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Simply Business Reviews 

7,643
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Looking at 1,613 reviews, reviewers had a great experience with this company. Customers consistently praised the efficient, straightforward service and smooth user experience, finding the process of obtaining insurance simple. The staff were widely commended for being helpful, knowledgeable, patient, and professional, explaining everything clearly. Many also appreciated the quick setup and competitive pricing. However, some customers also noted issues with customer service, experiencing long hold times, unhelpful chatbots, or difficulties with auto-renewal processes. A few people mentioned unexpected price increases or found the pricing less competitive, with some reviewers describing instances of rude staff or disappointing support during emergencies.

What people talk about most

Service

Reviewers mention positive feedback about service, often highlighting its efficiency and ease of use.... See more

Staff

Clients share positive opinions on staff, with many reviewers describing them as helpful, professional, and... See more

User experience

Reviewers highlight positive aspects of user experience, consistently praising the ease of navigation and the... See more

Price

Consumers find price to be ambiguous, with many reviewers praising competitive and reasonable pricing, often... See more

Customer service

Users describe ambiguous interactions with customer service, with many reviewers praising the helpfulness and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I find this company really flexible . They are the best at tailoring inexpensive insurance for a small business. On the down side, you better understand the legalese and small print yourself ( or with... See more

Company replied

Rated 5 out of 5 stars

I am new to business insurance so I did a bit of looking around before buying. Simply Business was easy to understand, great website and a competitive price for the options I wanted. Everything has go... See more

Company replied

Rated 5 out of 5 stars

I had a great experience with Simply Business. The whole process was quick, straightforward, and easy to understand. The website was simple to use, and I was able to find the right cover at a competit... See more

Company replied

Rated 5 out of 5 stars

My experience was very good. Got a very friendly and knowledgeable person to help me find the Policy that covers all my needs. Everything was done very quickly and the policy runs automatically every... See more

Company replied


Company details

  1. #38 of 39 best companies in Business insurance company
  2. #169 of 176 best companies in Insurance broker
  3. #21 of 22 best companies in Landlord Insurance Company
  4. #14 of 14 best companies in Liability Insurance Company

Written by the company

Simply Business is one of the UK’s largest business insurance and landlord insurance providers. Launched in 2005, we now protect over one million customers with their insurance, from public liability to business equipment. Using the power of tech and data to create the best possible customer experiences, Simply Business employs over 1,000 people across offices in London and Northampton in the UK, Boston, Massachusetts and Atlanta, Georgia in the U.S. Our UK-based contact centre has a team of experts who are ready to help online and over the phone. Owing to its internal underwriting capability and expert panel of insurers, Simply Business can cover over 1,200 trade types – ranging from plumbers to accountants to dog walkers. Working with the King’s Trust’s Enterprise programme, Simply Business is on a mission to champion the next generation of small business owners. We've also been shortlisted for the Insurance Broker Customer Service Award at the Insurance Age UK Broker Awards 2026 (winner to be announced in October). And our UK brand campaign – ‘Simply The Best’ – aims to help UK small businesses feel “The Best" about their business insurance.


Contact info

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4.2

Great

TrustScore 4 out of 5

8k reviews

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4.2

All reviews

(7,643)

1,467 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Straightforward

Straightforward, reliable, and great for trades
Brilliant service from start to finish. I sorted out our public liability insurance through Simply Business for my company, MJK Roofing, based in Chelmsford. The platform is easy to navigate, the quotes are clear, and it gives me total peace of mind while out on the job. Will definitely keep using them

7 July 2026
Unprompted review
Rated 5 out of 5 stars

Patient and knowledgeable

Patient, knowledgeable, and thorough staff. Apart from the support in refining the quotation and selecting the right policy, we had technical issues during the phone call, but the operator (Ness) was very patient, and we got things over the line.

7 July 2026
Unprompted review
Rated 1 out of 5 stars

Impossible to cancel a policy without…

Impossible to cancel a policy without calling them

7 July 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi John, thank you for taking the time to share your feedback.

We understand how frustrating it can be when you want to cancel your policy online and find you have to call instead. We do offer the option to cancel online in customer account, but not all policies will be eligible for this.

If you still need help cancelling your policy, please call our customer service team on 0333 014 6683. They will be happy to guide you through the process and get this sorted for you.

Rated 2 out of 5 stars

Poor customer service

Unable to make a lot of changes online, and phone lines were never answered on the times I tried.
Email support took 2 weeks to reply to a simple address change request.
Policies auto-renew with no way to cancel online. I asked support to cancel it and they failed to do it as well.

6 July 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi JJ, thank you for your review. We're very sorry to hear about the delays you faced. This is certainly not the standard of service we aim for.

If your policy still hasn't been cancelled please reply to our email requesting more information(via Trustpilot) and we'll look to get this sorted for you.

Rated 5 out of 5 stars

I would recommend Simply Business

I would recommend Simply Business and use them again. Really straight forward and easy to use, great prices and decent customer service. Just be aware that the policies auto renew, I believe you can stop that though so worth looking into.

3 July 2026
Unprompted review
Rated 3 out of 5 stars

these policies have hidden auto renew…

these policies have hidden auto renew clauses built into them. I was unaware that my policy would auto renew.
After it renewed i tried to cancel the auto renew on line. but i was prevented from doing so.
So this company is holding my payment details and and the ability to charge my account., while making it difficult for me to cancel that agreement for which i was not made aware of.
I find that un-ethical.

22 June 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi, thank you for your review. We're sorry you feel that way. The majority of our customers are happy for their policies to automatically renew but we appreciate it's not a one-size-fits-all approach. We detail our auto-renewal process at the point of sale, in print in our Terms of Business agreement, and we send an email three weeks prior to expiry which contains your quote and a reminder to let us know if you want to opt out.

The quickest way to opt out, cancel an unwanted policy, or to look at your renewal options is to call our UK based team on 0333 014 6683. We hope we can resolve this for you very soon. Wishing you all the best in the meantime.

Rated 5 out of 5 stars

Michael

Michael, dealt with me superbly. Great asset to your business.

3 July 2026
Simply Business logo

Reply from Simply Business

Thanks for your kind comments, Sue! We'll pass them onto Michael :)

Rated 5 out of 5 stars

They offer a lot of cover.And its a…

They offer a lot of cover.And its a very reasonable price.And it was quite straightforward applying for this this insurance.The server spoke very clearly and i am very happy with this cover.

3 July 2026
Simply Business logo

Reply from Simply Business

Thanks for your excellent review, Jeffrey. We're pleased to hear you found the process of getting your insurance simple and straightforward. Take care for now.

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