SunLife logo
Visit website

SunLife Reviews 

28,187
•
TrustScore 5 out of 5

4.9

Life Insurance Agency
Write a reviewVisit website
Write a review

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 6,373 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the friendly staff for being exceptionally polite, knowledgeable, and wonderfully patient during phone conversations. Many reviewers appreciate that helpful advisors listen carefully to individual needs without applying any heavy sales pressure or rush. People also note the remarkably smooth and straightforward user experience when setting up or updating personal insurance policies. Consumers find the digital platform informative and very easy to navigate for completing transactions quickly without any hassle. Overall, consumers consistently state that the service is extremely efficient, clear, and completely stress-free from start to finish.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, noting that consumers experience exceptionally helpful,... See more

User experience

People report positive experiences with user experience, highlighting how quick and easy it is to navigate... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting that representatives are... See more

Service

Customers consistently note positive experiences with service, highlighting great value for money and smooth,... See more

Website

Consumers find website satisfaction with clear signposting, informative pages, and smooth online... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Everything went through without any problems. Policy was as done on the phone and was accurate. Person on on the phone was very knowledgeable and easy to talk too. Would 100 percent have no hesitation... See more

Rated 5 out of 5 stars

Easy to do no messing talking to anyone just decide what you want nobody trying to make you spend more no constant phone calls all done in 15 minutes

Rated 5 out of 5 stars

Spoke to a lovely lady called Cheryl who sorted me out with a top up cover to go with my other one, wasn't pushy and listened to what I wanted so please with both policies I've now got

Rated 5 out of 5 stars

Sunlife are a trusted company in its field. I am very happy with my choice of two plans. If you read the offer very carefully and it is right for you, then I would recommend taking out a plan. There i... See more

Company details

  1. Life Insurance Agency

About SunLife

Written by the company

This is the SunLife

SunLife, the 200 year-old company

SunLife is one of the UK’s best-known financial services companies, dedicated to making things as straightforward and good value as possible, with benefits specially developed to meet the needs of everyone over 50. We help people protect their world, prepare for the future and pursue their ambitions – with services such as over 50s life insurance, our Guaranteed Inheritance Plan, and equity release.

Contact info

4.9

Excellent

TrustScore 5 out of 5

28k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(28,187)

5,809 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look