Red.co.uk Reviews 

496
•
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 304 reviews, reviewers overwhelmingly had a great experience with this company, noting that advisors are incredibly helpful and genuinely understanding. Customers frequently praise the staff for being exceptionally patient, friendly, and thorough when explaining complex policy options without any pressure. Consumers appreciate the supportive, stress-free process that makes arranging life insurance straightforward, reassuring, and completely transparent from start to finish. Some reviewers were not happy with communication, mentioning difficulties getting through to someone on the phone or receiving persistent, annoying calls. A few people also felt the overall service was poor, describing negative experiences with unhelpful interactions and frustrating policy options.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, noting that advisors are exceptionally patient, knowledgeable,... See more

Customer service

Customers consistently note positive experiences with customer service, praising representatives for being... See more

Service

Clients share positive opinions on service, frequently highlighting the friendly, professional, and helpful... See more

User experience

People report positive experiences with user experience, highlighting how reviewers felt completely at ease... See more

Price

Consumers find price to be a strong point of satisfaction, with reviewers noting that representatives work... See more

Reviews shaping this summary

Rated 5 out of 5 stars

This has been a difficult thing to sort, with my husband recently passed away, Joe was extremely sensitive and kind, he went above and beyond checking every option, giving me time to go speak to some... See more

Company replied

Rated 5 out of 5 stars

Really appreciated the call from Kieran today, much prefer talking things through than the online process, he was fantastic! I feel he helped point me in the right direction with my insurance and made... See more

Company replied

Rated 5 out of 5 stars

I am very satisfied with the service provided by Red.co.uk. The advisor truly took the time to understand my circumstances and what I want to leave behind for my daughter. He clearly explained all t... See more

Company replied

Rated 5 out of 5 stars

Noah was great and was taking my jokes because it was my first experience talking about death and this after death. I feel more relaxed and confident that my family will be taken care of when my times... See more

Company replied


Company details

  1. Insurance agency
  2. also in
  3. Insurance broker
  4. Life Insurance Agency
  5. Term Life Insurance Provider Company

Written by the company

Red.co.uk provides fair and affordable life insurance just for parents.


Contact info

4.8

Excellent

TrustScore 5 out of 5

496 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 14% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(496)

253 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Red Insurance Assistance.

Red, through Kieran, have given me what I believe to be the best policy for my needs and peace of mind that I am covered for a few years more.

30 March 2026
Red.co.uk logo

Reply from Red.co.uk

Hi John,

Thank you for your lovely review — we’re delighted Kieran could find the right policy for your needs and give you the peace of mind of cover for a few more years. We’ll be sure to pass your thanks on to him.

Your feedback helps us continue to deliver the service our customers expect. For every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for choosing Red.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

I spoke Dennis and was really nice and…

I spoke Dennis and was really nice and helpful. Went through with everything and made sure I understood. Great service.

26 March 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Rubina,

Thank you so much for your lovely feedback — I’m really pleased Denis was so nice and helpful and took the time to go through everything to make sure you understood. I’ll pass your kind words on to him and the team.

If you know anyone who might benefit from our cover, remember our refer-a-friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review — we really appreciate it.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Best customer service

Even though it’s. A long call I have been made to feel I have nothing to worry about in regard to my.childrens future and financial situation

25 March 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Nathan,

Thank you so much for your kind words. I’m really pleased our agent was able to support you and leave you feeling reassured about your children’s future and financial situation, even after a long call. Your feedback means a lot to us and helps us keep delivering the care and support our customers expect.

Don’t forget our refer-a-friend scheme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

He was very helpful gave alot of…

He was very helpful gave alot of information it was so easy to set up my life insurance i now have peace of mind

25 March 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello,

Thank you so much for your lovely review. I’m really pleased our agent was so helpful and gave you lots of information — and that setting up your life insurance was easy so you now have peace of mind.

