Superpet Limited Reviews 794

TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 98 reviews, reviewers had a great experience with this company. Customers frequently praise the fast and reliable delivery service, often noting that orders arrive promptly and in excellent condition. Many appreciate the quality of the products, especially for pet food and supplies, and highlight the convenience of free delivery. However, some people were dissatisfied with the customer service, describing interactions as unhelpful, abrasive, or rude, with issues like ignored refund requests or arguments over problems. There were also occasional concerns about order accuracy, with some customers receiving incorrect or damaged items, or experiencing significant delays in dispatch and delivery.

What people talk about most

Delivery service

Customers consistently note positive experiences with delivery service. Many reviewers praise the fast and... See more

Product

Reviewers highlight positive aspects of product quality and value. Many customers praise the excellent... See more

Order

People report ambiguous experiences with order. While some customers praise fast delivery, accurate orders,... See more

Service

Customers had ambiguous experiences with service. While many reviewers praised the excellent, friendly, and... See more

Customer service

Consumers consistently express strong dissatisfaction with customer service. Many reviewers describe the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Always excellent service from Superpet Ltd. Repeat orders are despatched promptly, and delivery being free on all orders is a plus I know that I can rely on fast delivery from Superpet. It beats h... See more

Rated 5 out of 5 stars

I wanted to let you know as a longstanding and regular customer, how very pleased I am with my last purchase from Superpet. It was my monthly order of calci worms for the birds & monkey nuts for the s... See more

Rated 5 out of 5 stars

Thank you for the swift supply and I was even more pleased that it was delivered by Lee in Alresford via Royal Mail. I thought it was going to be Parcel Force and I was concerned how I was going to b... See more

Rated 5 out of 5 stars

I have been buying from Superpet for some years now. I have subscriptions for sunflower hearts, dried mealworms, suet pellets and peanuts. The goods are really good quality and reasonably priced. Serv... See more


Company details

  1. #260 of 266 best companies in Pet shop

Written by the company

Superpet Ltd opened its first shop in 1982 in New Milton. A family run business with a wealth of knowledge and experience. As the retail market has changed to become more online so has Superpet Limited, creating our Amazon and Ebay shops that now sell all over the world.


Contact info

3.9

Great

TrustScore 4 out of 5

794 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 83% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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Rated 3 out of 5 stars

refund after 5 days with no explanation

After making an order for a 15kg box of Winalot shapes
We received an email saying that
They were getting our order ready and we would be notified when it was on it's way. Then 20mins later later an email saying
Your order is on the way. Track your shipment to see the delivery status. Dispatched means dispatched from our system, it does not necessarily mean its left us or been collected by the carrier.
Fair enough but then we heard nothing else until 5 days later when I received a notice of refund
No explanation just a refund
We run a dog boarding kennels so can't rely on a hit or miss order
I would guess that Superpet are taking orders in the hopes that they can supply with no real stock to back them up. If they had no stock that they knew of coming in they should of made it clear or have an estimated time on their website. At the very least an apology for not being able to supply was in order but the communication let them down .
I've given them 3 stars because I'm sure they can do better than this. Unfortunately until their communication and reliability are up to scratch I don't feel confident in using them for our business.

14 May 2026
Unprompted review
Rated 5 out of 5 stars

Trustpilot Scam

Amazing prices for products that exceed any other supplier of similar goods, with delivery that outscores any anyone else currently advertising on the internet.
Well done Trustpilot for giving an amazing 5* business an unfair score.
Hopefully somebody will finally see sense and make you a thing of the past. Which is where you belong.

4 May 2026
Unprompted review
Rated 5 out of 5 stars

Oder delivered:

The sunflower hearts ordered were delivered within the time stated, packed and delivered in perfect condition and to the weight ordered. A quality product that the gold-tits love.

24 April 2026
Rated 5 out of 5 stars

Always excellent service from Superpet…

Always excellent service from Superpet Ltd.
Repeat orders are despatched promptly, and delivery being free on all orders is a plus
I know that I can rely on fast delivery from Superpet.
It beats having to fetch and carry heavy items myself!

