Tails.com Reviews 46,542

TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Considering 3,649 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the food, noting that their dogs thrive on it, experiencing improved health and digestion. The tailored meal plans are highly valued, with many appreciating how the food is adjusted to their pets' specific needs, allergies, and life stages. Reviewers also highlight the excellent service and convenient delivery, which ensures a steady supply of food without the hassle of shopping. However, some customers experienced issues with orders, including delayed deliveries, damaged packaging, or receiving incorrect items. A few other people also felt that the food was not suitable for their dogs, leading to health problems or a lack of appetite for the kibble.

What people talk about most

Product

Reviewers mention positive feedback about the product, with many dogs loving the tailored food and thriving... See more

Quality

Clients share positive opinions on quality, with many reviewers consistently impressed by the food and... See more

Delivery service

Customers generally report positive experiences with delivery services, highlighting that orders are often... See more

Service

People report positive experiences with service, often highlighting the efficiency and personalization of the... See more

Order

Users describe ambiguous interactions with order management, with some finding the ordering and delivery... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My dog has pancreatitis and was experiencing regular flare ups and lost a lot of weight. She absolutely loves her food and gets excited for every meal time since being on tails. She is back to a heal... See more

Rated 5 out of 5 stars

We love using Tails, it’s so easily and we know our dog is getting everything she needs. I get regular information of next delivery date and I can change the order up to 2 days before. Options to chan... See more

Rated 5 out of 5 stars

Tails is very user friendly and accessible. My dogs health and diet is paramount and I find their kibble to be beneficial for him. Having a Labrador comes with the usual issue of maintaining diet, T... See more

Rated 5 out of 5 stars

Great quality food, my golden retriever has had not issues ( he has an off/on delicate tummy), no sign of his usual tummy issues. The delivery service is good and the ability to change the delivery or... See more


Company details

  1. #134 of 158 best companies in Pet Care Store
  2. #87 of 95 best companies in Animal feed shop
  3. #29 of 37 best companies in Meal Delivery
  4. #239 of 265 best companies in Pet shop

About Tails.com

Written by the company

Hi, we’re Tails.com – a pet food subscription with a difference.

There’s no such thing as an average dog, so why is most dog food average? Goodbye to one-size-fits-all, hello 100% tailored nutrition.

See the difference in your dog with 60% off your first box + 30% off your second:

SIGN UP NOW VISIT OUR WEBSITE HELP CENTRE

Und für unsere deutschen Kund*innen:

Registriere dich für 2 Wochen GRATIS Futter:

Jetzt testen Mehr erfahren Zum Helpcenter

Written by the company

100% tailored dog food
Your dog is one in a million – let’s feed them that way. Discover food designed to meet their precise nutritional needs, right down to the last vitamin.
How it works
You tell us all about your dog’s age, breed, zoomie level and taste buds. Our nutrition experts create a tailored kibble blend – just for them.
Easy for you, better for your dog
Each month we’ll deliver your dog’s tailored food to your door. You’ll get a handy portion scoop to help keep them in great shape too. If only everything in life was this easy…
We're B Corp certified
We’re committed to upholding high social and environmental standards, to create better walkies for generations to come.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

47k reviews

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Rated 5 out of 5 stars

We love using Tails

We love using Tails, it’s so easily and we know our dog is getting everything she needs. I get regular information of next delivery date and I can change the order up to 2 days before. Options to change your food if you need to if your dog becomes intolerant to any ingredients and we never run out of food. Would highly recommend.

15 June 2026
Rated 1 out of 5 stars

Completely unacceptable

I used tails for a long time and then suddenly they changed the wet food recipes without notifying me and my dog was sick. I no longer trust this company and the ingredients it uses. I have now moved elsewhere.

1 June 2026
Tails.com logo

Reply from Tails.com

Thank you for taking the time to share your feedback.

I'm really sorry to hear that your dog was unwell and that you've lost trust in us as a result. We know how worrying it is when your dog isn't feeling their best.

I can see that our in house Nutrition Team looked into this with you and found that the Hearty Ragu with Beef, Pasta & Peppers trays your dog received in May were the same updated recipe that had already been included in your April delivery. As your dog had eaten the updated version previously without any reported issues, we wouldn't expect the recipe changes alone to have caused the symptoms you saw later on.

That said, when introducing a new food, it's possible for dogs to encounter ingredients they haven't had before or that simply don't suit them as an individual. Every dog responds differently, and we'd be happy to look into this further with you. 

At the time, we offered to refund or credit the trays that you felt may have caused the issue, but unfortunately we didn't hear back from you.

While we completely respect your decision to move elsewhere, we're sorry to see you go and disappointed that your experience left you feeling this way. We appreciate the time you spent with us and wish you and your dog all the very best for the future. If there's ever anything we can help with, or if you'd like to discuss this further, we're always here to help.

