EE Store Reviews 

23,582
TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Looking at 131 reviews, most reviewers were somewhat happy with their experience overall. Active consumers generally find the prices very competitive and truly appreciate the prompt delivery times for their purchases. Many people mention that placing an order online is simple and efficient, while the items usually meet their everyday expectations. Some reviewers were not happy with the delivery service, noting that packages occasionally arrived damaged or experienced significant delays. Other shoppers also pointed out problems with items arriving with incorrect specifications or unexpected software issues upon opening the box. Buyers additionally shared frustrations regarding unhelpful customer support when trying to resolve warranty questions or return processes.

What people talk about most

Product

Reviewers mention ambiguous feedback about product quality, as experiences vary significantly among... See more

Delivery service

People report ambiguous experiences with delivery service, reflecting mixed opinions among reviewers. While... See more

Order

Customers had ambiguous experiences with order processes, reflecting a clear divide in consumer feedback.... See more

Price

Consumers find price to be positive and note that items are reasonably competitive and very reasonably... See more

Service

Customers consistently note ambiguous experiences with service. Reviewers frequently report frustration with... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Digital Voice adapter sent in good time once order placed. Placing order with EE was straightforward after having to do research and determining that I need to order adapter separately. Unsure why it... See more

Rated 4 out of 5 stars

Unsure as an old person what the changes mean but was informed that I will require an adapter for the new phone system. Ordering was simple and efficient. Delivery was prompt and perfectly packed. Sti... See more

Rated 4 out of 5 stars

Great products and at a great price, would be 5 star but my order came at the same time in two different vans and a day or two earlier than told but it wasn’t a problem

Rated 3 out of 5 stars

The product, a gaming chair, was superb qulaity for an unbeatable price. Ordering it was a different matter and I spent the best part of 2 hours one night trying to place, pay and receive confirmatio... See more


Company details

  1. Electronics store
  2. Mobile Phone Shop
  3. Hi-fi shop
  4. Photography shop
  5. Telecommunications service provider
  6. TV shop

Written by the company

As BT and EE’s online retailer, you’ll find fantastic offers on the latest technology from some of the world’s biggest brands. As well as products you'd expect, like home telephones, we also have everything you need in Gaming, computing and to turn your home into a smart home with the latest in smart lighting, heating, security and entertainment. At EE Store (formally BT Shop) you can find the latest smart home products from the likes of Amazon, Google, Hive and Nest – to name a few. Whether you need a smart thermostat or smart speaker, we’ve got you covered. As well as the latest in smart home, elevate your home entertainment experience with 4K Ultra HD smart TVs and soundbars from brands like LG and Samsung. We’ve also got a range of computing products, including laptops, tablets and desktop PCs, from brands like Apple, ASUS, HP and Lenovo. Maybe you want the latest smartphone? Find the latest models of the Apple iPhone, Samsung Galaxy and Google handsets in our online store. Gamer? We've got you covered with consoles from Sony PS5, Xbox and Nintendo and a range of PC gaming products. Dedicated team Our customer service agents are on-hand to help you Monday to Friday, 9am – 5pm (excluding Bank Holidays). Our customer service agents and online team are located in the same office, so whether you’ve got a question about your order, or about the website itself, expect a quick answer and resolution from the team. A brand you can trust EE Store is the online destination for all your tech needs, and the new name for BT Shop – that’s because BT and EE are part of the same family. BT and EE. Better as one. We already give you broadband you can rely on including Full Fibre, the UK’s most reliable broadband technology. We’re part of the same family as EE, the UK’s best-performing mobile network, so we can give you a better connection wherever you are. And, together, we’re giving you a better deal, too. That's why it's the perfect time for BT Shop, to become EE Store.


Contact info

3.6

Average

TrustScore 3.5 out of 5

24k reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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3.6

All reviews

(23,582)

39 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Had issues with my bank authorising the…

Had issues with my bank authorising the payment multiple times which was very frustrating but thankfully EE store assistants were very understanding and helpful to reprocess my order multiple times until the banks allowed. Apparently mobile phone transactions are heavily regulated due to high fraud by the banks but surely after you have authorised and approved it multiple times its a joke. In any case I got my new phone very promptly and the EE experience itself was seamless no problem.

27 August 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic from start to finish

I ordered a PS5 Pro, which was at the best price I could find online. The ordering process was quick and simple and I received my order within 2 days of purchase. Very, very happy.

