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Simply Business Reviews 

7,671
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Evaluating 1,606 reviews, reviewers had a great experience with this company. Customers consistently praise the efficient and fast service, often finding the process of obtaining insurance straightforward and easy to understand. Many people highlight the staff as patient, knowledgeable, and professional, providing clear explanations and helpful support. Reviewers also frequently mention competitive and reasonable pricing, making the overall experience positive. However, some customers also noted concerns regarding price, specifically experiencing unexpected increases or higher renewal quotes. Additionally, a few other people also felt that contacting customer service could be challenging, citing issues like long hold times or difficulty getting through on the phone.

What people talk about most

Service

Reviewers mention positive feedback about service, consistently describing it as fast, efficient, and... See more

Staff

Clients share positive opinions on staff, frequently describing them as helpful, efficient, and professional.... See more

User experience

Customers had positive experiences with user experience, finding the process straightforward, simple, and... See more

Price

Consumers find price to be ambiguous, with many reviewers reporting competitive and affordable prices for... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with many praising the helpfulness... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I find this company really flexible . They are the best at tailoring inexpensive insurance for a small business. On the down side, you better understand the legalese and small print yourself ( or with... See more

Company replied

Rated 5 out of 5 stars

My experience was very good. Got a very friendly and knowledgeable person to help me find the Policy that covers all my needs. Everything was done very quickly and the policy runs automatically every... See more

Company replied

Rated 5 out of 5 stars

The process of switching to simply business for using my insurance requirements was amazing simple. The staff were so helpful and the price was really competitive. Thank you to all of the team and wel... See more

Rated 5 out of 5 stars

I had a great experience with Simply Business. The whole process was quick, straightforward, and easy to understand. The website was simple to use, and I was able to find the right cover at a competit... See more

Company replied


Company details

  1. #38 of 39 best companies in Business insurance company
  2. #171 of 178 best companies in Insurance broker
  3. #21 of 22 best companies in Landlord Insurance Company
  4. #14 of 14 best companies in Liability Insurance Company

Written by the company

Simply Business is one of the UK’s largest business insurance and landlord insurance providers. Launched in 2005, we now protect over one million customers with their insurance, from public liability to business equipment. Using the power of tech and data to create the best possible customer experiences, Simply Business employs over 1,000 people across offices in London and Northampton in the UK, Boston, Massachusetts and Atlanta, Georgia in the U.S. Our UK-based contact centre has a team of experts who are ready to help online and over the phone. Owing to its internal underwriting capability and expert panel of insurers, Simply Business can cover over 1,200 trade types – ranging from plumbers to accountants to dog walkers. Working with the King’s Trust’s Enterprise programme, Simply Business is on a mission to champion the next generation of small business owners. We've also been shortlisted for the Insurance Broker Customer Service Award at the Insurance Age UK Broker Awards 2026 (winner to be announced in October). And our UK brand campaign – ‘Simply The Best’ – aims to help UK small businesses feel “The Best" about their business insurance.


Contact info

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4.2

Great

TrustScore 4 out of 5

8k reviews

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4.2

All reviews

(7,671)

1,494 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

My experience was very good

My experience was very good. Got a very friendly and knowledgeable person to help me find the Policy that covers all my needs. Everything was done very quickly and the policy runs automatically every year without having to each year answer the same questions again and again. Overall very pleased.

1 July 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Thank you for your excellent feedback, SB! Do reach out if you have any follow up questions.

Rated 1 out of 5 stars

No contact despite request

No contact despite request. no customer service. Do not offer competitive price and charge for renewal.

24 June 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi, thank you for your feedback. We're sorry to hear you're still waiting for our team to get back to you. Calling our UK contact centre on 0333 014 6683 is the fastest way to get help, the queue to speak with someone is currently under 10 seconds. If you're having trouble phoning, please reach out to any of our verified accounts on social media. Thank you and take care.

Rated 1 out of 5 stars

Absolutely useless

Absolutely useless. Avoid!

27 June 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Sorry you feel this way. If you'd like to discuss your feedback in more detail, please reach out to us on social media. Or you can lodge a formal complaint with our team via our website. Thank you.

