EE Store Reviews 

23,582
TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Looking at 131 reviews, most reviewers were somewhat happy with their experience overall. Active consumers generally find the prices very competitive and truly appreciate the prompt delivery times for their purchases. Many people mention that placing an order online is simple and efficient, while the items usually meet their everyday expectations. Some reviewers were not happy with the delivery service, noting that packages occasionally arrived damaged or experienced significant delays. Other shoppers also pointed out problems with items arriving with incorrect specifications or unexpected software issues upon opening the box. Buyers additionally shared frustrations regarding unhelpful customer support when trying to resolve warranty questions or return processes.

What people talk about most

Product

Reviewers mention ambiguous feedback about product quality, as experiences vary significantly among... See more

Delivery service

People report ambiguous experiences with delivery service, reflecting mixed opinions among reviewers. While... See more

Order

Customers had ambiguous experiences with order processes, reflecting a clear divide in consumer feedback.... See more

Price

Consumers find price to be positive and note that items are reasonably competitive and very reasonably... See more

Service

Customers consistently note ambiguous experiences with service. Reviewers frequently report frustration with... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Digital Voice adapter sent in good time once order placed. Placing order with EE was straightforward after having to do research and determining that I need to order adapter separately. Unsure why it... See more

Rated 4 out of 5 stars

Unsure as an old person what the changes mean but was informed that I will require an adapter for the new phone system. Ordering was simple and efficient. Delivery was prompt and perfectly packed. Sti... See more

Rated 4 out of 5 stars

Great products and at a great price, would be 5 star but my order came at the same time in two different vans and a day or two earlier than told but it wasn’t a problem

Rated 3 out of 5 stars

The product, a gaming chair, was superb qulaity for an unbeatable price. Ordering it was a different matter and I spent the best part of 2 hours one night trying to place, pay and receive confirmatio... See more


Company details

  1. Electronics store
  2. Mobile Phone Shop
  3. Hi-fi shop
  4. Photography shop
  5. Telecommunications service provider
  6. TV shop

Written by the company

As BT and EE’s online retailer, you’ll find fantastic offers on the latest technology from some of the world’s biggest brands. As well as products you'd expect, like home telephones, we also have everything you need in Gaming, computing and to turn your home into a smart home with the latest in smart lighting, heating, security and entertainment. At EE Store (formally BT Shop) you can find the latest smart home products from the likes of Amazon, Google, Hive and Nest – to name a few. Whether you need a smart thermostat or smart speaker, we’ve got you covered. As well as the latest in smart home, elevate your home entertainment experience with 4K Ultra HD smart TVs and soundbars from brands like LG and Samsung. We’ve also got a range of computing products, including laptops, tablets and desktop PCs, from brands like Apple, ASUS, HP and Lenovo. Maybe you want the latest smartphone? Find the latest models of the Apple iPhone, Samsung Galaxy and Google handsets in our online store. Gamer? We've got you covered with consoles from Sony PS5, Xbox and Nintendo and a range of PC gaming products. Dedicated team Our customer service agents are on-hand to help you Monday to Friday, 9am – 5pm (excluding Bank Holidays). Our customer service agents and online team are located in the same office, so whether you’ve got a question about your order, or about the website itself, expect a quick answer and resolution from the team. A brand you can trust EE Store is the online destination for all your tech needs, and the new name for BT Shop – that’s because BT and EE are part of the same family. BT and EE. Better as one. We already give you broadband you can rely on including Full Fibre, the UK’s most reliable broadband technology. We’re part of the same family as EE, the UK’s best-performing mobile network, so we can give you a better connection wherever you are. And, together, we’re giving you a better deal, too. That's why it's the perfect time for BT Shop, to become EE Store.


