SmartBuyGlasses Reviews 

17,253
•
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Considering 858 reviews, reviewers overwhelmingly had a great experience with this company, often mentioning how completely thrilled and pleased they are with their new purchases. Consumers frequently praise the wide range of stylish designer frames, highly affordable prices, and the exceptional overall quality of the prescription lenses. Customers also highlight the fast shipping service, the extremely easy navigation on the website, and the helpful communication received throughout. However, some customers also noted that delivery times occasionally took significantly longer than expected or faced minor unexpected shipping delays. A few other people also felt that dealing with product returns, refund requests, or occasional order discrepancies could sometimes become quite frustrating.

What people talk about most

Product

Reviewers express immense satisfaction with the quality and design of their glasses, highlighting excellent... See more

Quality

People report positive experiences with quality, highlighting that lenses are of a premium standard and... See more

Delivery service

Reviewers highlight positive aspects of delivery service, frequently praising quick shipping times and items... See more

Service

Clients share positive opinions on service, highlighting excellent communication and trustworthy support... See more

Order

Customers consistently note ambiguous experiences with order, highlighting both satisfaction and frustration.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Very happy with all purchases from SmartBuyGlasses. My experience with Customer services support is very positive and found them to be friendly, supportive and have good responding times when checking... See more

Rated 5 out of 5 stars

This was David Beckham (DB 7105 - 086), dark Havana. Frame arrived as described. Reasonably well packaged. Fast free shipping for a bargain price. Bargain price at £57.00 for an acetate frame at this... See more

Rated 5 out of 5 stars

I've just received my fourth order from Smartbuy Glasses and I'm once again thrilled with my purchase. Absolute bargain compared to my optician and my go-to when I need a new pair (or 5!) fantastic qu... See more

Rated 5 out of 5 stars

Fantastic value glasses. My friends all comment about how great my glasses are. Some even come with standard lenses included. I have just bought my self another 3 designer pairs. I do love this site... See more


Company details

  1. Contact lenses supplier
  2. also in
  3. Eye Care Clinic
  4. Fashion accessories shop
  5. Glasses store
  6. Optician
  7. Sunglasses shop

Written by the company

SmartBuyGlasses is a leading local eyewear e-commerce in the UK. With over 15 years of expertise in the eyewear industry, SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses and contacts at the best prices. They offer frames from both designer and affordable brands, with free standard lenses that can be fully customised with a variety of high-quality lenses and coatings. Whether you want single-lens, progressive, blue light block or photochromic, SmartBuyGlasses has everything you need for the clearest vision and optimal eye health.

Smartbuyglasses UK Support

Written by the company

180+ designer brands for less
The largest selection of designer eyewear online.
100-days returns
Shop with confidence! With our 100-day return policy, you can find your perfect pair.
Expert optical advice
Get professional optical advice from our in-house opticians and Optical Centre.
Unbeatable customer service
When it comes to questions, our customer service team is all ears. They are happy to support you with anything you need.
24-month warranty
Our exclusive 24-month warranty covers all manufacturer defects for sunglasses and eyeglasses. For contact lenses, we have a 3-month warranty.
Help us envision a better world
We partner with organizations such as 1% for the Planet to create environmental and social change. Your purchases from SmartBuy Collection, Arise Collective, LMNT and Oh My Woodness! help give back to communities to make a difference.

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

17k reviews

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Asks customers to review

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4.6

All reviews

(17,253)

766 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Had to return but excellent service

Had to give the glasses back as the varifocal lenses made me feel very disorientated. However the return process and overall customer service was excellent. This is why I'll be definitely purchasing my single vision prescription sunglasses from here

12 August 2026
Rated 5 out of 5 stars

Great experience ordering from…

Great experience ordering from SmartBuyGlasses! The glasses arrived right on time, and the lenses are absolutely fantastic—my vision is very clear, and the prescription is highly accurate. The frames are a little loose on my face and will need a quick adjustment at a local optician, but overall I am very happy with the quality and service.

16 July 2026
Unprompted review
Rated 4 out of 5 stars

UPDATE ON ORDER EN0839891422G

OK, so here is an update on an order that originally didn’t go well… when you shop online, delivery and a number of other factors can sometimes cause delays and make the experience a pain. This happened. The response is what separates good retailers from bad! Although delayed, the support team resolved my issue & been great to deal with, completing my order and keeping me up to date! Recommend.

23 July 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hi Paul,

Thank you for taking the time to share your experience. I understand you'd like clarity on what happened, and I'd like to assist with reviewing this for you.

Could you please provide your Order ID or the email address associated with the order? Once I have that information, I'll investigate and get back to you with an update.

