Red.co.uk Reviews 

496
•
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 304 reviews, reviewers overwhelmingly had a great experience with this company, noting that advisors are incredibly helpful and genuinely understanding. Customers frequently praise the staff for being exceptionally patient, friendly, and thorough when explaining complex policy options without any pressure. Consumers appreciate the supportive, stress-free process that makes arranging life insurance straightforward, reassuring, and completely transparent from start to finish. Some reviewers were not happy with communication, mentioning difficulties getting through to someone on the phone or receiving persistent, annoying calls. A few people also felt the overall service was poor, describing negative experiences with unhelpful interactions and frustrating policy options.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, noting that advisors are exceptionally patient, knowledgeable,... See more

Customer service

Customers consistently note positive experiences with customer service, praising representatives for being... See more

Service

Clients share positive opinions on service, frequently highlighting the friendly, professional, and helpful... See more

User experience

People report positive experiences with user experience, highlighting how reviewers felt completely at ease... See more

Price

Consumers find price to be a strong point of satisfaction, with reviewers noting that representatives work... See more

Reviews shaping this summary

Rated 5 out of 5 stars

This has been a difficult thing to sort, with my husband recently passed away, Joe was extremely sensitive and kind, he went above and beyond checking every option, giving me time to go speak to some... See more

Company replied

Rated 5 out of 5 stars

Really appreciated the call from Kieran today, much prefer talking things through than the online process, he was fantastic! I feel he helped point me in the right direction with my insurance and made... See more

Company replied

Rated 5 out of 5 stars

I am very satisfied with the service provided by Red.co.uk. The advisor truly took the time to understand my circumstances and what I want to leave behind for my daughter. He clearly explained all t... See more

Company replied

Rated 5 out of 5 stars

Noah was great and was taking my jokes because it was my first experience talking about death and this after death. I feel more relaxed and confident that my family will be taken care of when my times... See more

Company replied


Company details

  1. Insurance agency
  2. also in
  3. Insurance broker
  4. Life Insurance Agency
  5. Term Life Insurance Provider Company

Written by the company

Red.co.uk provides fair and affordable life insurance just for parents.


Contact info

4.8

Excellent

TrustScore 5 out of 5

496 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 14% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(496)

253 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Kieran patani went the extra mile to…

Kieran patani went the extra mile to ensure our family is covered on the basis of our unique situation. We were on the phone for two hours then he had calles back later in the day to confirm all my queries and concerns. Great service. Very happy to be insured. He's very relatable and kind.

23 February 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello Skye,

Thank you so much for your lovely review. I’m delighted Kieran went the extra mile for your family — spending two hours on the phone, calling back to confirm your queries, and being so relatable and kind. It’s great to hear you’re happy and feel covered. I’ll pass your kind words on to Kieran and the team.

If you’d like to share Red with friends or family, for every person you refer you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave feedback — it helps us continue to deliver great service.

Kind regards
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

The advice and support through getting…

The advice and support through getting the best cover was amazing!

19 February 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Josh,

Thanks so much for your lovely review — we’re really pleased our support helped you get the best cover and that the experience was amazing for you.

If you know anyone else who might benefit, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing your feedback — we really appreciate it.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Excellent service tailored to my needs

Patient, not pushy. Went through the different options and helped me decide what was best short term to be covered whilst awaiting hospital results. Polite and easy to talk to.

19 February 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Rachel,

Thank you so much for your kind words — we’re really pleased our agent was patient, not pushy and helped you choose the best short-term cover while you waited for hospital results. It’s great to hear you found the team polite and easy to talk to.

If you’d like to share the same experience, for every person you refer, you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your feedback — it helps us continue to care, collaborate and deliver the right support.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Engaging and knowledgeable advisor

Engaging and knowledgeable advisor

18 February 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Lisa,

Thank you for your lovely feedback. I’m so pleased to hear our agent was engaging and knowledgeable — we’ll pass your praise on to the team. Your comments really help us keep improving the service we deliver.

Don’t forget our Refer a Friend programme: for every person you refer, you’ll receive a £40 gift card once they’ve made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Excellent service

Excellent service

18 February 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Alexander,

Thank you so much for your kind words — we’re really pleased to hear you found our service excellent. Feedback like this helps us continue to deliver the service our customers expect.

