Nice blinds in the Caravelle pattern, turned around in a couple of weeks, well packaged and safely delivered. I was consulted before the blinds were cut because the fabric had to be ‘turned’ I.e. cut... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
The process of ordering was easy. Shade & Story were quick to make and deliver my made to measure vertical blinds. The order was delivered in two parts on different dates. The quality of the fabri... See more
Company replied
All round, a good experience: emails kept me up to date with progress, delivered on time, clear instructions for putting up blind. Everything provided except screws, which I thought odd.
Company replied
Really easy to order, kept updated on timings of delivery - impressively quick for something bespoke and the blind is of good sturdy quality. Obviously I can't comment on longevity as we've just recei... See more
Company details
- #47 of 51 best companies in Blinds shop
- #109 of 116 best companies in Interior designer
- #36 of 38 best companies in Window treatment store
Written by the company
At Shade & Story, we believe every window tells a tale. Our journey began with a simple mission: to craft bespoke blinds that don’t just dress your windows but transform your home. With over 40 years of expertise, we offer bespoke made-to-measure blinds and shutters. From precision craftsmanship to premium materials, every blind is designed to elevate your space and create a story that’s uniquely yours. We offer an incredible range of exquisite designs, including many from renowned interior brands. Proudly partnered with John Lewis, we’re committed to quality and exceptional service every step of the way—from inspiration to installation.
Contact info
Quayside House, Basin Rd, BN41 1WF, Brighton and Hove, Brighton, United Kingdom
- 01615241188
- customerservice@shadeandstory.co.uk
- shadeandstory.co.uk
4.1
Great
443 reviews
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Replied to 87% of negative reviews
Typically replies within 1 week
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Poor fittings
The blinds are good but the metal clips used to attach the blinds to the ceiling/wall are difficult to use and poor. The are just thin sprung metal and the instructions provided severely underestimate the task of attaching the blinds to these clips when they are in place.
18 March 2026
Reply from Shade & Story
Dear Graham,
Thank you for taking the time to share your feedback. We’re pleased to hear that you’re happy with the blinds themselves, but we’re sorry to learn that the fitting clips and installation process did not meet your expectations.
We appreciate you highlighting your concerns regarding the metal clips and the clarity of the instructions. We understand how frustrating this can be, especially when fitting should be straightforward. Please accept our apologies for the inconvenience caused.
Your comments will be passed on to our product team for review so improvements can be considered going forward. If you would like any additional fitting guidance or support, our customer care team would be more than happy to help.
Kind regards,
The Shade & Story Team
Blinds look fab
Guidance on measurement was excellent and the blinds fit perfectly and look great
2 March 2026
Reply from Shade & Story
Hi Lynette,
Thank you so much for your lovely review.
We’re delighted to hear that our measuring guidance was helpful and that your blinds fit perfectly and look fantastic.
Thank you again for choosing Shade & Story — if you ever need any help in the future, we’re always happy to assist.
Kind regards,
The Shade & Story Team
Blind faith
Spoke to them, they were helpful. Ordered samples which came in short order. Ordered blinds which are now up. Quality is great. Happy all round. Five stars
4 March 2026
Reply from Shade & Story
Hi Zach,
Thank you so much for your five‑star review.
We’re really pleased to hear that you found our team helpful, that the samples arrived quickly, and that you’re happy with the quality of your blinds now they’re installed.
It’s great to know you had a smooth experience from start to finish and that everything met your expectations. Thanks again for choosing Shade & Story — we truly appreciate your support.
Kind regards,
The Shade & Story Team
Lovely vertical Blinds. Quick and reliable service
Quick and reliable service. Very easy to contact by phone to ask for a minor alteration to my order.
Kept well informed by e mail as to progress and delivery and they arrived on the day I was advised.
Vertical blinds very well made and easy to install.
25 February 2026
Reply from Shade & Story
Hi Mary-Louise,
Thank you so much for your lovely review! We’re delighted to hear that you found our service quick and reliable, and that it was easy to get in touch with the team to make a small alteration to your order.