24 April 2026
Rated 1 out of 5 stars

Bought of onbuy to purchase from this…

Bought of onbuy to purchase from this company but realised they sold in litre not kilo,and other sites were all doing in kilo,so 5min after making my purchase I tried to cancel.the order is still coming so they totally ignored my request,do not buy from them

26 April 2026
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Hi,

Thank you for your review. We are sorry to hear there has been an issue, however we are not aware of this order or cancellation request.

Just to clarify, this Trustpilot page is for Superpet.co.uk, our direct website. If your order was placed through OnBuy, then the order and any cancellation request would need to be handled through the OnBuy platform. We have not received any direct message or urgent cancellation request from you through our website.

We also do sell products in kilos on our own website, so if there was any confusion over litres versus kilos, we would have been happy to help clarify this before dispatch. For urgent cancellations, we always recommend contacting us directly by phone as soon as possible, as marketplace messages are not always seen immediately before an order is processed.

Please contact us directly with your order details so we can look into this further and help where possible.

Kind regards,
Superpet.co.uk

Rated 1 out of 5 stars

Very poor customer service

Very disappointing experience ordering directly from this company.

I ordered 3kg of hazelnuts but instead received a completely unrelated parcel containing beer brewing equipment and alcohol miniatures, sent in a poorly packaged, open bag. I then had to arrange a return and wait for the issue to be resolved.

Customer service was slow, curt, and impersonal, and I had to chase multiple times for updates after their stated timelines passed. Several of my questions were ignored initially, and the communication throughout felt dismissive. The first time their correspondence sounded remotely professional was a long winded message clearly written by AI.

Although a replacement was eventually sent and the issue was ultimately corrected, no goodwill gesture or compensation was offered. A simple "we'll send an extra 500g of hazelnuts out with your replacement" would have been very appreciated/a standard gesture for any decent business, small or otherwise. This was justified on the basis of the company’s costs and losses relating to their own mistake, which felt self-serving rather than customer-focused given the inconvenience caused. They were so focused on telling me how hard done by they were over the £5 return postage fee for the wrong parcel they sent, that they neglected to realise they were far more out of pocket at losing a loyal customer who'd been buying on Amazon every two weeks for several months.

Overall, the handling of the issue was poor from start to finish, and it has completely undermined my confidence in ordering from them again.

13 April 2026
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Hi Victoria,

We are sorry to read this and sorry again for the error with your order.

You should not have received the wrong parcel, and we do recognise that the return process and the time taken to resolve matters caused frustration. While the replacement order was sent, we understand from your review that you were unhappy with both the speed and tone of our communication.

As explained in our correspondence, the incorrect parcel was the result of a packing error, which we moved to correct by arranging the return and sending the replacement. We also explained that, as a small independent business operating on very tight margins, we are not always able to offer compensation in addition to absorbing the costs of resolving an issue. We appreciate that you may disagree with that position, but it was not meant dismissively.

That said, we do accept your feedback regarding how this was communicated, and we are sorry that our replies came across as curt or impersonal. That is not the experience we want customers to have.

We are pleased the correct replacement was sent, but we are sorry that this experience has undermined your confidence in ordering with us again.

Rated 1 out of 5 stars

Used this lot on ebay

Used this lot on ebay.
Dx courier always takes a week for delivery and we're talking animal feed.
I've contacted them yesterday to cancel instantly from from realizing who I've ordered with once again and they rejected it and posted I'm asking ebay how to block this seller and I can get 12.5 kg kibble nuts for birds a pound cheaper than their 10 kg and it's always next day delivery.
They ignore messages and their feedback is getting worse which says it all.
Terrible company money over people and animals.

8 April 2026
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Hi April,

We are disappointed to read this review, as it is misleading and leaves out important context.

You requested cancellation only after your order had already been processed for dispatch, at which point it could no longer be stopped. That was explained to you. It is therefore not accurate to suggest that we ignored you or refused to help without reason.

You also sent abusive and offensive messages through eBay, including threats to leave negative reviews before the delivery process had even concluded. That is not a fair or reasonable way to deal with any issue.

You have placed multiple orders with us over time despite raising similar complaints about the courier on previous occasions, so your comments do not reflect a one off unexpected experience. Having also reviewed your Trustpilot activity, it appears your account is used almost entirely to leave negative reviews for businesses, which does call into question how balanced this review really is.

