Sascron Car Supermarket Reviews 2,623

TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Looking at 152 reviews, reviewers had a great experience with this company. Customers frequently highlight the staff as helpful, professional, and not pushy, making the car buying process smooth and stress-free. Many appreciate the detailed explanations and the accommodating approach, with some noting that the customer service follow-up was also smooth. The overall user experience is often described as easy and efficient, with people feeling well-informed and confident in their decisions. However, some reviewers were not happy with the service and product quality, mentioning issues like cars not being ready for sale, missing items, or faults appearing shortly after purchase that required extensive time to resolve. A few other people also felt that customer service was unhelpful in addressing these post-purchase problems, with some experiencing a lack of response or incorrect paperwork.

What people talk about most

Staff

Reviewers mention positive feedback about staff, with many customers praising specific individuals for their... See more

Service

Customers had ambiguous experiences with service, with many reporting very bad experiences and awful customer... See more

Product

Clients share ambiguous opinions on product, with many expressing satisfaction with their purchases, noting... See more

Customer service

People report ambiguous experiences with customer service, with many praising the professionalism and... See more

User experience

Consumers report a positive and exceptional user experience, often highlighting the seamless and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We had 2 visits to Sascrons, first helped by Simon and then by Steve. Both were very patient, knowledgeable and not pushy, and offered us some useful insights on our test drives. Going back to collect... See more

Company replied

Rated 5 out of 5 stars

Friendly reception staff and great sales team. Simon was really helpful and able to answer all our questions. Good test drive route & a clear explanation of what the additional £200 charge to prep th... See more

Rated 5 out of 5 stars

Simon Williams dealt with our car purchase today. We had such a kerfuffle of a sale but Simon was very professional throughout and explained everything in plain English that we could understand. His... See more

Rated 5 out of 5 stars

Just picked up my new car from Steven, what a Fantastic experience from a lovely guy, was very very helpful, we took the finance package and 5 year warranty for peace of mind, thanks Steve and everyon... See more

Company replied


Company details

  1. Car dealer
  2. Used car dealer

Written by the company

Situated on the Hampshire/Berkshire border, you’ll find Sascron Car Supermarket. We are a family run dealership with over 500 cars in stock at our state of the art indoor showroom in Aldermaston. We stock a wide variety of makes and models so you can be sure to find the perfect car to suit your needs at Sascron. Our dedicated team have experience dating back to the 1990s and are on hand to assist you with every step of the buying journey. We believe in reliability, quality and honesty and strive you ensure that each of our customers has the best service possible. Our vehicles are routinely price checked against the UK used car market to ensure our prices are as competitive as possible. So why pay main dealer prices? Come to the largest used car supermarket in the home counties!


Contact info

4.2

Great

TrustScore 4 out of 5

3k reviews

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Replied to 60% of negative reviews

Typically replies within 1 week

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Rated 1 out of 5 stars

After sales service sucks

The car is great. However, I feel that I was taken for a bit of a ride when it came to the spare key. I was not told during the buying process that there was only one key for the the car, it was an expensive car, so I assumed there was 2 keys. I was only told at vehicle handover once I had paid that there was indeed only one key. I expressed my disappointment to the salesperson, who pretty much said that it was my problem and I needed to get a spare one.
I would have appreciated in the interest of transparency that I was told that the car had one key only. I sent an email to the salesman, with no reply. When I phoned today to speak to Jordon the sales manager, I was told that it was their policy to supply one key, and that if they supply two keys, it should be seen as a bonus.
Just be careful when dealing with these guys. Ask all the questions, make sure they give you all the answers. After you have paid, the service level stops and the attitude becomes very different. I regret having referred a friend to them now.

22 June 2025
Unprompted review
Sascron Car Supermarket logo

Reply from Sascron Car Supermarket

Dear Mr Jenkinson

Many thanks for your review.

Unfortunately, we do not ordinarily provide spare keys, if we do, we are unable to guarantee their operation.

We provide the equipment that is given to us but do not guarantee the operation of spare keys.

There are signs throughout the showroom that clearly state we do not ordinarily supply spare keys. This is also detailed on our website. I also note that you signed a product checklist that confirmed that not all cars come with a second key.

I do not believe your comments are appropriate. We provided you with a good service and the car had no problems.

If it helps, we are able to provide details of automotive locksmith who can provide a quotation.

Kindly advise if you need further assistance with this matter.

Regards

Sascron Car Supermarket

Rated 3 out of 5 stars

Got what I was expecting

Well, there were a few things.
Collection appointment delayed
No, flexibility on the price
The car’s 3 pin charger was covered in some kind of greasy product?
Broken plastic part from seat runner end cap.
Thankfully the car is fantastic

12 June 2025
Unprompted review
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Reply from Sascron Car Supermarket

Dear Mr Somerville

Many thanks for your review.

