While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products, highlighting their excellent quality and ease of use. Many people appreciate the smooth texture and moisturizing properties of the lip serums, while the mascara is frequently lauded for its ability to lengthen and separate lashes without clumping. Consumers also commend the efficient delivery service, noting quick arrival times and secure packaging. However, some customers experienced issues with their orders not arriving or with slow delivery. A few people also mentioned issues with incorrect charges and had difficulty reaching customer service.

What people talk about most

Product

Consumers express high satisfaction with the products, particularly praising the mascara for its ability to... See more

Quality

Clients share positive opinions on quality, consistently praising the products. Many reviewers highlight the... See more

Delivery service

Users describe positive interactions with delivery service. Many customers praise the quick delivery times,... See more

Order

Customers consistently note ambiguous experiences with order. Many reviewers found the ordering process easy... See more

User experience

Customers had positive experiences with user experience. Many reviewers found products easy to use and apply,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The tracking wasn’t showing up for my purchase. Contacted customer service who advised it seemed to have gone missing in the Royal Mail system and sent me a replacement. She advised if the original it... See more

Rated 5 out of 5 stars

The products and service can’t be faulted. Very pleased with both. I purchased Lip Serum Nude. I’ll be reordering this product, so moisturising and natural. Cheek Colour Nude. Not sufficien... See more

Rated 5 out of 5 stars

Best mascara I’ve ever tried for my very pale eyelashes. Wand is fantastic. Great idea to incorporate eyebrow gel in the same wand. Great service, considering I ordered over the holiday period. Many t... See more

Rated 5 out of 5 stars

The lip serums are my go to favourite! Nude colour was my favourite but now dark nude just gets the number one spot! All are so easy to apply anywhere anytime. The texture is smooth,moisturising and s... See more


Company details

  1. #90 of 219 best companies in Beauty product supplier
  2. #28 of 53 best companies in Beauty Products Wholesaler

Written by the company

Designed by an artist, made for you. Makeup Artist Ruby Hammer MBE has distilled her 35+ years in the beauty industry to create an award-winning range of makeup and accessories. Designed to simplify your routine, putting you in control of your beauty. “Abandon the rules. True beauty is not defined by age, colour, size or sex. Personality and self-confidence create individual beauty.” – Ruby Hammer MBE, Creative Director & Founder


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

272 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 83% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Luscious Lips!

I’ve been eyeing these lip balms for a while now but being a natural red head I was a little worried about the intensity of the red lip balm but I shouldn’t of worried, it’s a gorgeous colour and not too bright and the accompanying FX gold is amazing on its own or with the red lip balm. Extremely soft, shimmering & not sticky like a lip gloss

8 January 2024
Rated 4 out of 5 stars

Keeps lips soft but need to use often

Order received quickly. Very pleased with colour and the feel of it. Works much better than any other lip balms I've tried but I've never spent more than £10 on one before so would expect it to be good. Needs reapplying quite often especially after eating or drinking. Will be interesting to see how long it lasts. Very subtle colour which I like for day time.

29 December 2023
Rated 1 out of 5 stars

Non existent items

Non existent items. I can’t review what I have not received. I ordered the blush stick in pink and the big brush on the 22nd of November and I still have not received them. After emailing 3 times, and receiving a reply on the 11th of December I was told it was due to a backlog with Royal Mail, however, the tracking told me it was in the same place for nearly 2 weeks, which I would classify as lost. As such a new replacement order will be sent as the 11th but I have not received any tracking details to say it has been despatched. Not the fault of the company but very slow to respond to customer service. Finger crossed it arrives before Christmas.

27 November 2023
rubyhammer.com logo

Reply from rubyhammer.com

Dear Sharon, Thank you for placing your order on the 25th November. Unfortunately due to Black Friday your shipment has taken longer than expected to be delivered, despite being sent on a 48 hour service. We have replaced the package, which tracking shows as delivered. I am sorry that our service did not meet your expectations this time. Best wishes, Lianna

Rated 5 out of 5 stars

Best fine eyeliner

Best fine eyeliner. Glides on, no sharpening needed. Lasts for ages. This was my 3rd or 4th order - always fast and efficient service.

13 October 2023

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look