If you know anyone who might benefit, remember our refer-a-friend offer — for every person you refer, you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Spoke with Owen on the phone and he was…

Spoke with Owen on the phone and he was really lovely and helpful!

18 February 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello Jordan,

Thanks so much for your lovely review — I’m delighted to hear our agent Owen was really lovely and helpful. I’ll be sure to pass your feedback on to him and the team.

If you’d like to share Red with friends, our Refer a Friend scheme gives you a £40 gift card for every person you refer once they’ve made three monthly payments on their policy. Look out for the “Refer a Friend” link in our emails and texts.

Thanks again for taking the time to leave feedback.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

My previous plan I didn’t realise had…

My previous plan I didn’t realise had an expiration date of 76years and the gentleman helped me get a better policy for less money, one short phone call and everything was sorted, so easy and full peace of mind

16 February 2026
Red.co.uk logo

Reply from Red.co.uk

Hello Donna,

Thank you so much for your lovely review. I’m really pleased our agent was able to spot the surprising 76‑year expiry and move you to a better policy for less in just one short call — it’s great to hear everything was sorted quickly and you now have peace of mind.

As a reminder, for every person you refer, you’ll receive a £40 gift card once they have made three monthly payments on their policy — look out for the “Refer a Friend” link in your emails and texts from us. Your feedback helps us keep delivering great service.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

It was a simple straightforward process…

It was a simple straightforward process Denis was great very accommodating to my needs an really made things clear
Really happy with outcome

9 February 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Christopher,

Thank you for your lovely feedback — we’re so pleased the process was simple and straightforward. I’ll pass your kind words on to our agent Denis; it’s great to hear he was accommodating and made everything clear.

If you’d like to recommend us, for every person you refer you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the "Refer a Friend" link in your emails and texts from us.

Thanks again,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Excellent Customer Service

Today I spoke to Matt. It would have been good if I asked what his last name was.

He was excellent, profession and really helpful. Guided me through the process and provided all the necessary information i needed. He cared about his job and put the customer first.

I really do hope this goes back to him so he is informed that I am grateful for his help!

12 February 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Charlotte,

Thank you so much for your lovely feedback — we’re thrilled to hear our agent Matt was professional, helpful and put you first while guiding you through the process. I’ll be sure to pass your kind words on so he and the team know how much you appreciated the support.

If you’d like to share the experience, for every person you refer you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Really friendly and not pushy at all!

Im rubbish with names, soz! But he was very friendly and not pushy like other companies i have spoken to today! Very helpful with repeating when i needed or explaining stuff, and easy to understand what he was saying as he didnt use a load of jargon!

12 February 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi there,

Thanks so much for your lovely review — we're really pleased an agent was friendly, not pushy and explained things clearly, repeating when needed and avoiding jargon. We'll pass your kind words on to the team.

Also, don’t forget our refer-a-friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to share your experience.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Based on past experiences with trying…

Based on past experiences with trying to get life insurance and being told I couldn’t get it put a downer on things. But today’s call was really good and I feel like a weight has been lifted off my shoulder’s. The person I spoke to was friendly, polite, professional and very helpful. I am really happy with my experience today and feel so much better knowing I’m covered and my family will be taken care of.

11 February 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Nia,

Thank you so much for your lovely review — we’re really pleased your call left you feeling a weight lifted. It’s great to hear our agent was friendly, polite, professional and helpful, and that you now feel reassured your family is covered.

If you’d like to spread the good news, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing your experience — your feedback helps us keep delivering the service our customers deserve.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Ollie was very informative about all my…

Ollie was very informative about all my options an seems like a very nice person

10 February 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello Ronan,

Thank you for your kind review — we’re delighted to hear Ollie was informative about your options and came across as a very nice person. I’ll be sure to pass your feedback on to him.

If you know anyone who might benefit, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to share this — it really helps us keep improving.