I apologise that your handover was delayed.

Regarding the price, we sell hundreds of cars every month, the reason we sell in volume is because our prices are very competitive, There is no haggling.

You are more than welcome to come in and we will provide a complimentary vehicle clean.

We are very grateful for your business and do hope you return.

Kind regards

Sascron Car Supermarket

Rated 3 out of 5 stars

Selling Process

The selling process was far too long because the salesperson continually left us to consult his manager and search for items that should have been on his desk before we arrived. Thankfully the car we bought was nice and the price okay. Would have liked to have known the car needed servicing ( which they don’t do) and only had one key before I went to look.

23 June 2025
Unprompted review
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Reply from Sascron Car Supermarket

Dear Sir / Madam

Thank you for your review.

I apologise if the sales process took longer than expected, however, this process enables you as a consumer to receive a superior service as all decisions go through a manager.

We do not complete servicing as a free of charge item. Our cars are checked over prior to handover.

If you would like to discuss the above, please do call customer services on 01189 813000.

Kind regards

Sascron Car Supermarket

Rated 5 out of 5 stars

I have just picked up my new Tesla…

I have just picked up my new Tesla today from Steve. We had some dents and paint work repairs done and I must say the car looks amazing, the service we have received from Steve and Sanjay has been outstanding. I would highly recommend sascron and Steve to anyone. Thanks for your help and we have a lovely car, we will be back in the future.

23 June 2025
Unprompted review
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Reply from Sascron Car Supermarket

Dear Mr Kannan

Thank you so much for your kind words.

We are pleased you like your new Tesla Model 3.

We are very grateful for your business.

Do take care.

Kind regards

Sascron Car Supermarket

Rated 5 out of 5 stars

Thank you Steve at Sascron car…

Thank you Steve at Sascron car supermarket. I was a littler nervous about purchasing my new car. However Steve was patient and went through the steps from test drive to ensuring my car was ready for collection as agreed and driving off. I had an amazing experience buying my car at Sascron, thank you to Steve and the team.

21 June 2025
Unprompted review
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Reply from Sascron Car Supermarket

Dear Jessica

We should be thanking you for your kind words.

Our whole team thoroughly enjoyed your interaction last Saturday.

We are extremely grateful for your business and your kindness to our staff during the transaction.

We do hope the Mini serves you well.

Do take care.

Kind regards

Sascron Car Supermarket

Rated 1 out of 5 stars

Aggressive customer service

Follow-up to previous post;Purchased a car last week, servicing the car prior to collection was agreed by Steve, I was told it was all done and ready. On returning home I realised there was no service paperwork and no V5 provided and contacted Sascron. I also voiced my concerns about having seen another customer’s financial and personal details left out at the desk I was asked to sit at and wondered how my own documents had been stored and who else may have had access to them.
Since this time I have had 1 call from Kalem and 5 phone calls from Steve, including in one of these a further conversation with the business director Kalem (who had actively invited me to leave a review after he was unwilling to resolve my concerns at our first conversation). In the opinions of myself and those who witnessed them These calls have been very aggressive and used intimidation tactics. The calls were overheard by other people (of which Steve was aware) including my husband. There was shock and disbelief at how he approached this situation by those listening.
He did admit that he had agreed to and forgotten the service and then proceeded to ask for my lawyer’s details (??!) , inform me that he was unable to service the car unless my trust pilot review was removed (despite me quoting the trust pilot rules that “reviews are never incentivised or paid for” ) which in my opinion amounts to bribery.
Having shouted and tried intimidating me he invited me in for a chat. Obviously this would be a very uncomfortable situation for me as a woman to place myself in having had 2 men demonstrate rude and aggressive behaviour towards me already.
Kalem suggested he would “report me to my work professional regulator “ and write reviews at my workplace, he had clearly researched the name and details of my workplace in advance, maybe another inappropriate use of personal data?. This is so far from the professional behaviour that one might expect from a large company director. It was very worrying, caused unnecessary anxiety and perceived as threatening behaviour.
A Quick Look at other people’s experiences shows that promising a service which is not then done is a common theme.
Eventually Steve went to ask the workshop when they could service the car and called back shouting that the only option would be to return the car on Monday.
In my opinion and following my experiences this company should be avoided at all costs since they clearly do not have a grasp on customer service or customer experience which is such a shame as (as far as I can tell) the car is fine and this situation could easily have been resolved had they politely offered to service the car as they had promised.

I have reported the data breach to the ICO in the hope my own and other customers data is not compromised and is not being used for inappropriate purposes against the customer.

