SmartBuyGlasses Reviews 17,170

TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the high quality of both products and services, often noting the excellent value for money compared to traditional opticians. Many appreciate the wide selection of frames and the accuracy of their prescriptions, along with the efficient and often fast delivery service. However, some customers also noted issues with delivery times being longer than expected or items arriving incorrectly. A few people were dissatisfied with the quality of certain products, describing them as flimsy or not as described. There were also occasional reports of items not being in stock despite being listed as available, leading to delays or the need for alternative choices.

What people talk about most

Product

Customers had positive experiences with product. Many reviewers are thrilled with their new spectacles,... See more

Quality

Reviewers mention positive feedback about quality. Many customers are extremely pleased with the high quality... See more

Delivery service

People report positive experiences with delivery service. Many customers praise the fast delivery, with some... See more

Service

Users describe positive interactions with service. Many customers received excellent service, highlighting... See more

Price

Reviewers highlight positive aspects of price, with many customers expressing satisfaction with the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Bought two pairs of glasses, mine and my wife's, extremely pleased. Not 'cheap' but they cost a fair bit less than using the hight street opticians we usually use. Glasses and lenses are very high qu... See more

Rated 5 out of 5 stars

I've just received my fourth order from Smartbuy Glasses and I'm once again thrilled with my purchase. Absolute bargain compared to my optician and my go-to when I need a new pair (or 5!) fantastic qu... See more

Rated 5 out of 5 stars

Received excellent service. I ordered some Coach sunglasses for my daughter’s birthday, however (my mistake) mistook the delivery address, which meant they would arrive well after her birthday. I se... See more

Rated 5 out of 5 stars

This was David Beckham (DB 7105 - 086), dark Havana. Frame arrived as described. Reasonably well packaged. Fast free shipping for a bargain price. Bargain price at £57.00 for an acetate frame at this... See more


Company details

  1. #6 of 20 best companies in Contact lenses supplier
  2. #14 of 18 best companies in Eye Care Clinic
  3. #100 of 283 best companies in Fashion accessories shop
  4. #24 of 43 best companies in Glasses store
  5. #14 of 24 best companies in Optician
  6. #30 of 50 best companies in Sunglasses shop

Written by the company

SmartBuyGlasses is a leading local eyewear e-commerce in the UK. With over 15 years of expertise in the eyewear industry, SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses and contacts at the best prices. They offer frames from both designer and affordable brands, with free standard lenses that can be fully customised with a variety of high-quality lenses and coatings. Whether you want single-lens, progressive, blue light block or photochromic, SmartBuyGlasses has everything you need for the clearest vision and optimal eye health.

Smartbuyglasses UK Support

Written by the company

180+ designer brands for less
The largest selection of designer eyewear online.
100-days returns
Shop with confidence! With our 100-day return policy, you can find your perfect pair.
Expert optical advice
Get professional optical advice from our in-house opticians and Optical Centre.
Unbeatable customer service
When it comes to questions, our customer service team is all ears. They are happy to support you with anything you need.
24-month warranty
Our exclusive 24-month warranty covers all manufacturer defects for sunglasses and eyeglasses. For contact lenses, we have a 3-month warranty.
Help us envision a better world
We partner with organizations such as 1% for the Planet to create environmental and social change. Your purchases from SmartBuy Collection, Arise Collective, LMNT and Oh My Woodness! help give back to communities to make a difference.

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

17K reviews

5-star
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Rated 1 out of 5 stars

Delayed glasses order processed still…

Delayed glasses order processed still no delivery, had to cancel it after more than 4 weeks of no update

6 April 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hello M,

We’re sorry to hear about the delay and experience with your order. Please send us your order details via private message so I can look into this further for you. I’ll also reach out through email and do my best to help resolve this as quickly as possible.

Sincerely,
Hannah

Rated 1 out of 5 stars

I’ve just returned from my opticians…

I’ve just returned from my opticians for a prescription which has changed and was offered to just get new lens in the set of timberland glass i was sold by “Smartbuygkasses.co.uk” i paid £290 for them only to learn today that what i was sold was not what i paid for 😡😡..i been wearing them since 2023 thinking i’ve been wearing polarised prescription glasses !!! but there are not polarised at all so smart buy glasses are robbing ppl and charging them for the pleasure..avoid buying from them at all cost

1 May 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hello Mason,

I hope you’re doing well.

I’m reaching out about your recent order with us. I understand your concerns and want you to know that I’m here to help make things right.

I’ll follow up with you privately via email to assist and resolve this matter.

Have a wonderful day!

Best regards,
Romar

Rated 5 out of 5 stars

⭐⭐⭐⭐⭐


I had a great experience with SmartBuyGlasses from start to finish.

I initially received the wrong lenses (progressive instead of single vision), but their customer service handled it professionally and efficiently. The team responded quickly, arranged a return without hassle, and kept me updated throughout the process.

The replacement glasses arrived exactly as requested, and the quality is excellent. The lenses are spot on, very comfortable, and the frames look and feel premium.

