EE Store Reviews 

23,582
TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Looking at 131 reviews, most reviewers were somewhat happy with their experience overall. Active consumers generally find the prices very competitive and truly appreciate the prompt delivery times for their purchases. Many people mention that placing an order online is simple and efficient, while the items usually meet their everyday expectations. Some reviewers were not happy with the delivery service, noting that packages occasionally arrived damaged or experienced significant delays. Other shoppers also pointed out problems with items arriving with incorrect specifications or unexpected software issues upon opening the box. Buyers additionally shared frustrations regarding unhelpful customer support when trying to resolve warranty questions or return processes.

What people talk about most

Product

Reviewers mention ambiguous feedback about product quality, as experiences vary significantly among... See more

Delivery service

People report ambiguous experiences with delivery service, reflecting mixed opinions among reviewers. While... See more

Order

Customers had ambiguous experiences with order processes, reflecting a clear divide in consumer feedback.... See more

Price

Consumers find price to be positive and note that items are reasonably competitive and very reasonably... See more

Service

Customers consistently note ambiguous experiences with service. Reviewers frequently report frustration with... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Digital Voice adapter sent in good time once order placed. Placing order with EE was straightforward after having to do research and determining that I need to order adapter separately. Unsure why it... See more

Rated 4 out of 5 stars

Unsure as an old person what the changes mean but was informed that I will require an adapter for the new phone system. Ordering was simple and efficient. Delivery was prompt and perfectly packed. Sti... See more

Rated 4 out of 5 stars

Great products and at a great price, would be 5 star but my order came at the same time in two different vans and a day or two earlier than told but it wasn’t a problem

Rated 3 out of 5 stars

The product, a gaming chair, was superb qulaity for an unbeatable price. Ordering it was a different matter and I spent the best part of 2 hours one night trying to place, pay and receive confirmatio... See more


Company details

  1. Electronics store
  2. Mobile Phone Shop
  3. Hi-fi shop
  4. Photography shop
  5. Telecommunications service provider
  6. TV shop

Written by the company

As BT and EE’s online retailer, you’ll find fantastic offers on the latest technology from some of the world’s biggest brands. As well as products you'd expect, like home telephones, we also have everything you need in Gaming, computing and to turn your home into a smart home with the latest in smart lighting, heating, security and entertainment. At EE Store (formally BT Shop) you can find the latest smart home products from the likes of Amazon, Google, Hive and Nest – to name a few. Whether you need a smart thermostat or smart speaker, we’ve got you covered. As well as the latest in smart home, elevate your home entertainment experience with 4K Ultra HD smart TVs and soundbars from brands like LG and Samsung. We’ve also got a range of computing products, including laptops, tablets and desktop PCs, from brands like Apple, ASUS, HP and Lenovo. Maybe you want the latest smartphone? Find the latest models of the Apple iPhone, Samsung Galaxy and Google handsets in our online store. Gamer? We've got you covered with consoles from Sony PS5, Xbox and Nintendo and a range of PC gaming products. Dedicated team Our customer service agents are on-hand to help you Monday to Friday, 9am – 5pm (excluding Bank Holidays). Our customer service agents and online team are located in the same office, so whether you’ve got a question about your order, or about the website itself, expect a quick answer and resolution from the team. A brand you can trust EE Store is the online destination for all your tech needs, and the new name for BT Shop – that’s because BT and EE are part of the same family. BT and EE. Better as one. We already give you broadband you can rely on including Full Fibre, the UK’s most reliable broadband technology. We’re part of the same family as EE, the UK’s best-performing mobile network, so we can give you a better connection wherever you are. And, together, we’re giving you a better deal, too. That's why it's the perfect time for BT Shop, to become EE Store.


Contact info

3.6

Average

TrustScore 3.5 out of 5

24k reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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3.6

All reviews

(23,582)

39 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Earphone order issues/lies

Ordered a pair of earphones on August 31st,
Said Delivery 1-3 days, didn’t arrive so I put in a cancellation request which was ignored, after it said it would be dispatched after 28 days on my order. Will not be shopping with EE again. This is unacceptable.

31 August 2025
Unprompted review
Rated 5 out of 5 stars

Very happy with my new TV

Very happy with my new TV. I was amazed at the price and was a little doubtful but I am chuffed with my new smart UHD telly and the price made it even better !
Everything went as clockwork, inc the delivery and as I say, very happy

6 October 2025
Unprompted review
Rated 3 out of 5 stars

Beware - misleading advertising!

Beware - misleading advertising! I purchased a grade A, Lenovo Tab M8 (4th Gen 2024) that was advertised as having 4Gb of RAM and 64Gb of inbuilt storage. I have saved a copy of the web page as proof. The item I received has 3Gb of RAM and 32Gb of inbuilt storage. The tablet is in good condition and works well, but the higher spec model would have worked much better and have accommodated more apps etc.

22 September 2025
Unprompted review
Rated 1 out of 5 stars

Still no TV…

Ordered a TV on 26th sept and now it’s 6th October, online said would be delivered within 2-3 working days.. over a full week has now passed and still no sign of the tv. Received a email today from EE asking how they did..

