This is our third purchase from Sunshine Diamonds. We recently bought two bracelets and have just added a pair of diamond earrings. The design is stunning, the sparkle is incredible, and the go... See more
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Review summary
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Absolutely fantastic company! You will not find better value or better quality anywhere else for the crazy prices they sell at. Make sure you understand that delivery may take 2 to 3 weeks, but it's w... See more
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I would give this company 10 stars if i could!!! Absolutely amazing customer service and product of course! We found a dream wedding ring in this store , searching between Ireland and UK , ring size w... See more
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Im over the moon with my solid gold lab diamond ring purchased from Sunshine Diamonds, it was fully certified which meant the ring took a couple of weeks to arrive, but it was so worth the wait . Abso... See more
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Company details
- #19 of 45 best companies in Jewellery manufacturer
Written by the company
Sunshine Diamonds Luxury You Deserve, Trust Delivered At Sunshine Diamonds, we offer an exquisite selection of fine jewellery, specializing in natural and lab-grown diamonds. Our collections feature beautifully crafted rings, bracelets, necklaces, earrings, and more, designed to suit every style and occasion. As a trusted online jewellery retailer, we are committed to providing exceptional quality, ethical sourcing, and competitive pricing, ensuring that every piece reflects luxury and value. Whether you're looking for a timeless engagement ring, a meaningful gift, or an everyday statement piece, we bring brilliance and craftsmanship to every design. Why Shop with Us? ✔️ Specialists in diamond jewelry ✔️ Fine jewellery for every occasion ✔️ Ethically sourced materials & expert craftsmanship ✔️ Hassle-free returns & secure transactions ✔️ Fast & reliable delivery Discover the perfect piece at www.sunshinediamonds.com – where elegance meets excellence.
Contact info
Suite 1, Rear Ground Floor, 35 Greville St,, EC1N 8TB, London, United Kingdom
- 00447872022311
- sales@sunshinediamonds.com
- sunshinediamonds.com
4.8
Excellent
369 reviews
Replied to 16% of negative reviews
Typically replies within 1 week
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See how their reviews and ratings are sourced, scored, and moderated.
non existent customer service,false promises
pickinng rinng up monnday
11 November 2025
Unprompted review
Reply from Sunshinediamonds
Hi Karen,
Thank you for your feedback. I’m sorry to hear about your experience and understand your frustration. This certainly isn’t the standard of service we aim to provide.
If there’s anything outstanding or unresolved, please do reach out again and I’ll personally ensure it’s addressed properly. We genuinely want every customer interaction with Sunshine Diamonds to be a positive one.
Kind regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
The engagement ring is amazing
The engagement ring is amazing. Great service. Thank you
4 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Martin,
Thank you for your review. We’re delighted to hear you loved the engagement ring and our service. Wishing you all the very best ahead.
Kind regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Very impressed with my item
I ordered a diamond stud earring from ebay, it arrived on time in a beautiful box with a light.
A certificate of authenticity came with it.
I'm super impressed with it and will be buying more from this UK company
3 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Angela,
Thank you for your wonderful feedback. We’re so pleased you loved the diamond stud earrings, presentation box, and certification.
We look forward to welcoming you back again.
Mr Lr
Customer Support Manager
Sunshine Diamonds
I bought a platinum diamond set ring…
I bought a platinum diamond set ring and it didn't disappoint, it's absolutely stunning and such a great price!
I would highly recommend Sunshine Diamonds and would certainly buy from them again, the lovely light up box was a nice surprise, the ring was blindingly sparkly. If you're happy to wait a couple of weeks for delivery, it's absolutely worth the wait.
2 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi Ali,
Thank you for your kind recommendation. We’re delighted the platinum diamond ring exceeded expectations and was worth the wait.
Enjoy wearing it, and thank you for choosing Sunshine Diamonds.