21 June 2025
Unprompted review
Sascron Car Supermarket logo

Reply from Sascron Car Supermarket

Dear Mrs Findley

I understand that our Customer Services Team have been in contact and are looking into your concerns.

Kind regards

Sascron Car Supermarket

Rated 5 out of 5 stars

I picked up my car from Simon today

I picked up my car from Simon today. Simon was very helpful and went through everything when buying a second hand car. Simon had all the paperwork ready and communication was brilliant.I would definitely recommend. A very professional experience. Thank you.

21 June 2025
Unprompted review
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Reply from Sascron Car Supermarket

Dear Mrs Moffatt

We do appreciate your positive feedback.

Thank you for your business.

Kind regards

Sascron Car Supermarket

Rated 5 out of 5 stars

Kai was awesome

Kai was awesome, kept it simple and got me what I wanted

19 June 2025
Unprompted review
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Reply from Sascron Car Supermarket

Dear Mr Grant

Thank you for your positive review.

We do appreciate your business.

We will ensure Kai is updated.

Regards

Sascron Car Supermarket

Rated 5 out of 5 stars

Allowed to browse at own pace with…

Allowed to browse at own pace with helpful advice when requested

10 June 2025
Unprompted review
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Reply from Sascron Car Supermarket

Dear Mr Horner

Thank you for your kind words.

We do not operate a high pressure selling environment where people are rushed to make decisions.

Kind regards

Sascron Car Supermarket

Rated 5 out of 5 stars

Great experience buying a car with…

Great experience buying a car with Steve. Process felt personalised and the paperwork was quick and easy to get sorted.

18 June 2025
Unprompted review
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Reply from Sascron Car Supermarket

Dear Ben

Many thanks for your positive feedback.

We appreciate your business.

We will ensure Steve is updated with your kind words.

Best wishes

Sascron Car Supermarket

Rated 5 out of 5 stars

Very professional service

Very professional service. Simon Williams was very knowledgeable about the car and professional and made the process go with ease . Would recommend

18 June 2025
Unprompted review
Sascron Car Supermarket logo

Reply from Sascron Car Supermarket

Dear Mr Lackenby

Thank you for your kind words.

We will ensure Simon is apprised with your positive feedback.

Thank you for your business.

Best wishes

Sascron Car Supermarket

Rated 2 out of 5 stars

Be wary

There's loads of car there. I saw one on auto trader and it had a fair price. Whilst being shown the car the sales person said they could deliver it and would even do it themselves. He also said a 3 year warranty for the car would be £1900 which put me right off getting a warranty. I was transferred to another sales person to process the sale. He said they couldn't deliver the car so I had to make my own way back to Sascron, which was annoying given what the other guy said. He stated that the car would come with a check and if the tyres were below 3mm tread they would be replaced. He then tried to sell me a warranty, which I didn't want. He said he didn't like seeing a car being sold without a warranty and spoke to his manager to get a better deal for me, this included paying about £200 for the pre-delivery check and an extra £400 or so for a 1 year warranty. I rejected the warranty, but there was no option than pay for the pre-delivery check as I new the tyres would be good. Anyway I picked it up ok and the car looked clean etc. whilst at home I discovered the tyres, whilst legal, appear below 3mm and we're the original tyres manufactured in 2016 so between the 7-10 year recommended lifespan. I feel the emphasis is on selling warranties, which is ok for those who want them, but I feel penalised for not getting one especially as the tyres are out of date. The tyre valve covers were stuck on due to galvanic corrosion (aluminium/ brass) and I had to use pliers and a socket to remove them - so the tyre pressures had obviously not been check as part of the pre-delivery checks.

12 June 2025
Unprompted review
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Reply from Sascron Car Supermarket

Dear Mr Appleton

Many thanks for your review.

A pre-delivery inspection was undertaken on your vehicle and no major issues of concern found.

If you would like us to undertake another inspection of your vehicle, we can do this. We can also provide a quotation for new tyres. We make no money from this; you pay what we pay.

If we are able to assist with the above, please do call us.

We do appreciate your business.

Kind regards

Sascron Car Supermarket

Rated 2 out of 5 stars

Used car purchase review

I recently purchased a used car from this dealership. While the overall buying process and paperwork were handled efficiently, I was quite disappointed with the delivery experience.

The keys were handed over at the reception, and the salesperson simply pointed toward the car parked a few meters away in front of the dealership. There was no walk-through, no basic explanation, and no effort to make the delivery feel personal or complete. It felt rushed and impersonal, which took away from what should have been an exciting moment.

Additionally, the fuel tank was almost empty at the time of delivery. While I understand a full tank may not be standard for used cars and wasn’t explicitly agreed upon, I expected at least a reasonably filled tank as a common courtesy.