Contact info

3.6

Average

TrustScore 3.5 out of 5

24k reviews

5-star
4-star
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2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.6

All reviews

(23,582)

39 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Awful service

Ordered something 10 days ago for delivery 1-3 days , still not here and no way to telephone , takes 3 days for customer services to reply to email asking where it is , they reply with let us know if you have it then take 3 days to respond back saying they’ll email supplier , no doubt they’ll wait a few days for them to reply then will take another 3 to update me , now waiting for a response again , won’t ever use again.

31 August 2025
Unprompted review
Rated 1 out of 5 stars

Delivery damage

Box for PS5 controller came extremely damaged … to the point I question if it was in fact ‘new’.

Not much help from customer service.

4 September 2025
Unprompted review
Rated 1 out of 5 stars

My item meant as a gift arrived damaged

The EE Store packaged the item in a plastic bag which has offered no protection to the item I am purchasing. It's EE Store's responsibility that the item has arrived in the poor condition that it has. And they're asking me to bare the costs of returning!

If the item was shipped in better packaging, for example a box with bubble wrap or air bags inside, securing the item in the box, then I wonder if the item would've been damaged at all?

I would be shocked if the EE Store thought the item would not be damaged when only being shipped in a plastic bag.

Irrespective of this being a gift, if I were to purchase something personally for myself, I wouldn't pay full price or purchase at all, if I knew this was the kind of state the item would arrive in.

And more importantly, this is a gift. But considering the state of the item and it's packaging how can I be sure the item inside isn't damaged? This is meant to be a gift, so I can't open the package to check and then gift an opened package!

The responsibility lies with the item being shipped in a poor choice of packaging and I won't accept negligence on your part or to incur any additional cost for this already frustrating experience on top of the back and forth with your customer service team.

2 September 2025
Unprompted review
Rated 2 out of 5 stars

Ordering delivery experience very poor

Ordering was fine however delivery by parcelforce was awful. They confirmed delivery on 2 occasions and didn’t arrive. I redirected to a post office but this request was ignored
When they finally arrived it was outside of the 4 hour window promised and came at 8.30pm
It took 6 days for express delivery to arrive, I contacted EE twice by email but got no response

8 September 2025
Unprompted review
Rated 3 out of 5 stars

The top-link Tapo that I received was…Useless

The top-link Tapo that I received was not fit for purpose. Registration proved very problematic before I could even get into making it working. Then registering my phone without instructions. Then to introducing the phone to the the camera never happened. My Wifi is from BT. However all I got from the app is my phone should be 2G. As You know all that is available 4G or 3G in London. I did seek help from the manufacturer's technical team but received none.
Useless. I have already given up with trying. I have used Internet connected cameras and I am a Professional Engineer (I Eng. MIET)
DP

5 September 2025
Unprompted review
Rated 5 out of 5 stars

Digital Voice Adapter

In Oct. BT Are planning to upgrade to digital voice, so I required a DV. adapter, Prompt tracked delivery via Royal Mail. Package arrived on time, as stated.

2 September 2025
Unprompted review
Rated 1 out of 5 stars

Absolutely useless

Absolutely useless I order my TV and paid for it 27th August and it was on a 2 to 3 day delivery Its hasn't been delivered I am told via e mail that its expected Tuesday 9th that's 2 weeks !!!!
Never again, I will use an alternative supplier next time

7 September 2025
Unprompted review
Rated 1 out of 5 stars

Useless

Tried to return an accessory I purchased, but 7 days later the return has not been approved. EE keeps asking for information I've already provided (e.g. order number) and are taking days at a time to ask random questions that they have the information for. It's almost like they're trying to time out my 14 day cancellation window on purpose. I called 150 and they are no help either - just told me that someone will be in touch. Still waiting!

5 September 2025
Unprompted review
Rated 1 out of 5 stars

EE Harlow - an awful shop

The store is meant to open at 9am. I have been in a queue for an hour to wait for another staff member so that the shop can open. It is now 10am. The staff are rude and unhelpful, particularly a staff member named Thomas. I will NOT be returning to this store.

5 September 2025
Unprompted review

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