Mr Lr
Customer Support Manager
Sunshine Diamonds
Ordered a platinum diamond ring from…
Ordered a platinum diamond ring from them. Great job done! Very competitive price, nice design and decent quality. They also changed the size for free. Thank you!!
27 November 2025
Unprompted review
Reply from Sunshinediamonds
Hi Igor,
Thank you for your review. We’re pleased you were happy with the design, quality, pricing, and complimentary resizing.
We appreciate your trust in Sunshine Diamonds.
Mr Lr
Customer Support Manager
Sunshine Diamonds
Diamond tennis bracelet
Bought a diamond tennis bracelet for my wife, bracelet is stunning, came really well packaged, clear communication from sunshine diamonds and after care messages letting me know I can always reach out if there are any problems. Will definitely be using them again.
13 November 2025
Unprompted review
Reply from Sunshinediamonds
Hi Jordan,
Thank you for your lovely feedback. We’re delighted your diamond tennis bracelet arrived safely and that our aftercare messages were helpful.
We look forward to assisting you again.
Mr Lr
Customer Support Manager
Sunshine Diamonds
Good choice of products at varying…
Good choice of products at varying price levels. Clear communication regarding estimated delivery time and during delivery process.
29 November 2025
Unprompted review
Reply from Sunshinediamonds
Hi Emyr,
Thank you for your review. We’re pleased to hear the product range and delivery communication met your expectations.
Kind regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Ring is absolutely beautiful would…
Ring is absolutely beautiful would definitely buy jewellery from sunshine diamonds again
28 November 2025
Unprompted review
Reply from Sunshinediamonds
Hi Kyle,
Thank you for your kind words. We’re delighted you found the ring beautiful and would choose Sunshine Diamonds again.
Best wishes,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Great service so easy to order on the…
Great service so easy to order on the website
Received a few weeks later can’t fault the ring
28 November 2025
Unprompted review
Reply from Sunshinediamonds
Hi John,
Thank you for your review. We’re pleased you found the website easy to use and were happy with the ring once it arrived.
We appreciate your patience and support.
Mr Lr
Customer Support Manager
Sunshine Diamonds
Excellent quality and service
Excellent experience! I bought a LGD full eternity ring set in platinum. Sunshine Diamonds were upfront about the production time and the ring was dispatched in line with their advice. Responded promptly when I asked for updates via WhatsApp.
The ring is even better in person, photos don’t do it justice. Hallmarked and intricately designed.
With the price being so competitive I did have the ring double checked by another jeweller who confirmed it is exactly as advertised.
SD have a customer for life, will be returning soon for more.
Thanks again
1 December 2025
Unprompted review
Reply from Sunshinediamonds
Hi G.A,
Thank you for such a detailed and thoughtful review. We’re delighted you appreciated the quality, hallmarking, and transparency of our process.
We look forward to serving you again soon.
Mr Lr
Customer Support Manager
Sunshine Diamonds
I love my ring 💍
I love my ring 💍. Everything was great and the prices were very competitive. Overall, it was a very positive experience.
14 November 2025
Unprompted review
Reply from Sunshinediamonds
Hi Aria,
Thank you for your lovely review 💍 We’re delighted you love your ring and had a positive experience with us.
Warm regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Great experience
Excellent choice and quality. Ordered a diamond engagement ring. WhatsApp customer service was very responsive in dealing with queries and made a design to order all within budget. Kept up to date on order status throughout. Took just under 3 weeks in total from ordering to receiving it- well packaged, secure royal mail special delivery, nice presentation box with a spotlight inside, supplied with certification as requested. Definitely recommend and great experience!
29 November 2025
Unprompted review
Reply from Sunshinediamonds
Hi ZR,
Thank you for such a detailed and positive review. We’re delighted to hear you were happy with both the quality of your engagement ring and the communication throughout the process.
Designing a ring within budget, keeping you updated, and delivering it safely with certification is exactly how we believe fine jewellery should be purchased online.
Thank you for recommending Sunshine Diamonds — it was a pleasure assisting you.