It’s great to know you felt well informed throughout the process and that your vertical blinds arrived exactly when expected. We’re also really pleased to hear that you found them well made and straightforward to install.
Thank you again for choosing Shade & Story — if you ever need anything in the future, we’re always happy to help.
Kind regards,
The Shade & Story Team
On the whole the service was very good
On the whole the service was very good. Initially, they were very quick to send samples of materials and to give advice over the phone about installation. The delivery was satisfactory but not made quite as swiftly as initially promised. However, installation was very straightforward and I am very pleased with the end result.
19 February 2026
Reply from Shade & Story
Hi Graham,
Thank you very much for your thoughtful review.
We’re really pleased to hear that you found our sample service helpful and that our team were able to give clear installation advice over the phone. It’s great to know the installation itself went smoothly and that you’re happy with the final result.
We’re sorry the delivery took a little longer than originally indicated — we appreciate your patience, and your feedback helps us continue improving our service.
Thank you again for choosing Shade & Story. If you need anything at all in the future, we’re always here to help.
Kind regards
The Shade & Story Team
Reply from Shade & Story
Hi Colette,
Thank you for your review.
We’re really pleased to hear that you found our service efficient and that you’re happy with the quality of your blinds. It’s great to know everything met your expectations.
Thanks again for choosing Shade & Story — if you ever need anything else, we’re always here to help.
Kind regards
The Shade & Story Team
Great product (Sanderson fabric) and…
Great product (Sanderson fabric) and delivered quickly.
19 February 2026
Reply from Shade & Story
Hi Keith,
Thank you for your review.
We’re really glad to hear you’re pleased with your Sanderson fabric blinds and that delivery was quick and smooth. It’s great to know the product met your expectations.
Thanks again for choosing Shade & Story — if you ever need anything else, we’re always here to help.
Kind regards
The Shade & Story Team
Good quality blinds arrived on time …
Good quality blinds arrived on time without any issues. Well done.
17 February 2026
Reply from Shade & Story
Hi Monica,
Thank you for your review.
We’re really pleased to hear that your blinds arrived on time and that you’re happy with the quality. It’s great to know everything went smoothly from start to finish.
Thanks again for choosing Shade & Story — we appreciate your feedback and are here if you ever need anything else.
Kind regards
The Shade & Story Team
Outstanding Service and Dedicated Support
The team is highly professional, responsive, and truly committed to customer satisfaction. Their support staff handled my queries efficiently and ensured everything was resolved smoothly. It’s clear that they value their clients and strive for excellence in every interaction.
6 February 2026
Reply from Shade & Story
Hi Vladimir,
Thank you so much for your outstanding review.
We’re thrilled to hear that you found our team professional, responsive, and fully committed to supporting you throughout your experience. Ensuring every customer feels valued and well looked after is incredibly important to us, so your feedback truly means a lot.
We’re delighted that your queries were handled smoothly and that the process felt seamless from start to finish. Thank you for recognising the team’s dedication — they’ll be so pleased to hear your kind words.
Thanks again for choosing Shade & Story. If you ever need anything in the future, we’re always here and happy to help.
Kind regards,
The Shade & Story Team
Excellent Quality & Service
Love our vertical blinds. Excellent quality and quick service. Easy to hang. We choose chainless - we have a nosy spaniel! - and they hang beautifully and are very responsive to movement caused by our inquisitive dog
16 February 2026
Reply from Shade & Story
Hi Sheena,
Thank you so much for your fantastic review.
We’re delighted to hear how much you’re loving your new vertical blinds. It’s great to know the quality, quick service, and easy installation all hit the mark for you.
Choosing chainless was a brilliant decision — especially with a nosy spaniel in the house! We’re so glad to hear the blinds hang beautifully and move smoothly, even with a curious pup investigating.
Thank you again for choosing Shade & Story. We really appreciate your feedback and are here anytime you need us.
Kind regards
The Shade & Story Team
Good night's sleep again
Easy to order. Fast delivery.
Easy to install. Easier to sleep without any light peering through.
Very happy with my purchase.
6 February 2026
Reply from Shade & Story
Hi James,
Thank you so much for your lovely review.
