers frequently praise the staff for being exceptionally patient, friendly, and thorough when explaining complex policy options without any pressure. Consumers appreciate the supportive, stress-free process that makes arranging life insurance straightforward, reassuring, and completely transparent from start to finish. Some reviewers were not happy with communication, mentioning difficulties getting through to someone on the phone or receiving persistent, annoying calls. A few people also felt the overall service was poor, describing negative experiences with unhelpful interactions and frustrating policy options.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, noting that advisors are exceptionally patient, knowledgeable,... See more

Customer service

Customers consistently note positive experiences with customer service, praising representatives for being... See more

Service

Clients share positive opinions on service, frequently highlighting the friendly, professional, and helpful... See more

User experience

People report positive experiences with user experience, highlighting how reviewers felt completely at ease... See more

Price

Consumers find price to be a strong point of satisfaction, with reviewers noting that representatives work... See more

Reviews shaping this summary

Rated 5 out of 5 stars

This has been a difficult thing to sort, with my husband recently passed away, Joe was extremely sensitive and kind, he went above and beyond checking every option, giving me time to go speak to some... See more

Company replied

Rated 5 out of 5 stars

Really appreciated the call from Kieran today, much prefer talking things through than the online process, he was fantastic! I feel he helped point me in the right direction with my insurance and made... See more

Company replied

Rated 5 out of 5 stars

I am very satisfied with the service provided by Red.co.uk. The advisor truly took the time to understand my circumstances and what I want to leave behind for my daughter. He clearly explained all t... See more

Company replied

Rated 5 out of 5 stars

Noah was great and was taking my jokes because it was my first experience talking about death and this after death. I feel more relaxed and confident that my family will be taken care of when my times... See more

Company replied


Company details

  1. Insurance agency
  2. also in
  3. Insurance broker
  4. Life Insurance Agency
  5. Term Life Insurance Provider Company

Written by the company

Red.co.uk provides fair and affordable life insurance just for parents.


Contact info

4.8

Excellent

TrustScore 5 out of 5

496 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 14% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(496)

253 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Just Seevice very polite and managed to…

Just Seevice very polite and managed to get me great cover of I have a stoke or cancer thanks once again

14 May 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Michelle,

Thank you so much for your lovely review. We’re really pleased our agent was polite and managed to get you great cover, - that means a lot to us. I’ll pass your thanks on to the team.

If you’d like, remember our refer-a-friend scheme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your kind words.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Very supportive

Very supportive, genuinely make you feel like they care about you and things that are irrelevant to them and their job Kieran specifically always takes time to ask me how I am and even listen to me like he’s a councillor sometimes bless him , he doesn’t need to do that! Amazing service from anyone I’ve ever dealt with and the teddy is a bonus !

14 May 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Lauran,

Thank you so much for your lovely review — we’re thrilled to hear you felt so supported. We’ll pass your kind words on to Kieran; he’ll be delighted to know he made a difference. It’s great to hear the extra touches (and the teddy!) brought a smile.

If you know anyone who might benefit from our service, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing this — it really means a lot.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Kieran was brilliant

Kieran was brilliant, helped me with exactly what I needed for my family

12 May 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello,

Thank you so much for your lovely feedback — we’re delighted Kieran, our agent, was brilliant and helped with exactly what you needed for your family. It’s great to hear we could support you.

Don’t forget our Refer-a-Friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing your experience.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Joe was so kind and really informative…

Joe was so kind and really informative he talked me through every step and repeated things where needed. Would highly recommend.

11 May 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello,

Thank you so much for your lovely review. We're delighted Joe was kind and really informative, and that he talked you through every step and repeated things where needed — we’ll pass your kind words on to him.

We really appreciate your recommendation. If you’d like to earn a little something for recommending us, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your feedback.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Denis was clear and polite

Denis was clear and polite, helped in every way

8 May 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Garath,

Thank you for your lovely feedback. We're delighted Denis was clear, polite and helped you in every way — we'll pass your kind words on to him.

If you’d like to spread the good word, remember our Refer a Friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to share your experience.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Denis was my guide today.

Denis was my guide today.. he was very polite and helpful..would definitely recommend him to friends and families.
Lots of information and I could tell he knows what he was talking y about.

Thank you Denis

8 May 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Janae

Thanks so much for your lovely 5-star review. I’m really pleased Denis was polite and helpful — we’ll pass on your comments on to him.

For every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to share your experience.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Owen was very helpful and good at…

Owen was very helpful and good at explaining everything and was kinda funny

6 May 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Rudi,

Thanks so much for your lovely 5-star review. I’m really pleased our agent Owen was helpful, explained everything clearly and added a bit of humour — we’ll pass on your praise to him.

For every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to share your experience.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Important great

Yes was very good

6 May 2026
Red.co.uk logo

Reply from Red.co.uk

Hello Marius,

Thank you for your lovely review — we’re really pleased to hear you found our service important and very good. It’s great to know we met your expectations.

If you’d like to share Red with friends, remember our refer-a-friend programme: "for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

If there’s anything else we can help with, please let us know.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Peace of mind for the future …

I spoke with Clare Scott and discussed life insurance; she was lovely and friendly, she didn’t push for a hard sell, she wasn’t trying to persuade me
Just gave me all the information. She actually Exceeded expectations With better life insurance Cover than I currently have. She definately made the process easier and it only took about an
Hour total to ensure my kids are protected in any unfortunate events - so peace of mind is now here!! Will definately recommend the company/Clare to deal with as it’s help ensure my worries over “what ifs” thank you

6 May 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Katrina,

Thank you so much for your lovely review. We're thrilled to hear that our agent Claire was friendly, didn't push a hard sell and exceeded your expectations with better life cover — and that the whole process gave you peace of mind for your children. It’s brilliant to know we made things straightforward and that you’d recommend us.