We fully accept that courier delays can be frustrating, but false claims that we care more about money than people or animals are entirely unacceptable. We processed your order correctly and responded appropriately based on the stage the order had reached.

Superpet

Rated 1 out of 5 stars

Absolutely appalling customer service…

Absolutely appalling customer service experience.

I dispute what you say, but to reply to your final point. Amazon awarded me the item as compensation on top of the refund because of your egregious breach of the A-Z rules and failure to offer a reasonable remedy.

24 March 2026
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Hi Matt, we’re very sorry to hear about your experience. This is not the standard of service we aim to provide, and we understand your frustration. We’d really appreciate the chance to look into what happened and make things right. Please contact us directly with your details so we can investigate this further and work toward a resolution. ---- NEW---

------------

Hi Matt, we’re sorry this order led to frustration.

To set out the timeline clearly, this was an Amazon order placed on 3 March 2026. The parcel was marked as dispatched on 4 March 2026 via Royal Mail Tracked 48. When you contacted us to say it had not arrived, we replied through Amazon messaging to investigate and assist. At that stage, based on the information available, we advised that we would send a replacement. Amazon later issued a full refund on 14 March 2026 through the A-to-z process. Royal Mail tracking then showed the original parcel as delivered on 16 March 2026.

We appreciate that the delay was frustrating and we regret the inconvenience caused. As the order was refunded and the parcel was subsequently delivered, please contact us through Amazon messaging so we can arrange either repayment for the item or its return.

Rated 1 out of 5 stars

no respond on wrong item sent

Updated: per your quesiton, I use this email address to contact you, where can I provide my email to you?
I received the wrong item as part of my subscription. I have contacted your company 5–6 times over 2 months but have not received any response. This is not the first time an incorrect item has been sent.

Could you please advise who is responsible for handling refunds and responding to customer enquiries?

11 February 2026
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

We’re sorry to hear you received the wrong item and that you’ve had trouble getting a response. That’s not the experience we want for our customers, especially if this has happened more than once.

So we can look into this properly, could you let us know how you contacted us? Did you email us or call us? Once we have that information, we can check your case and make sure the right team reviews the refund and your enquiry as quickly as possible.

Rated 1 out of 5 stars

DISAPPOINTING EXPERIENCE - POOR CUSTOMER SERVICE

I ordered and paid for a cat flap through the OnBuy shopping platform...the order was confirmed and a further email was sent to say that it had been dispatched advising of 2 'expected' delivery dates but no tracking information was ever received so I could not check on this.
Both dates came and went with no delivery and no word or information from the seller or OnBuy and I still had no idea even who the courier was!
I messaged OnBuy with my concerns who forwarded it on to Superpet whose ONLY response was to ask for confirmation of our address!
I found their phone number and rang them directly but was shockingly met with an offhand and frankly unpleasant, supercilious male operative who immediately and casually informed me the item was 'out of stock' and then proceeded to be surprised that I was a little annoyed hearing this!!
I asked why I hadn't been informed of this earlier or why it appeared that they had advertised and taken money from me for an item they did not have, he denied that this was the case but then proceeded to contradict himself by telling me that an order expected at the beginning of March had not yet arrived (blaming Donald Trump's war!) so obviously at the time of my order they did not have the item in stock! He also inferred that I am a liar when I mentioned that we had not received tracking info stating more than once in an accusatory tone of voice that it was 'definitely' sent!
The payment has been refunded but that is not the point, I would never have bought the item in the first place if there had been any doubt of delivery as I needed the cat flap quite asap...
I consider this a big let down, not good business practice at all and the worst customer service I have experienced in a long time!

19 March 2026
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Dear Caroline,

We are sorry to hear you feel this way.

We would like to make clear that you did not order from superpet.co.uk directly, but through OnBuy.com, and they have their own review system for marketplace orders.

At the time of your order, we had inbound stock due in which we expected to fulfil orders from, and we also had stock at the time your order was placed. Unfortunately, we have since oversold on this item. This week we have also seen further shipping delays due to what is happening in the Middle East, which is causing major delays with boats being diverted and ports currently being oversubscribed.

We also need to clarify that we have not lied. Having checked the system, a dispatch email was sent to you, and on your OnBuy account we can see that a carrier, dispatch note and tracking details were allocated to your order.