29 August 2025
Unprompted review
Rated 3 out of 5 stars

I was looking for iPhones and Smart TVs

I was looking for iPhones. A confusing phone with so many series and even the clearance models were expensive.
Smart TVs on offer provide a more manageable spend within budget.
When I’m ready to buy a new TV I will certainly check out EE

28 August 2025
Unprompted review
Rated 5 out of 5 stars

EE Home Phone Adapter

Provided for free by BT so my phone doesn't need to be attached to the Broadband hub with the coming changeover. Delivered on time by the Post Office with full tracking.

29 August 2025
Unprompted review
Rated 1 out of 5 stars

Impossible to contact

My order was despatched but has been lost by Parcelforce. It has been impossible to speak to anyone at EE about this as all the teams who answer the phone can do is fill in a web form requesting someone from the Social Media team emails the customer. I have done this several times now and haven't received any response. I've attempted to refund the order, but it's the same web form and no one ever replies.

I'm really shocked at how non-existent the customer service is and it's been such a stressful situation that I will never use EE for anything again.

3 September 2025
Unprompted review
Rated 1 out of 5 stars

Extremely damaged item shipped

The item I purchased was delivered damaged. With in the packaging was a note about how the item was damaged so the warehouse employees clearly knew it was damaged before shipping it. To make matters worse EE then made returning the item very difficult and therefore hard to get a refund.

Never buy anything from them.

3 September 2025
Unprompted review
Rated 3 out of 5 stars

Late night Glitches.

The product, a gaming chair, was superb qulaity for an unbeatable price. Ordering it was a different matter and I spent the best part of 2 hours one night trying to place, pay and receive confirmation of my order with various glitches seeming to hamper my purchase. Maybe the product was so popular that the online cogs were turning very slowly. Anyway, we got there in the end and it won't stop me shopping at EE again...although I wouldn't be impressed if I had the same trouble spending my money in future.

22 August 2025
Unprompted review
Rated 3 out of 5 stars

Digital Voice adaptor arrived

Digital Voice adaptor recommended. Ordered and it arrived. I image that is how EE want it to work?
Still waiting for them to send a return envelope for their Mini Hotspot that didn’t provide what they said and didn’t work. Talk Talk are very good.

28 August 2025
Unprompted review
Rated 5 out of 5 stars

Great value

Great service. Quick delivery. Price of merchandise very competitive and reasonable.

2 September 2025
Unprompted review
Rated 1 out of 5 stars

Nothing arrived

Nothing arrived, was sent and scanned by Royal Mail but nothing delivered. When contacted was told to get in touch with Royal Mail.....So far, no results

26 August 2025
Unprompted review
Rated 1 out of 5 stars

Unreliable service from EE

The order was placed and paid for in early July 2025. After placing and paying for the product I was informed that the product would be delivered within 3-4 days - this did not happen - instead I received the product on 26th August 2025 (approximately 6 weeks later).

14 July 2025
Unprompted review
Rated 1 out of 5 stars

Order tracking really complicated.

The order process was fine, but delivery tracking seemed unbelievably complicated. Instead of an email or text with tracking details, I got a phone call which I found hard to understand. On the store.ee website there was no phone no. to contact. Only by ringing back the mobile number which called me was I able to confirm delivery and a time slot. Your system needs to be improved.

28 August 2025
Unprompted review
Rated 1 out of 5 stars

Customer service poor

Customer service, Poor EE purchased one otter case for Phone arrived in a plastic bag the returns process was extremely poor you even have to write your own return address no returns label offered no paperwork in the package no customer service telephone number won’t be purchasing my new iPhone from EE

15 August 2025
Unprompted review
Rated 5 out of 5 stars

Toshiba Fire Tv 50 inch

Fabulous price for tv
Easy process to order and arrange free delivery
Good communication from EE re receipt of payment and product info
Delivery drivers very pleasant , on time and even phoned 5 min before they arrived
Would not hesitate to buy from EE

26 August 2025
Unprompted review
Rated 3 out of 5 stars

Free wi-fi plug?

Just ordered and received a ‘free’ wi-fi plug for the forthcoming change from a landline. Haven’t yet installed it but to have to pay £9.99 for delivery for a mandatory update is just not honest!

18 August 2025
Unprompted review
Rated 5 out of 5 stars

Initially and naturally price

Initially and naturally, the price ! Did a price comparison and this was easily the lowest. Communication was terrific, confirmation emails, delivery scheduling, all faultless, would use this company again.

27 August 2025
Unprompted review

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