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Sewing Machines Direct Reviews 

20,954
•
TrustScore 5 out of 5

4.9

Sewing Machine Shop
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Review summary

Created with AI, based on recent reviews

Considering 737 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the incredibly fast delivery, often receiving orders the very next day with prompt dispatch and precise time slots. People are highly satisfied with products, noting competitive pricing and that items, even ex-display models, arrive looking brand new and in perfect condition. Reviewers frequently highlight outstanding service, with staff described as helpful, polite, and offering excellent communication and advice, making the ordering process simple and efficient. However, some customers occasionally noted issues with products, reporting machines arrived faulty or did not work as expected, citing problems like tension or machine feet. Despite these concerns, the company generally addresses such issues effectively.

What people talk about most

Delivery service

Customers consistently note positive experiences with delivery service, frequently praising the super quick... See more

Product

Reviewers mention positive feedback about product, with many expressing satisfaction with the quality and... See more

Service

Users describe positive interactions with service, frequently highlighting the helpful and efficient pre-sale... See more

Order

People report positive experiences with the ordering process, finding it easy and straightforward to place... See more

Price

Customers consistently express satisfaction with the pricing, finding machines stocked at good and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Cheaper machines than anywhere else I looked and same day dispatch, delivered by DPD the next day. Fantastic service! Not so impressed with DPD just knocking and leaving on the doorstep. I know it sa... See more

Rated 5 out of 5 stars

Five stars! Ordered a display stock Husqvarna sewing machine at a fantastic price and it was delivered the next day. Despite being ex display, the sewing machine looks brand new. No scratches, mark... See more

Rated 5 out of 5 stars

Fantastic and above all honest. I can't recommend this company more highly..special shout out to Russell who gave honest feed back on a sewing machine I was interested in and was extremely helpful... See more

Rated 5 out of 5 stars

Contacted this company after searching online as was looking for an overlocker. Service gent was very helpful is describing options/pros/cons and sending me links to look up the model. No pressure se... See more

Company details

  1. #1 of 10 best companies in Sewing Machine Shop
  2. #8 of 137 best companies in Appliance shop
  3. #15 of 193 best companies in Electronics store
  4. #15 of 181 best companies in Hobby shop
  5. #1 of 7 best companies in Sewing machine repair service
  6. #6 of 21 best companies in Sewing shop

Information provided by various external sources

Sewing Machines Direct (SMD) is a family-run business that has supplied sewing machines and associated products since 1960. We specialise in supplying sewing machines, overlockers, embellishers, embroidery machines, sewing/embroidery machines, steam presses, roller presses and various sewing accessories. We are aware that in today's increasingly competitive environment, it is important that we continue to focus our efforts in maintaining the first class customer service that we try to provide. Feedback lets us know what we are doing well and also what we can do better. Receiving feedback from customers and also by the amount of repeat and recommended business we receive, we feel that we are going some way to achieving our goals and that our efforts are being recognised and appreciated.

First class customer service is our number 1 priority.

Written by the company

Contact info

4.9

Excellent

TrustScore 5 out of 5

21k reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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4.9

All reviews

(20,954)

716 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 5 out of 5 stars

My new Janome Overlocker

Ordered my Janome overlocker, delivery was fast and efficient. The overlocker was already threaded and ready to go. I used the machine on the day of delivery and was very impressed. Very happy with my new overlocker.

16 April 2026
Rated 5 out of 5 stars

New Sewing Machine

I had a very positive experience with Sewing Machines Direct. Before choosing my new machine, I spoke with Russell, who was incredibly helpful; he explained all the features and answered all my queries before making my decision.
​The communication was excellent throughout, and I was impressed by the prompt, next-day delivery. I also booked an online demonstration from Cathy, who took the time to explain the various functions in great detail. I am delighted with the friendly service provided and highly recommend them.

14 April 2026
Rated 5 out of 5 stars

Fantastic customer service

I phoned late one afternoon. Very helpful advice. Placed order and it was delivered the following morning. Absolutely fantastic service - thank you

14 January 2026
Rated 5 out of 5 stars

Great price and service…

Great price for even feed/walking foot for my old Janome machine. Other companies selling item for at least £5 more and there was also free delivery (win win!!). Foot was shipped quickly and updates provided regularly. Ordered Saturday and arrived on Tuesday. Brilliant service!!

11 April 2026
Rated 5 out of 5 stars

mah hoops

A little delay with delivery, but still quick as I got the order within 3 days.

11 April 2026

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