I hope to hear from you soon.

Best Regards,
Elveen

-------------------------------------------

Update:

Hi Paul,

Thanks for providing your order ID. We'll proceed to assist your concern through email. Rest assured that this issue will be resolve accordingly.

Regards

-Update-

Hello Paul,

I've sent you an important email about this order. Please check your spam / junk emails if you can't find it in your inbox.

I hope to hear from you soon!

Sincerely,
Ellen

Rated 1 out of 5 stars

AVOID!!! 1 month and still no glasses!!!

Very poor and very slow!!! STILL NO GLASSES AFTER A MONTH!!! Sent my prescription, but they required a ‘hand signed’ copy from my Opticians (after taking my money), which I had to collect in person (defeating the option of buying online). After two weeks they then shipped the glasses, which DPD have now lost, a further two weeks have now passed and no replacement or refund has been given. Tomorrow I leave for an international road trip, and have no glasses! AVOID AVOID AVOID!!!

30 July 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hello Phillip,

I'm really sorry to hear about your experience, especially knowing you needed your glasses before your trip.

I also wanted to explain why we asked for a hand signed prescription. Before we can make prescription glasses, we have to make sure the prescription is valid. This isn't meant to make things difficult. It's a safety step that helps us make sure your glasses are made correctly and meet optical regulations.

I understand that the delay and the delivery issue have made this a very disappointing experience.

I'd like to personally look into your case and find out exactly what's happened. I'll review everything and see what we can do to help and get this resolved as quickly as possible. I'll reach out via email shortly.

Best regards,

Danielle

Rated 1 out of 5 stars

Poorly made prescription glasses

Poorly made prescription glasses. Unprofessional. Based in China. There is no 100 day return or refund policy. For repairs they ask you to do it! Non responsible company. Avoid and don't fall for the discounts. Its cheap for a reason.

They score high reviews as you get the service if you give them a positive review! I have deleted my positive review!

28 July 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hello Tasneem,

I'm sorry to hear that your experience didn't meet your expectations. We understand your frustration, and we'd like the opportunity to look into your concerns.

We'd also like to clarify a few points. SmartBuyGlasses is a global company headquartered in Hong Kong, where we also operate an optical store and showroom. Since 2006, we've been shipping eyewear to customers in over 100 countries through our international logistics network, with facilities in Italy, Hong Kong, Australia, and the US (partner drop-ship location).

We also do offer a 100-day return policy. You can find the full details here: https://www.smartbuyglasses.co.uk/returns.

If you could provide your order number or the email address used for your purchase, we'd be happy to review your case personally and see how we can help resolve the issue.

We look forward to hearing from you and hope we can make things right.

Sincerely,
Hannah

Rated 4 out of 5 stars

Good service

I bought a pair of David Beckham spectacle frames from this business they are as expected, genuine. The only issue encountered is they arrived in a carrera sunglasses case.

16 July 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hello Scott,

I hope you’re doing well.

I’m reaching out about your recent order with us. I understand your concerns and want you to know that I’m here to help make things right.

I’ll follow up with you privately via email to assist and resolve this matter.

Have a wonderful day!

Best regards,
Romar

UPDATE: Hello! I've sent you an email on this matter. If you didn't receive it, care to look it up in your spam/junk box. Thank you!

-Update-

Hello Scott,

I've sent you an important email about this order. Please check your spam / junk emails if you can't find it in your inbox.

I hope to hear from you soon!

Sincerely,
Ellen

Rated 5 out of 5 stars

Very good customer service.

Very good customer service. Product received quickly, and communications were positive.

16 July 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hi Amy,

Thanks for sharing your feedback.

I'm sad to hear the sunglasses you received didn't meet your expectations. We take pride in offering stylish, high-quality eyewear and would like the opportunity to look into this further.

I'll arrange a call within the next 1-3 hours so we can discuss this in detail and help find a resolution.

Kind regards,
Nicole

Rated 1 out of 5 stars

AI driven customer service

Exception long delays in delivering an item that was in stock - so much so cancelled my order.

Any emails i sent were answered with AI (....hello my name is [insert random name here]. I understand.....)

I sent lots of emails about an intermediate prescription which were never answered by a human, as a human would have understood the problem, and not repeated quesitons from previous emails.

I've found a company in the UK, which ...has online and a phonenumber...and person i can speak to....crazy..

They are cheap.....but i wonder why.

13 July 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hello JH,

I hope you’re doing well.

I’m reaching out about your recent order with us. I understand your concerns and want you to know that I’m here to help make things right.

I’ll follow up with you privately via email to assist and resolve this matter.

Have a wonderful day!

Best regards,
Romar

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