If you know someone who might benefit, for every person you refer you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your feedback — it means a lot to the team.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Denis was absolutely a star he went the…

Denis was absolutely a star he went the extra mile to make you understand and was very warming to talk too

25 March 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi MISS DIONNE JONES,

Thank you so much for your lovely review. We're delighted Denis went the extra mile, made things easy to understand and was warm to talk to — we'll be sure to pass your kind words on to him and the team.

If you know anyone who might benefit from our service, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing your experience.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Red don't mean danger, with this company

I first started dealing with Red a year ago. At the time, it was discovered I had a health issue. Russell stayed both professional and friendly. Very dedicated. A whole year of checking in and seeing what could be done.
Today, Russell passed me to Ollie to finish off setting up the policy. He was also friendly and professional. Even when I went off topic (a lot), they were both good enough to put up with me.
They both deserve a raise. 😊

25 March 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Miss Bowes,

Thank you so much for your lovely review. We’re really pleased Russell and Ollie were friendly, professional and so supportive throughout the year — especially while you were dealing with your health issue. I’ll be sure to pass your kind words on to them and the team; they’ll be thrilled to hear it.

If you’d like to share Red with friends, remember our Refer a Friend: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave feedback — it means a lot to us.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Spoke with Dennis today

Spoke with Dennis today, very pleasant guy & was happy to work around what was affordable to me, very clear on what he was saying.

25 March 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Kayleigh,

Thank you so much for your lovely review. I’m really pleased to hear our agent Denis was so pleasant, clear and happy to work around what was affordable for you — that’s exactly the kind of care we aim to deliver.

If you’d like to spread the word, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your feedback — it really helps us keep improving.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Thanks Kieran

Thanks Kieran , Great customer experience.

Was treated with respect and courtesy. Would highly recommend especially with the professional service.

24 March 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello Martin,

Thank you so much for your 5 star feedback — we're thrilled to hear Kieran treated you with respect and courteously; exactly the service we aim to achieve. We will make sure your feedback is passed on to him.

If you'd like to recommend us, we have a refer-a-friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Excellent service and genuine care

I am very satisfied with the service provided by Red.co.uk. The advisor truly took the time to understand my circumstances and what I want to leave behind for my daughter. He clearly explained all the benefits and extras that come with a life insurance policy, and answered all my questions with patience.

He also helped me choose a monthly payment that fits my situation, and throughout the whole process I felt that my best interests were the priority. Professional, friendly, and reliable service — I can confidently recommend them to others.

24 March 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Arvai,

Thanks so much for your lovely review — we’re really pleased to hear our agent took the time to understand your circumstances and what you wanted to leave behind for your daughter.

Professional, friendly and reliable service is what we aim to achieve, your comments will be shared with the team.

Don’t forget our refer-a-friend programme: for every person you refer, you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to share your review.

Best wishes
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Great staff

Great staff, very friendly, helpful and good sense of humour.

23 March 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello Emilia,

Thank you so much for your lovely feedback — we're thrilled to hear our staff were friendly, helpful whilst maintaining a good sense of humour. Feedback like this helps us maintain the customer service we're proud of.

If you'd like to recommend us, we have a refer-a-friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Tom was so understanding

Tom was so understanding, kind and efficient made me feel at ease.

19 March 2026
Red.co.uk logo

Reply from Red.co.uk

Hello Annalise,

Thank you so much for your lovely feedback — we're thrilled to hear Tom was understanding, kind and efficient making you feel at ease; we will make sure your feedback is passed on to him.

If you'd like to recommend us, we have a refer-a-friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

A very polite professional guy

A very polite professional guy. Very easy to talk too. IEasy understood

18 March 2026
Red.co.uk logo

Reply from Red.co.uk

Hello Debbie,

Thank you so much for your lovely feedback — we're thrilled to hear our agent was professional and easy to talk to. Comments like yours really brighten the team's day.