6 October 2025
Unprompted review
Rated 5 out of 5 stars

Wireless Headphones JBL Tune670C

Ordered JBL tune 670C headphones that were on sale from the EE store on 29 Sept. They arrived after a few days in excellent as described condition. Noise cancelling is excellent and they are a great all round headphone

1 October 2025
Unprompted review
Rated 1 out of 5 stars

Awful

Awful, bought used as new phone from them. It came with MDM lock with British Airways. Now I am going back and forth through the emails with slow replying customer support to arrange a return, and it is very "helpful" that they ripped the old EE store website, so I am struggling to even find my order now. Very bad experience, would not recommend to anyone. Avoid at all cost!!!

4 October 2025
Unprompted review
Rated 1 out of 5 stars

EE Store (online) HP Printer Cartridges

I ordered some printer cartridges from EE Store online. Initially, I was ultra impressed, in that the cartridges arrived very quickly. However, once I put the cartridges into my printer a couple of months later, I found them to be very 'wishy-washy' in colour. Add to that they stopped working after just three months of use and after only getting about 50 copies out of the damn things!
I thought in the circumstances, it was worth an email to their customer service department - who incidentally boasted a reply within 2 days! I waited a week and heard nothing and so I sent in a reminder. Two days later, I received what I can only describe as the most patronising, idiotic reply, I had ever received from any company! The guy who responded was called Thomas. He either didn't want to provide, or couldn't spell his surname - Just Thomas! who instead of asking some questions about the usage/storage of the cartridges, decided to state the bleeding obvious!
I sent a further email to the CEO's office and received a call back from Keira, who for some odd reason, told me she couldn't instruct them to carry out any investigation. When I said, at the very least this guys manager should be alerted as to his staff members total lack of empathy and professionalism, she agreed and promised she would escalate the matter and would let me know the outcome. So far, I have heard nothing further!
Normally, I am the first to say, you get what you pay for in life. But, in this case, I would say shop around, and don't waste your money or time with this company!

20 September 2025
Unprompted review
Rated 1 out of 5 stars

They do not check their open box return products before reselling them

Bought a open box return phone from the store. When it arrived it hasn't been checked and reset properly and was under control by British Airways who evidently returned it. Not even an apology from customer services for wasting my time or selling goods not fit for sale, when I contacted them to see if they could resolve the issue. Very poor

2 October 2025
Unprompted review
Rated 1 out of 5 stars

Unable to log in

Unable to log in. Says wrong password. Cannot reset password sending text to a number I dont use anymore

30 September 2025
Unprompted review
Rated 5 out of 5 stars

Top Employee.

My experience wasn't good, unfortunately.
But the intervention during this catastrophe of Andrew was extremely good customer service. He was helpful and knowledgeable and worked away to solve the issue in a fantastic and efficient manner.
I have never had a negative experience whilst buying products from your company. This one was turning into a car crash but was soundly rescued by a quality member of staff.

3 October 2025
Unprompted review
Rated 1 out of 5 stars

Awful after sales service - still waiting for response.

Awful after sales service from the EE online store. The TV was delivered to the house, the delivery company wouldn't wait for the TV to be opened. Immediately upon opening it was clear that the TV was damaged as the screen was not flush to the bottom of the plastic surround, which had come away from the screen. There are several clear gaps that expose what should be adhered to the screen. I duly completed the online return due to damage request which requires adding codes and uploading photos. There is no option to call. I received one automated acknowledgement and a further email which says: 'Many thanks for providing the images, however I am struggling to see the damage to the TV you are reporting. 'I can there is a plastic film that runs along the edge of TV which needs removing and have attached a image to show you what I mean.'
I have since responded with several emails to zero response. The images clearly show the damage to the TV. Is this a tactic of EE? I've suggested a video call, a phone call and simply asked how I can have a replacement/refund - zero response or acknowledgement 4 days on and counting.
I would absolutely not recommend EE online store to family and friends. Perhaps an EE representative will see this and offer an option of how to progress....

29 September 2025
Unprompted review
Rated 5 out of 5 stars

Lots of great deals

Lots of great deals. Delived quickly and free. Like the latest Galaxy watch from Samsung £599 on offer at £359 with code plus after Samsung cashback of £100 I got it for £259. I also managed to grab a great deal on my Samsung 25 Edge with £400 off.

27 September 2025
Unprompted review
Rated 5 out of 5 stars

Brought hp printer ink 304

Brought hp printer ink 304
Very reasonably priced and free delivery.
Had emails confirming order and when be delivered. Will be buying again.

18 September 2025
Unprompted review
Rated 1 out of 5 stars

Refurbished Apple Watch locked to another user!

I ordered a refurbished Apple Watch.
When it arrived it was already locked to another user and so I had to return it.
There was no apology, requesting a return took 2 days and I was told it might take another 10 days after they receive it before I get a refund.
I won’t be using them again

27 September 2025
Unprompted review

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