SunLife logo
Visit website

SunLifeReviews 

26,186
•
TrustScore 5 out of 5

4.8

Life Insurance Agency
Write a reviewVisit website
Write a review

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 6,393 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being professional, polite, and informative, often highlighting their helpfulness and ability to explain complex information clearly without pressure. Many people found the overall user experience and service to be excellent, describing the process as easy, straightforward, and efficient, whether setting up policies online or over the phone. Reviewers frequently commend the customer service for being friendly, patient, and understanding, making interactions pleasant and stress-free. However, some people were dissatisfied with the customer service, mentioning that they found it confusing and had to re-explain their situation to multiple agents who seemed unhelpful. These customers indicated that their issues were not properly investigated and that the company made things more difficult, leading them to seek other providers.

What people talk about most

Staff

Consumers consistently report positive experiences with the staff, highlighting their politeness,... See more

User experience

Reviewers highlight positive aspects of user experience, with many finding the online application process and... See more

Customer service

People report positive experiences with customer service, highlighting the helpfulness and understanding of... See more

Service

Reviewers mention positive feedback about service, consistently praising the excellent and helpful support... See more

Website

Customers had positive experiences with the website, finding it very easy to use and navigate for tasks like... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Proffesional, polite and informative. Got me to sign up after explaining that the policy still pays out in first year for accidental death and at least money back if medically die through illness in f... See more

Rated 5 out of 5 stars

Veron is an absolute credit to Sunlife. He did not pressure me into taking a higher amount than what I needed. He listened carefully to what my expectations were and he is a gem 💎. What a lovely... See more

Rated 5 out of 5 stars

Very pleasant gentleman called Jay handled our policies,quick and efficiently, he explained everything clearly and the whole prices was wuick and easy from beginning to end! Would definitely recommen... See more

Rated 5 out of 5 stars

I spoke to Rebecca first and she was very helpful, we agreed on what I was looking for. She then put me on with Gary who went through everything again with me. I thought both representatives were very... See more

Company details

  1. #34 of 49 best companies in Life Insurance Agency

About SunLife

Written by the company

This is the SunLife

SunLife, the 200 year-old company

SunLife is one of the UK’s best-known financial services companies, dedicated to making things as straightforward and good value as possible, with benefits specially developed to meet the needs of everyone over 50. We help people protect their world, prepare for the future and pursue their ambitions – with services such as over 50s life insurance, our Guaranteed Inheritance Plan, and equity release.

Contact info

4.8

Excellent

TrustScore 5 out of 5

26k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(26,186)

5,927 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 5 out of 5 stars

I found exactly what I wanted

I found exactly what I wanted, it was lovely speaking to Jane she made the quote fast,clear and incredibly easy, she was so helpful. I had been dreading getting a quote thinking I'd be on the phone for hours,it'd be complicated and drawn out however it turned out to be the opposite thank you very much.

29 June 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look