Tails.com Reviews 46,542

TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Considering 3,649 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the food, noting that their dogs thrive on it, experiencing improved health and digestion. The tailored meal plans are highly valued, with many appreciating how the food is adjusted to their pets' specific needs, allergies, and life stages. Reviewers also highlight the excellent service and convenient delivery, which ensures a steady supply of food without the hassle of shopping. However, some customers experienced issues with orders, including delayed deliveries, damaged packaging, or receiving incorrect items. A few other people also felt that the food was not suitable for their dogs, leading to health problems or a lack of appetite for the kibble.

What people talk about most

Product

Reviewers mention positive feedback about the product, with many dogs loving the tailored food and thriving... See more

Quality

Clients share positive opinions on quality, with many reviewers consistently impressed by the food and... See more

Delivery service

Customers generally report positive experiences with delivery services, highlighting that orders are often... See more

Service

People report positive experiences with service, often highlighting the efficiency and personalization of the... See more

Order

Users describe ambiguous interactions with order management, with some finding the ordering and delivery... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My dog has pancreatitis and was experiencing regular flare ups and lost a lot of weight. She absolutely loves her food and gets excited for every meal time since being on tails. She is back to a heal... See more

Rated 5 out of 5 stars

We love using Tails, it’s so easily and we know our dog is getting everything she needs. I get regular information of next delivery date and I can change the order up to 2 days before. Options to chan... See more

Rated 5 out of 5 stars

Tails is very user friendly and accessible. My dogs health and diet is paramount and I find their kibble to be beneficial for him. Having a Labrador comes with the usual issue of maintaining diet, T... See more

Rated 5 out of 5 stars

Great quality food, my golden retriever has had not issues ( he has an off/on delicate tummy), no sign of his usual tummy issues. The delivery service is good and the ability to change the delivery or... See more


Company details

  1. #134 of 158 best companies in Pet Care Store
  2. #87 of 95 best companies in Animal feed shop
  3. #29 of 37 best companies in Meal Delivery
  4. #239 of 265 best companies in Pet shop

About Tails.com

Written by the company

Hi, we’re Tails.com – a pet food subscription with a difference.

There’s no such thing as an average dog, so why is most dog food average? Goodbye to one-size-fits-all, hello 100% tailored nutrition.

See the difference in your dog with 60% off your first box + 30% off your second:

SIGN UP NOW VISIT OUR WEBSITE HELP CENTRE

Und für unsere deutschen Kund*innen:

Registriere dich für 2 Wochen GRATIS Futter:

Jetzt testen Mehr erfahren Zum Helpcenter

Written by the company

100% tailored dog food
Your dog is one in a million – let’s feed them that way. Discover food designed to meet their precise nutritional needs, right down to the last vitamin.
How it works
You tell us all about your dog’s age, breed, zoomie level and taste buds. Our nutrition experts create a tailored kibble blend – just for them.
Easy for you, better for your dog
Each month we’ll deliver your dog’s tailored food to your door. You’ll get a handy portion scoop to help keep them in great shape too. If only everything in life was this easy…
We're B Corp certified
We’re committed to upholding high social and environmental standards, to create better walkies for generations to come.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

47k reviews

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Rated 1 out of 5 stars

Ive had my girl on this food for last…

Ive had my girl on this food for last couple of months but her health got dramaticaly worse pdsa said it was due to food that is not right for dogs with seriouse health conditions her lungs filled with fluid from no were and ended with heart failire. My girl passed away a week ago today awful feeling that if i had changed food sooner she may still be here bit they dont make u aware of any risks it msn cause.

10 June 2026
Unprompted review
Tails.com logo

Reply from Tails.com

We’re truly sorry to hear about the loss of your dog. Losing a much-loved companion is incredibly difficult, and we can only imagine how heartbreaking the past week has been for you and your family. 

I can completely understand how upsetting it is to see a beloved pet's health decline, and why you may be questioning whether anything could have been done differently.

We would always recommend speaking with a veterinary professional before changing a dog's diet if they have any existing health conditions or complex medical needs. Every dog is different, and a vet is best placed to advise on the most appropriate nutrition for their individual circumstances. We're always happy to help owners understand our recipes and discuss which options may be suitable for their dogs, particularly where there are health considerations. If customers are ever unsure, we encourage them to get in touch with us and seek guidance from their veterinary team before making dietary changes. If we don’t believe we’re the right choice for you, we will always be honest, whether that’s during sign-up or if you were to get in touch, as your dog’s health is our priority. 