Rated 5 out of 5 stars

“Excellent service from start to finish I had a great experience with Simply…

I had a great experience with Simply Business. The whole process was quick, straightforward, and easy to understand. The website was simple to use, and I was able to find the right cover at a competitive price without any hassle. Everything was explained clearly, and the service was efficient from beginning to end. I would definitely recommend Simply Business to anyone looking for business insurance.

28 June 2026
Simply Business logo

Reply from Simply Business

Music to our ears, Cristina! We're so pleased to read your comments, and delighted to hear you found the process of buying your business insurance simple and straightforward :) Thank you!

Rated 5 out of 5 stars

Absolutely outstanding service from Jess! Highly recommended!

I had an amazing experience with Simply Business today, all thanks to Jess from the customer service team! I needed to update my business trade details to 'Builder,' which can sometimes be a stressful and complicated process. However, Jess was incredibly professional, patient, and helpful from the very first second. She guided me through all the technical questions so smoothly and resolved everything in no time.

It is very rare to find this level of care and dedication nowadays. Jess is an absolute asset to Simply Business! If you are looking for great business insurance with top-tier customer support, this is the place. Thank you so much, Jess, for your brilliant help!

27 June 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Thank you for your wonderful review, Ibrahim! We've passed your comments onto Jess and she was very touched. It means a lot to us to know you felt so well looked after when making changes to your policy. Thanks again for taking the time to share your positive experience :) Take care.

Rated 5 out of 5 stars

happy new business owner

I'm new to business insurance but the information from the two advisers I spoke to was clear and helpful. I have confidence in the level of cover obtained and the price offered.

26 June 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Great stuff! Do call us if you have any follow up questions :) Take care for now.

Rated 1 out of 5 stars

I would like to give a zero for this…

I would like to give a zero for this company as a one is far too high.
I have made the mistake of ensuring multiple properties with simple business; they have not provided any documents at all just a link that does not work .

I have wasted hours on the phone with them trying to explain the problem, which was met with rude and unhelpful staff trying to tell me there is nothing wrong with their automated platform

I will have to open a case with the ombudsman just to get my documents. This is the very worst insurance company out there. Do not use them

26 June 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi Lee, thanks for flagging this issue. We're sorry to hear you're not having a great experience with us so far. We've requested your details via Trustpilot so we can look into exactly what's happening and find a solution. Thanks in advance.

Rated 4 out of 5 stars

I find this company really flexible

I find this company really flexible . They are the best at tailoring inexpensive insurance for a small business. On the down side, you better understand the legalese and small print yourself ( or with AI), because their guidance/advise on what your insurance actually means is not always reliable.

20 July 2025
Simply Business logo

Reply from Simply Business

This is very helpful feedback for us, Wieslawa - thank you.

Rated 1 out of 5 stars

Struggling to remove automatic renewal

Struggling to remove automatic renewal.
Obviously never made a claim so can't tell if it's any good either.

26 June 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi Laura, thanks for your review. We're sorry to hear you're finding this difficult, please call our team on 0333 014 6683 if you haven't already done so. The queue to speak with us is currently less than a minute and our team should be able to stop your auto-renewal immediately. Thanks and take care.

Rated 5 out of 5 stars

Simple to follow

Simple to follow, list of who can cover you. Got the chance to read all the policy's that would be covered before fees go through.

25 June 2026
Unprompted review
Rated 2 out of 5 stars

Stop relying on chat bots

I’ve been a customer for seven years and generally been happy with the pricing. I couldn’t comment on the service as I’ve never made a claim.

But, for the first time, I had to contact SB. Long hold times on the phone meant I tried the chat bot instead. It is a badly programmed, primitive tool that only exists to wind loyal customers up. Finally, eight days later, SB responded to something that should have taken two minutes by phone.

18 June 2026
Unprompted review
Simply Business logo

Reply from Simply Business

We're really sorry this was your experience when you reached out, Peter. While we designed our chatbot to save customers time in dealing with more straightforward requests, we know it can't – and shouldn't – replace real customer service, and agree that it should be simple to speak with a person when you need to. Thankfully, long queues to speak with our UK contact centre team are rare and phoning in remains the quickest way to get help with your policy. We're sorry we weren't able to answer as quickly as normal when you called. Thank you for taking the time to share your feedback with us, all the best.

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