If you'd like to recommend us, we have a refer-a-friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Easyer than i expected.

This review is based on the customer service and set up of the policy. They were very helpful and answered all my questions around the policy. I would recommend this company so far, as the simplified the process. Very friendly staff.

18 March 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Todd,

Thanks so much for your lovely review — we’re really pleased set-up was easier than you expected. It’s great to hear our agents were helpful, answered all your questions and that our friendly team simplified the process. We really appreciate the recommendation.

Don’t forget our refer-a-friend programme: for every person you refer, you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Absolutely perfect

Absolutely perfect!
The two members I spoke to Maddie and Kieran were absolutely fantastic and insured I got the right cover for my family! Highly recommend
Thank you very much!

17 March 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Zoe,

Thank you so much for your lovely review — we're delighted Maddie and Kieran were fantastic and helped secure the right cover for your family. We’ll pass on your kind words to them.

Don’t forget our Refer a Friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for recommending us — your feedback helps us keep delivering great service.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Patient kind and thoughtful woman who…

Patient kind and thoughtful woman who arranged cover

16 March 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Carole,

Thank you so much for your lovely feedback. We're delighted our agent was patient, kind and thoughtful and that they were able to arrange cover for you. If you’d like to recommend us, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to share your experience.

Best wishes,
Nikki Red,
Trustpilot Team

Rated 5 out of 5 stars

Very helpful

Very helpful

16 March 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Tracey,

Thanks so much for your lovely feedback — we’re really pleased to hear you found our team very helpful. It’s great to know we could make things straightforward for you. If you’d like to recommend us to friends, for every person you refer you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us. Thanks again for your kind words.

Best wishes,
Nikki Red,
Trustpilot Team

Rated 5 out of 5 stars

Superb Customer Service

I requested a call back, which I received the day after the request. The person on the other side of the line was really helpful and personable, which made the whole experience a lot more enjoyable. The offers came back at very reasonable pricing, we had Claude and ChatGPT look up some figures for us, and we were certainly not hard done by by Red.

12 March 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Alexander,

Thank you for your lovely review — we’re so pleased you found our call back helpful and that the agent was personable and made the process enjoyable. As a quick reminder, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing your experience — your feedback helps us keep delivering the service our customers deserve.

Best wishes,
Nikki Red,
Trustpilot Team

Rated 5 out of 5 stars

I would recommend Red to friends

A positive experience securing the cover I wanted. Lots of questions to answer but Tom was efficient in taking me through it and found cover to meet my requirements and budget. Recommend.

13 March 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Katie,

Thanks so much for recommending Red — we’re delighted Tom was efficient in taking you through the questions and found cover that met your requirements and budget. It’s great to hear the process worked well for you. If you’d like to refer friends, for every person you refer you’ll receive a £40 gift card once they’ve made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your feedback — it really helps us keep improving.

Nikki Red,
Trustpilot Team

Rated 5 out of 5 stars

Taylor was such a wonderful person he…

Taylor was such a wonderful person he explained the process and listened stayed calm with me all through the call I recommend

12 March 2026
Red.co.uk logo

Reply from Red.co.uk

Hello,

Thank you so much for your lovely feedback. I’m delighted to hear that our agent Taylor was so calm, listened and clearly explained the process — we’ll pass your kind words on to him.

As a thank you, don’t forget our Refer a Friend scheme: for every person you refer, you’ll receive a £40 gift card once they’ve made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for recommending Red — your feedback really helps us keep delivering great service.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Amazing customer service

Amazing customer service, friendly call handlers and quick, easy and reliable service

12 March 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Georgia,

Thank you so much for your lovely review — we’re thrilled to hear our agents were friendly and that you found the service quick, easy and reliable. We really appreciate you recognising the team.

If you know anyone who may benefit, for every person you refer you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for the kind words — your feedback helps us continue to deliver great service.

Best wishes,
Nikki Red, Trustpilot Team

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