While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 72 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product selection, highlighting the variety of choices available and the fun experience of letting recipients pick their own gifts. The user experience is frequently described as easy and seamless, from placing orders to the swift delivery service. Many people also appreciate the creative and beautiful packaging, making the gift-giving and receiving process enjoyable. However, some customers also noted issues with product quality, such as receiving stale items or products that did not match their order or expectations. There were also instances where delivery was delayed or packages were lost, leading to dissatisfaction.

What people talk about most

Product

Clients share positive opinions on product, highlighting its ease of use for recognition and appreciation.... See more

User experience

Consumers find the user experience to be positive, highlighting its convenience, variety, and ease of use.... See more

Quality

Reviewers mention ambiguous feedback about quality. Many customers praise the exceptional quality of gifts,... See more

Delivery service

Users describe positive interactions with delivery service, highlighting the speed and efficiency of... See more

Order

Reviewers highlight positive aspects of order. Customers consistently praise the ease and seamlessness of the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

A genius idea--who doesn't love choice? And who doesn't love a thoughtful, personalized (by the recipient!), and quality gift you can give--in about 3 minutes (if you've forgotten a special day for so... See more

Rated 5 out of 5 stars

I’ve used Sugarwish several times for various gifts, and it’s easily the most convenient gifting service out there. Love the lack of guesswork. I choose the box size, and the recipient gets an emai... See more

Company replied

Rated 5 out of 5 stars

As a company, we've been using Sugarwish for years for birthdays and as prizes for employee engagement events. These are always appreciated and a good way to supplement a celebration. Honestly, even a... See more

Company replied

Rated 5 out of 5 stars

I use Sugarwish for all of these things. Thank you to a new client, employee or partner. If I need a quick marketing gift or I forgot it's someone's birthday. I can hop online, place an order and I... See more


Company details

  1. Corporate gift supplier
  2. Gift shop

Written by the company

Sugarwish is a female-founded gifting company that flipped the gifting model based on the idea that the receiver choosing their own gift was a more fun and memorable gift experience! Ideal for employee appreciation, client thank-you's, and holiday gifting needs. This not only makes it fun for them but also guarantees they receive something they genuinely love.


Contact info

  • E Cherry Creek South Dr 7808, 80231, Denver, United States

  • sugarwish.com

4.3

Excellent

TrustScore 4.5 out of 5

136 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 66% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

The Perfect Personalized Gift!

We've both received and given gifts from Sugarwish, and it’s become one of our favorite go-to options. What we love most is that it's a consumable gift—no more clutter or items destined for the landfill! The recipient gets to choose their own goodies, so you know they’re getting something they’ll actually enjoy. Plus, it’s incredibly convenient for those last-minute gift needs. You can send the gift via email or text, and either have it delivered immediately or schedule it for a future date.

We find this especially useful for planning ahead for birthdays, milestones, or thank-you gifts—something we use a lot. The feedback we receive is always about how thoughtful the gift is, and it's honestly a breeze to arrange. Oh, and bonus points for the fact that they offer dog treats! You can totally brighten a dog parent’s day by treating their pup too. Overall, it's such a versatile, fun, and thoughtful gift solution.

24 October 2024
Unprompted review
Rated 5 out of 5 stars

A fun and unique gift experience

I found this to be the best option when gifting to my nieces and nephews. Kids preferences change so much that I never know if I am sending what they enjoy. With Sugarwish they were able to pick out exactly what they would like, and it shipped to them in cute fun boxes. Highly suggest this for younger kids who might have picky taste.

21 August 2024
Unprompted review
Rated 5 out of 5 stars

Sunshine in a box!

I’ve used Sugarwish for personal purposes and business. I love it! From my kids at school to corporate executives, this is my go to gift! Just sent out five to a group of special guest caregivers and the result…”this is so cool!”, “this is so fun!”, and “I’m not sharing!” Thank you Sugarwish for making our little business stand out! You’re mailing a little happiness and sunshine in a box!

24 October 2024
Unprompted review
Rated 5 out of 5 stars

Amazing gifting, made easy!

As a Sugarwish recipient and sender I cannot recommend them enough! It's made gifting personal and super convenient! Some favorite products so far have been different candy selections and their plants -- I was impressed by how perfectly the plant was packaged and shipped to ensure great condition!

9 October 2024
Unprompted review
Rated 5 out of 5 stars

SugarWish are the perfect gifts!

I’ve sent several Sugarwish as gifts and everyone loves them! They’re the perfect gift because all you need is an email or phone number! I love that you can personalize them by choosing fun holiday themes, leave a message, and let them choose what they want. I love ordering them for myself, my dog, and my sons as well! Everyone in my house loves them! You can also work with their corporate team to order for company gifts and you can personalize your gift cards as well! These are truly the perfect gift for even the hardest to buy for!

24 October 2024
Unprompted review
Rated 5 out of 5 stars

Easy to Use

Easy to pick items and send gifts virtually. I like using sugarwish when I need last minute gifts and don't have time to mail items.

24 October 2024
Unprompted review
Rated 5 out of 5 stars

Wine vials from Sugarwish are great

I've had Sugarwish wine a few times, and I really enjoy their assortments of wine vials. Specifically, I participated in one of Sugarwish's virtual wine tastings a while ago, and I really enjoyed the experience. The 6 wines provided were delicious. They were quite different from each other and the woman leading the tasting was knowledgeable and encouraging & approachable, and so I learned some new things about wine.