We’re thrilled to hear that ordering was easy, delivery was fast, and installation was straightforward — that’s exactly the experience we aim to provide.
And even better, we’re so glad your new shade is giving you the dark, peaceful sleep you were hoping for. No light peeking through makes all the difference.
Thank you again for choosing Shade & Story.
We’re really happy you’re enjoying your purchase, and we’re here anytime you need us.
Kind regards,
The Shade & Story Team
Great service & product.
11 February 2026
Reply from Shade & Story
Hi Sandra,
Thank you so much for your review.
We’re delighted to hear that you’re pleased with both the service and the product. Your feedback means a lot to us.
Thanks again for choosing Shade & Story — if you ever need anything else, we’re always here to help.
Kind regards,
The Shade and Story Team
Really disappointed
Really disappointed, we were subject to serious delays and had to make a huge compromise and change colour choice after being threatened with a further delay of an extra 2 months. John Lewis have just been to install them and one window can't be fitted as they were manufactured to the wrong size. 16 chains are the wrong length and I'm quite shocked at the lack of bracket covers as the images on the website don't show the huge ugly brackets that the double rollers sit on.
20 February 2026
Unprompted review
Wide roller blinds are slightly sagging.
Two of the roller blinds are 188cm wide. When the blinds are pulled down there is a distinctive 'V' shape from each top corner to the central point. So the roller is not quite strong enough to support the width of the material.
3 February 2026
Reply from Shade & Story
Dear Christine,
Thank you for taking the time to leave your review.
We were sorry to learn of your initial concerns regarding the appearance of a "V" shape across your wider roller blinds. However, we're delighted to understand that this has now settled and that you are happy with the finished appearance of your blinds.
Thank you for your patience while the blinds settled into place. We hope you enjoy them for many years to come, and if we can assist with anything further, please don't hesitate to get in touch.
Kind regards,
The Shade & Story Team
Good service
Good service - samples sent quickly and then
relatively easy to make own measurements and fit blind following instructions.
24 January 2026
Reply from Shade & Story
Hi Sandie,
Thank you for your review.
We’re really pleased to hear that your samples arrived quickly and that you found the measuring and fitting process nice and straightforward with our instructions.
If you need anything else at all, we’re always here to help.
Kind regards,
The Shade & Story Team
Leckford Trees for a north facing bedroom
The blinds were delivered, carefully packaged and in excellent condition. The measurements were exactly as submitted and both blinds fit perfectly.
24 January 2026
Reply from Shade & Story
Hi Penelope,
Thank you so much for your lovely review.
We're delighted to hear that your blinds arrived carefully packaged, in perfect condition, and made exactly to the measurements you provided. It’s great to know they fit perfectly — that’s exactly the experience we aim to deliver.
If you ever need anything else or have another space in mind for new blinds, we’d be more than happy to help again.
Kind regards,
The Shade & Story Team
Reply from Shade & Story
Hi Clare,
Thank you so much for your review.
We’re delighted to hear that you found the ordering process simple and that you’re happy with the product. That’s exactly the experience we aim to deliver.
If you need anything else in the future, we’re always here to help.
Kind regards,
The Shade & Story Team
Reply from Shade & Story
Hi Mark,
Thank you for your review.
We’re really pleased to hear that you’re happy with the quality of your blinds and found them easy to install. If you need anything else in the future, we’re always here to help.
Kind regards,
The Shade & Story Team
good product
9 January 2026
Reply from Shade & Story
Hi Alison,
Thank you for your review.
We’re really glad to hear you’re happy with the product. If you need anything else or have any questions, we’re always here to help.
Kind regards
The Shade & Story Team
Very satisfied
Blinds came on time and were exactly as ordered. They were easy to install. Quality seems to be good so very satisfied.
8 January 2026
Reply from Shade & Story
Hi David,
Thank you for your great review.
We’re really pleased to hear that your blinds arrived on time, matched your order perfectly, and were easy to install. It’s also wonderful to know you’re happy with the quality.
If you need anything in the future, we’re always here to help.
Kind regards,
The Shade & Story Team
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