Take care,

Rated 5 out of 5 stars

We have been using Tails for about 12…

We have been using Tails for about 12 months now and we absolutely love the service - as does Fimbo our dog! Can easily make changes to the amounts we need to feed him by inputting his weight etc and it arrives easily each month. Fimbo loves his food from Tails and recommends them to his doggy friends!

17 June 2026
Rated 5 out of 5 stars

Makes life easier

Makes life easier, food that my dog loves, gets delivered to my door. Reminders when the deliveries are due with plenty of notice. The kibble and treats are a big hit.

10 June 2026
Rated 1 out of 5 stars

The customer service is awful

The customer service is awful. No telephone number to call and they leave your messages on unread or non reply for so long that your issue/query passes the time of getting any resolution. 3 messages completely ignored. Quick enough to take your money though.

15 June 2026
Unprompted review
Tails.com logo

Reply from Tails.com

I'm really sorry to hear about your experience. I can understand that it can be frustrating when you're waiting a while to get a response to your query. 

While we've moved away from offering a phone line as part of our standard support, customers can still request a call if needed. We know that sometimes speaking to someone directly is easier for some customers. 

Our Customer Experience Team aims to respond to messages within 1–2 working days across WhatsApp, social media and email, although response times can occasionally be a little longer during particularly busy periods, so we do apologise for any delay.

That said, having three messages go unanswered is understandably frustrating, and we're sorry that this left you feeling ignored. This isn't the experience we want anyone to have when reaching out for support.

I'd like to see if we can offer any support, so I've requested your details via Trustpilot and will follow up via email.

Speak soon
Ellie at Tails.com

Rated 1 out of 5 stars

Signed up for the free trial and it is…

Signed up for the free trial and it is so sneakily done because I did not know it would automatically take money out of my account each month.

STAY AWAY!

17 June 2026
Unprompted review
Tails.com logo

Reply from Tails.com

I'm really sorry to hear that you've been charged for food that you weren't expecting. That's not at all the service we're looking to provide for you and I'd like to help.~

We aim to be as transparent as possible about how our subscription works. During sign up, the details of the introductory trial and ongoing subscription are shown throughout the checkout process, including the cost and frequency of future deliveries before an order is placed.

As a heads up, each month we send an email titled "We'll soon be preparing [your dog's name]'s next order". This email outlines the upcoming delivery window, price and the last date to make changes or cancel before the order is processed.

That said, I appreciate it's frustrating if the subscription wasn't what you expected. All deliveries can be managed, paused or cancelled through your online account at any time, and our Customer Experience Team is always happy to help if needed.

I've sent you a private message to gather a few details so I can locate your account and have a closer look at what happened.

Take care,

Rated 3 out of 5 stars

Tim still doesn't go to his food and…

Tim still doesn't go to his food and eat it straight away. Do you do any food that taste of fish?

18/06/2026

9 June 2026
Tails.com logo

Reply from Tails.com

I’m sorry to hear Tim isn't too keen on his Tails.com recipe. 

It’s not uncommon for dogs to take a little time to get used to new flavours, so you might find these tips (https://help.tails.com/hc/en-gb/articles/360000775477-What-if-my-dog-doesn-t-like-their-tails-com-recipe-) from our Head Vet Sean helpful. 

We know that not every dog will get on with their tailored recipe, so our Customer Experience Team is always here to help explore alternative options. You can find our contact details here: https://help.tails.com/hc/en-gb.

I'll pop you an email shortly so we can take a further look at his plan and see if we can look at introducing some fish flavours.

Speak soon
Ellie at Tails.com

Rated 3 out of 5 stars

I have tried to cancel the dry food…

I have tried to cancel the dry food permanently as my dog doesn’t eat it.
There needs to be an option to remove dried food permanently as having to go in and remove for one order is a pain

16 June 2026
Tails.com logo

Reply from Tails.com

Thank you for taking the time to share your feedback.

I'm sorry to hear that managing your subscription has been frustrating. We know it's important that your monthly box contains products your dog will actually enjoy, so I can appreciate why having to remove the dry food for each order isn't ideal.

At the moment, our subscriptions are built around a personalised meal plan that includes tailored kibble, so there isn't currently an option to permanently remove the dry food while keeping the subscription active.

Our wet food has been created to complement our tailored kibble blends. If you'd prefer to continue ordering wet food and treats without an active subscription, you can do so through our shop: Tails.com Shop (https://shop.tails.com/shop/?utm_source=chatgpt.com).

If you no longer wish to receive any further dry food from us, you can cancel your ongoing deliveries from the Account page of your Tails.com account.

I completely understand your feedback around having a permanent option to remove dry food from future orders, and I'll make sure this is shared with the relevant team as we continue to improve the experience for our customers.

Take care,

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