We did not at any point call you a liar — those are your words, not ours. We tried to explain the situation on the phone, however we were being interrupted constantly and were not given the opportunity to fully explain matters. We also tried to calm the situation, but the call was ended before we could finish our explanation.

We appreciate that you were frustrated as you needed the item urgently, and we are sorry for the disappointment and inconvenience caused.

Kind regards,
Superpet

Rated 1 out of 5 stars

Great, until THEY make a mistake

Had used a few times in the past without issues, but after this one mistake - I was clear I would have happily taken a refund for the difference - wouldn't use them again as it shows their customer service in a very poor light. The incorrect bird seed was sent (one that was cheaper than the one I ordered), I thought it was silly to ask for a replacement because whilst the birds where I live aren't so keen on the one that was sent, the hassle of arranging pick up of the wrong one and sending out another one.... Multiple emails now - I wonder if they're using a bot as I'd be very concerned if I was employing human beings who are only capable of copying and pasting the same response multiple times, after I've explained multiple times why I can't provide an image of the packaging. The packaging was completely unsuitable for the weight of the items inside, the package had also obviously been sat in the rain a couple of times before it got to me (it was raining heavily when it was delivered) and the cardboard was soggy and literally falling apart. Rather than have it create a mess in my house, I put it straight in the bin. CS at Superpet apparently cannot comprehend this. Now looking into a chargeback on principle, as the item ordered was not the item received and Superpet clearly have no intention of rectifying it.

Edit: Loving the response from Superpet - a slightly edited version of the email I've had from them 4 times now, still requesting photographs of the packaging which was mush when it arrived and a photograph of the incorrect item which was sent when it first requested on the 10th March at 1131 and AGAIN on the 13th March at 1215.

10 March 2026
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Hi Ailsa, we’re sorry to hear you’ve been unhappy with your experience.

We do want to investigate this properly, but to confirm that the incorrect product was supplied, we need photos of the item received and the packaging label. We have not yet received the images required to verify this claim.

If you’re able to send any photos you have of the product and parcel, we’ll review them as soon as possible and work to resolve the matter.

Kind regards,
Superpet

Rated 5 out of 5 stars

Excellent

Ordered a bird feeder. Item was delivered quickly and packaged well. Price as very competitive as well. Very good service all round.

12 February 2026
Unprompted review
Rated 1 out of 5 stars

Terrible customer service and yet to receive my order…

I ordered 2 cat litter bins on the 30th January, coming up to roughly £55. I received a tracking number for which I checked everyday on Royal Mail for status updates. After some days, Superpet still hadn’t dispatched the item so I sent an email on the 4th February requesting an update. To which they asked if I had missed the delivery. I said obviously not as Royal Mail haven’t received it yet. They then told me that they’re escalating this and to expect a response within 7 working days- more waiting. I call in today (5 working days after) because I had enough of waiting, a man who answered without introducing himself proceeds to tell me in a non-caring tone that they only had 1 left in stock (when I ordered 2 on their site) at their warehouse and were waiting for a delivery to be made from their supplier and that it should be dispatched today to Royal Mail. This is almost 2 whole weeks after I placed my order and I suspect I’ll be waiting longer to have it delivered!! Without chasing this up, I wouldn’t have had a clue as there is no communication from them whatsoever. If I had known I had to wait this long, I would’ve ordered the bins from Amazon for bit extra and next-day delivery. A joke honestly and no apologies. I will update my review once I receive my order, if it’ll even get sent.

11 February 2026
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Hi there, thanks for taking the time to share this — I’m really sorry for the delay and for the lack of clear communication you’ve experienced.

From what you’ve described, you should have been proactively updated rather than having to chase us, and you absolutely should have received a more helpful and apologetic response when you got in touch.

Because there are no order details on the review, we can’t locate your order from this post alone. If you’re able to, please reply to your existing email thread (or message us via Trustpilot) with your order number and the email address used at checkout, and we’ll urgently check the status, confirm what’s happened, and put this right.

We appreciate you flagging this — we’re also reviewing how we handle stock availability and customer updates so this doesn’t happen again.

Thank you,
Superpet Customer Care

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