A little more attention to these details — a proper key handover at the car, a quick orientation, and a minimum fuel level — would go a long way in improving the overall customer experience.

14 June 2025
Unprompted review
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Reply from Sascron Car Supermarket

Dear Subha

Thank you for your review.

Please accept our most sincere apologies for the lack of attention to detail.

I understand that our customer services team has been in contact.

We do appreciate your business and value your feedback.

Kind regards

Sascron Car Supermarket

Rated 5 out of 5 stars

Just picked up my new car from Steven

Just picked up my new car from Steven, what a Fantastic experience from a lovely guy, was very very helpful, we took the finance package and 5 year warranty for peace of mind, thanks Steve and everyone at Sascron, we wil be back again, I highly recommend Steve at Sascron, ask for him when you call. 10 Stars

17 June 2025
Unprompted review
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Reply from Sascron Car Supermarket

Dear Mr Imtiaz

Thank you for your review.

We will ensure Steve is updated.

Do take care.

Kind regards

Sascron Car Supermarket

Rated 2 out of 5 stars

Happy with service and support Kia…

Service not so good, didn’t respond to issue raised after purchase. Didn’t clear that service was due from system, not sure the service was done in the first place, so call deep clean on upholstery questionable. Car is good value though and no serious issues serfaced…. yet!

15 June 2025
Unprompted review
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Reply from Sascron Car Supermarket

Dear Mr Christie

Thank you for your kind words.

We are very grateful for your custom.

Kind regards

Sascron Car Supermarket

Rated 5 out of 5 stars

Been down to collect a car from steve…

Been down to collect a car from steve today top service super quick and really positive customer service.

Top Bloke.

14 June 2025
Unprompted review
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Reply from Sascron Car Supermarket

Dear Brody

Many thanks for your feedback.

We will ensure Steve is updated.

We appreciate your business.

Kind regards

Sascron Car Supermarket

Rated 3 out of 5 stars

Car purchase from Sascron

Car purchase from Sascron

Salesman quite pushy to take finance with them so could get the sale within May; we didnt take it as had cash from previous car sale but was going through in June.

Upon collection they couldnt find the logbook so have had to get a new one via post - this takes alot longer

Later found out the car did not have an electric charging cable so had to return to get one from the dealership.

No service done on the car prior to collection and told I have to go to the main dealer to get this done - inspection warning on!

Car itself is lovely but the service received by staff in the dealership could definitely be improved.

3 June 2025
Unprompted review
Sascron Car Supermarket logo

Reply from Sascron Car Supermarket

Dear Sir / Madam

Thank you for your feedback.

Unfortunately, we do not offer servicing as a free of charge item.

If you would like us to obtain a quote for this additional request, please do call us on 01189 813000, we can then assist with this.

We do appreciate your business and apologise if the standard received fell below your expectations.

Kind regards

Sascron Car Supermarket

Rated 1 out of 5 stars

He says he wants happy customers....

I was asked to email customer services as Jorden (The sales manager) is no longer responding to emails. He was fine up to the point of sale and transfer of funds then nothing. The car has a potential collision sensor fault as brakes keep being applied. I believe the car has been accident repaired. The car did not come with service book on collection and have been chasing this to be sent for well over a week. Appalling aftersales service and treatment of customers is an understatement.

11 June 2025
Unprompted review
Sascron Car Supermarket logo

Reply from Sascron Car Supermarket

Good morning Mr Henson

We are sorry to hear that you are experiencing problems with your vehicle.

Please call us on 01189 813000.

Kind regards

Customer Services
Sascron Car Supermarket

Rated 5 out of 5 stars

Very friendly and helpful member of…

Very friendly and helpful member of staff called Ben, didn't feel like I was being too pushed into buying the extras as can happen in these big car supermarkets
Small issue sorted in a timely manner

9 June 2025
Unprompted review
Sascron Car Supermarket logo

Reply from Sascron Car Supermarket

Dear Mr Rudd

Many thanks for your review.

Unfortunately, servicing is not provided as a free of charge item.

We can assist with serving, this however is chargeable.

We do appreciate your business and acknowledge your dissatisfaction.

Kind regards

Sascron Car Supermarket

Rated 4 out of 5 stars

Sanjay is an excellent person and we…

Sanjay is an excellent person and we are so pleased to have him today it was a great time to talk about all the important things yah we enjoyed it with sascron and Sanjay thank you, Team.

7 June 2025
Unprompted review
Sascron Car Supermarket logo

Reply from Sascron Car Supermarket

Dear Mrs Thomas

Thank you so much for your kind words.

Sanjay has been with the Company for several years and always provides exceptional customer service.

We are very grateful for your business and wish you and you family well.

Best wishes

Sascron Car Supermarket

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