Since buying my children vests and then treating myself to some, I have branched out to try their long sleeved t shirts and now their socks and snoods. My daughter was delighted with her socks and put... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
I've ordered a few items from Smalls and I've been really pleased with them. I'm interested in being more sustainable and buying less, doing less laundry and taking less with me when travelling. In... See more
Company replied
easy to order excellent quality product. bad bit delivery by DPD let you down shockingly bad, it is not just you DPD is terrible everywhere to the extent that i have a policy of not purchasing from co... See more
I basically haven’t taken these off since I got them.... ok, a little hyperbole but these are frankly amazing! Price and size were my worries: the prompt site chat directly with EJ gave lots of reassu... See more
Company replied
Company details
- Clothing Shop
- Activewear shop
- Children's clothes shop
- Ladies' clothes shop
- Winterwear Store
- Youth Clothing Shop
Written by the company
Multi Award winning Ethical Sustainable and Traceable Merino Essentials for Layering & Lounging. A British brand with New Zealand heritage, Smalls brings you the best Merino the world can offer. “We are about buying less and choosing well, and working with very best makers, farmers and mills.” From Happy Sheep. We ONLY work with ZQ Merino certified farms, ensuring our wool is held to the highest standards of farming, land management and animal welfare. Our fabric mill in Italy is the only one in the world with EMAS certification and 100% vertical supply chain. We have partnered with a family run factory in Portugal to make our Smalls with love.
Contact info
6 Snow Hill, EC1A 2AY, London, United Kingdom
- 020 7002 7799
- hello@lovemysmalls.com
- smallsmerino.co.uk
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Great products good communication and…
Great products good communication and prompt delivery
Wonderful Socks!
These are the most beautiful socks I have ever owned! Delightfully and carefully packed, they arrived so quickly, and the ones I chose for a friend's baby have made both her and her baby very happy.
All the friends of mine LOVE their items♡
Personally, I don't have any children, but I always buy their items from Smalls Merino when my friends give a birth. ALL THE PARENTS & BABIES LOVES THEM💕 They are silky, smooth and stylish... ultimate comfort for babies!
Nice material, fast shipping
I got an onesie for my baby. It's so adorable and the merino wool is so soft. Smalls ships very quickly which helps as now packages from the UK to the EU takes much longer to go through customs.
Need not a want
These will change your life. Never cold but never hot. Luxurious as cashmere but easier to keep.

Reply from Smalls Merino
I love Smalls Merino
I love Smalls Merino
Clothes are beautiful, fantastic quality, washing well and they are So comfortable, I have tees, vest, long sleeves and socks. My children loves them for comfort, they don't want to take them out.
Did I mention excellent customer service? Personal and professional, I have got amazing experience with replacement of the product I ordered which was no longer available, very happy customer,
Thank you Smalls ❤️

Reply from Smalls Merino
I love Smalls products
I love Smalls products. My son has worn them for years, he has sensory issues and is very fussy about fabrics. Smalls are so soft and last so well for years despite washing lots.
Love the colors and the good quality
Just bought my first Smalls Camisole…
Just bought my first Smalls Camisole and the quality is sublime- we’ll worth the extra cost. Feels like silk and totally breathable.

Reply from Smalls Merino
Excellent service!
Excellent service, fast delivery! The entire family loves to live in smalls merino range!
Very thoughtfully produced and packaged
Product arrived on time, beautifully wrapped with a handwritten postcard which was such a nice touch...you don’t see that often even from small companies and really brought a smile to my face. The merino is so soft and I feel good about the efforts they go to to make sure the product is sustainably sourced and produced. The only way it could be better is if it was more local, but it’s small companies like smalls that will prove this model is not only viable but desirable and I’m glad to have discovered their products.

Reply from Smalls Merino
Aroha Baby Hat - makes a beautiful gift
I bought a couple of these beautiful hats as gifts for friends who recently had babies. Lovely quality and I'd highly recommend.

Reply from Smalls Merino
Great goodies especially the snood-very…
Great goodies especially the snood-very useful to keep out this filthy wind & as a mask too! Also very quick service. Many thanks.Diana

Reply from Smalls Merino
Excellent quality product
Excellent quality product.Delivered in less than 24 hours from ordering. Warmth without bulk. I bought the small that will stay up and can be used as a mask as well. The quality is excellent for the price. Very pleased.

Reply from Smalls Merino
My order of socks arrived very quickly
My order of socks arrived very quickly. It was beautifully wrapped and in a smart padded paper envelope. A complimentary card with thanks was lovely to receive. The socks themselves are perfect - warm, comfortable and the right size. Thank you.

Reply from Smalls Merino
I ordered a merino snood.
I ordered a merino snood. It arrived in paper packaging, which is good. Very pleasant emails from the seller and very happy with purchase.
I love MySmalls
Absolutely wonderful product we’ve loved for years. We keep coming back for more. Amazing service and exquisitely comfy and stylish. Thanks Smalls we love you 😘
My Favourite Brand
My fave brand for thermals, vests, socks and kids t-shirts. Never not wearing Smalls. My children eat/play/sleep in them.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







