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Sewing Machines Direct Reviews 

20,931
•
TrustScore 5 out of 5

4.9

Sewing Machine Shop
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Review summary

Created with AI, based on recent reviews

Looking at 747 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the swift delivery service, often receiving their orders the very next day, even for ex-display items that arrive looking brand new and well-packaged. People are delighted with the products, noting their excellent condition, competitive pricing, and the overall quality of the machines. The service is frequently described as outstanding, with many appreciating the helpful and polite staff who provide honest feedback and quick responses. However, some customers also noted issues with faulty machines upon arrival, which required repair or replacement. A few other people also felt that the postage for small items was a little expensive, and some received machines that appeared to have been opened or used, despite expecting a new product.

What people talk about most

Delivery service

People report positive experiences with delivery service, frequently praising its speed and efficiency, with... See more

Product

Customers had positive experiences with product, often praising the quality and value for money, with many... See more

Service

Users describe positive interactions with service, frequently highlighting its speed and efficiency. Many... See more

Order

Consumers find order to be a positive experience, with many reviewers highlighting the ease of ordering... See more

Price

Reviewers highlight positive aspects of price, with many finding products at competitive or great prices,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Five stars! Ordered a display stock Husqvarna sewing machine at a fantastic price and it was delivered the next day. Despite being ex display, the sewing machine looks brand new. No scratches, mark... See more

Rated 5 out of 5 stars

Fantastic and above all honest. I can't recommend this company more highly..special shout out to Russell who gave honest feed back on a sewing machine I was interested in and was extremely helpful... See more

Rated 5 out of 5 stars

Contacted this company after searching online as was looking for an overlocker. Service gent was very helpful is describing options/pros/cons and sending me links to look up the model. No pressure se... See more

Rated 5 out of 5 stars

My order was dealt with very quickly and delivered in no time at all, very pleased with the service. The book doesn't really show you how to use the needle threader, I went on Utube where you can see... See more

Company details

  1. #1 of 10 best companies in Sewing Machine Shop
  2. #8 of 138 best companies in Appliance shop
  3. #15 of 193 best companies in Electronics store
  4. #18 of 180 best companies in Hobby shop
  5. #1 of 7 best companies in Sewing machine repair service
  6. #7 of 22 best companies in Sewing shop

Information provided by various external sources

Sewing Machines Direct (SMD) is a family-run business that has supplied sewing machines and associated products since 1960. We specialise in supplying sewing machines, overlockers, embellishers, embroidery machines, sewing/embroidery machines, steam presses, roller presses and various sewing accessories. We are aware that in today's increasingly competitive environment, it is important that we continue to focus our efforts in maintaining the first class customer service that we try to provide. Feedback lets us know what we are doing well and also what we can do better. Receiving feedback from customers and also by the amount of repeat and recommended business we receive, we feel that we are going some way to achieving our goals and that our efforts are being recognised and appreciated.

First class customer service is our number 1 priority.

Written by the company

Contact info

4.9

Excellent

TrustScore 5 out of 5

21k reviews

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Asks customers to review

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Replied to 100% of negative reviews

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4.9

All reviews

(20,931)

694 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 5 out of 5 stars

First class service

I used online chat for advice on a machine I was thinking of purchasing, placed an order, and had received and tested the machine, all within 24 hours! Absolutely outstanding service from Sewing Machines Direct. This is the third time I've purchased from this company, and I'm happy to say the service has been excellent on all three occasions. I wouldn't use any other company, and highly recommend.

4 June 2026
Rated 5 out of 5 stars

Excellent

Excellent. Super fast service! Ordered Thursday afternoon and was happily sewing on Friday morning. Competitive prices. Would highly recommend.

4 June 2026
Rated 5 out of 5 stars

Fantastic customer service from SMD

Fantastic customer service from SMD. I was torn between several models of sewing machine so called the switchboard and spoke to a lovely gentleman (Russell I think). He answered every question I had and easily helped me to come to a decision for purchase. I got off the phone and completed my purchase immediately, I ordered before 4pm and received the item the next day. Absolutely fantastic knowledgeable team of people would definitely buy again.

20 April 2026

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