What really stood out was how smoothly they resolved the issue — clear communication, no arguments, and a proper solution.

Overall, I’m very impressed with both the product and the service. I’d definitely recommend them and would order again without hesitation. ⭐⭐⭐⭐⭐

1 May 2026
Unprompted review
Rated 5 out of 5 stars

Great customer service

Great customer service. Lovely pair of glasses delivered. Great communication re: dispatch status.
This is my second time purchasing with this company. Will use them again going forward.

27 April 2026
Rated 3 out of 5 stars

Ordered VR prescription lenses to fit a…

Ordered VR prescription lenses to fit a Quest 3, it was immediately obvious that the lenses had been manufactured incorrectly as they were totally blurred and unusable. Contacted the retailer and was promised a solution within 48hrs, heard nothing since.

Now I've been promised a full refund and I've improved my rating to three stars, the responses from them was always prompt even if they could not provide a full complete solution.

24 April 2026
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hello RM,

Thanks for sharing your experience—we’re really sorry to hear about the issue with your VR prescription lenses and the lack of follow-up.

That’s definitely not the experience we want you to have, especially after being promised a timely resolution. I’m going to look into this personally to understand what happened and make sure we get this sorted for you as soon as possible.

I’ll be reaching out to you via email shortly so we can discuss the details and work on a proper solution together. We appreciate your patience and the chance to make this right.

Sincerely,
Hannah

Rated 1 out of 5 stars

Second review, liars and ignorant company

It's my second review.

So basically on the first review, An Service Manager called "Romar"has responded, to the review and telling me that the issue will be resolved, after this he emailed me, saying that the issue cannot be solved etc, and that i should contact carrier, contacted carrier, since the box wasn't empty or damaged, they reverted me back to Smartbuyglasses, for a few days i have been sending emails to him, 0 response, this company is ignorant and are lying about resolving issues here in the reviews.

I am considering filling a chargeback already.

21 April 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hello Igor.

Thank you for your feedback. I'm so sorry for your disappointment and I recognize the issue.

I'd like to help you more on this. One of our Phone Service Managers will call you within 1-3 hours. So, please keep your lines open.

Sincerely,
Ellen

Rated 5 out of 5 stars

Bought two pairs of glasses - Ray Ban & Ralph Lauren

Bought two pairs of glasses, mine and my wife's, extremely pleased. Not 'cheap' but they cost a fair bit less than using the hight street opticians we usually use.
Glasses and lenses are very high quality, process was fairly easy and delivery didn't take too long either - all in all we are very happy with our purchases 😊

19 April 2026
Rated 4 out of 5 stars

Great specs after a lengthy wait.

Good range of frames, excellent prescription results, but a lengthy delay in getting the specs delivered. Only after I'd placed the order, was I given the estimated sourcing time of 5-11 working days for the frames + 5-7 working days for the lenses.

8 April 2026
Rated 4 out of 5 stars

An efficient return process

The frame I chose arrived within the expected time frame. However, it wasn’t what I expected and I returned it. The return process was straightforward and my payment was refunded promptly. Had the frame been more accurately described on the website, the whole transaction could habe been avoided. I wanted a matt frame and this one was very shiny, so a better description would have helped.

18 April 2026
Rated 1 out of 5 stars

I hate giving bad reviews

I hate giving bad reviews, but my experience was terrible and could have been avoided.

I was planning a holiday. I bought new sunglasses with 2 months to spare. All good.
I got an email a couple of days later saying that they had looked at my prescription and choice of frames and would recommend that I upgrade to a higher spec of lens. Annoying, but I accepted the recommendation and paid the difference. They are the experts, right?

Then - silence. One week. Two weeks. Three weeks..... Nothing. I was getting close to going on holiday, so thought I should follow up. A fast reply came back saying sorry for the delay and that they would chase the dispensers and give me an extra 5% credit for the faff. Great.

Two days later, I was contacted telling me that my lens and frame combination was impossible and that they were never going to make the glasses for me. My order had just sat there, despite their 2 week turn around promise, and no one had bothered to check or tell me.

Needless to say, trust broken. Entirely avoidable, leaving me to run around to get new sunglasses made in a few days.

I'd recommend Glasses Direct. This is the first time I haven't used them and I regret it.

17 April 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hello Matthew,

I hope you’re doing well.

I’m reaching out about your recent order with us. I understand your concerns and want you to know that I’m here to help make things right.

I’ll follow up with you privately via email to assist and resolve this matter.

Have a wonderful day!

Best regards,
Romar

Rated 5 out of 5 stars

Received excellent service

Received excellent service. I ordered some Coach sunglasses for my daughter’s birthday, however (my mistake) mistook the delivery address, which meant they would arrive well after her birthday. I sent an email explaining my mistake and received an immediate reply saying they would do what they could. Lo and behold I received them 2 days prior to her birthday, a whole 6 days before they were expected. Glasses are lovely and I’m so pleased to actually receive good customer services from a company who seems to care about their customers - thank you

15 April 2026

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