Here at Tails.com, we choose every ingredient carefully, both for the nutritional benefits and to make sure each recipe is complete and balanced. Everything we use meets FEDIAF guidelines  – in short, if it’s not safe for dogs, we won’t use it.

This isn’t something we would expect from our food, so I’m keen to look into this further for you. I’ll reach out via email shortly to see where we can help.

Speak soon
Ellie at Tails.com

Rated 4 out of 5 stars

Cost

Lola loves the food but it is expensive from when I first ordered

15 June 2026
Rated 5 out of 5 stars

Lunar says THANK YOU.

We have been with Tails.com for a while now and we have never had a problem with the food that is sent, our dog Lunar really enjoys it. They are also generous with free gifts, we have just received free dental sticks which she enjoys as well. Very easy to order her food and delivery is also a great service. Thank you to all the team at Tails.com from lunar and her grateful owners.

15 June 2026
Rated 1 out of 5 stars

0* beware! Not vet approved! Cannot be personalised and is harmful for dogs with allergies!

I would give this zero stars if I could! The only thing personalised about this is the the name of your dog on the label! My dog was so ill on this food and my vet said it's a terrible food for dogs! Beware!!!! My dog has allergies so I asked if they could change the recipe for him. No! Apparently it only comes in 2 flavours and you can't subtract anything as it's factory made! What an absolute expensive con that takes advantage of owners that think they're doing the best for their dog! Do not buy this food!!!

15 June 2026
Unprompted review
Tails.com logo

Reply from Tails.com

I’m really sorry to hear that your dog became unwell and that you’ve been left feeling disappointed with your experience.

At Tails.com, every kibble blend is tailored to the information provided in a dog’s profile, including their age, breed, activity level, weight, body condition and any exclusions selected during sign up. We offer a wide number of tailored combinations. 

Your dog’s profile details such as their age and any ingredient exclusions can affect which tailored kibble combinations we’re able to offer. This is because each blend needs to meet specific nutritional requirements to ensure it remains a complete and balanced option that’s suitable for your dog’s individual needs.

All of our tailored kibble blends are formulated to meet the nutritional standards set by UK Pet Food for complete and balanced nutrition. We work closely with qualified veterinary and nutrition experts when developing our products, and the ingredients used in each blend can be viewed at any time through a customer’s account.

We’re sorry to hear your dog experienced a reaction after starting our kibble. Introducing a new diet can sometimes expose dogs to ingredients they haven’t had before, which may not suit every individual dog. However, we’d never expect a severe reaction. In cases where a dog has complex or specific medical dietary requirements, a prescription diet may be the most appropriate option.

I’d be keen to look into this further. I’ve sent you a private message requesting some account details and, once I hear back, I’ll follow up via email so we can review your dog’s experience in more detail.

Take care,

Rated 4 out of 5 stars

My dog loves it

I like the product, my dog gets an upset stomach when eating foods and with tails it has helped him a lot no more upset stomach. It is quite expensive but for the service I receive it is worth the price.

4 June 2026
Rated 3 out of 5 stars

some items out of stock

Good information at delivery time. I was disappointed that my first customised order had replacements as something was out of stock . Hopefully that doesnt happen with the next order.

9 June 2026
Tails.com logo

Reply from Tails.com

Thank you for your feedback. We completely understand your disappointment with receiving a replacement for your first customised order.

Unfortunately, we experienced a temporary stock issue with some of our wet food, so the beef flavour was substituted with lamb to ensure your order could still be fulfilled and delivered on time. 

We always aim to minimise substitutions, and we're working hard to maintain stock levels and hope your next order arrives exactly as requested.

Thank you for your understanding and continued support, and don't hesitate to reach out if we can do anything to help.

All the best
Ellie at Tails.com

Rated 5 out of 5 stars

Good quality food

Good quality food, delivered to my door no hassle, delivery drivers always very nice ! Good selection and good pricing .
Would also like to include more packs of the dental daily’s

12 June 2026

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