Best wishes,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Fabulous
Brilliant service as always and stunning jewellry with quick delivery
21 November 2025
Unprompted review
Reply from Sunshinediamonds
Hi Laura,
Thank you for your continued support. We’re delighted you’re happy once again with both our service and jewellery.
Kind regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
Amazing company
Amazing company. The diamond earrings studs are absolutely amazing and I can't wait to o give it to my wife for Christmas. The light makes it look fantastic. Highly recommend it
26 November 2025
Unprompted review
Reply from Sunshinediamonds
Hi Bruno,
Thank you for your wonderful review. We’re sure your wife will love the diamond earrings — that light-up box never disappoints 😉
Best wishes,
Mr Lr
Customer Support Manager
Sunshine Diamonds
All went very well
All went very well, I bought a ring which arrived after about 2-3 weeks, it’s as advertised, no issues at all
28 November 2025
Unprompted review
Reply from Sunshinediamonds
Hi Darren,
Thank you for your feedback. We’re pleased the ring arrived as advertised and that everything went smoothly.
We appreciate you choosing Sunshine Diamonds.
Mr Lr
Customer Support Manager
Sunshine Diamonds
Ordered some lovely earings
Ordered some lovely earings, they arrived quickly, well packaged and in a lovely box with a light, which i thought was a lovely touch. Would have no hesitation ordering again.
27 November 2025
Unprompted review
Reply from Sunshinediamonds
Hi Mckay,
Thank you for your lovely review. We’re delighted you enjoyed the earrings, packaging, and presentation.
We’d be happy to help again anytime.
Mr Lr
Customer Support Manager
Sunshine Diamonds
My beautiful diamond bracelet arrived safely.
My beautiful diamond bracelet arrived as described and im very happy with it. To double check i brought it to my jewellers who verified it as authentic. It was made to order so took a little time but communication between us was fantastic and I was kept informed. Good quality and value for money.
13 November 2025
Unprompted review
Reply from Sunshinediamonds
Hi Stuart,
Thank you for your lovely feedback. We’re delighted your diamond bracelet arrived safely and exactly as described — and even more so that your own jeweller verified its authenticity.
Made-to-order jewellery does take a little time, but we’re pleased the communication kept you confident throughout. Quality, transparency, and value are what we strive for at Sunshine Diamonds.
Thank you again for your trust and support.
Kind regards,
Mr Lr
Customer Support Manager
Sunshine Diamonds
What an outstanding product not only…
What an outstanding product not only looks increadable but the quality is second to none ,hope she says yes
21 November 2025
Unprompted review
Reply from Sunshinediamonds
Hi Clayton,
Thank you for your kind words — we’re thrilled you loved the ring. Fingers crossed for a big “yes”! 💍✨
Best of luck,
Mr Lr
Customer Support Manager
Sunshine Diamonds
What a pleasure to do business with
What a pleasure to do business with. Sunshine Diamonds did me a great deal on a lovely diamond necklace for my wife. They got it out to me next day delivery which was greatly appreciated. I would highly recommend this small business.
Thank you.
26 November 2025
Unprompted review
Reply from Sunshinediamonds
Hi Shaun,
Thank you for your wonderful review. We’re delighted you were happy with the necklace, service, and fast delivery.
Your recommendation means a lot to us.
Mr Lr
Customer Support Manager
Sunshine Diamonds
Great Ring!
Great product at great price and presented in a gorgeous gift box!
Our emails weren’t working and customer service were so helpful in helping us keep track of our order throughout the process
24 November 2025
Unprompted review
Reply from Sunshinediamonds
Hi Jade,
Thank you so much for your lovely feedback! We’re delighted you love the ring and the gift packaging. We truly appreciate your patience while our emails were down, and we’re glad our team could keep you updated throughout the process.
It means a lot to us when customers like you trust Sunshine Diamonds for quality jewellery at great prices. We hope to serve you again soon! 💎✨
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