Decided to sell my watch and asked a well known watch seller and buyer a price they offered me a figure and told me if it wanted servicing or anything the price would come off that figure I was not th... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Really superb experience of trading in and looking to boost from their fantastic watch collection. Wanted to drop off in person but need not have worried for next time via insured courier. Felt... See more
I have both bought or sold a number of watches with Subdial over the last couple of years. They keep in contact throughout the process and transactions are quick. Unlike many watch sites, they provi... See more
Another watch from my collection sold via the consignment service at a better net price than I would have got as a private seller. Subdial really takes all the hassle out of trying to sell a watch you... See more
Company details
- #3 of 128 best companies in Watch shop
- #3 of 200 best companies in Online marketplace
Written by the company
Subdial is a home for watch enthusiasts to discover, manage and trade watches. We're turning the traditional dealer model on its head: our network-powered trading model allows users to take control of the collecting journey by accessing a global network of watches that aren't on the public markets.
Contact info
N1, London, United Kingdom
- 020 8068 2930
- support@subdial.com
- subdial.com
5.0
Excellent
2K reviews
Replied to 100% of negative reviews
Typically replies within 1 month
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I would use them again
Smooth, pleasant transaction.
Highly recommended and trustworthy
10 March 2026
Fantastic service
Amazing service from start to finish excellent part exchange price way over what watch finder offered and fantastic communication with Alex highly recommended great discount on my new watch as well
17 March 2026
Excellent as always
Excellent as always, I had a slight hiccup with DHL which when speaking to the Subdial team was resolved swiftly and efficiently, very happy with the experience once again. Well done Subdial👏
13 March 2026
Subdial are cool
There are lots of organisations who offer similar sounding services, but Subdial offer a superior service. The website is clear and the staff are very helpful (thank you Alex). The Farringdon venue is near transport links and I like going there. The cash proposals are reasonable, and you don’t get fobbed off with silly and greedy offers. Bravo Subdial!
13 March 2026
Great and speedy process definitely…
Great and speedy process definitely will sell to these guys again!
13 March 2026
Excellent service from Subdial as…
Excellent service from Subdial as usual. Excellent communication from start to finish selling my Cartier Santos.
3 March 2026
Great guys to deal with. Safe and secure experience
Great guys to deal with. Everything is as promised
9 March 2026
Great experience to buy from SubDial!
2 March 2026
Very difficult to arrange an…
Very difficult to arrange an appointment just to view a watch !
Then cancelled because they’re ‘ filming ‘ … customer comes last apparently !
9 March 2026
Unprompted review
Reply from Subdial
Thank you for your feedback on the scheduling issue, Mark, I appreciate it wasn't the smoothest interaction and can only apologise for the miscommunication on timings. I have emailed you separately as we would love the opportunity to turn this experience around.
Rob from Subdial
Really excellent experience all round
Really excellent experience all round. I did a 'trade in' and it was a very smooth, very easy experience, with a good price offered compared to other options. Collection from my house was very easy and it all felt very trustworthy. Rob and the rest of the team were all great to deal with!
3 March 2026
Fantastic communication and service…
Fantastic communication and service throughout meant that I was always aware of where we were in the transaction. Subdial are an absolute joy to deal with. I would recommend without hesitation.
17 February 2026
Traded up to a Iwc iw377717
Traded up to a Iwc iw377717. Very quick, and amicable deal. Subdail make it hassle free and offer a great sales experience.
5 March 2026
Wonderful service
Great service, very smooth process and questions answered quickly.
27 February 2026
Really efficient and honest
Really efficient and honest. Mail company did not pick up the watch as they were meant to and Subdial sorted this out for me straight away.
4 March 2026
I have dealt with Subdial form all…
I have dealt with Subdial form all sides - exchange, outright purchase and sales. They’ve always displayed a very high level of professionalism in all our transactions. Watches have come in as described and any issue, and they have been very few, have been expeditiously and satisfactorily dealt with.
24 February 2026
Really superb experience of trading in …
Really superb experience of trading in and looking to boost from their fantastic watch collection.
Wanted to drop off in person but need not have worried for next time via insured courier.
Felt fully informed all way through process by Ed and Zach with a top price paid on time. Will be back for more.
Subdial is as good as it gets!
2 March 2026
The level of service was attentive even…
The level of service was attentive even after taking payment . A lot of dealer companies almost disappear before the watch is delivered . The offices and Reiss were great .
26 February 2026
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