Red.co.uk Reviews 

496
•
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 304 reviews, reviewers overwhelmingly had a great experience with this company, noting that advisors are incredibly helpful and genuinely understanding. Customers frequently praise the staff for being exceptionally patient, friendly, and thorough when explaining complex policy options without any pressure. Consumers appreciate the supportive, stress-free process that makes arranging life insurance straightforward, reassuring, and completely transparent from start to finish. Some reviewers were not happy with communication, mentioning difficulties getting through to someone on the phone or receiving persistent, annoying calls. A few people also felt the overall service was poor, describing negative experiences with unhelpful interactions and frustrating policy options.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, noting that advisors are exceptionally patient, knowledgeable,... See more

Customer service

Customers consistently note positive experiences with customer service, praising representatives for being... See more

Service

Clients share positive opinions on service, frequently highlighting the friendly, professional, and helpful... See more

User experience

People report positive experiences with user experience, highlighting how reviewers felt completely at ease... See more

Price

Consumers find price to be a strong point of satisfaction, with reviewers noting that representatives work... See more

Reviews shaping this summary

Rated 5 out of 5 stars

This has been a difficult thing to sort, with my husband recently passed away, Joe was extremely sensitive and kind, he went above and beyond checking every option, giving me time to go speak to some... See more

Company replied

Rated 5 out of 5 stars

Really appreciated the call from Kieran today, much prefer talking things through than the online process, he was fantastic! I feel he helped point me in the right direction with my insurance and made... See more

Company replied

Rated 5 out of 5 stars

I am very satisfied with the service provided by Red.co.uk. The advisor truly took the time to understand my circumstances and what I want to leave behind for my daughter. He clearly explained all t... See more

Company replied

Rated 5 out of 5 stars

Noah was great and was taking my jokes because it was my first experience talking about death and this after death. I feel more relaxed and confident that my family will be taken care of when my times... See more

Company replied


Company details

  1. Insurance agency
  2. also in
  3. Insurance broker
  4. Life Insurance Agency
  5. Term Life Insurance Provider Company

Written by the company

Red.co.uk provides fair and affordable life insurance just for parents.


Contact info

4.8

Excellent

TrustScore 5 out of 5

496 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 14% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(496)

253 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Keiron and matt helped me find the best…

Keiron and matt helped me find the best covers suitable to me and my family as well as making sure its affordable

12 March 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello Shahena,

Thank you so much for your lovely review. We’re delighted Keiran and Matt were able to help you find the right cover for you and your family and make sure it was affordable — we’ll pass on your thanks to them. Your feedback really helps us keep delivering great service.

If you know anyone else who might be interested, for every person you refer you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Kind regards,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Dennis was very helpful and I’m very…

Dennis was very helpful and I’m very thankful for his help with the next steps for life insurance. Thank you Dennis!

12 March 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Catherine,

Thank you for your lovely review — we’re so pleased Denis was able to help and that you found his support with the next steps for your life insurance useful.

If you’d like to recommend us to friends or family, for every person you refer you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing your experience — your feedback helps us continue to deliver great service.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Dennis was very friendly and explained…

Dennis was very friendly and explained everything in detail. He was extremely patient and polite throughout the call and answered all my questions and queries regarding the policy excellently.

12 March 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Johnny,

Thank you for your lovely review. We’re thrilled Denis was friendly, patient and explained everything in detail while answering all your questions — I’ll pass your praise on to him.

If you’d like to share the same experience with friends, don’t forget our Refer a Friend scheme: for every person you refer, you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in emails and texts from us.

Thanks again for your feedback.
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Really appreciated the call from Kieran…

Really appreciated the call from Kieran today, much prefer talking things through than the online process, he was fantastic! I feel he helped point me in the right direction with my insurance and made me feel relieved that I had chosen the right policy that covered my needs with no added pressure. Thanks again 👍

11 March 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Ben,

Thank you for your lovely review — we’re so pleased Kieran took the time to talk things through and that you felt confident your policy covers your needs without any pressure.

It’s great to hear the call left you feeling relieved — your feedback really helps us keep doing what matters.

For every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

My call handler was excellent

My call handler was excellent. Very thorough.

11 March 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi there,

Thank you for your lovely feedback. We’re delighted your call handler was excellent and very thorough — I’ll pass your kind words on to the team. Hearing this helps us continue to care and deliver the best service.

If you’d like to refer a friend, for every person you refer you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

I had a very lovely conversation with…

I had a very lovely conversation with Claire. She explained everything in detail and made sure i was aware of all the details including the minor ones. Would definitely recommend all my friends to have a quick chat with her.

10 March 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Khadija,

Thank you so much for your lovely feedback — we’re really pleased Claire took the time to explain everything in detail and made sure you were aware of the smaller points. It’s great to hear you’d recommend us to your friends.

If you’d like to share Red with others, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review — your comments help us keep delivering the service our customers expect.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Dennis the advisor was clear ..concise…

Dennis the advisor was clear ..concise & honest ..he took time to look & get a good deal for what suits me & my familys needs

9 March 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Jane,

Thank you so much for your lovely feedback — we’re really pleased agent Denis was clear, concise and honest, and that he took the time to find a good deal that suits you and your family. It’s great to hear we delivered on what mattered to you.

As a reminder, our refer-a-friend programme offers "for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to share this — we really appreciate it.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Peace of mind

Very nice and informative gentleman Kiren( sorry for misspelling).

Very good options to keep your self and your family safe in hard times like critical times or after you left the world so they don’t struggle financially for at least some time.