13 November 2023
Unprompted review
Rated 5 out of 5 stars

Great for office gifts!

Sugarwish makes it so easy to give batch office gifts. Allows me to send something personalized to everyone I work with without having to single anyone out. Highly, highly recommend!!

13 December 2023
Unprompted review
Rated 5 out of 5 stars

Quick, easy, and affordable

Every time I've needed to send someone something (for a baby, a thank you, a congratulations, etc.) Sugarwish has always had something and been the perfect answer. It's quick, easy, and affordable. Really takes the thinking out of gifts!

13 October 2024
Unprompted review
Rated 5 out of 5 stars

Loved it so much as a recipient, now it’s my go to gift!

It was so fun being the recipient of a Sugarwish gift, that I became a Sugarwish gifter! My friend got this for me as a house warming gift, and I loved being able to pick out something from their selection! Now it’s my go to for sending an easy thoughtful gift to anyone anywhere.

15 July 2024
Unprompted review
Rated 5 out of 5 stars

Was so delighted to receive a…

Was so delighted to receive a Sugarwish! Very unique idea to say thank you, that's more than just a card you'll throw away in the trash in 5 minutes. Loved the variety and cool packaging!

24 August 2024
Unprompted review
Rated 5 out of 5 stars

I recently received a gift from Sugarwish

I recently received a gift from Sugarwish, and it truly brightened my day! The whole experience was delightful—from selecting my favorite treats to the joy of receiving a beautifully packaged surprise. It felt like a warm hug in a box! The variety of options allowed me to indulge in my favorites, and the personal touch made it even more special. I can't recommend Sugarwish enough for anyone looking to share joy with friends and loved ones. It’s the perfect gift that brings smiles and sweet moments!

8 October 2024
Unprompted review
Rated 3 out of 5 stars

It's not phishing, and it's possible to donate your gift

I initially thought the email was spear phishing scam as they'd only need to know a name of a supplier to fake it.

But researched online and went to the website (without clicking any email email links) and it is legit.

But looking at the reviews here, particularly the one about shipping abroad not really working as I'm not in the US (and I really didn't want to receive foodstuffs that have been held up for months in customs) so I donated to make-a-wish - it's good that they have that option!

I'll treat myself to some cookies for a few quid next time I do the groceries, for a sweeter result for everyone :)

11 October 2024
Unprompted review
Rated 1 out of 5 stars

Hard pass a million times.

My wife received the 6 cookie gift box ($56) from her work for winning sales professional of the year, I know, you win that for a multimillion dollar company and all you get is a box of stale cookies. She got 4 frosted and 2 unfrosted. All the frosted were only flavored by the incredibly over powering sweet frosting and just broke into crumbs when she cut it in half to share with me. We thought, ok, the chocolate chip and gingerbread will be soft and not taste like they were made a month ago. The chocolate chip was the same as the others, but the gingerbread tasted like it had been made that day and was soft like a cookie is suppose to be. I would NOT order these for anyone you care and if you are a company and you are going to be lazy just get a gift card for the person. Hard pass on this a million times.

9 October 2024
Unprompted review
Rated 1 out of 5 stars

They don’t ship abroad

They say they ship abroad but really, they don’t. It’s up to you to take care of the shipping. Be warned.

Received an email from a professional relation that I could redeem a “Sugarwish”. I really love sweets so at first I was really happy about this. Until it ended up in a customs shipping nightmare. Thank you but no thank you!

27 September 2024
Unprompted review
Rated 1 out of 5 stars

Worst chocolate chip cookie I’ve ever…

Worst chocolate chip cookie I’ve ever had. Outrageously excessive packaging. Outrageous price for such a garbage cookie. I get spam email from them several times a day after the order. I tried to unsubscribe and the spamming increased! Horrible company, horrible product, horrible service. Avoid at all costs.

30 August 2024
Unprompted review
Rated 1 out of 5 stars

Very Disappointed - Good Idea, Terrible Execution

Very disappointed. I received a sugar wish and I picked out 4 cookies:
1. Iced Red Velvet: 4/10
2. Double Chocolate Crinkle: 2/10
3. Iced Caramel Cheesecake: 0/10
4. Iced Peanut Butter with Fudge: 7/10

Firstly, the pictures are VERY deceiving. The cookies are very thin and the frosting is hard. They were delivered to a parcel box and I never even got an email they were delivered. After sitting there for 5 hours they weren’t even melted, so the frosting is not good quality. If you are looking to send a sugar wish, I would choose to send the person a different gift. It’s a sweet idea, but it’s not something I would want to receive as a gift based on the poor quality.
1. Iced Red Velvet: It was okay, but it had an odd flavor and came broken. The frosting also didn’t taste like cream cheese. I love red velvet and I would not eat this again.
2. Double Chocolate Crinkle: It looked nothing like the picture. I couldn’t see any powdered sugar on it. It was deformed. I chose it because it looked moist, but it was very dry, hard, and a little bitter.
3. Iced Caramel Cheesecake: This was the worst of all! It tasted nothing like caramel. It tasted like a McDonalds McGriddle and maple syrup. No caramel or cheesecake flavor at all. I took one bite and I was done with it. Do not choose this unless you want a cookie tasting like straight maple syrup.
4. Iced Peanut Butter with Fudge: This one I could actually get behind. It had a nice peanut butter flavor and the frosting was a nice compliment. Nothing special, but I would eat it again and enjoy it. I would not pay for it though.

29 July 2024
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look