Best wishes, Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

The agent Ollie was very helpful

The agent Ollie was very helpful, he explained everything so I could completely understand and create a policy for my needs and budget. Would highly recommend

10 February 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Rebecca,

Thank you so much for your lovely feedback. I’m really pleased Ollie was so helpful and took the time to explain everything clearly so you could set up a policy that suited your needs and budget — and thank you for recommending us.

If you know anyone who might be interested, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing your experience.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

My experience was great because the gentleman that assisted my husband and I with our policy was as patient and helpful. Thank you Kieran.…

My experience was great because the Gentleman that serviced us with great professionalism and patience. We miss heard some of the discussion about our policy and Kieran helped me and my husband with a policy just suitable for me and my family. Thank you Kieran for your patience and help.

6 February 2026
Red.co.uk logo

Reply from Red.co.uk

Hi there,

Thank you for your lovely feedback — we’re so pleased Kieran was patient and helpful in finding a policy suitable for you and your family. It’s great to hear he could clarify things for you and your husband.

Don’t forget our Refer a Friend scheme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review — we really appreciate it.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Matt who dealt with me was extremely…

Matt who dealt with me was extremely polite, respectful and very patient and understanding, Matt was able to answer my questions and if not found out by another colleague.

4 February 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello,

Thank you so much for your lovely feedback — I’m pleased to hear Matt was polite, patient and helpful, and that our team were able to find the answers you needed. We’ll pass your kind words on to him.

If you’d like to recommend us, for every person you refer you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in emails and texts from us.

Thanks again for taking the time to leave a review.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Good

It was smooth

4 February 2026
Red.co.uk logo

Reply from Red.co.uk

Hi there,

Thanks so much for your review — we’re glad it was smooth for you. Your feedback helps us keep things simple and reliable.

Also, don’t forget our refer-a-friend scheme: "for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Found a policy for more than twice the…

Found a policy for more than twice the amount of other companies

3 February 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Bob,

Thank you so much for your review — we’re really pleased we could find you a policy offering more than twice the cover compared with other companies. It’s great to know that made a difference.

If you’d like to share Red with friends, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your feedback — we appreciate you taking the time to share it.

Best wishes, Nikki Red, Trustpilot Team

Rated 1 out of 5 stars

I signed up online for a quick quote

I signed up online for a quick quote. I have since changed my mind. Thought I'd be left alone, instead I am having multiple calls and WhatsApps a day, despite blocking several of their numbers. After reading online reviews, it seems like I'm not the only one. Absolutely poor customer service

1 February 2026
Unprompted review
Rated 5 out of 5 stars

Radin was so polite and helped me find…

Radin was so polite and helped me find cover for my family insurance, as I had it previously with another company but I wanted it to be 1 payment rather than multiple payments. He was so helpful and in depth.

28 January 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Rhianne,

Thank you for your lovely review — we’re so pleased Radin was polite and helped you find the right family cover and switch to a single payment. We’ll pass your kind words on to him. If you’d like to share Red with friends, for every person you refer you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for choosing Red.

Nikki
Red Trustpilot Team

Rated 1 out of 5 stars

Organized insurance through red. Years ago they’ve been hounding me for weeks now

Organized insurance through red. Many years ago and have over this last few weeks been hounded and got calls from them sometimes twice a day. Always to same.. no message left . Answered the call today and confirmed my details and they wanted to review my current life insurance. Was transferred to Mark and he was reviewing my options and suggested that I get 10k life insurance to cover funeral expenses.This would cost me more than I am currently paying but would cover me up to age of 90 . Sounds good? My current cover runs out in just over 2 1/2 years and I’m covered for 50k . I asked would the new cover start straight away and stop my current cover was told yes . I asked mark why on earth would I do that ?? So told him to stop wasting his time and mine as I am content with my current cover as is. It seems that when you have been with them for a while they try to get you onto another policy to get commission regardless of the policy you currently have being much more suited to your needs . So not a great company and constantly ringing up really annoying and won’t renew any insurance with them ever again

27 January 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Dixie,

I'm sorry to hear about your experience. It seems there may be some confusion, as we've checked our records and don't have you listed as a current customer or have your contact information in our system. It's possible there might be a mix-up with another company.

We're working with Trustpilot to resolve this, and your understanding is appreciated.

Kind regards,
Nikki
Red Trustpilot Team

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