Don't forget our Refer a Friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing — your feedback really helps us keep delivering the service we aim for.

Kind regards,
Nikki Red, Trustpilot Team

Rated 4 out of 5 stars

dennis was very friendly explained…

dennis was very friendly explained everything and didn’t try push anything on me very happy

5 May 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello Candice,

Thanks so much for your kind words — we’re really pleased to hear Dennis was friendly, explained everything clearly and didn’t try to push anything on you. It’s great to know you’re very happy with how things went.

As a reminder, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing your experience — your feedback helps us keep delivering excellent service.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Good experience policy in short time…

Good experience policy in short time with details information

1 May 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi,

Thank you for your lovely feedback — we’re pleased your policy was sorted quickly and that the information we provided was clear and helpful. Your comments help us keep delivering a great service.

If you know someone who might benefit, for every person you refer you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Best wishes, Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Very pleasent interaction

Very pleasent interaction, excellent service, extremely informative, patient, friendly and just very easy to communicate with. Made taking out life insure an absolute pleasure. I would 100% recommend the gentleman who arranged everything for me.

30 April 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Ben,

Thank you so much for your lovely review — we’re thrilled to hear the agent was patient, friendly and so informative, and that taking out life insurance was an absolute pleasure. It’s brilliant to know you found the whole process easy to communicate with and would recommend the agent.

Also, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your feedback — it really helps us keep delivering great service.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

All details were well ans clearly…

All details were well ans clearly explained and i was happy with the final outcome, if obtaining life cover. Very happy customer.

29 April 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Roy,

Thank you for your lovely feedback — we’re really pleased the details were clearly explained and that you’re happy with the outcome of obtaining life cover. It’s great to hear you had a positive experience.

If you’d like to recommend Red to friends or family, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing your experience.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Brilliant help Matt was very cheerful…

Brilliant help Matt was very cheerful and very helpful with the whole process

28 April 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello,

Thank you so much for your lovely feedback — we’re delighted Matt was cheerful and so helpful throughout the whole process. I’ll be sure to pass your kind words on to him.

If you’d like to share Red with friends, for every person you refer you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review — your feedback helps us keep delivering great service.

Kind regards,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Excellent customer service from Red

Excellent customer service from Red, especially Dennis. He was quick to help me find the product that suited my needs and put in a lot of effort to reach the right solution. Thank you, Red, and a special thank you to Dennis for the outstanding support.

28 April 2026
Red.co.uk logo

Reply from Red.co.uk

Hello,

Thank you so much for your lovely feedback — we’re thrilled to hear Denis was quick to help and worked hard to find the right product for you. It’s great to know his support made a difference.

If you’d like to share the experience, our Refer a Friend programme gives you a £40 gift card for every person you refer once they’ve made three monthly payments on their policy. Look out for the “Refer a Friend” link in our emails and texts.

Thanks again for taking the time to leave this review — it really helps us keep delivering excellent service.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Dennis was polite and helpful in every…

Dennis was polite and helpful in every way , we spent along time discussing my policy to make sure that I fully understood what was involved
Thanks you
I great big pat on the back
If only more people could be like him

28 April 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Tina,

Thank you so much for your lovely review. I’m delighted to hear agent Denis was polite, helpful and took the time to talk through your policy until you were completely comfortable — we’ll certainly pass on your big pat on the back to him.

If you’d like to recommend us, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Kind regards,

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Denis was great

Denis was great - very knowledgeable and answered questions clearly. Had good energy meaning a 60mins call after work with mainly uninteresting detail wasn’t too painful!! Thanks Denis! Hope your boss gives you a raise.

27 April 2026
Red.co.uk logo

Reply from Red.co.uk

Hello,

Thank you for your lovely review — I’m so pleased Denis (our agent) was knowledgeable, clear and had the energy to make a 60‑minute call after work feel painless. I’ll be sure to pass your kind words on.

If you know anyone who might benefit from our service, our refer-a-friend programme offers: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave feedback — it really helps us keep delivering great service.

Best wishes,

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

I had the best experience because Owen…

I had the best experience because Owen did made me understand the importance of having life insurance and took take to explain the difference of the policy. He was really patient with me. Thank you

27 April 2026
Red.co.uk logo

Reply from Red.co.uk

Hi there,

Thank you for your lovely review. I’m so pleased to hear that our agent Owen was patient and helped you understand the importance of life insurance and the differences between policies — that’s exactly the care we aim to deliver.

If you’d like to share your experience with friends, for every person you refer you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your feedback — it really helps us keep improving.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

My appointment with Oliver (Ollie) 5*

My appointment with Oliver (Ollie) was fantastic! He couldn't have been nicer & so very kind. It was like chatting with an old friend as we discussed the right policy for me. Explaining everything so clearly, not rushing me into anything. I felt confident to proceed with my policy, and very happy with the cover I got.
He deserves a bonus or a promotion 😉
Thank you Red!

23 April 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello,

Thank you so much for your lovely review. We’re thrilled Oliver (Ollie) made your appointment such a positive experience — it’s great to hear he was friendly, explained everything clearly and didn’t rush you, so you felt confident and happy with your cover. I’ll make sure we pass your kind words (and your suggestion about a bonus!) on to the team.

If you’d like to recommend us, our refer-a-friend programme offers a £40 gift card for every person you refer once they’ve made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for choosing Red.

Best wishes,
Nikki Red, Trustpilot Team

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