2 March 2026
Red.co.uk logo

Reply from Red.co.uk

Hi,

Thank you so much for your lovely review. We're really pleased to hear Kieran was informative and helped give you peace of mind — and that you found our options useful for protecting your family financially in difficult times.

As a reminder, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to share your experience — we'll be sure to pass your kind words on to Kieran.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

The gentleman has explained in a calm…

The gentleman has explained in a calm way that was easy to understand

4 March 2026
Red.co.uk logo

Reply from Red.co.uk

Hello,

Thank you so much for your kind words. I’m glad our agent explained everything in a calm, easy-to-understand way — we’ll pass your feedback on.

As a reminder, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing your experience.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Amazing and helpful

Had a great experience and the person was so helpful

3 March 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Chantelle,

Thank you so much for your lovely feedback — we're delighted you had a great experience and that our agent was so helpful. Hearing this really motivates the team to keep delivering excellent service.

If you’d like, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Mrs Claire is a proffesaional in…

Mrs Claire is a proffesaional in explaining very well and fullfulling our mother dreams

3 March 2026
Red.co.uk logo

Reply from Red.co.uk

Hello Cristodo,

Thank you for your lovely review. We're delighted that our agent Claire was professional, explained everything clearly and helped fulfil your dreams — we’ll be sure to pass on your kind words to her.

If you’d like to recommend us, for every person you refer you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Kind regards,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Great deal Great tim mega helpful…

Great deal Great great team mega helpful supportive and professional highly recommendet .
Thank you so much for you time
And persist with great service !

2 March 2026
Red.co.uk logo

Reply from Red.co.uk

Hello Zana,

Thank you so much for your lovely review — we’re delighted you found a great deal and that our team were so helpful, supportive and professional. Your recommendation means a lot to us.

If you’d like to spread the word, remember our Refer a Friend scheme: for every person you refer, you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your time and kind words.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

I am absolutely over the moon with the…

I am absolutely over the moon with the cover I got from Red!! I want to say a massive thank you to Dylan and Matt who supported me through this, not only did they give me the best deal they went through everything thoroughly but they made sure everything was right for me and my little boy. I really couldn’t recommend Red enough and especially Dylan and Matt I couldn’t be happier. You both definitely deserve a raise!! Thank you lads

20 February 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Shauna,

Thank you so much for your lovely review — we’re thrilled you’re over the moon with your cover. It’s brilliant to hear Dylan and Matt supported you, found you the best deal, and took the time to go through everything to make sure it was right for you and your little boy. We’ll pass your kind words on to them.

Don’t forget our Refer a Friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for recommending Red.

Best wishes,
Nikki, Red Trustpilot Team

Rated 5 out of 5 stars

They were so polite and explained …

They were so polite and explained every think to me

27 February 2026
Red.co.uk logo

Reply from Red.co.uk

Hello Dawn,

Thank you so much for your lovely review — we’re delighted our agent was so polite and explained everything clearly.

For every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

If you need anything else, please get in touch — we’re here to help.

Kind regards,
Nikki, Red Trustpilot Team

Rated 5 out of 5 stars

Matt was awesome

Matt was awesome. super patient when I needed extra explanation. And pretty funny. Made me laugh during something I thought would be super stressful.

27 February 2026
Red.co.uk logo

Reply from Red.co.uk

Hi,

Thanks so much for your lovely feedback — we’re really pleased our agent Matt was patient, explained everything clearly and even made you laugh when you expected it to be stressful. That kind of care means a lot to us.

Also, for every person you refer, you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review — we appreciate it.

Kind regards,
Nikki, Red Trustpilot Team

Rated 4 out of 5 stars

Great satisfaction that I have cover so…

Great satisfaction that I have cover so my family don't have payout anything if anything happens to me

20 February 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Dawn,

Thank you so much for your kind words — we’re really pleased to hear you’re satisfied that your cover helps protect your family and gives you peace of mind.

If you know anyone who might benefit, our refer-a-friend programme offers: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing your experience.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Very informative and the person Clare…

Very informative and the person Clare dealing with my call was very helpful,honest and clear.

25 February 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Lauren,

Thank you so much for your lovely review. We’re really pleased Claire was informative and that she was helpful, honest and clear during your call — we’ll pass on your kind words to her.

If you’d like to recommend us, for every person you refer you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in our emails and texts.

Thanks again for your feedback.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Very polite staff

Very polite staff, and loads of information to ensure they get to exactly what you need.

20 February 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Henry,

Thank you for your lovely feedback — we’re so pleased our agents were polite and gave you loads of information to make sure you got exactly what you needed. We’ll pass your kind words on to the team.

If you’d like to refer a friend, for every person you refer you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Quick and easy to set up friendly and…

Quick and easy to set up friendly and knowledgeable

25 February 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Gemma,

Thank you so much for your lovely review. We're delighted it was quick and easy to set up and that our agent was friendly and knowledgeable — I’ll pass your feedback on to the team.

For every person you refer, you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in our emails and texts.

Thanks again for choosing Red.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Explained well

Explained well. Everything was clear.

16 February 2026
Red.co.uk logo

Reply from Red.co.uk

Hello Shumirai,

Thank you for your lovely review — I’m so pleased everything was explained well and was clear. We’re glad our team could make the process straightforward.

If you know someone who might benefit, remember our refer-a-friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your feedback — it helps us keep delivering great service.

Best wishes,
Nikki Red, Trustpilot Team

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